Susie Ellis President, SpaFinder Wellness Latest Global Data Future Trends Chairman and CEO, Global Spa and Wellness Summit susie@spafinder.com
Landmark Global Studies in Spa and Wellness 2008 Global Spa Economy Report 2010 Global Wellness Market 2011 Wellness Tourism and Spas 2012 Spa Management Education Thanks to generous industry sponsors available for free at www.gsws.org
Estimated Spa Economy Updated Numbers 2007 Global Spa Economy US $60B 2012 Global Spa Economy US $73B 2007 Number of spas 71,600 2012 Number of spas 87,000
There are Over Four Times as Many Spas in the World as Starbucks!
Conventional, Medically-Oriented Approaches (to solve problems) Reactive The Wellness Cluster A $1.9 trillion global market Wellness Paradigm Proactive Integrated, Wellness-Oriented Approaches (to improve the quality of life) Treatment Paradigm Spa $60 Complementary & Alternative Medicine $113 (US$ billions) Healthy Eating/Nutrition & Weight Loss $276 Preventive/Personalized Health $243 $50 Medical Tourism Wellness Tourism $106 Workplace Wellness $30 Fitness & Mind-Body $390 SRI International s 2010 Report, Spas & the Global Wellness Market: Synergies & Opportunities Beauty & Anti-Aging $679
Wellness Tourism $106 Billion Medical Tourism $50 Billion Standardized Generic Experiences Integrative Health Centers Medical Spas Cosmetic Surgery Clinics Dental Clinics Hospitals/ Clinics Day Spas Hotel Spas Beauty Clinics Gyms/ Fitness Centers Wellness Cruises Resort Spas Yoga Retreats Eco-Spas Spiritual Retreats Ashrams Lifestyle Retreats Thermal Baths Thalasso Therapy Spas Ayurvedic Clinics TCM Centers Authentic Location-Based Experiences Market Spectrum
Spa Managers and Directors Globally Demand 150,000 positions Supply 4,000 students
Spa Industry Workforce Requires Interaction of Three Key Stakeholders
1 HEALTHY HOTELS Rooftop yoga class at Kimpton s Hotel Palomar (Chicago)
Wellness-Branded Hotels International Hotel Group s all-wellness brand EVEN launches this year
Fitness Breaks Out of the Gym EVEN will provide in-room fitness areas
Rebranding Around Wellness MGM Grand (Las Vegas) offers Stay Well rooms
2 THE MINDFULNESS MASSAGE AND MORE Miraval (Arizona, U.S.)
The Next Decade Will Be About Mindfulness Combines mindfulness techniques and bodywork Addresses wellbeing of body and mind Quick and deep relaxation Mii Amo, A Destination Spa (Arizona, U.S.)
More Mindfulness & Meditation Programming 1 in 5 spas offer meditation or mindfulness training University of Pennsylvania study: Long-term meditators had higher cerebral blood flow in the brain Miraval (Arizona, U.S.)
3 EARTHING
Connecting with the Earth Earthing grounds the body to earth s surfaces, reducing disease, pain and fostering sleep Look for more nature experiences and nature grounding El Conquistador Resort (Puerto Rico)
Urban Nature Westin brings nature indoors with its vertical gardens
Nature Surroundings PARKROYAL on Pickering (Singapore) features 15,000 square meters of lofty sky gardens
4 SPA-GENOMICS ( TELOMERES AND BEYOND)
Cutting-Edge Genomic Science Telomeres are: - The protective caps of our chromosomes - Only malleable part of our DNA Stress, lack of exercise and bad diet shorten them - Linked to chronic diseases But healthy behaviors lengthen them
Destination & Med Spas Leading the Way The SHA Clinic (Spain) is an early spamover in providing telomere testing
Testing Beyond Telomeres Equinox is now offering cheek swab testing
5 AUTHENTIC AYURVEDA AND OTHER ANCIENT REVIVALS Kairali Wellness Center and Spa (New Delhi, India)
Preservationist Ayurveda 3,500-year-old, Indian-born Holistic medicine and philosophy of healthy living Often experienced in piecemeal form, look for more complete packages
More Ayurveda Day Spas Ayurveda Pura, a day spa in London, offers Panchakarma retreats & training
More Ancient Healing Systems Aire Ancient Baths (Manhattan) epitomizes the new Roman with its ancient design cues
6 COLOR SELF-EXPRESSION
Fueling the Trend Color is easy to apply and can be inexpensive Celebrity culture trying to "out Gaga" one another Social media makes street fashion global in an instant Cultural comfort with artifice
The Hair Rainbow Goodbye to the healthy glow. Hello to bold, theatrical color. Look for in-your-face hair color, tattoo spas, 3-D nail designs, etc. MANIC PANIC
Art Gallery of Nails Hearts New York Salon and Yukie Beauty Salon offer NailGrafx technology to apply photographs and art to nails
7 INCLUSIVE WELLNESS (RETHINKING DISABILITY )
Shift in Thinking About Disability As Rhodes scholar, TV personality and Olympic medalist Bonnie St. John says, "We are all aging into disabilities... it's a part of life."
Techniques Designed for Elderly Massage Envy Spa offers geriatric massage therapy
Pain Relief Watsu treatment at Thermae Bath Spa (U.K.)
8 LABEL-CONSCIOUS FITNESS
Name-Brand Fitness Chasing the new and the in have infused the fitness world with a distinct high fashion vibe
Branding Pioneers
The New Generation HARD CANDY FITNESS founded by Madonna with New Evolution Ventures
9 MEN: FROM BARBERS TO BROTOX
Brotox, Fillers, Nips, Tucks
Men-Only Spas Now Opening Hommage Atelier (New York City)
10 WHERE THE JOBS ARE
Examples of the Spa/Wellness Job Surge There is a global jobs crisis, but demand in spa/wellness industry is outpacing supply of trained professionals SRI International Study for the Global Spa & Wellness Summit
Need for More Schools to Address the Spa-Talent Gap Chiva-Som International Academy (Bangkok, Thailand)
A Spa Career Ananda Spa Institute (Hyderabad, India)
Top 10 Global Spa & Wellness Trends 1) Healthy Hotels 2) The Mindfulness Massage and More 3) Earthing 4) Spa-Genomics ( Telomeres and Beyond) 5) Authentic Ayurveda and Other Ancient Revivals 6) Color Self-Expression 7) Inclusive Wellness (Rethinking Disability ) 8) Label-Conscious Fitness 9) Men: From Barbers to Brotox 10) Where the Jobs Are
For more information, contact: Susie Ellis: susie@spafinder.com Or Beth McGroarty, Research Director & Editor (213) 300-0107 or beth@rbicom.com 2013 SpaFinder Wellness, Inc. All Rights Reserved. Information and data extracted from this report is to be accompanied by a statement identifying SpaFinder Wellness, Inc. as the publisher and source.