Global Endpoint Security Products Market: Protecting the Last Line of Defense from Emerging Threats July 2011
Table of Contents Executive Summary 12 Research Aim and Objectives 20 Research Scope, Definitions, and Methodology 22 Market Overview 27 Market Dynamics 40 Total Endpoint Security Products Market Forecast and Analysis 53 Consumer Market Forecasts 59 4
Table of Contents (continued) Consumer Pricing Analysis 68 Midsize Market Forecasts 72 Midsize Pricing Analysis 83 Enterprise Market Forecasts 87 Enterprise Pricing Analysis 100 Regional Market Analysis 105 Vertical Market Analysis 109 5
Table of Contents (continued) Competitive Analysis 113 Company Profiles 132 Conclusions 162 About Frost & Sullivan 165 6
List of Figures Total Endpoint Security Products Market: Key Market Drivers (Global), 2011 2017 45 Total Endpoint Security Products Market: Key Market Restraints (Global), 2011 2017 49 Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 54 Endpoint Security Products Consumer Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 60 Endpoint Security Products Consumer Individual Antivirus Market: Unit Shipments and Revenue 64 Forecasts (Global), 2007 2017 Endpoint Security Products Consumer Security Suites Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 65 Endpoint Security Products Midsize Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 73 Endpoint Security Products Midsize Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 77 Endpoint Security Products Midsize Security Suites Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 79 Endpoint Security Products Midsize Hosted Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 81 Endpoint Security Products Enterprise Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 88 Endpoint Security Products Enterprise Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), 92 2007 2017 Endpoint Security Products Enterprise Security Suites Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 94 Endpoint Security Products Enterprise Hosted Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 96 Endpoint Security Products Enterprise Server Security Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 98 7
List of Charts Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation (Global), 2010 14 Total Endpoint Security Products Market: Common Security Technologies Included in a Security Suite (Global), 2010 15 Total Endpoint Security Products Market: Type of Devices Protected (Global), 2010 16 Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), 2010 17 Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 18 Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation (Global), 2010 23 Total Endpoint Security Products Market: Evolution of the Endpoint Security Products (Global), 2007 2017 29 Total Endpoint Security Products Market: Supply Chain (Global), 2010 36 Total Endpoint Security Products Market: Route to Distribution (Global), 2010 37 Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), 2010 38 Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), 2017 38 Total Endpoint Security Products Market: Percent of Revenue Breakdown by Distribution (Global), 2007 2017 39 Total Endpoint Security Products Market: Market Engineering Measurements (Global), 2010 41 Total Endpoint Security Products Market: Key Market Drivers (Global) 2011 2017 44 Total Endpoint Security Products Market: Key Market Restraints (Global), 2011 2017 48 Total Endpoint Security Products Market: Key Factors Influencing the Ecosystem (Global), 2010 52 Total Endpoint Security Products Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 55 Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), 2010 56 Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), 2017 56 8
List of Charts (continued) Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), 2010 2017 57 Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), 2010 58 Total Endpoint Security Products Market: Percent of Revenue by Horizontal (Global), 2017 58 Endpoint Security Products Consumer Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 61 Endpoint Security Products Consumer Market: Percent of Revenue by Product Type (Global), 2010 62 Endpoint Security Products Consumer Market: Percent of Revenue by Product Type (Global), 2010-2017 63 Endpoint Security Products Consumer Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 65 Endpoint Security Products Consumer Security Suites Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 67 Endpoint Security Products Consumer Market: Pricing Analysis by Product (Global), 2007 2017 69 Endpoint Security Products Consumer Individual Antivirus Market: Pricing Analysis by Distribution Channel (Global), 70 2007 2017 Endpoint Security Products Consumer Security Suites Market: Pricing Analysis by Distribution Channel (Global), 2007 2017 71 Endpoint Security Products Midsize Market: Units and Revenue Forecasts (Global), 2007 2017 74 Endpoint Security Products Midsize Market: Percent of Revenue by Product (Global), 2010 75 Endpoint Security Products Midsize Market: Percent of Revenue by Product (Global), 2007 2017 76 Endpoint Security Products Midsize Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), 2010 2017 78 9
List of Charts (continued) Endpoint Security Products Midsize Security Suites Market: Unit Shipments and Revenue Forecasts (Global), 2007-2017 80 Endpoint Security Products Midsize Hosted Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 82 Endpoint Security Products Midsize Market: Price Analysis by Product (Global), 2007 2017 84 Endpoint Security Products Midsize Individual Antivirus Market: Price Analysis by Distribution 85 Channel (Global), 2007 2017 Endpoint Security Products Midsize Security Suites Market: Price Analysis by Distribution Channel (Global), 2007 2017 86 Endpoint Security Products Enterprise Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 89 Endpoint Security Products Enterprise Market: Percent of Revenue by Product Type (Global), 2010 90 Endpoint Security Products Enterprise Market: Percent of Revenue by Type (Global), 2007 2017 91 Endpoint Security Products Enterprise Individual Antivirus Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 93 Endpoint Security Products Enterprise Security Suites Market: Unit Shipments and Revenue Forecasts(Global), 2007 2017 95 Endpoint Security Products Enterprise Hosted Market: Unit Shipments and Revenue Forecasts (Global), 2007 2017 97 Endpoint Security Products Enterprise Server Security Market: Unit Shipments and Revenue Forecasts (Global), 99 2007 2017 Endpoint Security Enterprise Market: Pricing Analysis by Product (Global), 2007 2017 101 Endpoint Security Products Enterprise Individual Antivirus Market: Price Analysis by Distribution Channel 102 (Global), 2007 2017 Endpoint Security Products Enterprise Security Suites Market: Price Analysis by Distribution Channel (Global), 2007 2017 103 10
