How to Monetize LTE Services Fixed VoLTE

Transcription

1 How to Monetize LTE Services Fixed VoLTE CCA Annual Convention September 17, 2013

2 Alianza is Accelerating Voice Success Leading provider of cloud voice delivery solutions Turnkey wholesale solution SaaS-based model eliminates CAPEX and lowers OPEX Residential, business and mobile services Proven model Founded in 2009; Salt Lake City, UT HQ Fast growing: 68% CAGR 1 billion minutes in 2012 Market-focused innovation Alianza developed code and intellectual property Accelerate Voice partner program Mature API for back-office integration 2

3 Why Fixed LTE? Use It or Lose It Rural Broadband Demand 3

4 REVENUE (MILLIONS) Voice as Important Part of Service Bundle Capture portions of $76 billion fixed voice services market VOICE SERVICES 2012 US MARKET Increase loyalty with service bundles Expansion to new market segments Monetize and optimize spectrum usage Importance of triple-play (AT&T Q4) $35,809 $39,758 Increased AT&T U-verse penetration and a significant number of subscribers purchasing multiple services drove 17.7 % year-over-year growth in IP revenues from residential customers (broadband, U-verse TV and U-verse Voice) and 4.0 % sequential growth. Total U-verse revenues grew 36.3% compared with the year-ago fourth quarter and were up 7.2% versus the third quarter of RESIDENTAL Source: Gartner (Q1 2013) BUSINESS 4

5 Add Voice Revenue Across Market Segments VoIP for double-play residential bundle Residential VoIP SOHO and SMB voice solutions In-region (LTE) and out-of-region (BYOB) Business VoIP Extend services to mobile phones, tablets and PCs SIP trunking OTT 5

6 Traditional Approach - Business Case is Murky Challenging Market Dynamics Cost and Complexity of VoIP IP Multimedia Networks Izi CS Network Mm Ici, Mm Mm Mm Legacy mobile signalling Networks MRFP TrGW IM MGW M n CS Mp CS Ix BGCF Mk Mj MGCF MRB BGCF ISC Mg Mx Mg Mr Cr, Mr MRFC IBCF Mx Mx Mi P-CSCF I-CSCF Mw S - CSCF Mw Gm Ma ISC Rc UE AS Cx Cx Ut Dx IMS Subsystem Sh C, D, Gc, Gr HSS Dh SLF 6

7 Old Iron Whitelabel Cloud Voice Platform Options for Voice Buy equipment Build network Manage multivendor Resell 3 rd party Outsource network and carrier services Turnkey Investments Highest Low Lowest Customization Limited None Full ROI??? 3-5 years Months 7

8 Outsource for Plug n Play New Revenue MNO Cloud Voice Platform PSTN Voice customer ATA/Router Standards-based and extensible across networks Residential and SMB feature set Unified management and back office integration Flexible carrier services integrated or BYOC Quality of experience optimized Full regulatory compliance EPC Internet 8

9 Heavy Lifting is Outsourced Service Provider Product definition Subscriber acquisition End-user invoicing Marketing Tier 1 and 2 customer support Tax collection & remittance Cloud Voice Platform Device certification & provisioning Inventory management Back office integration End-user feature set Tier 3 production support VoIP operations & monitoring Feature upgrades & enhancements TN management LNP management Regulatory management CNAM/DL/T.38, etc. CODEC/frame sizing LI & emergency services QoS management Voice capacity management Long distance LCR/ fail-over Wholesale Carrier Local facilities (LEC) Long distance facilities Voice switches Signaling network Routing engine Collocation facilities Transport network IP backbone 9

10 Summary: Look to the Cloud LTE enables extension to fixed services Voice key to service bundles and revenue Cloudsourcing is the low risk approach for VoIP Cloud Voice Platform: Thrive with Superior Economics and Functionality 10

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