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Oracle Business Intelligence in the Cloud Gherardo Infunti Business Development Director EMEA Business Analytics 2

Disclaimer THE FOLLOWING IS INTENDED TO OUTLINE OUR GENERAL PRODUCT DIRECTION. IT IS INTENDED FOR INFORMATION PURPOSES ONLY, AND MAY NOT BE INCORPORATED INTO ANY CONTRACT. IT IS NOT A COMMITMENT TO DELIVER ANY MATERIAL, CODE, OR FUNCTIONALITY, AND SHOULD NOT BE RELIED UPON IN MAKING PURCHASING DECISIONS. THE DEVELOPMENT, RELEASE, AND TIMING OF ANY FEATURES OR FUNCTIONALITY DESCRIBED FOR ORACLE'S PRODUCTS REMAINS AT THE SOLE DISCRETION OF ORACLE. 3

Program Agenda Why BI in the Cloud? Oracle Cloud Oracle PaaS Oracle BI Cloud Service Sneak Preview 4

Data Gravity is Pulling Analytics into the Cloud 2014 is the Cloud Tipping Point Shift in IT Investments Traditional Data Center Data Growth: 12% Cloud Data Growth: 35% In 2014 Data on Cloud surpasses Data on Traditional Data Centers Cisco Global Cloud Index 2012 2017 - Total Data Center Traffic Growth 5

Gartner: Cloud BI is an Emerging Trend 46% of Customers surveyed use Cloud BI or plan to do it in the next 12 months By 2016, 25% of net-new business analytics deployments will be in the form of subscription to cloud analytics platforms or application services. Next Year, Private Cloud 8% Using Hybrid Cloud 4% Using Public Cloud 9% Using Private Cloud 20% Next Year, Public Cloud 1% Next Year, Hybrid Cloud 4% No Cloud Plans for BI 54% 2014 - All rights reserved - Joao Tapadinhas, Gartner BI and Analytics Summit, London, March 2014. 6

Delivering BI Services in the Cloud Expectations are Different Consumer Style Experience Intuitive, interactive, engaging Visually stunning Inherently social Natively Mobile Self-Service Everything Purchasing & provisioning Data load, modeling, mashup Data analysis Dashboard and report authoring Enterprise Class Infrastructure Security, Performance, Scalability, Elasticity, Reliability Database, Identity Management, Application Server Automated provisioning, patching, upgrades, backup, recovery Extendable. Cloud, hybrid cloud and on-premise support 7

Oracle Cloud: Summary 1000 s 1000 s 205 PB Servers VMs Storage 9 Million 19 Billion Users Trx/Day 13 Data Centers 4 in Europe Amsterdam, The Netherlands Linlithgow, Scotland Reading, UK Frankfurt, Germany 8 8

Oracle Cloud: Summary 24x7 Operations Nerve Center staff in a follow-the-sun configuration Different Service and Deployment Models Dedicated Security & Compliance management staff Functional experts and architects in all key support roles 100% of activities performed by Oracle employees 9

Oracle Cloud Reference Architecture Conceptual Model The Services layer contains the deployable entities built from the Cloud's Infrastructure, Platform, and/or Software services. Deployable Entities are instances of useful aggregated resource that consumers can interact with. The Resource layer aggregates and manages physical or virtual resources and exposes the virtualized or physical resources pools to the management layer so that they can be orchestrated into Cloud services. Access Services Physical Resource Abstraction Cloud Consumers Cloud Provider Cloud Management The Access layer enables end users, developers, and application owners access to the service layers (and hosted Cloud applications) as well as the Cloud management interface. Cloud Brokers The Cloud Management layer exposes the Cloud logic needed to design, provision, and manage Cloud services for developers and application owners. It also provides the control plane for the Cloud operator to manage the underlying Cloud infrastructure. http://www.oracle.com/technetwork/topics/entarch/itso-165161.html 10