List of Charts (continued) Endpoint Security Products Enterprise Server Security Market: Pricing Analysis by Distribution Channel (Global), 2007 2017 104 Endpoint Security Products Enterprise Hosted Security market Pricing Analysis by Distribution Channel (Global), 2007 2017 105 Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), 2010 107 Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), 2017 107 Endpoint Security Products Market: Revenue Distribution by Geographic Region (Global), 2007 2017 108 Endpoint Security Products Market: Percent of Revenue by Customer Vertical (Global), 2007 2017 111 Endpoint Security Products Market: Percent of Revenue by Customer Vertical (Global), 2010 112 Total Endpoint Security Products Market: Competitive Landscape (Global), 2010 116 Endpoint Security Products Consumer Market: Competitive Landscape (Global), 2010 117 Endpoint Security Products Enterprise Market: Competitive Landscape (Global), 2010 118 Total Endpoint Security Products Market: Competitive Structure (Global), 2010 119 Total Endpoint Security Products Market: Competitive Analysis of Solutions Offered in a Product (Global), 2010 120-121 Total Endpoint Security Products Market: Features and Price Analysis by Vendor (Global), 2010 122 Total Endpoint Security Products Market: Strategy Implementation and Innovation by Vendor (Global), 2010 123 Total Endpoint Security Products Market: Key Industry Participants (Global), 2010 124-127 Total Endpoint Security Products Market: Company Sales Revenue by Vendor (Global), 2010 128 Total Endpoint Security Products Market: Company Market Share by Vendor (Global), 2010 129 Total Endpoint Security Products Consumer Market: Company Market Share by Vendor (Global), 2010 130 Total Endpoint Security Products Enterprise Market: Company Market Share by Vendor (Global), 2010 131 11
Executive Summary 12
Introduction Frost & Sullivan defines endpoint security products as software that is implemented directly to an endpoint, such as laptops, desktops, servers, and mobile devices. The product may be offered for free, sold as a single standalone antivirus program, or offered as a bundled solution. They may prevent and/or recover malware from being launched on a device and provide protection from data loss and identity theft. Technologies used by endpoint security providers include: Antivirus/antimalware (signature detection) Antispyware Personal firewall Host intrusion detection or prevention systems (IDS/IPS) Application or device control This research updates the 2009 Frost & Sullivan Endpoint Security study. In this edition, Frost & Sullivan will look at security products designed to protect against malware and other risks associated with client/server devices. For the purpose of this study, endpoint security is defined as software that includes at least one of these technologies: Antimalware Firewall Host IDS/IPS Management and reporting capabilities 13
Research Overview The aim of this study is to evaluate the global endpoint security products market, which has been segmented into the following: Consumer/SOHO Midsize Enterprise market Further segmentation includes: Hosted endpoint security Individual antivirus versus security suites Secondary research supplements the primary research to provide an overview of the market. Key industry participants were consulted, and their insights influenced analysis on emerging trends. This research service provides an overview of vendors and exhibits the major forces and trends impacting the market; forecasts growth within the different solution segments, key Total Endpoint Security Products Market: Customer Horizontal and Vertical Segmentation(Global), 2010 Endpoint Security Products Market Customer Horizontals Enterprises Midsize Consumer/ SOHO verticals, and demand analysis; and concludes with strategic recommendations for vendors interested in capitalizing on the opportunities presented. Customer Verticals Government Healthcare Finance Education Source: Frost & Sullivan analysis. 14
Research Overview (continued) Total Endpoint Security Products Market: Common Security Technologies Included in a Security Suite (Global), 2010 Data Protection Antimalware Host IPS File,Disk Encryption Application Control Endpoint Security Firewall Parental Controls Central Management Internet Filtering Device and Port Control Source: Frost & Sullivan analysis. 15
Research Overview (continued) Total Endpoint Security Products Market: Type of Devices Protected (Global), 2010 Endpoint Security Source: Frost & Sullivan analysis. 16
Key Findings In 2010, the global endpoint security market was valued at $x, million and is expected to reach $xx, million by 2017, exhibiting a compound annual growth rate (CAGR) of xx.x percent. The market remains competitive, saturated, and mature. Vendors continue to add advanced security technologies into their solutions, and in the consumer market, vendors are adding free antimalware solutions to compete in the freemium (free antivirus) market. Vendors such as AVG, Avira, AVAST, and Microsoft have gained customers by offering free antivirus software while vendors such as Panda Security, BitDefender, Fortinet, and Sophos have entered the market to gain brand name and increase free-to-paid conversion rates. Endpoint Security Products Market Revenue (2010) Potential Revenue (2017) CAGR (2010 2017) Mobile x.x% Mac OS x.xx% $x, million $xx, million xx.x% Total Endpoint Security Products Market: Percent of Revenue by Product Type (Global), 2010 Within the enterprise market, there is an increasing demand for easier management solutions and a layered defense for endpoints due to the proliferation of devices and advanced threats. PC/Server Security xx.x% Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan analysis. 17
Key Findings (continued) Total Endpoint Security Products Market: Unit Shipment and Revenue Forecasts (Global), 2007 2017 xx, xx, Revenue ($ Million) xx, x, x, Units (Million) x, x, xx.x 0.0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Year 0.0 Revenue ($ Million) Units (Million) Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan analysis. 18