Turkije: Kansen in de gaming industrie 14-08-2012 1-6

Turkije: Kansen in de gaming industrie 14-08-2012 1-6

Executive Summary: Turkish game developers estimate the size of the local market around US$ 200 million and 21.5 million gamers for 2011. The local market is heavily dependent on imported games. However, Turkish language option and local content are becoming more essential. A number of international game development companies, especially those of US and Korean origins, have started opening local subsidiaries for marketing, content localization and also development purposes. The local game development industry which started developing in late 1990 s, is still populated by small scale companies. So far, Turkish game developers have produced a number of internationally successful projects. Turkish government is keen on supporting the gaming industry Market Size & Channels The local game developers estimate the size of the local market around US$ 200 million and predict that it will surpass US$ 1 billion threshold within the next five years. On the other hand, Amsterdam based Newzoo predicts that Turkish game market has already attained a turnover of US$ 400 million in 2012. In a country of 78 million inhabitants, 30 million people -42% of Turkish householdsmake use of internet and 72% of them play digital games. The overwhelming majority of game fans in Turkey are males between 15 and 22 years of age. Nevertheless, the gender and age plays a less important role in classical types of games. 1 million Turkish households are reported to have a game console (i.e., Sony has 85% market share). Moreover, 17 million Turkish game fans play online games and they spend US$ 40 million on purchasing subscriptions at social networks while boxed PC games are still going strong as they generate 12% of the total revenues in the market (Please see Figure 1 & 2 below for further information on turnover and multiple platform behavior). Newzoo estimates that 1 out of every 5 dollars spent on game purchases in Turkey are captured by MORP (Massive Online Role Playing) games. Figure 1: Turnover Breakdown Platform Type, % Source: Newzoo, www.newzoo (2011)

Figure 2: Multiple Platform Behavior # of Users, million Source: Newzoo, www.newzoo.com (2011) International Game Developers in Turkey Sector contacts estimate that 95% of the content is produced abroad. Recently, a number of international game development companies, especially those of US and Korean origins, have started opening local subsidiaries for marketing, content localization and also development purposes. Among these firms are GamersFirst (www.gamersfirst.com), RiotGames (www.riotgames.com), Peak Games (www.peakgames.net) and Joy Game (www.joygame.com). Most of these firms are active in online games and in particular, MORP games. On the other hand, Aral Games (www.aralgame.com) is by far the most prominent local distributor boxed games. Generally speaking, the availability of Turkish language option and local content has become paramount for international game developers. Thus, major international game developers such as Sony, EA Games and Activision have offered some of their best-selling games in Turkish language since 2010 including Star Wars: The Old Republic, Football Manager 2012, The Sims 3 Pets and God of War: Ascension. Table 1: The best selling digital games in Turkey (2012) 1. PES 2012 2. FIFA 2012 3. Call of Duty Modern Warfare 4. Battlefield 5. Crysis 6. Need for the Speed The Run 7. Football Manager 2012 8 World of Warcraft 9. NBA 2K 10. The Sims Source: www.veindir.com Local Game Industry & Incentives The local game development industry which started developing in late 1990 s, is still populated by small scale companies. Since then, a number of Turkish game developers have either directly launched or contributed to internationally successful projects such as Tale Worlds Mount & Blade (http://www.taleworlds.com/), Crytek s (http://www.crytek.com) Crysis series and Picnic Hippo Studio s Bucketz (http://bucketz.net). Some other successful Turkish developers include Ceidot (http://www.ceidot.com/), 2Gen (http://www.2genstudio.com/), Sobee (partially

