MINITA SANGHVI Management and Business Department Skidmore College 815 N Broadway, Saratoga Springs, NY 12866 Email: msanghvi@skidmore.edu 336.210.3258 EDUCATION Bryan School of Business and Economics PhD August 2014 Dissertation: Marketing the Female Politician: Examining the Role of Appearance Management Using Psychoanalytic Theory GPA: 4.0 Duke University Graduate Certificate in Women s Studies, 2014 GPA: 4.0 University of Arizona M.S. in Retailing and Consumer Sciences, August 2004 Minor in Marketing from Eller Business School, University of Arizona Masters thesis in joint collaboration with department of Retailing and Consumer Sciences and Eller Business School Narsee Monjee Institute of Management Studies (NMIMS) Bombay, India Master in Business Administration, May 2000 Radcliffe College/ Harvard University Graduate courses in Marketing Management, Business Policy and Strategic Planning, 1997-1998 Narsee Monjee College of Commerce and Economics Bombay, India Bachelors of Commerce & Economics, May 1997 Academic Experience 2014 Present Assistant Professor of Marketing Management and Business Department Skidmore College PROFESIONAL EXPERIENCE Minita Sanghvi 1
Courses: MB 214: Foundations of Marketing MB 351: Political Marketing Responsibilities include: Develop course syllabus and course materials Prepare lectures to execute syllabus Construct exams and requirements for papers and assignments Grade papers, projects, exams, and assignments Assist students with course related material during office hours 2010 2013 Graduate Teaching Assistant Department of Consumer and Retail Studies Bryan School of Business and Economics The University of North Carolina at Greensboro Courses Taught: o CRS 231: Introduction to Apparel and Consumer Retailing o CRS 255: Consumer Behavior o RCS 361: Fundamental Retail Buying and Merchandising Accomplishments:, Bryan School of Business and Economics Outstanding Graduate Teaching Assistant 2011-2012 UNCG Faculty Member of Excellence by Sigma Sigma Sigma (2013) 2007-2010 Lecturer Department of Consumer and Retail Studies The University of North Carolina at Greensboro Undergraduate o RCS 484: Retail Strategy o RCS 362: Integrated Marketing Communication o RCS 261: Introduction to Consumer Retailing o CRS 481: Contemporary Professional Issues in Consumer, Apparel and Retail o CRS 255: Consumer Rights and Responsibilities o CRS 231: Introduction to Apparel and Consumer Retailing o APD 462: Textile Products Production Management Graduate o RCS. 560: Consumer Product Marketing 2002 2004 Graduate Assistant Minita Sanghvi 2
Division of Retailing and Consumer Sciences The University of Arizona RCSC 114: Introduction to Retailing RCSC 255: Visual Merchandising and Store Design RCSC 284: Product Development and Brand Strategies RCSC 330: Food Retailing Principles RCSC 376: Consumer Rights and Responsibilities Tutored students with learning disabilities including ADD, ADHD in marketing, retailing and consumer sciences at the Strategic Alternative Learning Techniques Center at University of Arizona Business Experience 2009-2011 Founder After the Tassel, Inc. Starting a student consulting company that helps students with job applications, cover letters and resumes, find mentors in their chosen fields, and find internships and jobs 2007-2008 Retail Media Coordinator CARQUEST Managing marketing and promotion activities for the Greenfield stores including coordination and sourcing, event management, media planning and buying and financial planning and budgeting for retail promotions. Assist in brand communications activities and retail marketing research and analysis 2005-2007 Assistant Manager Wal-Mart Operations management with a budget of $10 million; hired, trained, managed, and scheduled team of 75 employees to ensure positive customer experience. Manage in-store promotions, co-ordinate merchandising opportunities with vendors, resolve escalated customer issues, ensure compliance with loss-prevention guidelines, and manage payroll. 2000-2001 Senior Account Executive Leo Burnett Clients: Hallmark Cards, Hallmark Channel, Hitachi and Heinz. Met with clients to discuss marketing objectives and expectations and developed high-impact, custom campaigns / programs to drive client sales, expand market presence, and grow revenues. Interfaced with internal departments, such as media, production and brand planning to execute multi-layered ad campaigns. Wrote informational briefs for creative division based on client brand requirements. Managed client billing and maintained brand-related company records and negotiations. Minita Sanghvi 3
