IMS/SIP Video Service in HD world. RADVISION TBU Interactive Video IMS BEEHD



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IMS/SIP Video Service in HD world

Welcome to RADVISION THE INDUSTRY S EXPERT IN VISUAL COMMUNICATIONS RADVISION is the leading provider of core technologies, products and solutions that enable unified multimedia communications over IP, 3G and emerging next generation IMS networks.

RADVISION Powering Voice and Video Communications Leader Since 1992 Over 450 employees worldwide Global presence with17 offices worldwide Revenue of $85m in 2008 (NASDAQ:RVSN) Cash reserves: $120m and debt free

RADVISION Industry Leadership Technology BU Enabling technology for developers of V 2 oip, 3G and IMS Client and Server solutions Powering V 2 oip deployment across the globe Testing suite with unique video quality validation offering Turnkey solutions from Global Services Group experts in V 2 oip

INTERACTIVE VIDEO

What is Interactive Video? Bi-directional, real-time video sessions people communicating with people High quality video up to HD over unmanaged network conditions Video capabilities embedded in any consumer electronic or enterprise device Two or more endpoints/participants

Interactive Video is Everywhere! Video Video Conferencing Conferencing and and TelePresence TelePresence Systems Systems Video Video Messengers Messengers Video-enhanced Video-enhanced kiosks kiosks Social Social Network Network Sites Sites Growing Growing 50% 50% Year-onYear-onYear Year Growing Growing Demand Demand for Distance for Distance Learning Learning Video Video Conferencing Conferencing ASPs ASPs Connected Connected TV TV

Interactive Video is Everywhere! Video Messengers Video 30% of the calls using the interactive Messengers are using video Internet - Growing use of PC-based interactive communications like Skype, Yahoo, Google talk, WebEx etc.. Video Messengers Video Conferencing and TelePresence Systems Video Conferencing ASPs Social Network Sites Growing 50% Year-on-Year Video-enhanced kiosks Connected TV Growing Demand for Distance Learning

Interactive Video is Everywhere! Enterprise The largest enterprise players are offering video conferencing and Telepresence like CISCO, IBM, ALU, HP etc.. Video enable devices are growing Video Messengers Social Network Sites Growing 50% Year-on-Year Video Conferencing and TelePresence Systems Video Conferencing ASPs Video-enhanced kiosks Connected TV Growing Demand for Distance Learning

Interactive Video is Everywhere! Social Network sites Growing 50% Year-on-Year People are more open to share using Video Video Services are expending using social network Video Messengers Video Conferencing and TelePresence Systems Social Network Sites Growing 50% Year-on- Year Video Conferencing ASPs Video-enhanced kiosks Connected TV Growing Demand for Distance Learning

Interactive Video is Everywhere! Living Room Appliances are becoming the center of family communications and entertainment Communications-enabled, PC-like gaming systems Interactive TV with Internet-enabled browsing Video communications-enabled TV Skype TV Connected TV Video Messengers Video Conferencing ASPs Video Conferencing and TelePresence Systems Video-enhanced kiosks Social Network Sites Growing 50% Year-on-Year Growing Demand for Distance Learning

Variety of markets/products can benefit from Interactive Video

The Challenge: Enable high quality and cost-effective video communications for enterprise and consumer embedded devices

What Makes implementation of Interactive Video Complex? It is a real-time service real time encode/decode processing Delay-sensitive less than 400msec end to end Public network limited bandwidth Unmanaged networks (e.g. Internet) packet loss High Definition complicating all the above

The Transition from SD to HD is Complex Complexity in multiple areas: Hardware Silicon change, redesign of the hardware Software media codecs, application, signaling Interoperability Bandwidth management Quality

Next Generation Networks Implications on Interactive Video

IP Multimedia Subsystem IMS an access network agnostic FRAMEWORK providing secure multimedia communications and allowing the following: 1. Users to access services while they are mobile or roam 2. Developers to create third party applications 3. Operators to enforce feature specific billing Access Network Agnostic Interworking with legacy networks Roaming, Mobility IMS Fundamentals Security Service based billing Support for multimodal applications

