Presented by the Employment Services Division of Energy Central. Social Media: The new frontier in recruiting, communications and marketing

Transcription

1 Presented by the Employment Services Division of Energy Central Social Media: The new frontier in recruiting, communications and marketing

2 KNOW YOUR PEOPLE, GROW YOUR BUSINESS ABOUT TALEO - Founded in Public company [TLEO] revenue of $198M - Acknowledged industry leader (Gartner, Bersin) - Over 4,700 organizations use Taleo for recruiting and performance management - 49 of the Fortune % Satisfaction % Availability + 100% Implementation Success ABOUT TALEO BUSINESS EDITION - #1 Talent Management Solution for small enterprises - #1 recruiting solution - Award winning solutions 9/13/2010 2

3 SOCIALLY ENABLING YOUR CAREER SITE Links to your social pages on the career site homepage Add Linkedin and other social media sites Add RSS feed Add Facebook Add to a Friend and Share tools on the career site and job postings 9/13/2010 3

4 HOW TALEO ENABLES SOCIAL MEDIA Broader exposure Freebug(s), Facebook Enhanced notifications RSS Feeds Improved communications Meebo Socially networked Linked-In Salary Analysis Payscale widget Employment branding YouTube Online Community Resource Center Taleo Community 9/13/2010 4

5 SOME BASIC RULES FOR STAYING COMPLIANT 1. Set Basic Job Requirements For example: Must possess xyz license Must have two years experience Must be available to start 10/1/ Identify Applicants and Dispositions 3. Be Consistent Applicants (Yes or No) Dispositions (What and Why) Do not deviate from the basic job requirements when hiring 4. Applicant Tracking Software Capture and track applicant history, activity and outcomes 9/13/2010 5

6 HOW TALEO BUSINESS EDITION HELPS Parameters considered relevant by OFCCP (only if this data is required and maintained) Date candidate applied Job title Last candidate stage Gender/race Source Requisition- Specific reason for rejection Ability to run reports on all of the above and more 9/13/2010 6

7 2010 State of Utility Social Media Matthew Burks Senior Product Manager, Mass-Market Services Monday, September 13 th, 2010

8 Cutting Through the Confusion 8

9 Current Social Media Activities (cont.) Of those Using: Residential customers (%) Business customers (%) Employees (%) Twitter (33) Facebook (27) YouTube (33) Flickr (16) LinkedIn (23) Corp. blog (4) Media (%)

10

11 Social Media Access

12 Social Media Policy

13 Departmental Control Primary

14 14

15 Departmental Control Involved

16 Purpose of Social Media (cont.) Purpose Average Rating Provide efficiency, safety, or other tips Communicate about outages/emergencies Respond to customer complaints/concerns Promote products or services Communicate with the media Promote workshops or other events Notify customers of demand-response events Provide publicity or recognition for businesses Communicate energy prices Communicate with employees Other purpose # of Responses 16

17 Outage Communications

18 Utility YouTube Channels

19

20 Moses the Cat PRrrrr

21 Goals for Social Media Goal Average rating Increase customer satisfaction Increase awareness of programs, products, or services Be more transparent to news outlets and the public Increase enrollment in or sales of programs, products, or services Generate web hits Reduce costs of communication Reduce costs of customer service Other goal # of responses 21

22 Metrics

23 Social Media Leaders Not including your own company, which other utilities do you feel are leaders in social media and why? AEP Avista Con Edison ComEd Dominion Duke Energy LA Dept. Water & Power MLGW NES OPPD Pacific Gas and Electric Pepco Progress Energy PSNH Salt River Project San Diego Gas & Electric

24 Lessons Learned What social media lessons have you learned? What advice would you share with other individuals in charge of social media at their utility? Social media is a cultural shift for utilities Strategy is paramount Need involvement from all departments Be open, honest, and quick Listening and monitoring is the most valuable part Takes time; needs to be fresh, relevant, informal Not changing what we say, just how we say it Be transparent and open to dialog Limited value and impact for the time/effort required Not worth the time in terms of ROI and CSAT

25 25 How Are We Doing?

