IBM Smart Business Desktop Cloud Your next Desktop Strategy?
We cannot read your minds, but we are listening to customers who are sharing their thoughts with us. CAPEX to OPEX We don t want to buy hardware, software and services, build the solution and run it. We want to subscribe services we need. Take out complexity We want to operate a desktop like a TV. Increase flexibility, reliability and security for our business! We need to run our business applications from any device at any time from everywhere without moving the data to the end user device. Give us a solution with global access. Help us to stabilize or cut operation cost Show us a way out. 2 Don t give us tools! We need a car, not the best engine or the best tires. Provide turn key solutions.
Ask yourself: What is my next desktop strategy? Are there any alternatives? When is the right time to change? rental? IBM Smart Business Desktop on the IBM Cloud You are here IBM Desktop Cloud buying? IBM Smart Business Desktop Cloud based on virtual Bridges IBM Smart Business Desktop Cloud based on Citrix or VMWare XP Vista Windows 7 Windows XYZ 3
A Desktop Cloud can be realized with a new delivery method and financial model Complete virtualized Desktops Standard portfolio for each user group Automated provisioning Monthly price per seat Service Consumers Datacenter Infrastructure Service-Provider Desktop-Cloud Cloud Operation Service Catalog, Component Library Cloud Help Desk Cloud Administration Service Offering Creation & Registration 4
Concerning the IBM Desktop Cloud offering we distinguish between project based services and standard services on the IBM Cloud IBM Smart Business Desktop Cloud [SBDC] (project based services, in the customer data center) IBM Smart Business Desktop on the IBM Cloud [SBDIC] (Standardized services on the IBM Cloud) Based on Citrix Low WAN bandwidth, expanding existing Citrix environment Based on VMware Broadband LAN/WAN, expanding VMware environment Based on Virtual Bridge Linux and Windows virtual desktop, low price virtualization infrastructure Standard multi tenant Private tenant, shared storage, data center and management server On Customer Premise Private tenant, management server, storage in the customer data center, in front of the firewall 5
IBM can cover all customer requirements on desktop clouds with this service offering. SBDC - Private Cloud Shared Applications Shared Desktop Virtual Client Virtual Desktop Hosted Client Remote Desktop SBDIC on the IBM Cloud Virtual Client Virtual Desktop Thin Client Users Thin Client User User User Thin Client User Thin Client Daas Access User User User Blade or Rackmounted Server Blade or Rackmounted Server Server Serverfarm in IBM datacenter Publish Desktop TS-capable application Up to 250:1 Virtual machines Virtualizing of entire workplace types Up to 100:1 Physical 1:1 Applications with high resource need Each user one server Desktop in the cloud Monthly cost Access via web Shared infrastructure 6 Application Streaming
The combination of desktop virtualization concepts allows greater flexibility for end users and a higher level of centralization. End user Shared Applications Terminal-Server Terminal-Server Terminal-Server Windows Server OS Windows x64 Hardware Server OS Windows x64 Hardware Server OS x64 Hardware Client Virtualization Virtual machine Virtual machine Virtual machine Hypervisor x64 Hardware Application Streaming 7
IBM SBDC provides tailored roadmap and delivery model based on client s unique business requirements. Transaction or Help Desk Workers Deploy virtually any application Flexible architecture to increase decrease number of seats Developers Consolidate multiple developer desktops Highly secure offshore development Centrally manage developer desktop Branch Workers Highly secure access to Applications and client data. Increased Security by replacing fat clients with thin clients Mobile Workers Secure access to applications from virtually any end user device at any time. Highly secure access to enterprise resources and data. Rich client capability, deploy virtually any application Guest Workers Can work from their own end user device (BYOC) Knowledge Workers Replace thick clients with lower cost thin clients Preserve thick client usability Central management of all desktops 8
Previous challenges of a desktop cloud are now solvable with new technology. Offline The proportion of laptops in enterprises is increasing. Most companies have already more than 40 % of laptop users at present. An overall desktop cloud strategy should include this end user group as well. 3D Developer Workplaces Many enterprises in particular in automotive and aircraft industry plan to centralize their shared workstation structure. Thereby shared working will be limited marginally but security of the models against copying will be improved. Virtual Linux Clients For some end user groups it is already possible to complete tasks with the Linux Client and according Windows application software. A virtual Linux Client combines cost advantages of a Linux Client with the advantages of a desktop cloud. 9
