Dr Hüdai Kara, Managing Director



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Dr Hüdai Kara, Managing Director REW 2011 İstanbul, 10 Haziran 2011

About Metsims Ecolabel YDD Maintanence Product carbon footprint Energy use Corporate carbon footprint Economical Operation EPD Raw materials Environmental Social Occupatio nal health and safety Water Welfare Planning

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Lisbon Strategy for Growth and Jobs... European Council in Lisbon (March 2000) launched a "Lisbon Strategy making the European Union the most competitive economy in the world achieving full employment by 2010 promoting sustainable development across the leaders adopted a ten year programme (2000 2010) Europe s challenges: globalisation an ageing population the emergence of a worldwide information society stimulating economic and social reforms strengthening the European social model, with its developed systems of social protection

Three Pillars of the Lisbon Strategy... The Lisbon Strategy rests on three pillars: o an economic pillar preparing the ground for the transition to a competitive, dynamic, knowledge based economy o a social pillar designed to modernise the European social model by investing in human resources and combating social exclusion o an environmental pillar draws attention to the fact that economic growth must be decoupled from the use of natural resources

EAP and SDS o Sixth Environmental Action Programme (6th EAP) Framework for environmental policy making and outlines actions driver for setting sustainable development framework in Aim: full integration of environmental agenda into all policies and actions o Sustainable Development Strategy ( SDS) A complementary to Lisbon Strategy and added environmental pillar setting overall priorities, objectives and measures to be met by all policy proposals a core of policies both approaches cover a wide range of policy issues and linkages with other policy areas clear reference to sustainable consumption and production

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 0... o Ecolabel Performance and environment based label given to the highest standard of products and services Established in 1992 Valid across the Voluntary

Thematic Strategies and Policies 0: About Criteria o Per product or product group o Considers major health & environmental impacts o Considers o Current benchmarks o Leading edge performance o Public & transparent process o Agreed with stakeholders

Thematic Strategies and Policies 0: Evolution 1400 1200 1000 800 1992 2010 754 1003 1152 600 400 200 0 0 0 0 0 6 11 33 39 53 95 128 166 279 224 386 514

Thematic Strategies and Policies 0: By product category 8 23 39 45 64 65 72 101 108 133 219 225 344 415 422 986 1235 1691 2030 2579 3275 7457 100000 10000 1000 100 10 1

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 1... o Climate Change and Energy Efficiency To move towards a low carbon economy within eco label energy related aspects of products play an important part for strategy development, product group selection, criteria development new developments: carbon footprint of products and development of related methodological approaches and schemes o Sustainable Use of Natural Resources To reduce the environmental impact of resource use while at the same time improving resource productivity overall across the economy for renewable resources below the threshold of overexploitation a priority area of the Eco label

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 2... o Waste Prevention and Recycling Waste hierarchy: prevent, resuse, recycle, recover, landfill Long term objectives recycling society, avoid waste and waste as a resource waste prevention or waste minimisation are important objectives for the eco label though recycled material or recycling products are not priorities under the eco label so far.

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 3... o Waste from electrical and electronic equipment (WEEE) restricting the use of hazardous substances in electrical and electric equipment and promoting the collection and recycling of such equipment provides for the creation of collection schemes where consumers return their used e waste free of charge extended producer s responsibility o Restriction of Hazardous Substances (RoHS): requires heavy metals such as lead, mercury, cadmium, and chromium and flame retardants such as polybrominated biphenyls (PBB) or polybrominated diphenyl ethers (PBDE) to be substituted by safer alternatives eco label: both legislations are relevant for product groups in the field of electrical appliances

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 4... o Integrated Pollution and Prevention Control (IPPC) Reduce pollution from industrial base need for permits for installations Principles: Integrated i.e overall environmental performance, BAT exchange of information, public participation in permit allocation, flexibility in permit allocation relevance to the eco label: production related aspects are key for some product groups under the eco label scheme, like textiles, shoes, paper products.

