MKF5761 Managing supply networks Unit Guide Semester 2, 2015 Copyright Monash University 2014. All rights reserved. Except as provided in the Copyright Act 1968, this work may not be reproduced in any form without the written permission of the host Faculty and School/Department. The information contained in this unit guide is correct at time of publication. The University has the right to change any of the elements contained in this document at any time. Last updated: 17 Jul 2015
Table of Contents MKF5761 Managing supply networks - Semester 2, 2015...1 Mode of Delivery...1 Workload requirements...1 Unit Relationships...1 Prerequisites...1 Chief Examiner(s)...1 Campus Lecturer(s)...1 Caulfield...1 Your feedback to Us...2 Previous Student Evaluations of this Unit...2 Academic Overview...3 Learning Outcomes...3 Unit Schedule...4 Teaching Approach...4 Assessment Summary...4 Second marking...5 Return of final marks...5 Assessment criteria...5 Assessment Requirements...6 Assessment Tasks...6 Assessment task 1...6 Assessment task 2...6 Assessment task 3...8 Examination(s)...9 Examination 1...9 Learning resources...10 Feedback to you...10 Assignment submission...10 Online submission...10 Prescribed text(s) and readings...10 Recommended text(s) and readings...10 Other Information...11 Policies...11 Graduate Attributes Policy...11 Student Charter...11 Student services...11 Monash University Library...11 Moodle 2...12 Disability Liaison Unit...12
MKF5761 Managing supply networks - Semester 2, 2015 This unit is designed to provide an integrated approach to understanding strategic supply chain and marketing channel management issues. Managing channels of distribution is a critical strategic activity that can ensure effective market coverage and competitive advantage. In today's global high-tech market environment, with vastly shifting customer needs and shifts in balances of power, it is vital to develop sound knowledge and skills in in the design and management of marketing distribution channels and networks. The unit will address issues in both business-to-business (B2B) and business-to-consumer (B2C) markets. Mode of Delivery Caulfield (On-campus split block of classes) Workload requirements Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement. See also Unit timetable information Unit Relationships Prerequisites Students must be enrolled in course 2276 and completed MKX9160 or MKF5916 OR must be enrolled in 4431 or 0105 to undertake this unit. Chief Examiner(s) Dr Shanfei Feng Campus Lecturer(s) Caulfield Dr Shanfei Feng Contact hours: By appointment. Email: shanfei.feng@monash.edu; Tel: 99031459; Office S6.17 Caulfield 1
MKF5761 Managing supply networks - Semester 2, 2015 Your feedback to Us Monash is committed to excellence in education and regularly seeks feedback from students, employers and staff. One of the key formal ways students have to provide feedback is through the Student Evaluation of Teaching and Units (SETU) survey. The University s student evaluation policy requires that every unit is evaluated each year. Students are strongly encouraged to complete the surveys. The feedback is anonymous and provides the Faculty with evidence of aspects that students are satisfied and areas for improvement. For more information on Monash s educational strategy, see: www.monash.edu.au/about/monash-directions/ and on student evaluations, see: www.policy.monash.edu/policy-bank/academic/education/quality/student-evaluation-policy.html Previous Student Evaluations of this Unit If you wish to view how previous students rated this unit, please go to https://emuapps.monash.edu.au/unitevaluations/index.jsp 2
Academic Overview Learning Outcomes The learning goals associated with this unit are to: 1. demonstrate knowledge of key supply chain and distribution channel management theories, tools and techniques from a marketing perspective 2. critically analyse the holistic relationship between supply chain and distribution channel management 3. apply current supply chain and distribution channel management theory to marketing and distribution channel management strategies 4. work effectively in teams, leadership, inter-personal, communication, and critical thinking capabilities. 3
Unit Schedule Week Activities Assessment 0 ** Proposed list of topics and schedule, subject to change. ** 1 DAY 1 (21/8) AM: Unit overview and Introduction to marketing channels. No formal assessment or activities are undertaken in week 0 2 DAY 1 (21/8) PM: End user analysis. Finalise group allocation. 3 DAY 2 (28/8) AM: Channel analysis. 4 DAY 2 (28/8) PM: Channel structure design Case presentation. Group 1 & 2 submit hardcopy and softcopy assignment before presentation starts. 5 DAY 3 (4/9) AM: Structure & Strategy 1- Retailing and wholesaling. 6 DAY 3 (4/9) PM: Structure & Strategy 2 - Franchising and emerging structures 7 DAY 4 (26/9) AM: Channel management: Power, conflicts, and relationships 8 DAY 4 (26/9) PM: Channel, logistics and supply chain management Finalise individual project topic with lecturer Case presentation Group 3 & 4 submit hardcopy and softcopy assignment before presentation starts. Case presentation. Group 5 & 6 submit hardcopy and softcopy assignment before presentation starts. 9 DAY 5 (16/10) AM: Individual presentations Individual project Due 10 DAY 5 (16/10) PM: Unit review and exam briefing 11 12 SWOT VAC Examination period No formal assessment is undertaken SWOT VAC LINK to Assessment Policy: http://policy.monash.edu.au/policy-bank/ academic/education/assessment/ assessment-in-coursework-policy.html Teaching Approach Assessment Summary Within semester assessment: 60% Examination: 40% Assessment Task Value Due Date Class participation 10% Assessed on days attended Case analysis (Group) 20% Allocated and scheduled on Day 1 Individual project 30% Day 5 4
