Industry Primer Real Estate
CONTENTS Real Estate Industry Facts And Figures - Global 3 Real Estate Industry Facts And Figures - India 4 Marketing Outsourcing And its Power In Real Estate 5
Real Estate Industry Facts And Figures - Global 4. Estimated size of Real Estate (US$TrIl) $50 $45 $40 $35 $30 $25 $20 $15 $10 $5 0 Europe US/Canada Asia Pacific Latin America GCC 2011 2021 2031 Source : EIU, IMF, Prudential Real Estate Investors Research The real estate industry is one of the biggest sources of income globally. It has gained a reputation of creating wealth like no other instrument. Worldwide, real estate revenues have risen meteorically over the decades. Growing world cities have become hubs for high value real estate. Here are some figures on real estate value according to the area. totaled $7.5 trillion, followed by Asia-Pacific ($7.2 trillion), Latin America ($1.8 trillion) and the six-nation Gulf Cooperation Council, or GCC ($677 billion). Growth over the next decade will be disproportionately dominated by developing countries. By 2021, the forecast is that developing countries will encompass 42.8% of the CRE (Commercial Real Estate) market, up from 24.2% in 2011. Europe, the bloc with the largest number of countries (25), had the largest total value, at $9.4 trillion. The US/Canada
Real Estate Industry Facts And Figures - India Here are some data showing emerging real estate markets around the world: 8. Annualized Growth of Instituional Grade Real Estate in Select Countries, 2011-2021 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0 China India Russia Turkey Brazil Mexico US UK France Germany Italy Japan Source : EIU, IMF, Prudential Real Estate Investors Research 9. Contributors to Global Growth of Commercial Real Estate Real Estate in 2011 ($B) Growth over 2011-2021 ($B) Contribution to Global RE Growth 1. China 1,863.9 7.877.4 35.5% 2. United States 6,752.7 3,537.0 16.0% 3. India 350.4 1,279.6 5.8% 4. Russia 619.6 1,078.7 4.9% 5. Brazil 883.7 1,054.3 4.8% 6. United Kingdom 1,370.3 582.2 2.6% 7. Indonesia 189.1 563.0 2.5% 8. South Korea 467.4 465.9 2.1% 9. Canada 784.4 431.6 1.9% 10. Japan 2,678.0 394.7 1.8%
11. Germany 1,614.6 362.7 1.6% 12. Turkey 239.8 339.2 1.5% 13. Singapore 241.1 304.6 1.4% 14. France 1,247.9 280.4 1.3% 15. Mexico 369.6 258.4 1.2% 16. Australia 656.1 235.8 1.1% 17. Poland 186.3 198.4 0.9% 18. Others 6,044.0 2,920.7 13.2% Total 26,559 22,164 100.0% Source : EIU, IMF, Prudential Real Estate Investors Research Marketing Outsourcing and its Power in Real Estate Emerging markets for real estate are concentrated in the BRIC (Brazil, Russia, India, and China) countries. The immense amount of revenue coming in from the real estate sector has been instrumental in creating jobs and aiding other associated sectors. It is one of the most important deciding factors for infrastructure growth of a country. Real estate companies command a huge amount of capital through massive projects, sales and marketing endeavors. Some of the biggest spenders in the advertising and marketing sector are major real estate companies and agencies. There is a constant need to create awareness, attract buyers and sell property. 4. Digital and social media image creation 5. Data 6. Content/inbound marketing strategies 7. IT/HR services These are some of the basic features of marketing outsourcing which a real estate firm can utilize. All of these come under one umbrella of marketing outsourcing. One of the most crucial factors is that the ROI is way higher than normal scenarios which make the deal a lot sweeter. The stress is on visibility, branding, promotions and sales campaigns. For the real estate companies to truly shine and move ahead of the competition, a dedicated, end-to-end marketing solution provider is critical. Marketing outsourcing fits the bill to the T, encompassing all the major aspects of marketing, outsourcing itself is an attractive option. There are unique advantages to this. 1. End-to-end marketing 2. Email campaigns 3. Event management and promotion
What the real estate industry needs and what marketing outsourcing provides Marketing Services Search engine Optimization Email campaign management Event promotions Telemarketing services Marketing Support Services Database Validation Lead generation Business intelligence Content writing IT solutions Website design Newsletters Email Templates Brochures REAL ESTATE AGENCIES / COMPANIES The support system that marketing outsourcing can create is essentially a life saver for the real estate industry. With competition heating up, the core business process needs time, effort and serious dedication. Marketing outsourcing creates opportunities to decrease this burden, allowing for better results and increased ROI. Marketing outsourcing is the shot in the arm for the real estate industry requires now. Capitalize on this opportunity and see how the ROI increases. The skill sets which marketing outsourcing brings to the table include dedicated teams to manage the huge data requirements, design and execute exclusive email campaigns, deliver high end digital solutions, and create massive brand awareness and engagement on social media.
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