The implementation of Citrix HDX3D allows the remote operation of 3D development software like AutoDesk or CATIA. Copying of development models is not possible Workstations (server in the data center) just need to be available for simultaneously working endusers Two or more versions of graphic applications can be used from one workstation Easy connection of remote locations or service providers without transfer of development models Fast loading of development models of PLM Systems at remote locations 10
The VERDE Architecture offers a high scalable, flexible and costefficient platform for the virtualizing of Linux and Windows Clients. No MS VDA Lisense for Linux clients! Linux and Windows Desktops High scalable through integrated clustering Based on Open Source (Linux, KVM) Integrated Storage Optimization Cost-efficient (50$ per user) New: Bare Metal Client Hypervisor 11
Seeing is believing, Demo...... different workplaces like Knowledge worker (with Citrix XenDesktop/XenApp) Mobile user (with Citrix XenClient) Engineering workplace (with Citrix HDX3D) Knowledge worker on Linux (Virtual Linux client with Windows application publishing) 12
Concerning the IBM Desktop Cloud offering we distinguish between project based services and standard services on the IBM Cloud IBM Smart Business Desktop Cloud [SBDC] (project based services, in the customer data center) IBM Smart Business Desktop on the IBM Cloud [SBDIC] (Standardized services on the IBM Cloud) Based on Citrix Low WAN bandwidth, expanding existing Citrix environment Based on VMware Broadband LAN/WAN, expanding VMware environment Based on Virtual Bridge Linux and Windows virtual desktop, low price virtualization infrastructure Standard multi tenant Private tenant, shared storage, data center and management server On Customer Premise Private tenant, management server, storage in the customer data center, in front of the firewall 13
The IBM SBDIC expand the customer network into the IBM data center. The customer can use their own infrastructure services. The platform provides Access to virtual desktops from thin clients or repurposed clients Operational automation Virtual machine management The platform allows customer IT staff to leverage existing tools and practices for desktop management OS and application deployment Active Directory HelpDesk Security policies Includes web interfaces for Enterprise desktop administration End user access 14 Thin clients & Repurposed PCs
The drawing shows the architecture of the IBM Desktop Cloud Standard Solution. 15
The drawing shows the architecture of an IBM Desktop Cloud in a client s data center. 16
Do you know where your data are in the Cloud? Country-specific regulations governing privacy and data protection vary greatly IBM Desktop Cloud in Ehningen for European customer 17 http://www.forrester.com/cloudprivacyheatmap
Nils Poppendiek Ehningen can be reached from nearly all European countries with a good performance. 25ms reach Max possible 25ms reach 18 IBM Confidential 50ms reach
The security will be guaranteed through VLANs and VPNs directly to the network of the client. The IBM Desktop Cloud......is located in IBM owned and managed data centers...for each Customer is isolated in his own tenant IBM Desktop Cloud in Ehningen...use dedicated NFS mount point for each tenant...use the same security policies as for the internal IBM IT more information in the IBM Security FAQ 19
The actual service catalog provides diverse models and extension possibilities. VM Type Bronze Silver Gold VMs/Core RAM Disk 6 1 GB 7.5 GB 6 1 GB 10 GB 4 2 GB 15 GB Contract duration is 36 months VM type Non-persistent Persistent Persistent 200 clients minimum Availability 99,5% 99,5 % 99,5 % Citrix XenDesktop HDX Upgrade Included Included Sold in blocks of 50 50 30 Possible Extensions Steps per client Additional disk per 100 GB Backup/Recovery per 100 GB Remote access from Internet per customer Internet access (Outgoing) per 1 Mbps Server VMs Small (2 core, 8 GB, 30 GB disk) per server Server VMs Medium (2 core, 16 GB, 30 GB disk) per server SLA Upgrade (99.9% availability) per Tenant Citrix XenDesktop HDX Upgrade (Bronze) per 50 VMs 20 Wide Area Network Connectivity ** Custom
