GETTING UP TO SPEED: Understanding and Sustaining Your Broadband Christine Peterson WALLWISHER http://www.wallwisher.com/wall/tslacld 2 February 2011 1
SERIES SUMMARY Do your patrons complain about sluggish internet service?! Does slow service impact your ability to meet the community s needs and expectations?! If you know that your library needs to upgrade, but you do not know where to start or do not understand your options, this is the series for you! 3 SESSION SUMMARY Building on information presented in the first session, this webinar will provide information on lower cost broadband connectivity options available to libraries. It will also explore the value of enhanced connectivity to library patrons and to the community at large, providing attendees with a broader understanding of the issue to enhance advocacy efforts as demand, costs, and expectations rapidly increase. 4 February 2011 2
AGENDA Low(er) cost options Statistics Help in advocating for more 5 POLL Which is larger? 1 megabyte 1 megabit 6 February 2011 3
POLL Which is a measurement of bandwidth: Megabytes per second Megabits per second 7 POLL Which has more bandwidth? T-1 DSL 8 February 2011 4
IDENTIFYING YOUR BANDWIDTH Bandwidth Monitor - http://www.bwmonitor.com/ www.broadband.gov speedtest.net speakeasy.net Network software 9 LOW-COST OPTIONS Lease additional circuit for patron use Separate existing circuit Aggregation E-rate Texas State Telecommunications Discounts 10 February 2011 5
ADDITIONAL CIRCUIT 11 SEPARATE EXISTING CIRCUIT 12 February 2011 6
QUALITY OF SERVICE (QOS) 13 Blue administrative; Red - patron BANDWIDTH SHAPING Web Web Gaming Gaming Traffic Shaper P2P P2P 14 February 2011 7
AGGREGATION 15 E-RATE TELECOMMUNICATIONS 16 February 2011 8
CONSIDERATIONS Priority one service Telecommunications Internet access Also includes: Local phone service Long distance phone service 800 service VoIP Cellular service 17 CONSIDERATIONS No technology plan required CIPA required for Internet access E-rate/LSTA funding Internet safety policies Blocking/filtering technology Your discount? http://www.tsl.state.tx.us/ld/ funding/discount.html 18 February 2011 9
QUEST FOR E-RATE 19 http://bit.ly/questforerate POLL Does your library apply for E-Rate? Yes No Not sure 20 February 2011 10
POLL If not, why not? Too much paperwork Too much hassle Not enough discount Don t know how Other reason (Wallwisher/chat) 21 STATE TELECOMM DISCOUNTS Texas Universal Service Fund Discounts: 25% discounts on telecommunications Discounted T-1 rates Other broadband services - 105% or 110% Expire January 1, 2016 http://www.txla.org/sites/tla/files/ Advocate/82Telecom.pdf 22 February 2011 11
Penetration Rates, % ENOUGH BANDWIDTH? 23 BROADBAND GROWTH 30.00 Broadband Increase for US, 2002-2010 25.00 20.00 15.00 10.00 5.00 0.00 OECD Broadband Portal 24 February 2011 12
GLOBAL INTERNET TECHNOLOGIES Technology Market Share, Q3 2010 1.35% 1.08% 20.41% 13.74% 63.42% DSL Cable Fiber Fixed Wireless Satellite/Other 25 OECD Broadband Portal TYPES OF LIBRARY CONNECTIONS 60% 50% 40% 30% 20% Urban Suburban Rural Overall 10% 26 0% DSL Cable Leased line Satellite Wireless Other 2009-2010 Public Library Funding and Technology Access Survey February 2011 13
SPEED OF LIBRARY CONNECTIONS 35% 30% 25% 20% 15% Urban Suburban Rural Overall 10% 5% 27 0% < 256 kb/s 768 kb/s 1.4 mb/s 1.5 mb/s 3.0 mb/s 6 mb/s 10 mb/s 20 mb/s 30 mb/s 40 mb/s > 40 mb/s Don't know 2009-2010 Public Library Funding and Technology Access Survey LIBRARY BANDWIDTH OVER TIME 28 2010-2011 Public Library Funding and Technology Access Survey February 2011 14
CONNECTION ADEQUATE? 60% 50% 40% 30% 20% Urban Suburban Rural Overall 10% 0% Insufficient Sufficient sometimes Sufficient always 29 2010-2011 Public Library Funding and Technology Access Survey INCREASE BANDWIDTH? 35 Possibility of Increasing Bandwidth 30 25 20 15 10 Urban Suburban Rural Overall 5 30 0 No, at max speed No, no interest Yes, but cannot afford Yes, will increase Can, but no Yes, but no plans expertise Other Don t Know 2010-2011 Public Library Funding and Technology Access Survey February 2011 15
WALLWISHER/CHAT What services are public libraries now offering that affect bandwidth? 31 ONLINE LIBRARY SERVICES 100% 80% Does not offer Offers 60% 40% 20% 0% 32 2009-2010 Public Library Funding and Technology Access Survey February 2011 16
NA TRAFFIC/FIXED Sandvine Fall 2011 Global Internet Phenomena Report 33 WHAT CAN WE DO? 34 February 2011 17
ADVOCACY! 35 ADVOCACY PLANNING 36 February 2011 18
ADVOCACY PLAN Goals & objectives Assess situation Identify critical tasks Develop communication plan Develop work plan Document & evaluation results 37 GOALS & OBJECTIVES 38 February 2011 19
ASSESS THE SITUATION 39 IDENTIFY CRITICAL TASKS 40 February 2011 20
Communication Plan Key Message Key Audiences Strategies 41 EVALUATION/FOLLOW-UP Did your advocacy work? Numbers/statistics Did you get support? Did you get what you wanted? Why/why not? Did you get comments? Publicize good results Thank you! 42 February 2011 21
BUT... 43 FRONTLINE ADVOCACY 44 February 2011 22
CAN T DO IT ALONE Involves library staff Supplements traditional advocacy Reach more people 45 EACH ONE, EIGHT OTHERS 46 February 2011 23
... FOR PUBLIC LIBRARIES 47 http://bit.ly/xdgdto HOW TO: FRONTLINE ADVOCACY 1. Share and discuss materials 2. Create task force 3. Decide on message 4. Brainstorm how to communicate message 5. Integrate into all areas of library 6. Train staff 7. Make time 8. Evaluate 48 February 2011 24
DIFFERENCES All staff are involved Brainstorm ideas for specific situations Reference Circulation Programs Grocery store Integrate into all areas of library Follow through 49 FROM HERE... 50 February 2011 25
WHAT IS SUFFICIENT BANDWIDTH? As much as you can afford More than we have It s determined by the number of irritated patrons When you click, it happens 51 -- Bob Bocher, Technology Consultant Thank You! Christine Peterson peterson@amigos.org February 2011 26