Numerous applications for any terminal User ID s User Profile Security Roaming QoS Policy Control Charging Inter- Working CS/PSTN Basic Call Control Service Logic APIs

IMS architecture layered approach HSS IMS Data SLF SIP AS AS IM SSF OSA SCS Application (SIP, OSA Parlay, CAMEL) HLR/AuC ( CS/PS ) Service/Applications Layer IMS Session Signaling IMS User Plane Data S-CSCF CSCF I-CSCF BGCF IMS Layer P-CSCF MGCF UE NASS DSLAM 3GPP R7 / TISPAN R1 BAS SPDF/ A-RACF PDF MRF MRFC MRFP IMS GW ALG TrGW SGW IMS-MGW CS Networks (PSTN, CS PLMN) UE UE WLAN WAG 3GPP R6 RAN 3GPP R5 SGSN WLAN PDG GGSN PEF BB (IPv4/IPv6) BG Transport Layer IPv6 PDN (IPv6 Network) IPv4 PDN (IPv4 Network)

BEEHD Overview client is the industry s first complete and cost effective solution for adding high quality interactive video communication to embedded devices

Functional Design

Signaling/Media Engines Signaling Protocols SIP, IMS SIP or H.323 Standard and interoperability Media Transfer A-RTP Media transfer over IP network Media Quality algorithms (AJB, FEC) Telephony Logic Handle all call related issues Supplementary services

Interactive V²OIP Client Simple integration High level APIs Easy to use, easy to integrate Interoperability IOT for both HD and SD devices IOT of both signaling and media Managed Solution Remote client control Software upgrade and maintenance

Video Quality Quality Algorithms Media Encoder and Decoder with SVC support Temporal Scalability w/fec as ph.1 Media Handling Media handling over unmanaged networks Media Quality algorithms (AJB, FEC) Bandwidth Bandwidth control to allow network optimization of media transfer

Advanced Services IMS Compliant IMS 3GPP Release 8, TISPAN, and PacketCable 2.0 Instant Messaging SIMPLE OMA and IMS standard compliant MSRP Point to point messaging (chat capabilities). Presence SIMPLE OMA and IMS standard compliant Utilizing SIP Signaling for Presence

Advanced Services File Transfer SIMPLE OMA and IMS standard compliant MSRP Point to point file transfer capabilities. Group Management OMA and IMS standard compliant XDM Enabling user-specific service-related information to be accessible to service enablers.

SW Architecture HD Camera Display Display Input Microphone Speakers Network

Error Resiliency Using RADVISION SVC Technology

Error Resiliency Using RADVISION SVC Technology

Hardware Architecture example architecture for TI platform 31

Hardware Design (Dual Chip Solution) Etherne t Flash USB (TUSB6010B) HD Camera Flash SP K BT1120 or Raw RGB EMIF USB EMIF AIC23 TI DM6467 - Decoder GPI O TI DM6467 - Encoder EMIF Decoded Video Control & OSD Self View D M 64 7 (OS D) HPI Display MI C AE C AIC2 3 32

Hardware Development Kit Hardware/Reference Design from Texas Instruments Designed for visual communication Based on TI DM6467 1GHz Provides all needed components for building interactive video communication solution Halcon

Value Proposition Minimize time-to-market Superior media quality Interoperability across multiple platforms Designed and optimized for embedded systems

Case Study Samsung VC240

VC240 Built by Samsung, powered by RADVISION BEEHD technology Integrated: Camera Speakers Microphone Remote control External audio accessories SIP/H.323 Launch: September 2009 36

Q&A BEEHD http://www.radvision.com/products/developer/bee/beehd/default.htm SVC http://www.radvision.com/visual-communications/video-communications-technology/scalable-video- Coding/ IMS http://www.radvision.com/developer-solutions/ims-developer-suite/default.htm Developer Community Newsletter Blogs developer.radvision.com realizevoip.radvision.com blog.radvision.com

Solutions Portfolio Turnkey Solutions Professional Services Client Solutions SIP Server Solutions SIP Server Core Presence & Events B2BAF Protocol Toolkits