Unit Schedule Examination 1 40% To be advised Second marking Where an assessment task is given a fail grade by an examiner, that piece of work will be marked again by a second examiner who will independently evaluate the work, and consult with the first marker. No student will be awarded a fail grade for an assessment task or unit without a second examiner confirming the result. Note: Exceptions to this are individual pieces of assessment contributing 10% or less of the final mark, unless the total of such pieces exceeds 30% of the final mark. Return of final marks Faculty policy states that 'the final mark that a student receives for a unit will be determined by the Board of Examiners on the recommendation of the Chief Examiner taking into account all aspects of assessment'. The final mark for this unit will be released by the Board of Examiners on the date nominated in the Faculty Calendar. Student results will be accessible through the my.monash portal. Assessment criteria Assessment Criteria Grading Descriptors available at: http://www.policy.monash.edu/policy-bank/academic/education/assessment/ 5
Assessment Requirements Assessment Tasks Assessment task 1 Title: Class participation Due date: Assessed on days attended Details of task: Students are highly encouraged to participate in class discussion. The reading list of this unit will be avaiable on the Library website (search for MKF5761) as well as on Moodle. The readings include journal articles and other resources on the topic areas. Students are required to prepare for the readings before coming to classes, share their thoughts in class, and interact with other students through class discussion. Weighting/Value: 10% Estimated return date: One week after Day 5 Assessment task 2 Title: Case analysis (Group) Due date: Allocated and scheduled on Day 1 Details of task: This is a task for a group of 2-3 students (depending on class size). This assignment consists of the analysis and presentation (or report) of an allocated case study which will be given by the lecturer on Day 1. Presentation and discussion will be conducted from Day 2 to Day 4. Two groups will work on the case allocated on each day. One group will present their analysis to the class and the other group will prepare a report in writing. The report group will be given a few minutes to discuss with and/or challenge the presentation group, mainly to show any different opinions on the case analysis. No matter which group you are in, you MUST attend the whole presentation and discussion to receive a grade for this piece of assessment. Once decided, dates of presentations and discussions CANNOT be changed, except for medical reasons with appropriate documentation. This is very important, as the cases flow in topic order and are designed to enhance learning of lecture materials. Instruction to Presentation Group The only written work required for this assignment is the visual material (e.g. powerpoint slides) used during the presentation. Your visual presentation material and overall professionalism during this presentation will be graded. Marks will be assigned for understanding and explanation of the underlying theory/framework, quality of analysis of the case/exercise, ability to link theory to industry examples, quality of the presentation(including timeliness), degree of class participation generated (including interaction with the report group). Note that although the visual material of the presentation is required it will not be marked as an individual piece of work. 6
Assessment Requirements Innovative, use of relevant real world examples and evidence, as well as additional relevant readings are generally well rewarded, provided that the requirements are met! It is important that your presentation involves the other members of the class (questions, activities, role-plays, active participation of some sort). Students are expected to base their case analysis on appropriate theory or conceptual frameworks. This supporting material must form part of the presentation. A professional presentation using overhead or computer projection is expected. ALL students of must participate in the presentation. The overall case should be introduced and summarised for the class. Findings should be presented providing critical evaluation and conclusions for the specific case issues. The presentation should take no more