MOBILEPHARMABIZTECH2014 June 25-26, 2014, Radisson Martinique, New York, NY Day One June 25th, 2014 8:00am Conference Registration Open 8:50 9:00am Welcome Remarks from Conference Co- Chairman: Alfred O Neill, Harbinger Associates Seth Painter, HealthLink Dimensions 9:00 9:35am mchange for Health Self Care There have been seismic changes in the mobile landscape over the past 18 months. For marketers, mobile is no longer a tactic it is a mindset. Consumers embrace this change and drive it forward. What must you do to reach them? Ryan Olohan, National Healthcare Industry Director, Google 9:35 10:10am When Two Friends Make Magic: Innovation through Partnership Case Study on the New Zoetis & Cattlefax Mobile Solution Ed Stening, Associate Director, Digital Strategy, Zoetis 10:10 10:30am Networking Coffee Break in Main Exhibition Room (Ballroom C) 10:35 11:10am Mobile Strategy: Tell Your Story While Driving Sales Mobile technology offers new and unique opportunities to tell a story. But if you don't have a mobile strategy, your story may be too muddled to resonate with your audience. In this session: we'll identify the 5 stages of mobility, the technology and business attributes that drive a mobile strategy and articulate action steps to use mobility to tell a better story. Jeff Gaus, Chief Executive Officer, Prolifiq
11:10 11:45am The Role of Mobile in the Digital Ecosystem A Look Into Global Mobility Rollout Best Practices Understanding Global Influence in Digital Strategy Case Study: HCP ipad Marketing Learn What Works Anthony Toguchi, Global Digital Capabilities Manager, Nestlé 11:45 12:20pm Mobility Trends Shaping Pharma in 2014 and Beyond Mark Bard, Chief Executive Officer, Digital Insights Group 12:20 1:20pm Executive Networking Lunch in Ballroom C 1:20 2:00pm Mobile Patient Engagement Panel Improving Patient Outcomes through mhealth Initiatives Panelists: Ken Bennett, Sr. Director, Integrated Care, Diabetes, Sanofi Afik Gal, Healthcare Innovation Lab Manager, PwC Vera Rulon, Strategic Communications Director, Pfizer Moderator: Alfred O Neill, Principal, Harbinger Associates 2:00 2:30pm Technology, Infrastructure and Expertise: Collaborating with Pharma to fast track mhealth Vodafone s view of mhealth within Pharma: Opportunites & Threats Enabling Pharma through Partnering: Engaging Patients and HCPs Review of Vodafone and AstraZeneca Partnership The Immediate and Long Term Roadmap for mhealth Terrance Knox, Global mhealth Business Development, Vodafone 2:30 3:00pm APPtitude determines Altitude: A strategic comprehensive approach to mhealth and successful behavior change Victor Morrison, Vice President, Healthcare, Next IT
3:00 3:40pm Mobile Physician Engagement Panel Utilizing Analytics to Improve the HCP Mobile Experience Panelists: Elena Alikhachkina, Multi- Channel Analytics Director, GSK Anthony Toguchi, Global Mobile Capability Manager, Nestlé Mark Bard, Chief Executive Officer, Digital Insights Group Moderator: Jeff Gaus, Chief Executive Officer, Prolifiq 3:40 4:00pm Networking Coffee Break in Main Exhibition Room (Ballroom C) 4:00 4:30pm Healthcare and The Mobile Video Revolution The growth of mobile video traffic has been dramatic with 40% of YouTube's traffic coming from mobile. Patients want information on health when they watch video online. Learn how they will be increasingly doing so using mobile devices. Rob Halper, Former Director, Video Communication, J&J 4:30 5:00pm Using Mobile to Effectively Engage Customers On Their Terms Create a mobile marketing campaign that resonates with customers Engage customers on the channels they spend the most time Co- Pay Connect Case Study: Behind the first mobile co- pay in healthcare Meg Columbia- Walsh, Former Head of Healthcare, Facebook, Chief Executive Officer, Inverse Mobile 5:00 6:00pm IBM Networking Drinks Reception Sponsored by IBM MobileFirst Live Jazz Band, Beer and Wine Reception End of Day One
Day Two June 26th, 2014 8:00am Conference Registration Open 8:50 9:00am Day One Recap from Conference Co- Chairman Alfred O Neill, Harbinger Associates Seth Painter, HealthLink Dimensions 9:00 9:30am How Enabling a Salesforce with Mobile Tools can Increase Productivity & Effectiveness when Engaging HCPs How intelligent closed loop marketing leads to In- Clinic Effectiveness How just in time information improves the Quality of the Conversation with Physicians Real life success stories from Emerging Markets Kapil Kuwelker, Founder & CEO, Cirrius Wireless Technologies 9:30 10:10am When Go Mobile Goes Wrong: Top 9 Mistakes in Mobile Pharma Drawn from real- life examples, this session will explore strategy and technology pitfalls in mobile that pharmaceutical and life sciences companies must avoid Scenarios will cover app development, design, governance and business strategy topics as they relate to both external and internal mobility initiatives Yonni Harif, Enterprise Mobility Executive, IBM 10:10 10:30am Networking Coffee Break in Main Exhibition Room (Ballroom C) 10:30 11:10am Starwood Hotels Case Study Brands used to be able to create multi- year marketing strategies and have confidence that they would be successful but mobile technology and social media have changed the way they market and interacting with consumers.
This presentation will show you how Starwood Hotels & Resorts uses design, story telling, insights learned from working with senior design teams at Apple, Adobe and Google, and a different approach to mobile marketing to create unique and compelling experiences for their guests. Stephen Gates, VP and Creative Director, Global Brand Design, Starwood Hotels 11:10 11:40am A Million Patients Later... Lessons learned from digital health programs that are actually used and actually work to improve health outcomes. Case studies of Text4baby, Care4life & Text2quit How to drive adoption in digital health services through collaboration with the health delivery system Understanding the clinical impact of digital health programs Understanding the ROI of digital health programs Pharma s role in digital health Paul Meyer, President, Voxiva 11:40 12:15pm Transform the Patient Journey into Digital Value Solutions Grace Soyao, Chief Executive Officer, Self Care Catalysts 12:15 1:15pm Executive Networking Lunch in Ballroom C 1:30 2:00pm Key Trends in Mobile Patient Engagement The challenge many pharma marketers are facing is exactly how to allocate investments in mobile to engage patients in their health- - and with pharma brands- - at the consumer s time of need. In a time where smartphones are increasingly viewed as critical to finding health information and managing conditions, crafting an effective mobile engagement strategy is more important than ever. This presentation will discuss the extent to which smartphone adoption and health engagement are correlated, the role of
these devices as the center health administrator and how it is likely to evolve, the evolving app environment, the health activities that shine most on mobile...and the areas where the desktop is still dominant. Rory Stanton, Consumer Insights Analyst, Manhattan Research 2:00 2:30pm Evolving Pharma Apps to serve the psychology of the Patient Journey: from Help to Hope, from lack- of- control to the new normal. Health App abandonment is over 50% within a few months. We will cover some of the underlying patient psychology that could dramatically lower mhealth App abandonment while also providing a truly customer- centric Experience. The focus on functional utility Apps (tracking, logs, monitoring) may be useful early in a journey of a chronic sufferer; but as they evolve so do their needs and attitudes. A possible future is the App that maps to the Patient Journey. Alfred O Neill, Principal, Harbinger Associates 2:30 3:00pm Breaking News: Patients Like Injections! Exploring the New Frontier of Patient Insight Phillip Graves, Best- Selling Author, Frontier Economics 3:00pm End of Conference