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 5... o Registration, Evaluation, Authorisation and Restriction of Chemical substances (REACH) chemicals and their safe use aim : Progressive substitution of the most dangerous chemicals with suitable alternatives to enhance innovative capability and competitiveness of the chemicals industry Manufacturers to gather information and register at ECA (Helsinki) which evaluates and runs a public database relevance to the eco label: chemicals are part of any product so REACH has become a very important framework for the eco label

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Thematic Strategies and Policies 6... o European Technologies Action Plan (ETAP) Role of eco innovation and environmental technologies in growth, employment, sustainable resource use Aim: to boost development and use of environmental technologies through overcoming the key barriers financing R&D in promising areas o Corporate social responsibility (CSR) CSR is about going beyond minimum legal requirements to address societal needs In purely voluntary framework with the aim to increase its political visibility to acknowledge ongoing and encouraging more efforts Communication, CSR forum, thematic round tables Relevance: a supportive framework to promote the eco label

Policy landscape of the eco label... Framework Lisbon Strategy Environmental Action Plan SDS Climate change CSR Waste Thematic strategies and policies FLOWER IPPC WEEE & RoHS REACH Strategic Approaches SCP Action Plan Integrated Product Policy

Integrated Product Policy... a strategic approach on how to advance SCP elaborated field of policy implementation cross cutting and mix of voluntary and regulatory policies A backbone of SCP concept a supportive framework to existing policies and a foundation for a systematic approach to SCP Focus on promotion of voluntary and mandatory measures to minimise impacts based life cycle five key principles for the IPP approach: life cycle thinking working with the market (mainly via incentives) stakeholder involvement continuous improvements a variety of policy instruments work from the local to the international scale IPP toolbox including eco labelling, public procurement, eco design

SCP Action Plan... A core strategy and framework on SCP and sustainable industrial policy direct relevance to the Flower series of policy proposals to improve environmental performance and increase the demand for more sustainable goods and production technologies measures: Eco design based on minimum standards or advanced benchmarks Product labelling Public procurement to include environmental criteria Smarter consumption raising consumer awareness and greening supply chains Cleaner and leaner production optimal production process and resource use, more value with less resource Focus on SMEs support Trade dissemination of environmental friendly products

Sürdürülebilir üretim ve YDD ilgili AB yönetmelikler Eko-tasarım Karbon yönetimi Enerji etiketi Entegre ürün politikası Sürdürülebilir üretim ve tüketim AB Ekoetiketi Ürün kategori kuralları (EPD) Sürdürülebili r yapılar Yeşil kamu ihale

Need for an Integrated Approach oincreasing resource use efficiency (technological innovation, better management, alternative materials, etc.) to meet the basic needs oreduce material and energy density of consumption opromoting sustainable development (economic, social and environmental)

Companies Potential Areas of Improvement o Processes: CP assessment, eco efficiency, procurement, supply chain management o Products/Services: LCM, Eco design, Product Service System, Eco labels, Dematerialization o Systems: EMS, multi stakeholder dialogues

Policy Instruments to Encourage SC&P o Economic instruments: taxes, subsidies, credits, financial incentives, etc. o Regulatory: standards, norms, EPR, labeling, (enforcement) o Social: awareness raising, education, information, voluntary o Others: indicators, green accounting...

IPP Toolbox: Current Policy tools o State Aid o Voluntary Agreements o Standardisation o Environmental Management System o Eco design o Labelling and Product Declarations o Greening Public Procurement o Green Technology o Legislation

Environmental Product Declaration Schemes (EPDs) Briefly, it concludes that the European Commission is well placed to play a role in three key areas of EPD development in Europe, namely: Improving the harmonisation of EPD schemes through a Framework Directive based on an ISO or CEN standard and minimum requirements Stimulating the supply side by improved access to good quality LCA data; and Stimulating the demand side by strengthening the link between public procurement and EPDs

o The Integrated Product Policy is an integrated approach to environmental policies which seeks to improve environmental performances of products and services in a life cycle perspective. o IPP ambitions are: IPP: the new European policy for the environmental product management to reduce products environmental impacts for its origin by considering the environmental impacts all along the Life Cycle of the Product, from cradle to grave and by co-operating with all the stakeholders of the Product Supply Chain to foster the growth of green products and services markets by providing coherency with existing environmental requirements : - Environmental Product Declaration - Ecolabels - Green purchasing - Ecotaxes - Subsidies - Education

Needs of SMEs to satisfy The sectors studies performed by the preparatory action during the years 2001 2002 on 150 SMEs in 5 European countries revealed fundamental needs for the implantation of IPP within the organizations: o Environmental improvements should be introduced with innovation aspects through an integrated and gradual approach, at a low cost solution o SMEs need adapted knowledge, training and procedural tools to choose the most suitable solution o LCA data have to be available, pre elaborated and provided with customised services

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