than 20 minutes in total. Instruction to Report Group The only different requirement between the two groups is that the report group submit a written analysis on the case instead of presenting to the class. Besides the submission, the report group needs to interact with the presentation group in class. The details of the expected interaction will be discussed by the lecturer on Day 1. All other evaluation standards are the same as those for the presentation group. Please refer to the instructions above. The case analysis report should not exceed 1500 words. Word limit: 15-20 slides; or 1500 words Weighting/Value: 20% Estimated return date: Feedback will be returned one week after submission by emailing to student Monash email address. Individual Assessment in Group Tasks: All members of the group will be expected to contribute actively to the work. Unless the CE is advised to the contrary by a group, each group member will receive the same mark/grade. In the event of any irreconcilable differences or conflicts, it will be dealt with on a case-by-case basis, early and collaboratively with the group (in such instances, if judged reasonable, a non-performing member could potentially earn significantly lower grades for the assessment than their group peers). Submission details: You must submit both a hard copy and a soft copy (email to lecturer) of your assignment. All assignments will be scanned by University-approved Plagiarism software. Failure to submit a soft copy will result in your assignment not being graded. Students: You must keep a copy of your assignment in electronic format. We suggest you keep a print out also. Assessment coversheet: You must attach a faculty assessment coversheet to both the hardcopy and softcopy submissions. Download the coversheet from the following link: http://www.buseco.monash.edu.au/student/forms/assignment-cover-sheet-fbe.doc 7
Assessment Requirements Assessment task 3 Title: Individual project Due date: Day 5 Details of task: This assignment consists of a presentation AND a report-style analysis on real-life marketing channels issues. The presentation and report combine theoretical discussion with data collection and a discussion of findings of your analysis. This is an INDIVIDUAL task. The overall grade for this assignment will depend on your understanding of the issue at hand, your theoretical knowledge and practical application of marketing channels, your ability to collect and analyse appropriate and high quality data, the overall professionalism of your presentation and report, and the use of appropriate sources. The marks are allocated as follows: 30% on presentation: All students will present their work on Day 5. The presentation counts for 30% of this assessment. Details of presentation requirement will be discussed in class on Day 3. 70% on report: The report (max 3000 words) is due on the same day of presentation. Instructions to students Select any business of your interests and analyse the channel issues it faces. The business could be a company/organization you are/were working for or any others you are interested in. Describe its marketing channels design and/or management. Evaluate the company s situation, find out 2-3 problems/issues in their channel-related operation, and propose your solutions. As a recommendation, you may use a 5-point approach as follows. However, you may apply any other formats you feel comfortable with. The 5-point approach is: 1. Situation Analysis. A discussion of information you collected (e.g. discussion on the environment, or a SWOT analysis). 2. Statement of the Problems. Please be as specific as possible. Frequently several issues may co-exist. A good analysis should show the readers clearly why the problems stated are interesting to study. A logic discussion should refer back to the information in your situation analysis part. 3. Alternative Solutions to the Problems. Identify major realistic alternative courses of action. 4. Evaluation of Alternatives. Weigh the pros and cons of each alternative solution. Apply relevant theories to support your evaluation. (Please note that you may combine Point 3 and 4 to discuss them in a single section.) 5. Final Decision and conclusion. Justify your final course of action. Do not simply repeat the pros and cons stated in point 4. You should tell clearly why certain actions are chosen, e.g. the focus of the company s channel strategy makes one option more appealing, or the most urgent issues faced by the company favors a certain option, etc. 8
