21st - 23rd October 2015 Millennium Gloucester Hotel London Kensington

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1 21st - 23rd October 2015 Millennium Gloucester Hotel London Kensington Monetising Media 2015 Agenda Thursday 22nd October Mobile Strategy Welcome and Introduction from Chair Evan Rudowski, Digital Media Executive Keynote How to transform your brand for the mobile age How to adapt to mobile consumption and keep pace with changing users behaviours How to build great digital brands and leverage mobile product development How to optimise the mobile experience for users and advertisers Lee Wilkinson, Vice President Strategy & Product Management, Hearst Magazines International Keynote How to use apps to unlock new mobile revenues Why it is worth investing in apps and how an app should fit within your broader business strategy How to win customer revenues through apps Why and how to invest in app-specific content How to use app data to improve products and increase audience engagement Seizing international opportunities for mobile products Robin Raven, Vice President Product, Digital Solutions, The Economist Spotlight sponsored by Salesforce Steve Sobel, Global Director of Media Solutions, Salesforce Industries Coffee Keynote How to significantly increase advertising revenue on mobile devices How to approach ad formats on mobile device How to leveraging metrics, such as viewability and time spent, to increase mobile CPMs How to optimise native advertising for mobile users Creating ads with impact which don t damage your users experience Taking advantage of mobile features to create engaging, interactive advertising solutions Simon Davies, Executive Director EMEA, Quartz

2 Keynote How to leverage advertising opportunities on mobile The state of the mobile advertising market Defining effective advertising and its place on mobile Alternative forms of mobile optimization, including programmatic Will Wilkinson, General Manager WSJ Pro, Dow Jones Round table discussions Lunch Keynote How to invest in technology and content side-by-side to capitalise on the mobile opportunity Why you need to invest in in-house technological capability in order to effectively build for mobile How to take a mobile-first approach to tech development How to design products and content that works across all devices Colin Bodell, Executive Vice President and Chief Technology Officer, Time Inc Keynote Unlocking the multimedia opportunities of new devices: video, smartwatches and beyond How to build new multimedia products for new consumption habits and advertising opportunities How to effectively monetise mobile video How and when to build new products for new devices Stefan Betzold, Managing Director Digital, BILD Spotlight sponsored by Wakoopa The importance of behavioral data in your data strategy Interview with Simon Van Duivenvoorde, Chief Operating Officer, Wakoopa Led by Peter Houston, Editor in Chief, The MediaBriefing Coffee Analysis Understanding and capitalising on technology-driven changes to consumer behaviour Charting market growth and changing habits across different platforms, media-types and generations How business models must evolve to keep pace with technological disruption How the next wave of technological innovation will impact content consumption Douglas McCabe, Chief Executive Officer and Head of Media Publishing, Enders Analysis Chair s Closing Remarks Evan Rudowski, Digital Media Executive

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4 Thursday 22nd October Data Strategy Welcome and Introduction from Chair Paul Bradshaw, Freelance Writer & Data Journalism Trainer Keynote How to set up an internal data culture to support your business strategy Who is responsible for audience data? How to build a strong data team: why we need data architects, engineers and analysts Insourcing vs. outsourcing: how to invest intelligently in your analytics capabilities How to effectively communicate the value of data within your organisation Samuel Profumo, Chief Data Officer, Le Figaro Data management and targeting Keynote Translating data into tangible value for your business: How to use data to drive editorial, marketing and advertising decisions How to use data to drive editorial and marketing decisions How to use data to optimise advertising solutions Combining CRM with digital marketing tools to better understand your audience Chris Duncan, Chief Marketing Officer, News UK Spotlight sponsored by Salesforce Steve Sobel, Global Director of Media Solutions, Salesforce Industries Coffee Keynote How to better manage your data to deliver more effective ad targeting and performance How to set up a robust data wall to leverage both first- and third-party data How to organise your data and build meaningful, well-structured inventory How to use your database to grow advertising revenue Lee Williams, Executive Director PistonHeads, Director of Digital Revenue, Haymarket Media Keynote Audience targeting and re-targeting: how to apply cross-device and cross-platform strategies How to identify online and offline users: how to win mobile log-ins and monetise from your audience

5 How data collection should be approached on different devices How to implement cross-device strategies to identify digital users How to target cookies from a platform to another Stephane Pere, Chief Data Officer, The Economist Round table discussions Lunch Keynote Making data strategic: driving revenue growth in subscriptions and transactions What happens when you embed data at the heart of your strategy for growth? How can data drive growth in a declining market Where can data be the catalyst for new revenue streams? Jess Burney, Director of Enterprise, CRM & Subscriptions, Immediate Media Keynote What you should measure and how to choose the right metrics across all parts of your business Choosing advertising metrics which effectively demonstrate ROI to clients How to be consistent across different functions within your organisation How to choose the right technologies to maximise the effectiveness of display advertising Fergus Gregory, Head of Marketing Services, Informa Business Intelligence Spotlight sponsored by Wakoopa The importance of behavioral data in your data strategy Interview with Simon Van Duivenvoorde, Chief Operating Officer, Wakoopa Led by Peter Houston, Editor in Chief, The MediaBriefing Coffee Keynote How to use audience data to drive advertising revenue How to ensure ad viewability on different devices Developing an audience-focused multiplatform advertising strategy How to improve buyers experience and demonstrate ROI Ivan Ranza, General Manager, System 24 Gruppo 24 Ore Fireside discussion In this fireside discussion we will address the issue of programmatic buying and selling, audience data and audience re-targeting. The session will explore the challenges of maximising the efficiency and performance of programmatic Improving the relationship between programmatic buyers and sellers When to bring high quality inventory into exchanges