One reference customer for SBDIC is Pike school. Business challenge Rural school district with 25 schools and over 6,000 student, teacher, and administrator desktops Approximately 1,400 student systems were aged and of limited usability/function Funding cuts of over 80% made desktop replacement impossible Solution IBM provided a virtual desktop as a service solution Single pooled student image delivered as Enhanced Internet Access (EIA) Service is targeted at improving the Internet Access performance of limited function workstations in the classroom Utilized K-12 Priority One Erate funding Benefit Little/No up front capital expense Improved desktop performance Provided at home access by teachers or home bound students Equalizes student access Why IBM Cost effective, demonstrable solution IBM s familiarity with Erate funding Ability to co-locate infrastructure near customer premises Ability to add additional systems for a flat $/Month operating expense in the future 21
Seeing is believing, Demo... Desktop on the IBM Cloud Customer self management on the IBM Cloud 22
Reasons for the implementation of a Desktop Cloud are primarily the secure, high scalable, flexible and fast way to support the business requirements. Fast fulfillment of business requirements Fast provisioning of new applications on business requests Support of new end user devices Fast IT availability in new branch offices Flexibility Security End devices can be used by each operator. A client can work anytime, anywhere with all central applications and desktops. Additional capacity can be connected in realtime. Fast allocation of updates or new Software. Simplification of integration of external service providers or firm aquisitions. Avoidence of data theft. No data leaves the data center. Only desktop data will be delivered encrypted. Reduction of virus risk. Simplification of Compliance. Availability Serverfarms guarantee breakdown security. Data center business processes can be used for clients und applications. Reduction of user downtime. 23
IBM offers a migration path to the desktop Cloud. Usually an engagement starts with an EUS Innovation Workshop or a Test Boarding. Access & Plan Design/Implementation Operation EUS Innovation Workshop Test Boarding Boarding on the IBM Cloud Initial standard build Customer migration IBM Desktop on the IBM Cloud Customer Usually done by customer Cloud Helpdesk (for End User) POC s, Pilot Assessment & Planning On special bid request Major change in servicecatalog Extension of standard approach Usually done by customer Cloud Administration (private tenant) Cloud Operations (Management virtual platform, 2nd level HelpDesk) Contract- Manager Take over by customer possible Data Center Services (Power, Cooling, Floor, on site service) Private cloud Design (individual) Implementation Handover to customer Option: Operated by IBM (managed or outsourced Cloud) 24
The EUS Innovation Workshop is a quick, low price, asset based method to draft your Desktop Cloud direction. Questionnaire White Boarding User Group Profiling 1.0 PREFACE...4 2.0 QUESTIONNAIRE...5 2.1 FOCAL POINT OF CONTACT IN YOUR ORGANISATION...5 2.2 DESCRIPTION OF YOUR CURRENT IT-ENVIRONMENT...5 2.2.1 PC-Workplaces...5 2.2.2 Operating Systems, Applications and Software Distribution...5 2.2.3 Peripherals...5 2.2.4 Networks...6 2.2.5 Infrastructure for PC-/Enduser-Workplaces...6 2.2.6 Support...6 2.2.7 License Agreements...7 2.2.8 General Statements regarding your current IT-Environment...7 2.3 OPERATING COSTS OF YOUR CURRENT IT-ENVIRONMENT...7 2.4 REQUIREMENTS WHICH YOUR FUTURE IT-ENVIRONMENT SHOULD MEET...9 Recommendation to proceed Business case calculation (high level) one or more architectures to support user groups 25
The tool supported assessment phase delivers data of the current Desktop environment, which specifies the design of the Desktop Cloud. General user behavior per user group Installed applications and the user behavior Performance and reaction times Hardware utilization Limitations 26
The IBM Desktop Cloud is part of the IBM Cloud Framework Cloud Project Based Services Cloud Consulting & Enablement Assess, Plan, Implement, Run Private Cloud Cloud Delivered Services Cloud Consumption subscription service on the IBM Cloud Implementation Services - Storage Cloud - Development & Test - IBM Smart Business Desktop - Information Protection Service - Smart Business Resilience Cloud Software as a Service Platform as a Service IBM Lotus live IBM Tivoli Live IBM Information Protections Services Consulting Services - IBM Smart Business Desktop - IBM Developer Cloud - IBM Smart Business End User Support - IBM Smart Business Expense Reporting - IBM Infrastructure Strategy&Design - IBM Smart Analytics 27 Cloud Platform Products IBM products to build IBM Clouds, Customer private Cloud and Hybrid Clouds Infrastructure as a Service - IBM Test Cloud - IBM Storage Platform Products WebSphere, DB2, Informix Dynamic S., Domino, Content Management, Tivoli Service Automation Manager, - - IBM Managed Security Services - IBM Information Archive - IBM Dynamic Maintenance - Common Cloud Platform - IBM Compute cloud - IBM Payment services - IBM Cloud Burst Appliance
