Brochure More information from http://www.researchandmarkets.com/reports/2619109/ Marketing Library and Information Services II Description: Aims and Scope: With contributions from library and information professionals (practitioners, researchers, faculty members, consultants, and others), Marketing Library and Information Services: A Global Outlook, highlights a variety of exemplary LIS marketing practices and efforts from around the globe. The following broad topics are explored: - Changing Marketing concepts - Marketing library and information services in different countries - Marketing library and information services in different kind of libraries - Web-based LIS marketing. Contents: Preface Section 1 Marketing concepts - Dinesh K. Gupta (India), Christie Koontz (USA) and Angels Massisimo (Spain) Marketing Library and Information Services: Connecting from Past to the Future - Judith Broady-Preston (UK) Changing Marketing Concepts: Contemporary Theories and Paradigms in Services Marketing - Kiran Kaur (Malaysia) Gaining Customer Loyalty: the Ultimate in Marketing - Jennifer Rowley (UK) Branding Libraries: the Challenges and Opportunities Section 2 Excellence in Marketing - Christie Koontz (USA) Excellence in Marketing: 2002 2012 - Han Lifeng and Wang Yuan (China) Falling in Love with the Library: Marketing Tsinghua University Library in an Innovative Way - Elke Roesner and Urlika Ostrzinski (Germany) Internet Marketing: the Silver Bullet for Web 2.0 - Sharon Koh and Wan Wee Pin (Singapore) Web-based Marketing
- Rosalind Dorsman (Australia) Have You Done Your Homework? Five Years on of a Campaign Life-Cycle - Nancy Collins (Canada) Building Community and Fostering Connection in a Canadian Academic Library through a Buttons Campaign - Faith Brautigam and Denise Raleigh (USA) StoryTubes Contest: Marketing Libraries in the Digital Age - Jane Purdie and Alyson Tyler (UK) Happy Days for Welsh Libraries - Charlie Bennett and Ameet Doshi (USA) From Georgia Tech to the World: Leveraging Existing Campus Infrastructure to Market the Library to a Global Audience Section 3 Marketing in Different Countries and Libraries - Messaouda Boutaba and Nadia Temmar (Algeria) Marketing in Algerian libraries: an Overview - Lamia Badra (France) Teaching Marketing for Better Cultural Projects Management: the Book Trade, Information and Communications Department Expertise - Hella Klauser (Germany) Management and Marketing: an Insight to Developments in German Libraries - Kanwal Ameen (Pakistan) Library and Information Services Marketing in Pakistan: a Profile - Walqueline da Silva Araújo and Márcio Bezerra da Silva (Brazil) Relationship Marketing in Brazilian University Libraries - Nivaldo Oliveira, Ricardo de Souza Sette and Vânia Natal de Oliveira (Brazil) Creating Value for Users of University Libraries: Brazilian View - Verena Tibljas (Croatia) Being a Library and Being Visible in the Community Today - Fang Shu and Yang Zhiping (China) Marketing Library and Information Services: Exploration and Practice of the National Science Library of the Chinese Academy of Sciences - Sofia Margarida de Castro Barros Correia dos Santos (Portugal) Marketing as an Access Tool for Public Archives: Guidelines for its Application in Libraries - Ana Figueira, Andreia Sousa and Carla Nunes (Portugal) Reaching the Islands in the Community: Marketing Practices in Madeira Regional Public Library, Portugal Section 4 E-marketing
- Viviana Fernández Marcial (Spain) E-marketing for Libraries - A. Marcos Blázquez and J. C. Marcos Recio (Spain) Digital Marketing Tools Applied to the IE Library - Rajesh Singh (USA) Effective Use of Social Media Marketing for Customer Engagement in Information Organizations - Sueli Angelica do Amaral (Brazil) Marketing Strategy to Monitor Library Websites Functional Performance Section 5 LIS marketing literature: a global outlook - G. Mahesh and Dinesh K. Gupta (India) Literature on Marketing of Library and Information Services: an Analysis Based on Google Scholar - Dinesh K. Gupta, G. Mahesh and Sarvesh Pareek (India) Marketing Library and Information Services: a Bibliometric Study of IFLA publications - Joachim Schöpfel (France) Towards the Global Library: Applying Agenda 21 to Library Marketing Ordering: Order Online - http://www.researchandmarkets.com/reports/2619109/ Order by Fax - using the form below Order by Post - print the order form below and send to Research and Markets, Guinness Centre, Taylors Lane, Dublin 8,
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