PUBLICATIONS Sanghvi, Minita, & Hodges, Nancy. (2012). Understanding sub-cultural identity and consumption among Indians in the united states: From Desis to Coconuts. In Z. Gürhan-Canli, C. Otnes & R. Zhu (Eds.), Advances in Consumer Research (Vol. 40, pp. 462-468). Duluth, MN: Association for Consumer Research. Sanghvi, M. (2014). Author/ Authority. In A. Takhar-Lail & A. Ghorbani (Eds.), Market Research Methodologies: Multi-Method and Qualitative Approaches (pp. 1-13). Hershey, PA: IGI Global. Manuscripts under review Sanghvi, M. & Hodges, Nancy. Marketing the female politician: An exploration of Gender and Appearance. Journal of Marketing Management. Under Review for special issue on Theorizing Gender or Gendering theory in Marketing and Consumer Research. Manuscripts in development Sanghvi, Minita, & Hodges, Nancy. Marketing a local politician: The role of appearance management in branding. Final write-up stage. Targeted to Journal of Political Marketing. Research in progress Sanghvi, Minita. Coconuts: Racial Slurs and the performance of race. Data Analysis Stage. Targeted to Journal of Consumer Research. CONFERENCE ABSTRACTS, WORKSHOPS, ROUNDTABLES, PRESENTATIONS Sanghvi, Minita, & Hodges, Nancy (2013). Appearance management in political marketing: examining perspectives of local politicians and campaign workers. American Marketing Society Proceedings 2013. Sanghvi, Minita, & Childs, Michelle (2012). Shame on me: Exploring how shame and guilt affect consumption of fashion products. National Popular Culture/ American Culture Proceedings, 2012. Sanghvi, Minita, & Machado, Tiffany (2011). The fashion and politics of brand Gaga. National Popular Culture/ American Culture Proceedings, 2011. Sanghvi, Minita, & Brown, Victoria (2010). Plastics and Clackers: How fashionable girls are portrayed in contemporary U.S. cinema. Fashion in Fiction Conference Proceedings, 2011. Peered Reviewed Workshops Minita Sanghvi 4
Sanghvi, Minita (2013). Identity and consumption among returning migrants in transnational landscapes. Consumer Culture Theory Workshop, Tucson, AZ 2013. Winner: Best Student Peer Reviewed Roundtable Ozanne, Julie & Sanghvi, Minita (2013). From Outsider to Insider: Opportunities and Challenges of Trans-disciplinary Teams for doing Transformative Consumer Research. Association for Consumer Research Conference, 2013. Non-Refereed Presentations Sanghvi, Minita (2013). The Role of Appearance Management in Political Marketing in Local Elections. Graduate Research and Creativity Expo at University of North Carolina Greensboro. Winner 2 nd place (Honorable Mention). Sanghvi, Minita (2013). Intersectionality and Appearance Management in Political Marketing: Fashioning the gay politician. Southeastern Graduate Consortium hosted by. Sanghvi, Minita & Macado, Tiffany (2011). Branding Lady Gaga. Southeastern Graduate Consortium hosted by University of Tennessee, Knoxville. RESEARCH GRANTS $600 Travel grant awarded by CARS GSA to attend Association for Consumer Research Conference held in Chicago, IL from October 3-5, 2013 $300 Travel grant by Graduate Student Association, University of North Carolina at Greensboro to attend the Consumer Culture Theory Conference Workshop from June 16-18, 2013 $850 CARS GSA Grant awarded by University of North Carolina to attend American Marketing Society Conference held in Monterrey, CA from May 15-18, 2013 $705 CARS GSA Grant awarded by University of North Carolina to attend Association for Consumer Research Conference held in Vancouver, BC from October 4-7, 2012 $300 Travel grant by Graduate Student Association, University of North Carolina at Greensboro to attend National Popular Culture/ American Culture Conference held in Boston, MA from April 11-14, 2012. $350 Travel Grant awarded by Duke University, Women s Studies Department, Spring 2011 Minita Sanghvi 5
