2014 Trends in Data Analytics

Transcription

1 2014 BA Convention Data Analytics A Consumer s view of Data Analytics & BA s role Sanjay Kumar ITC Infotech

2 Data Analytics as a Art form / Science has evolved over the last 2 decades As it progresses at an ever increasing pace, how has the BA role changed and is expected to change in this journey

3 2014 BA Convention 3 Click to edit Master text styles Agenda 1 Analytics in 1990s 2 Impact of Internet on Analytics 3 Social Media challenges 4 5 Leveraging Analytics profitably Analytics view of the future

4 2014 BA Convention 4 Data Analytics - Genesis Click to edit Master text styles

5 2014 BA Convention 5 Challenges Click to edit Master of Data text Analytics styles (then) Low Response rates fraction of a percent Elapsed time to collect and analyze data : 4 to 6 weeks Lack of Intermediate data Was the Envelope opened? When was it delivered? experiments : Data Management & Data Integrity was a PROJECT STONE AGES OF DATA ANALYTICS

6 2014 BA Convention 6 Role Click of to a edit BA Master in Stone text Ages styles of Analytics BA Role as a Data Analyst Manual Process Flows: Track the data and update manually Establish correlations using 2 primary tools SPSS SAS Identify high correlations (both positive and negative) Share with Marketing / Operations / Risk Teams for further action SKILLS Base Skillset: Practicing STATISTICIAN Had to be very familiar with DB2 / ORACLE Good Knowledge: PL/SQL, SAS / SPSS

7 2014 BA Convention 7 Impact Click to edit of Internet Master text and styles Smart Phones Data volumes have increased while data availability time lags have decreased Better understanding of preceding actions by the user: Click Better to perspective edit header on possible triggers Predictive Analysis has become feasible Ability to influence decisions accidental only Internet Penetration has increased multi-fold, cost lower Actionable triggers can be induced closer to the fulfillment points INDUSTRIAL REVOLUTION

8 Click to edit BA s Master Role text & Challenges styles in the early Internet Age BA Role as a Technology savvy kid At what stages should browsing data be captured? DESIGN? Are cookies required and if so, how to deploy them? Validating and Testing the applications Post Deployment, continue working as a Data Analyst SKILLS Understanding of Internet World Start understanding Behaviours Data analyst skills continue to be the same as: Practicing STATISTICIAN Had to be very familiar with DB2 / ORACLE Good Knowledge around PL/SQL; SAS / SPSS Additional emerging skill: Datawarehousing Business User 2014 BA Convention 8

9 2014 BA Convention 9 Social Media Revolution Click to edit Master text styles Personal or Confidential Information What is that? Demographic information: Better Likes and Dislikes: Freely Expressed Data Analyzers Paradise

10 2014 BA Convention 10 Social Click to Media edit Master for Consumers text styles Offer to Sample Feedback on Social Media Confirm Voice Print Positive Feedback No Response or Negative Feedback HUMAN FLIGHT!

11 2014 BA Convention 11 Click to edit Role Master of a text Business styles focused BA BA Role as a Social Media protagonist Interface with Business Teams (Marketing primarily) What is Social Media? How to Leverage Social Media? How to leverage mobility? How to leverage Proximity based Application through Mobiles? BA s role evolved from Technology Application focus to Business Focus, though a Technology Savvy Business Person

12 2014 BA Convention 12 Click to edit Master text styles Near Future : Impact of Social Media + Analytics SPACE FLIGHT - Finally The technology is available today Time will be required to achieve a. Interoperability b. Uses definition

13 2014 BA Convention 13 Click to edit BA s Master Role text as styles an Advisor BA Role: Advisory / Researcher What is the Technology and related products available today (Is this the CTO role?) How can Technology facilitate the Business Processes, Click better to edit than header what even the Business Users can imagine Conceptualize the Business Solutions, factoring in Business and Technology awareness Role changes require our awareness beyond the standard realms, it is a holistic view of the Technology Driven World

14 2014 BA Convention 14 Futurescape: Analytics (less than a decade later) Click to edit Master text styles Better Demographic Data Greater ability to handle non-structured Data Richer Data on preferences Granular Demographic grouping can be achieved Click with to edit distinct header Behavioral traits Focused products can be designed for such groups Flexible product engineering Greater parameterization (extreme customization) Products Designed matching to behavioral patterns can be produced at short notice

15 2014 BA Convention 15 Futurescape: Analytics (less than a decade later) Click to edit Master text styles Focused exposure in a limited time to ads and articles Financial information is up to date: targeting includes financing, if required Since behavioral mapping is high and targeting concentrated, purchase completion rate is high Unsuccessful sale bid: Profile of target updated for future, refinement achieved SPAM: A thing of the past REQUIRED: Be part of Social revolution If not, go back to the Amazons and e-bays of today Only if you can find them Such websites are no longer available, too expensive to maintain

16 2014 BA Convention 16 Click to edit BA s Master Role text : Back styles to a Data Analyst (SPECIALIST?) BA Role: What are the new approaches and techniques in analytics? BIG Data: Understand Big Data / Unstructured Data Leveraging such analysis Challenges in Big data and possible solutioning around the same Behavioural analysis and modelling based on the same Our skills now need to encompass Big Data Analytical techniques and Behavioural analysis

17 Times of India 28 th Jan, 2014

18 2014 BA Convention Thank You! Learn more.