Our shared identity MACQUARIE UNIVERSITY S HISTORY

The story so far WHO ARE WE? In 1964, a pioneering new university was created to challenge the establishment. 2

The story so far WHO ARE WE? Macquarie University was a pioneer in many fields in the openness of its admissions procedures, in the semester and point system, in the advising of students, in widening students choices, in aspects of small group and external teaching, in the educational use of the library, in academic self-appraisal, including the guidelines for grading. Liberality of Opportunity: A History of Macquarie University 1964 1989 3

The story so far WHO ARE WE? Founded to be different, we re a university that crosses traditional boundaries. welcomed nontraditional students pioneered academic self appraisal and the now-common grading system introduced childcare on campus for first time in Australia helped develop calculator for visually impaired appointed Australia s first female Vice-Chancellor helped make wi-fi a reality opened Australia s first not-for-profit private teaching hospital 4

The story so far HOW FAR HAVE WE COME? Among top 2% of universities in the world, top 10 in Australia (Shanghai Jiao Tong Academic Ranking of World Universities) 5 stars in all QS categories: Teaching, employability, research, internationalisation, facilities, innovation, access and specialist subjects (QS 2015) #18 most international university in the world (Times Higher Education, 2015) Top 100 in the world in 9 subjects (QS subject rankings 2015) #1 MBA in Australia / #68 in the world (Financial Times, 2015) 120 researchers ranked in the world s top 1% (Essential Science Indicators 2014) 85% of research rated world standard or higher (Excellence in Research for Australia, 2012) 5

The challenge WHO ARE WE NOW? For more than 50 years we have been quiet pioneers. In our second halfcentury we must share our story with the world. [We need to] more effectively raise our voices, inspire our students, and champion our staff and our researchers, so that we may take our rightful place on the global stage as a university that leads the world. Professor S Bruce Dowton 6

Our shared identity LAUNCHING OUR NEW BRAND

Brandmark CONCEPT RATIONALE 8

Brandmark HOW IT COMPARES Traditional (detailed & prestigious) Modern (abstract & aloof) 9

Nurture to break free SOURCES OF THE INHERENT TENSION AND POLARITY Solidity and reassurance Explore unknown territories 1.5 10

Our brand BRAND PILLARS 1 How we engage with each other A collegial culture openly supporting and encouraging everyone to seize new opportunities Generous 2 Where we engage with each other One beautiful campus facilitating collaboration among the most diverse people and perspectives Open 3 How we think Brave new thinking that defies the traditional boundaries of an academic institution, industry and other key constituents Audacious 4 How we engage the world around us A community of world citizens deeply engaged with the big issues shaping the future of society Engaged 11

Our brand CREATING PIONEERING MINDS Our target is well-rounded explorers not afraid to choose the less trodden path unconstrained by pointless traditions and conventions open to the most diverse intellectual perspectives live by the motto don t fence me in want to grow into well-rounded citizens of the world, actively engaged in the complex issues that define the future of humanity. 12

Pioneering minds OUR NEW CAMPAIGN

Pioneering Minds BRINGING THE CAMPAIGN TO LIFE 14

Pioneering minds BRINGING THE CAMPAIGN TO LIFE 15

Launching our new website A NEW DIGITAL AGE

New website ENHANCE MACQUARIE S ONLINE PRESENCE Mobile-friendly design Improved user experience Enhanced search functionality Streamlined expression of our new brand Reduced duplication 21

New website HOMEPAGE 22

New website CORE PAGES FOR INTERNATIONAL PARTNERS 23

New website CORE PAGES 24

BRINGING THE STUDENT VOICE TO THE FOREFRONT

The real scoop STUDENT GENERATED CONTENT Discover and curate this authentic and highly trusted content Student generated content Enrich our owned media with this content Leverage existing social communities 30

Content GENEROUS OPEN AUDACIOUS ENGAGED

Content GENEROUS OPEN AUDACIOUS ENGAGED 32

mq.edu.au/mymq 33

QUESTIONS?