$400 Travel grant by Graduate Student Association, University of North Carolina at Greensboro to attend Fashion in Fiction Conference held in Philadelphia, PA from October 8-10, 2010. $10,000 Building Entrepreneurial Learning for Life (BELL), Courses Development in Entrepreneurship for Undergraduate and Graduate Courses. (with Nancy Nelson-Hodges, Kittichai Watchravesringkan, and Jennifer Yurchisin), UNC- Greensboro, 2007-2008, funded ACADEMIC HONORS, AWARDS, AND NOMINATIONS 2 nd place winner for Marketing Management usamp Outstanding Teacher Scholar Doctoral Competition, 2014. Best Student Consumer Culture Theory Workshop, 2013 S. Virginia Wilson Scholarship, 2013-2014 VF Graduate Fellowship, 2013-2014 Graduate Research and Creativity Expo 2013 2 nd Place, Honorable Mention VF Corporation Scholarship, 2013-2014, Bryan School of Business and Economics Outstanding Graduate Teaching Assistant 2011-2012 Dysard Scholarship, 2012-2013 VF Corporation Scholarship, 2011-2012 Graduate Student Research Project Funding University of Arizona, 2004 Jamnabai Narsee Prize Narsee Monjee Institute of Management Studies, 2000 Ajit Datar award for excellence in Organization and Academics Narsee Monjee College of Commerce and Economics, 1997 Minita Sanghvi 6
TRAINING/WORKSHOPS IN HIGHER EDUCATION Canon of Classics, Consumer Culture Theory Workshop, Denmark, 2014 Methodologies, Consumer Culture Theory Workshop, Tucson, AZ 2013 Endnote Training, UNCG, Spring 2012 IRB Training, UNCG, Fall 2010 LEADERSHIP UNCG Vice-President, Graduate Student Association, UNCG (Summer 2013 - present) Delegate, Provost Student Advisory Committee, UNCG (Fall 2011- present) Delegate, Graduate Advisory Committee, Bryan School of Business and Economics (Fall 2012 2013) Senator, Graduate Student Association, UNCG (Fall 2011 2012) North Carolina City of Greensboro Human Relations Commission, 2012 2013 City of Greensboro International Advisory Committee, 2012 2013 Treasurer: Democratic Women of Guilford County, 2012 2013 Board of Directors of Guilford Green Foundation in Greensboro, 2010-2013 Board of Governors of Human Rights Campaign, 2009-2011 SERVICE / OUTREACH Invited Presentations, Guest Lectures and Interviews Invited Speaker: Survey for Liberal Studies: Mature Learners Program in 2014 Topic: Marketing the female politician OR why we don t have a female president yet. Invited Speaker: Durgadevi Saraf Management Institute, Mumbai in 2014 Topic: Marketing Fundamentals Invited Speaker Symbiosis Institute of Design, Pune in 2012 Topic: Appearance management in political marketing in USA and India Invited Speaker Durgadevi Saraf Management Institute, Mumbai in 2011 Topic: Consumer behavior in the United States Interviewed on WFMY 2 (CBS News) on January 1, 2011 regarding a news story on stores being open on News Years Day Interviewed on WFMY 2 (CBS News) on December 18, 2010 regarding a news story about Retail sales the weekend before Christmas Interviewed on WFMY 2 (CBS News) on November 11, 2010 regarding a news story on Retail Sales pre-thanksgiving Advocacy Minita Sanghvi 7
Invited Speaker at Other Voices, a leadership and community building experience organized by the Greensboro Chamber of Commerce Interviewed on WXII Channel 12 (NBC News) on December, 19 2010 regarding the impact of the Don t Ask Don t Tell Repeal in North Carolina Invited Speaker at UNCG Social Work class to speak at social justice week (2012, March 22) (As Human Relations Commissioner) for social work class at UNCG and NC A&T Invited Speaker at the UNCG Health and Wellness Center Talk (2011, March 24) (As HRC Governor) Contemporary Issues regarding the LGBT community in North Carolina (with Rebecca Mann from Equality NC) Invited Speaker at Triad PRIDE (2010, June 5), (As HRC Governor) Updates on progress in LGBT legislation in the United States (Along with W. Lee Carter III) University of North Carolina at Greensboro SAFEZONE Completed training, 2009 Master Advisor Completed training, 2008 UNCG Cares Completed training, 2008 Consumer, Apparel and Retail Studies Department Advisor for CARS Student Organization (THREADS), 2007 2013 o Voted the most improved student organization in 2010 Search Committee Member for Consumer, Apparel, and Retail Studies (CARS) position, 2007-2008 Curriculum Committee, 2005-2008 Professional Affiliations: Association of Consumer Research, 2011 Present PCA/ ACA, 2011 Present American Marketing Association, 2012- Present Academy of Marketing Science, 2013 Present Consumer Culture Theory, 2013 - Present Minita Sanghvi 8