6 Agreeing on the right metrics for programmatic advertising How to tackle ad fraud, ad blocking and viewability and ensure quality inventory Paul Caine, Global Chief Revenue and Client Partnerships Officer, Bloomberg Media Amir Malik, Head of Programmatic, Local World Ed Keohane, Digital Product Director, Bauer Media Lewis Sherlock, Commercial Director, AOL Moderated by Eleni Marouli, Senior Analyst, IHS Technology Chair s Closing Remarks Paul Bradshaw, Freelance Writer & Data Journalism Trainer

7 Friday 23rd October Digital Advertising Strategy Welcome and Introduction from Chair Matt O Neill, Advertising & Digital Marketing Technology Consultant Keynote Putting native advertising at the heart of your digital advertising strategy How to build creativity into your commercial operation How to compete with your editorial on the quality of your advertising content How to maximise the success of native programmes on social media Using native advertising to take advantage of the mobile opportunity Charles Yardley, Managing Director International, Forbes Keynote Viewability, fraud, ad blocking and ROI: How to better measure advertising effectiveness and prove ROI to advertisers How to tackle viewability, ad blocking and fraud How to choose the right metrics and making them meaningful to clients How to prove ROI to clients Tim Gentry, Global Revenue Director, The Guardian Spotlight session sponsored by Rezonance Martin Ashplant, Digital and Social Media Director, City AM Coffee Spotlight sponsored by Brightgen Rob Avery, Head of Enterprise & Group Sales Support, Northern & Shell Keynote How to manage and grow an increasingly complex digital advertising function How to structure your advertising function to grow native, programmatic and direct sales and delivery Managing constant development in metrics, standards, technology and clients needs What kind of skills do you need to maximise the sale of both direct and programmatic inventory Forging new relationships with both brands and agencies Seth Rogin, Chief Revenue Officer, Mashable Analysis and Chair s Closing Remarks Matt O Neill, Advertising & Digital Marketing Technology Consultant

8 Friday 23rd October Video Strategy Welcome and Introduction from Chair George Brock, Professor of Journalism, City University London Keynote Moving beyond linear TV: How a newspaper developed a digital video business How and why we invested in digital video opportunities What skills do you need to produce quality video from scratch Developing a business model for multiplatform video Hanna Kouri, Channel Director ISTV, Sanoma Media Finland Keynote How to build a strategic roadmap for video operations How video should fit in the future of online publishing Understand what content and platforms work for a video publishing strategy How to roll out your editorial video operation and establish new commercial opportunities Ben Sinden, Director of Video Content, Telegraph Media Group Spotlight session sponsored by Rezonance Martin Ashplant, Digital and Social Media Director, City AM Coffee Keynote How to develop the right video content for your audience The changing landscape of content creation Harnessing the power of social video The importance of social verification Michael Sadicario, Chief Revenue Officer, Storyful Keynote How to grow and monetise your digital video operation How to combine quality content and commercial partnerships to expand your video offerings How is branded content developing on video How to generate new revenue with films, streaming and cable opportunities Ann Derry, Editorial Director, Video and Television Partnerships, The New York Times Keynote How to monetise video: Advertising and sponsored content

9 What is the best way to deliver online video advertising? How to leverage your video capabilities to build content for brands How to measure and prove the effectiveness of digital video advertising solutions Danielle Bennison-Brown, Director of Video Content, Conde Nast Round table discussion Lunch Panel discussion How to distribute online video When should you allow content to run on other platforms? How to approach different platforms differently, from Facebook and YouTube to Snapchat and Twitter How to get the most from distribution platforms without missing out on revenue opportunities How to develop your brand on social platforms Ashish Patel, VP Social Media, NowThis Media Helje Solberg, CEO/Editor, VGTV Sven Christian, Head of Video, Spiegel Online, Head & Founder, Spiegel TV Moderated by Jon Bernstein, Digital Consultant, Editor & Writer Spotlight sponsored by Teads Lee Fels, UK Publishing Director, Teads Keynote How a traditional broadcaster approaches digital video How to develop the right content for digital video How to meet your audience needs on different platforms and devices How to grow your video operations across editorial, programming and commercial partnerships How to invest cost-effectively in video and prove ROI to advertisers Jonathan Allan, Sales Director, Channel Chair s Closing Remarks George Brock, Professor of Journalism, City University London