Assessment Requirements Please note that your data collection should be from public domain materials such as peer reviewed academic journals, trade publications, newspapers, and company publications such as annual reports and company reports to analysts or the stock exchange. Even if you work for that company, you should avoid using information that are not publicly accessible. If there's any special issue, talk to your lecturer in advance to get permission. Use at least 5 peer reviewed journal articles beyond the course textbook and reading list articles to support your analysis. The presentation and report are both due on Day 5. All students should confirm their topic selection with the lecturer by Day 3. Word limit: 12 slides for presentation; 3000 words for report Weighting/Value: 30% Estimated return date: Submission details: You must submit both a hard copy and a soft copy (upload to Moodle) of your presentation slides and the report to your lecturer. All assignments will be scanned by University-approved Plagiarism software. Failure to submit a soft copy on time will result in your assignment not being graded. Submissions by email will not be accepted. Students: You must keep a copy of your assignment in electronic format. We suggest you keep a print out of the assignment until yu have received the final grade for the Unit. Penalties for late lodgement: A penalty of 10% of the mark allocated to this assessment task will be deducted per 24 hours that the submission is late. Assessment coversheet: You must attach a faculty assessment coversheet to both the hardcopy and softcopy submissions. Download the coversheet from the following link: http://www.buseco.monash.edu.au/student/forms/assignment-cover-sheet-fbe.doc Examination(s) Examination 1 Weighting: 40% Length: 2 hours Type (open/closed book): Closed book Hurdle requirements: Passing the final examination is a hurdle requirement for this Unit. You must achieve at least (50%) in the final examination to pass this unit. Where you achieve between 40% and 50% in the final examination your maximum final mark will be 48%. Where you achieve less than 40% in the final examination your maximum final mark will be 43%. Electronic devices allowed in the exam: None 9
Assessment Requirements Learning resources Monash Library Unit Reading List (if applicable to the unit) http://readinglists.lib.monash.edu/index.html Feedback to you Types of feedback you can expect to receive in this unit are: Informal feedback on progress in labs/tutes Graded assignments with comments Assignment submission Online submission If Electronic Submission has been approved for your unit, please submit your work via the learning system for this unit, which you can access via links in the my.monash portal. Prescribed text(s) and readings Palmatier R.W., Stern L.W., El-Ansary A.I. Marketing Channel Strategy 8th ed. Global ed. Pearson, 2014 Recommended text(s) and readings Refer to reading list, accessible on Library website and Moodle. 10
Other Information Policies Monash has educational policies, procedures and guidelines, which are designed to ensure that staff and students are aware of the University s academic standards, and to provide advice on how they might uphold them. You can find Monash s Education Policies at: www.policy.monash.edu.au/policy-bank/academic/education/index.html Key educational policies include: Student Academic Integrity Policy and Student Academic Integrity: Managing Plagiarism and Collusion Procedures ; Assessment in Coursework Programs; Special Consideration; Grading Scale; Discipline: Student Policy; Academic Calendar and Semesters; Orientation and Transition; and Academic and Administrative Complaints and Grievances Policy. Graduate Attributes Policy http://www.policy.monash.edu/policy-bank/academic/ education/management/monash-graduate-attributes-policy.html Student Charter www.opq.monash.edu.au/ep/student-charter/monash-university-student-charter.html Student services The University provides many different kinds of support services for you. Contact your tutor if you need advice and see the range of services available at http://www.monash.edu.au/students You can also access important information from the Faculty of Business and Economics current students page http://www.buseco.monash.edu.au/student/ Caulfield and Clayton students wishing to further develop English language skills in a fun group environment can join a Conversational English Program. You can access these programs at http://www.monash.edu/students/conversational-english/ Monash University Library The Monash University Library provides a range of services, resources and programs that enable you to save time and be more effective in your learning and research. Go to www.lib.monash.edu.au or the library tab in my.monash portal for more information. 11
Other Information Moodle 2 All unit and lecture materials, plus other information of importance to students, are available through the virtual learning environment Moodle site. You can access Moodle via the my.monash portal. Where to go for help If you're stuck, confused or simply not sure how to approach Moodle, there are a number of Moodle resources that you can tap into. Disability Liaison Unit Students who have a disability or medical condition are welcome to contact the Disability Liaison Unit to discuss academic support services. Disability Liaison Officers (DLOs) visit all Victorian campuses on a regular basis. Website: http://www.monash.edu/equity-diversity/disability/index.html Telephone: 03 9905 5704 to book an appointment with a DLO; Email: dlu@monash.edu Drop In: Equity and Diversity Centre, Level 1, Building 55, Clayton Campus. 12