Analytics and Big Data at State Farm

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1 Analytics and Big Data at State Farm State Farm Insurance Bloomington, Illinois Steve Pettit Director

2 Agenda Company overview Analytic Capabilities Big Data Technology as an Enabler Roles & Skills

3 State Farm Headquartered in Bloomington, Illinois Collection of many companies: State Farm Mutual Automobile Insurance Company State Farm Bank, FSB (opened 1999) State Farm Fire and Casualty Company State Farm Life Insurance Company State Farm Investment Management Corporation United States No. 1 insurer of automobiles and homes Approx exclusive agents in US and Canada About 68K total employees with 12K+ in Bloomington Fortune 500 Company (Currently #43) Good Neighbor commitment to community involvement

Management Corporation United States No. 1 insurer of automobiles and homes Approx.

4 State Farm as an Employer 2013 Fortune Magazine World s Most Admired Companies 2012 Top 100 Most Military-Friendly Employer G.I. Jobs Magazine award winner since 2005! This recognition places State Farm in the top two percent of more than 5,000 organizations ( ) LATINA Style s 50 Best Companies for Latinas to Work LATINA Style selected State Farm as one of the 50 Best Companies for Latinas to Work for the 15th consecutive year. For 2012, we ranked 25th, up from 42nd in Best Companies for Diversity For the sixth consecutive year, BLACK ENTERPRISE lists State Farm among its 40 Best Companies for Diversity ( ) Best Companies for Multicultural Women Working Mother Magazine recognizes State Farm as one of the Best Companies for Multicultural Women ( ).

2012 LATINA Style s 50 Best Companies for Latinas to Work LATINA Style selected State Farm as one of the 50 Best Companies for Latinas to Work for the 15th consecutive year.

5 Gee Whiz State Farm is really big More storefronts than McDonalds Approx. same # as Starbucks Stores 185K Window workstation Clients 5670 Windows servers Largest single table 6 TB, 254 parts, 13.7 billion rows 200K+ Mainframe MIPS 4+ million internet enabled customers (Insurance & Bank) 2.8 PB allocated (used) Disk and 738 PB Tape for Mainframe Storage environments Corporate South has 9876 parking spaces and 8.5 million gallons of chilled water

parts, 13.7 billion rows 200K+ Mainframe MIPS 4+ million internet enabled customers (Insurance & Bank) 2.

Analytics Data Simple Complex Standard Reports Ad Hoc Reports and Analysis Query/Drill Down Analytic Capabilities Alignment Framework Advanced Analytics Optimization Schemas Optimization Schemas

Statistical Analysis Statistical analysis Why is this happening? Alerts What actions are needed? Alerts Query/drill down What exactly is the problem? Ad hoc reports How many, how often, where?

6 Analytics Data Simple Complex Standard Reports Ad Hoc Reports and Analysis Query/Drill Down Analytic Capabilities Alignment Framework Advanced Analytics Optimization Schemas Optimization Schemas Statistical Models What s the best that can happen? What will happen next? Forecasting Models Statistical Models Forecasting Models What if these trends continue? Statistical Analysis Statistical analysis Why is this happening? Alerts What actions are needed? Alerts Query/drill down What exactly is the problem? Ad hoc reports How many, how often, where? Basic Analytics Basic Enterprise Value Basic Intermediate Analytics Advanced Analytical Sophistication (Techniques/Tools) Standard Reports Enterprise Value Basic What happened? Is a target set for the metric? Does it drive compensation? Is it reported outside the Business Unit? 6/5/ 201 6

7 Analytic Capabilities Enterprise Value Basic Analytics Standard Reports Ad Hoc Reports & Analysis Query/Drill Down Examples of Enterprise Value Basic Analytics Sales Funnel quotes, binds, sales by access point Call Center Metrics - # of calls, accts serviced Managing Our Business CAT Exposure, Deductibles, Previously Insured

Sales Funnel quotes, binds, sales by access point Call Center Metrics - # of

8 Analytical Capabilities Intermediate Analytics Voice & Text Analytics Telematics Subrogation Optimization Workforce Analysis Customer Experience Analysis Workflow Analysis & Optimization Driver Conversion Rates Analysis

Workforce Analysis Customer Experience Analysis

9 Analytical Capabilities Advanced Analytics Claims Fraud Patterns Real Time Decisioning at Point of Sale Propensity Models Workforce Management Extend Next Best Set of Offers

10 Big Data Big Data is used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process using traditional database and software techniques. Big Data Characteristics Volume Velocity Variety Opportunity Value

difficult to process using traditional database and software

11 Big Data at State Farm Understand and act upon the needs & preferences of existing customers across all access points Attract & retain prospective customers across all access points Manage Our Brand Manage our internal operations Claims Underwriting Marketing Systems/IT

& retain prospective customers across all access points Manage Our

12 Technology As an Enabler Traditional Databases for Basic Analytics DB2 Newer technologies for Intermediate & Advanced Analytics Hadoop In-Database Systems MapReduce BI Tools Cognos Enterprise Reporting & Dashboards Qlikview Rapid Prototyping & Department Specific Applications SAS Advanced Analytics R

Systems MapReduce BI Tools Cognos Enterprise Reporting & Dashboards

13 Roles & Skills BI Solution Designer Advanced Visualization Specialist Data Specialist BI Strategic Consulting Specialist/Business Analyst BI Lead Developer Data Scientist

14 Roles & Skills Seeking candidates who have the ability or aptitude.. rich business and data acumen broad end-to-end knowledge of data flow across solutions solution and data design skills to support advanced analytic capabilities (discovery and guided) relevance and skills at different BI maturity and complexity levels to meet different business needs

solution and data design skills to support advanced analytic capabilities (discovery and

15 Thank you! Questions?

Τhe SAS BI delivers business-critical answers ahead of the competition Yannis Salamaras Senior Business Intelligence Consultant SAS Greece & Cyprus

Τhe SAS BI delivers business-critical answers ahead of the competition Yannis Salamaras Senior Business Intelligence Consultant SAS Greece & Cyprus The Value of the Information What s wrong with this picture?