Low-Cost, High-Impact Marketing Secrets to Ramp Up Your Biz Rosalie Marcus, The Promo Biz Coach Tuesday, July 13 11:00 a.m.-noon Room 183A Sponsored by Fields Manufacturing asi/54100 All education handouts are available to download at www.asicentral.com/handouts
Low Cost, High Impact Marketing Secrets Rosalie Marcus The Promo Biz Coach Rosalie@promobizcoach.com What Really Works? Making time to market your business every day. Knowing your target market. Using a variety of different methods. Choosing a set of simple, effective strategies that you will enjoy and doing them consistently. Tip #1 You Already Have Great Prospects Announce your business. Send email, postcards or letter to your: Friends and relatives Past business associates Neighbors Your church or temple members Fraternity or sorority affiliates Your holiday card list
Tip # 2 Have an Attractive Business Card With a Call to Action Your card reflects you and your business, make it quality and make it attractive. Have a call to action: Call for a free marketing check up Call for a free catalog with hundreds of business promotion ideas Visit our web site for free business promotion tips Tip # 3 Use Many Marketing Methods Consistently Newsletter, weekly marketing tips, email, phone, direct mail, letters Newer methods: Social media, video, blogs Do what you most enjoy Studies show your message needs to be seen at least 7 times to influence a buyer. Tip # 4 Network on Fertile Ground Network where you can meet people in your target market or the people there can introduce you to people in your target market. Go a few times before you join. Seek to help others first. Who would be their ideal referral? Have a great promotional gift.
Tip # 5 Create a Compelling 30 Second Marketing Message Every customer listens to the same radio station(wifm) The first step is a 30 Second Marketing Message It should tell Who you are Who is your target market What benefit they get from working with you What problems you solve Tip # 6 Form a Marketing Partnership Who is not a direct competitor that serves the same target market? Meeting planner Trade show display company Graphic designer CPA Any sales professional Tip # 7 Get Noticed By The Media Position yourself as an expert in your field. Offer to be interviewed by local media. Send press releases. Link what you re doing to a current event. Do something news worthy.
Tip # 8 Use Testimonials Ask at the right time. Testimonials build social proof. Testimonials are your silent sales force: Post them on your web site Have them in your written materials Have a portfolio of testimonial letters Tip # 9 Create Buzz on Social Media Build your presence on Facebook, Twitter and Linked In. Be authentic, be interesting. Post a question to encourage interaction. Offer a free gift or free promotional check up to friends. Use services like Hoot Suite to make it easy. Tip # 10 Promote with a Promotional Product Show that you believe in what you sell. Ask suppliers for their best offer on self promotions. Use creative ideas and slogans Sticky Notes- Marketing that sticks Mints- Your business is worth a mint Frisbees- Thanks for sending an order our way
Tip # 11 Create Word of Mouth Happy customers are your best marketing vehicle. Create raving fans: Go the extra mile Make it easy to do business with you Provide something your competitors are not providing Provide value: Survey to find what is most valuable to your customers Tip # 12 Encourage Referrals Referrals are the best way to get new business Ask at the right time Be specific Set up a gift for referral program Acknowledge all referrals Give referrals to get referrals Keep the Momentum Going Have a marketing plan and work it. Track what s working and keep doing it. Be persistent and consistent. Stay informed and educated. Believe in yourself You can do it!
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