26 Where are we now? We have come a long way! The conversation has shifted. Utilities still all over the map on implementation. Grappling with next level of issues: Effective customer support Brand openness & customer relationship implications Metrics/reporting Social CRM & CRM integration Recruiting & employment branding implications Listening remains critical. General utility best practices are emerging, but we still have a long way to go.including in talent acquisition! 26

27 How Are We Really Doing? 27

28 How Are We Really Doing?

29 For More Information Matthew Burks Senior Product Manager, E Source

30 The Social Media Revolution In Recruiting Amanda Shewmake Vice President, NAS Recruitment Communications Recruitment Consultant, Web 2.0 Media Strategist

31

32 Lady Gaga the new face of social media, she s revolutionary..

33 Revolution: A drastic and far-reaching change in ways of thinking and behaving. -Websters A sudden, complete or marked change in something. -Dictionary.com Are you ready?

34 Media Planning and Buying

35 The Next Steps Analyze & Understand Plan Engage Monitor and Update

36 Analyze & Understand

37 OBSTACLES Time Requirements Very time-intensive Lack of internal resource time Budget Constraints Limited budgets The Economy = conservative spending Unproven Tactics Requires expertise The necessary waste of experimentation

38 BENEFITS Source Passive Candidates Targeted Demographic Unique vehicles Cultivate Candidate Relationships Build an engaged candidate pipeline Be a resource Monitor and Build Your Brand Learn what s being said about you Guide the conversation and create viral marketing

39

40 Analyze & Understand Plan Engage Monitor and Update Plan

41 PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand

42 Set Goals What will it do for me/my organization? What will I do for it? Think About: Who am I trying to target? And why? What are they doing there? What do I need to tell them? How often do I need to reach out?

43 PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand

44

45 Social Media Policy

46 Over 200 Million Users Think Mobile

47

48 PLANNING I. Set Goals II. Solidify Your Personal Brand III. Develop a Social Media Policy IV. Think Mobile V. Build Your Employment Brand

49 Analyze & Understand Plan Engage Monitor and Update Engage

50

51

52

53

54

55 Facebook Target by: Geographic location, position, company, demographic, school, etc. Employment Branding Presence on FB without the time commitment of a Fan Page Metrics Reporting Any budget

56

57

58

59 Network Membership & Reach Europe 24% Latin America 4% Over 67 million professionals ~3 million members join per month Roughly 1 new sign-up per second Asia 8% Africa 2% Middle East 1% Oceania 2% Other 0% North America 59%

60

61

62

63 Monitor & Update

64 Months 1-3: Brand Presence Create profiles Implement brand image Announce presence Months 3-12: Brand/Job Seeker Engagement Increase follower base Monitor brand, industry, niche Communicate with candidates Months 6-24: ROI Focus Assess goals / achievements Address areas for improvement Identify additional metrics

65 The Next Steps Analyze & Understand Plan Engage Monitor and Update

66 It s about: offering something of value, creating movements that build over time, engaging with passionate fans and giving them the tools to influence others. and before you know it, you re part of the Revolution.

67 Join The Revolution! Nasrecruitment.com/blog Twitter.com/AmandaShewmake Twitter.com/nasrecruitment Linkedin.com/in/amandashewmake Linkedin.com (NAS Recruitment) Amanda Shewmake Vice President NAS Recruitment Communications Facebook.com/nasrecruitment Thank you!

68 Questions & Answers BUSINESS EDITION Taleo Contact Information: to download whitepapers, brochures, get a free 30-day trial of any of the products, watch customer videos. Presented by the Employment Services Division of Energy Central: Energy Central Contact Information: sales@energycentraljobs.com

69 Additional Resources Go to where the power industry gathers for news, information, and analysis, visit Providing insights, strategies and news for the power industry executive. Logon today! Go to Join our community of innovators who are transforming smart grid vision into reality. Go to Your source for IT and smart grid research, analysis, and consulting. Visit Get the inside scoop with Energy Central Professional News Service. Start your FREE trial at Leading website and newsletter covering the business of renewable and sustainable energy. Go to

70 Thank You for Joining Us For the latest news, articles and blogs, please visit...