Customers Have a Choice of Clouds Deployment Models : Private, Managed Services, Public Private Cloud Build CapEx > OpEx Oracle Cloud Services Managed Oracle Public Cloud Subscribe OpEx > CapEx Customer builds/buys, hosts and manages. Customer builds/buys. Oracle manages for a fixed monthly fee. Customer subscribes. Oracle hosts and manages. 11

Service Models: IaaS, PaaS and SaaS Choice of stack depth to subscribe to/shift to OPEX SaaS (Software as a Service) PaaS (Platform as a Service) Application development & deployment platform delivered as a service IaaS (Infrastructure as a Service) Server, storage and network hardware and associated software delivered as a service Applications Platform Infrastructure 12 12

Oracle Cloud and Business Intelligence Most SaaS Already Deliver BI (OTBI) SaaS Marketing Sales Services Global Human Resources Talent Management Financial Procurement Project Portfolio Management Value Chain Execution Product Value Chain Enterprise Planning and Budgeting Financial Reporting* Social Network Social Marketing Social Engagement and Monitoring Social Data and Insight* PaaS Database Java Developer* Documents* Business Intelligence* Mobile* IaaS Compute* Storage Messaging* *Preview https://cloud.oracle.com 13

Platform Services Complete, Standards-Based, Enterprise-Grade Database Services Java Services Cloud Marketplace Developer Services Mobile Services Documents Services Business Intelligence Services Common Infrastructure Services 14

Platform-as-a-Service Database Cloud Service / Database as a Service Database as a Service (Preview) Full-featured Dedicated 11gR2 or 12c Instance Single Node or Highly Available DBMS Cluster Oracle Backs Up, Patches, Manages DBMS Full SQL*NET, Root Access, Enterprise Manager, All DBMS Tools Full portability - on-premises & cloud 15

Platform-as-a-Service Java Cloud Service / WebLogic as a Service WebLogic as a Service (Preview) Full-Featured App Server WebLogic 12c or 11g Elastic Load Balancing; Scale Up or Out Oracle Backs Up, Patches, Manages App Server Full WLS-T, JMX, HTTP, RMI, Root Access, Enterprise Manager, All Java Tools Full Portability - On-Premise & Cloud 16

Platform-as-a-Service Cloud Marketplace Build Discover Consume Industry Standard Oracle Technologies Extend, Integrate with Oracle SaaS 100s of Apps from Oracle Ecosystem Read, Review and Engage Evaluate Buy Deploy Easily 17

Platform-as-a-Service Developer, Mobile and Documents Services Developer Mobile Documents Agile Development Complete Lifecycle Cross-Platform Mobile Apps Mobilize Enterprise Assets Push and Notifications Document Sharing, Team Workspaces Mobile, Web, Desktop, Offline access File and Device Synchronization 18 This slide is intended to outline our general product direction, for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Oracle BI Cloud Service Features Multi-tenant OBI Integrated with Oracle Cloud store Answers & Dashboards Web-client data loader and modeler BI Mobile HD (ios and Android) DB service (Schema-aaS) pre-requisite (single source) Simple administration and integrated IdM - V1 does not include other OBIEE components: Publisher, Delivers, Essbase, Smart View, MapViews or Invoke Actions - Service will never include OBIEE Suite Plus legacy components: IR, Web Analysis, SQR Reporting 19 This slide is intended to outline our general product direction, for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Roadmap: Oracle BI Cloud Service Possible Future Features Updated Self-Service User Experience Report level data mash-up Interactive Visualization Dedicated DB instance (DB-as-a-Service) 20 This slide is intended to outline our general product direction, for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle.

Summary IT not involved in provisioning the Hardware and Software Instance up and running in minutes Mobile enabled Data loading possible by end users, IT not needed. Guided easy-to-use User Interface Dashboard building and deployment by power users Easy environment for quickly spinning up departmental applications, or as part of a wider IT strategy Secure, Scalable, Elastic, Reliable 21

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