3 ACTION STEPS for Establishing YOU as the BEST OF BRAND. Donald J. Strankowski Ascend Career and Life Strategies, LLC

Transcription

1 3 ACTION STEPS for Establishing YOU as the BEST OF BRAND Donald J. Strankowski Ascend Career and Life Strategies, LLC Copyright Ascend Career and Life Strategies, LLC 2015

2 Ascend Career and Life Strategies, LLC 4845 Pearl East Circle, Suite 101 Boulder, Colorado As one of Colorado s most tenured and esteemed professional development and career management firms, we have been a leading provider of career and executive coaching, career outplacement services, and high impact corporate workshops since Ascend Career and Life Strategies, LLC helps organizations improve productivity, maximize leadership effectiveness, and reduce workplace turnover. We work in partnership with organizations in designing and implementing a professional development strategy to proactively prepare, guide, and transition employees to meet today s market and workforce needs. About Donald J. Strankowski Donald J. Strankowski is founder and President of Ascend Career and Life Strategies, LLC. As an expert in professional development and performance improvement, Donald has parlayed more than 20 years of experience, research, and accomplishments in founding Ascend Career and Life Strategies. He has had successful careers in sales, management, sales training, and recruiting. His real world experience ranges from start up organizations to Fortune 500 companies with esteemed positions being held at America Online, Exodus Communications, American Greetings, Sears, and Service Metrics. Donald is the author of Get Hired! 10 Simple Steps for Winning the Job You Desire in Any Economy, New Strategies for a New Job Market, and the audio program Success is a Choice. He has been a columnist and career expert for U.S. News and World Report, 5280, Daily Camera, Denver Post, Colorado Company, KWGN TV Denver, KMGH TV Denver, KUSA 9News Denver, KCNC TV Denver, Jobing.com, and is currently a regular guest on FOX 31 Good Day Colorado. Through his seminars, keynote speeches, and workshops, Donald addresses thousands of people each year helping companies and individuals improve productivity by inspiring participants to reach their true potential. He is one of corporate America's most sought after speakers on the topics of goal setting, attitude, and the psychology of success. 1

3 Selling Brand YOU! 3 ACTION STEPS for Establishing YOU as the BEST OF BRAND What do these companies all have in common? Presented By: Don Strankowski Ascend Career and Life Strategies, LLC Today s Objective: To give you NEW tools and NEW strategies for building and establishing YOU as the BEST OF BRAND. Action Step One: What is your TOP Personal Brand? 1- Determine your niche : Single job title/occupation which best utilizes your TOP skills, talents, areas of expertise and strengths. Be a specialist! 2- Key Competitive Advantages: Your key differentiating factors; unique traits, high-impact skills, achievements, distinctions, education. Good Morning! I believe! One influential person one good idea My CHALLENGE to you: Learn + Internalize + TEACH Action Step Two: Develop Your 30-Second Short Pitch 1. Introduction: Name, experience, job search target. 2. Top 3-4 skills as they relate to the job you re targeting. 3. Why you re interested in working for that company OR why you re passionate about the industry/occupation. 4. Ask for Tips Advice Recommendations (if networking) OR convey interest in the position and ask about next steps. 2

4 Action Step Three: 3 Keys for Building and Marketing Your PERSONAL BRAND! 1. Get out there and Network it! 2. Embark on a Social Media Campaign 3. Become a Subject Matter Expert POWER Networking Technique Two: Steps to Success for Attending Events 1. Attend 2 events per month 2. Dress for success 3. Bring something to write with and take notes 4. Personal Business Cards (recommend: VistaPrint.com or any OfficeMax store) 5. Have a Plan who do you want to speak with? 6. Know your BRAND (HOW can you create VALUE?) 7. Always give more than you get! What can I do for you? 1. Get out there and network it! Keys to POWER Networking More people find work through networking than any other method period. List should be growing not shrinking Many opportunities to network Employ a multi-faceted networking campaign for best results B2B Networking Opportunities Associations: U.S. Societies & Associations Directory Trade Shows: Trade Show News Network Professional Networking Events: Zvents, Eventbright, BizWest, Denver Business Journal MeetUp.com (fun and professional) Ask people in the industry! POWER Networking Technique One: Steps to Success for Contacting Individuals 1. Make a list of your Top 20 High-Powered Networking Contacts 2. Have an organized (but not canned) script: What you are presently doing What your aspirations are Hit them with TAR! (Ask for their Tips, Advice, and Recommendations) Invite them to join your LinkedIn network Ask: How can you help THEM? 3. Be proactive and just do it! Additional Networking Opportunities Church groups for professionals Volunteer activities and organizations Chamber of Commerce events New business openings Continuing education and classes Alumni organizations Seminars Activity groups, i.e., hiking, running, singles, etc. Holiday parties 3

5 2. Embark on a Social Media Campaign LinkedIn: Ensure your profile depicts you as the PRO you truly are! Invite/accept only high-quality and known professionals. Twitter: The YOU Channel - Users can follow companies, publications, recruiters, and experts and offer advice. Facebook: On Wall ID Brand, ask for tips, advice, recommendations, introductions. YouTube: Create professional account for 30-second intro, speaking gigs, video blog. Available at Amazon.com and BarnesAndNoble.com Designed for getting hired in TODAY s highly competitive job market Any job, any career, any point in your career Success is a Choice (audio CD) Develop a high-achiever s mindset Break out of the comfort zone Develop higher levels of persistence Achieve any goal by using a 7- Step Action Plan Cancel out self-limiting beliefs Program your subconscious mind to work for you Become one of the best in your field earn more money and be promoted faster 3. Become a Subject Matter Expert Start blogging about your industry, occupation, use TAR and interesting insights (WordPress or Google Blogger) Take on leadership roles in associations, trade groups, and networking groups. Offer to speak and provide content for associations, trade groups, newsletters, web sites, and networking groups. Welcome to the ELITE 10% CLUB If you need anything else contact me p.1 Soft Copies: me: don@ascendcareers.net Follow me on Twitter, Facebook, LinkedIn, YouTube My Site: AscendCareers.net Catch me on FOX 31 Good Day Colorado Blog Continually work on your INNER GAME Commit to life-long learning Follow your passion! Congratulations! You re ALL Hired! Ascend Career and Life Strategies LLC We provide: Career planning, assessment, and clarification "2015" job search techniques Personal brand marketing Social media and online branding strategies Resume, cover letter, case study and supporting document preparation Interview skills Salary negotiation info@ascendcareers.net 4