Conclusion The IBM Desktop-Cloud offers a lot of choices to increase flexibility, security, availability and support your business requirement much faster. IBM can support you to find the best solution for your requirements An EUS Innovation Workshop is the best entry to evaluate the customer technical and financial benefits of an IBM Desktop Cloud A Test Boarding is the best entry to feel the Desktop on the IBM Cloud 28
Nils Poppendiek IBM Global Technology Services Mobile 0160 97685959 poppendiek@de.ibm.com Questions and Answers 29
Auto Teile Unger an auto repair service and parts retailer leverages virtualization to reduce cost and drive productivity. Business challenge Enable rapid business expansion 50 branches per year in Europe Eliminate clumsy old infrastructure that requires up to 4 PCs at each employee workplace to access different applications on different networks Increase flexibility & reduced operating costs Enable mobility client has 12,000 employees in 600 branches, plus 600 in HQ Solution Virtual Desktop moving desktop applications to the data center and leveraging new thin clients Rollout automation Benefit Reduced equipment power consumption and office space requirements Lower IT asset costs Increased speed and flexibility in establishing new branch offices Anytime, anywhere, secure single sign on access Why IBM Trusted Advisor for end user environment transformation and new branch rollouts Very cost effective end-to-end solution Centrally controlled, secure solution with minimal IT assets outside German 30
Consider the Microsoft VDA license in your business case! VDA licence cost per device per year Windows virtual client without MS SA appr. 100$ appr. 100$ appr. 100$ Windows virtual client with MS SA no SA possible appr. 50$ no SA possible Windows publish desktop with or without MS SA only TS CAL only TS CAL Only TS CAL Linux virtual client 0$ 0$ 0$ Thin Client PC with Windows PC with Thin OS PC with Linux BYOPC Disclaimer This is for information purposes only without any guarantee of correctness and completeness. Please consult with your Large Account Reseller or Microsoft Account Manager for detailed guidance on pricing and licensing issues. 31
There are still barriers who needs to address. Q. In your opinion, what are the most important hurdles to adoption of desktop virtualization? Answer all that apply. Q. In your opinion, what are the most important benefits of desktop virtualization vs. traditional desktop solutions? Answer all that apply. Top Barriers User experience TCO story still in question Microsoft licensing Maturity of management software Upfront costs Source: IBM Market Insights Analysis based on Goldman Sachs, IT Spending Survey: Mapping 2009, January 11, 2009. Desktop Cloud Computing 32
Analyse your costs of a fat client migration in comparison to SBDC. Make a quick self assessment and we help you to complete the calculation Potential major savings New PC s Thin PC or Thin client BYOPC possible (remote user) One image for all hardware types No or little IMAC support cost No local IT personal needed Multiple virtual PC s from one device Only virtual PC s for concurrent user No need for branch office server Prevent data using or copying out side the data center Less SW licenses for SWD, Virus S. Patch M. (only non-persistent) Potential additional costs Project costs Assess, plan, design, inpl. Operation cost Education new infrastructure Hardware, Network, SAN Data center space Virtualisation licenses inlc. OS VDA license? Systemmanagement Second -, Third level support Optional services Server hosting Add. Storage, Access Gateway IBM Smart Business Desktop Cloud Standard rollout e.g. with IBM services (rollout center) 33
Analyse your costs of a fat client migration in comparison to SBDIC. Make a quick self assessment and we help you to complete the calculation Potential major savings New PC s Thin PC or Thin client BYOPC possible (remote user) No or little upfront cost your rollout can start asap One image for all hardware types No or little IMAC support cost No local IT personal needed Multiple virtual PC s from one device Only virtual PC s for concurrent user No need for branch office server Prevent data using or copying out side the data center Less SW licenses for SWD, Virus S. Patch M. (only non-persistent) Potential additional costs Price per seat WAN connection to IBM data center Ehningen VDA license? Optional services Server hosting Add. Storage, internet access,... Comfort services in local language Service manager Special service IBM Smart Business Desktop on the IBM Cloud Standard rollout e.g. with IBM services (rollout center) 34