owned by Turkish Telecom, http://www.sobee.com.tr/) and SHR (http://www.shr.com.tr). Technology development zones, especially METU TECH (http://www.metutech.metu.edu.tr/cms/) and ITU Ari Teknokent (http://www.ariteknokent.com.tr/) have so far been successful incubation centers for the gaming branch. It is also worthwhile to note that Turkish universities offer high quality curricula in software engineering and digital design studies. Recently, TUFOD (www.tufod.org) has come to life as the sector organization for the gaming industry. TUFOD has announced ambitious plans for the near future such as establishing online clustering platforms for promoting collaboration among small game development firms, building a national Olympic team for digital games and hosting international game events in Turkey. Turkish government has announced its willingness to support the clustering efforts of TUFOD, as well. The Ministry of Economic Affairs is currently working on a special financial assistance program for the internationalization activities of the industry. When enacted, the new subsidy program will cover half of the market entry expenses up to US$ 100 thousand incurred by Turkish game developers active abroad. Opportunities for Dutch Firms Turkish gaming market is rapidly growing in terms of revenue and it is heavily dependent on imports. At the same time, Turkish companies have lately begun to produce internationally successful games. Therefore, Turkey can be an interesting location for the Dutch gaming industry in terms of both sales and development purposes. Turkish government has very recently announced willingness to support the local industry through financial means. The presence of a large Turkish speaking young population in the Western Europe may also create valuable linkages for Dutch firms interested in Turkish gaming market. 1. Important Industry and Government Contacts TUDOF (Digital Games Federation of Turkey) Address: Ulus Ishani A Blok Ulus Ankara Tel: +90 312 310 39 60 Contact: Mr.Mevlut Dinc, President E-mail: info@tudof.org www.tudof.org KOSGEB (SME Development Agency) Address: Harman District Abdülhak Hamit Avenue No:66 Altmisevler Mamak Ankara Tel: +90 312 595 28 00 Fax: +90 312 368 07 15 www.kosgeb.gov.tr TTGV (Technology Development Foundation of Turkey) Address: Cyberpark Plaza B-Blok Kat: 5 6 Bilkent 06800 Ankara Tel: +90 312 265 02 72 Fax: +90 312 265 02 62 E-mail: info@ttgv.org.tr www.ttgv.org.tr TUBITAK (Scientific and technological Research Council of Turkey/Counterpart of SenterNovem) Address: Tunus Caddesi No:80 06100 Kavaklıdere Ankara Tel: +90 312 468 53 00 E-mail: iletisim@tubitak.gov.tr ; www.tubitak.gov.tr

2. Interesting websites and Journals www.chip.com.tr (Monthly Journal) www.level.com.tr (Monthly Journal) www.pclabs.com.tr (Monthly Journal) http://dijitaloyun.wordpress.com http://forum.merlininkazani.com www.oyungezer.com.tr www.mmoturkey.net http://oyuncudostu.net http://aliveingames.com www.hayatimizoyun.com.tr www.veindir.com.tr 3. Important Fairs and Exhibitions COMPEX Digital Entertainment and Games Exhibition, Lutfi Kirdar Exhibition Center Istanbul Bi-annual, 1-4 December 2011 (No date announced for 2013 yet) www.compex.com.tr List of Participants: http://www.compex.com.tr/katilimcilar.php References: - Newzoo - Merlin in Kazani - Dunya Newspaper - TUFOD More Information: In Turkey: Prepared by Mustafa Basaran, Sr. Commercial Officer Consulate-General of the Kingdom of the Netherlands Istiklal Caddesi 197, 34433, Beyoğlu Istanbul, Turkey T +902123932129-34 F +902122925031 www.hollandturkeytrade.com Email: ist-ha@minbuza.nl Date 25.07.2012 In Nederland: NL EVD Internationaal Jeannette de Lannoy, marktadviseur Turkije Tel: 088 602 88 60 Email: turkije@info.agentschapnl.nl

Colofon Dit is een publicatie van: Agentschap NL / NL EVD Internationaal / Unit Informatie & Advies Prinses Beatrixlaan 2 / 2595 AL den Haag Postbus 93144 / 2509 AC Den Haag T +31 (0)88 602 80 60 E frontofficeinternationaal@info.agentschapnl.nl www.agentschapnl.nl Agentschap NL Augustus 2012 Agentschap NL is een agentschap van het ministerie van Economische Zaken, Landbouw en Innovatie. Agentschap NL voert beleid uit voor diverse ministeries als het gaat om duurzaamheid, innovatie en internationaal. Agentschap NL is hét aanspreekpunt voor bedrijven, kennisinstellingen en overheden. Voor informatie en advies, financiering, netwerken en wet- en regelgeving. Agentschap NL streeft naar correcte en actuele informatie in dit dossier, maar kan niet garanderen dat de informatie juist is op het moment waarop zij wordt ontvangen, of dat de informatie na verloop van tijd nog steeds juist is. Daarom kunt u aan de informatie op deze pagina's geen rechten ontlenen. Agentschap NL aanvaardt geen aansprakelijkheid voor schade als gevolg van onjuistheden en/of gedateerde informatie. Binnen onze website zijn ook zoveel mogelijk relevante externe links opgenomen. Agentschap NL is niet verantwoordelijk voor de inhoud van de sites waarnaar wordt verwezen.