ART 4005 Advanced Graphic Design 8:00-10:45 am M,W Stubbs 139/146 ART 4044 Special Problems Graphic Design TBA

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1 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 1. ART 4005 Advanced Graphic Design 8:00-10:45 am M,W Stubbs 139/146 ART 4044 Special Problems Graphic Design TBA READ THIS DOCUMENT AND CONTACT THE INSTRUCTOR IF YOU HAVE ANY QUESTIONS. I. Contact Information Mr. Brian Fassett, Professor, phone: , fassett@ulm.edu, Office: Stubbs 139A, Hours: M,T,W 10:45am-12:30pm. M,W 4:30-5pm. Th 10:45-11:15am. 12:30-1:45pm. or by appointment. Course information, calendar, gradebook, visual samples, faculty schedule on website: ulm.edu/~fassett II. Course Prerequisites Art 2006 III. Course Description Art ADVANCED GRAPHIC DESIGN. 3 cr. Maximum, 12 hrs. Design problems to develop professional studio skills and practices in graphic design. Develop methods of problem solving with specific production limitations and methods of presentation. One hour lecture and five hours studio. SPECIAL PROBLEMS ART COURSES. 3 cr. per course. Any area may be repeated. A maximum of 12 hours allowed toward the degree Graphic Design; 4045 Ceramics; 4046 Painting; 4048 Drawing; IV. Course Objectives and Outcomes Develop professional studio skills and practices in graphic design and increase computer proficiency to meet graphic design challenges with specific production limitations. Students will produce creative visual imagery to complete portfolio quality design projects that include elements of typography, photography, illustration and symbol design. V. Course Topics Each studio concentration within the BFA degree program in the Department of Art at ULM requires, in addition to introductory, intermediate, and portfolio courses, 15 credit hours (five studio courses) of advanced study in the selected concentration. There are not sufficient student enrollment numbers, studio facilities, or faculty resources in the Department of Art to offer different level advanced courses in each studio concentration. Therefore, advanced level courses are stacked. Advanced students within each concentration enroll in the same advanced course number. The requirements and expectations change with each level. ART 4044 SPECIAL PROBLEMS IN GRAPHIC DESIGN (Advanced Graphic Design Level 5 plus, or used for course substitution). If a scheduled ART 4005 class conflicts with a student s schedule, or two different levels of ART 4005 must be taken in the same semester, the ART 4044 art course can be substituted (A-3 form must be filed) for a specific level of ART The content and requirements will match those of the substituted course. Although listed as TBA, students registered in ART 4044 are expected to attend each regularly scheduled ART 4005 class. When ART 4044 is used because of a time conflict with ART 4005, students must work independently and make arrangements to contact the instructor every two weeks to make an organized progress report on assignments that are going to satisfy the specific course requirements. In cases where ART 4044 Special Problems is used as advanced studio hours or additional studio art elective credit, the student and instructor are expected to agree on specific, and appropriate, course content and requirements no later than the end of the second week of classes. ART 4005 ADVANCED GRAPHIC DESIGN Following are approximate descriptions of course content for Advanced Graphic Design with general expectations by level. All Advanced Graphic Design Students Will: If feasible, complete at least one visual design project for an actual client to assess, address, and satisfy a client s graphic design needs for a specific communication project. Address questions of pricing and ethical guidelines. Produce imagery in appropriate formats for commercial production.

2 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 2. Work with fellow designers to organize the creative design process and graphic production of real-world design tasks. Keep accurate and organized records and files that produce clear evidence of procedures and results of specific graphic design tasks. MINIMUM COURSE REQUIREMENTS Level 1. (7) Finished portfolio-quality project assignments (works with multiple parts count as one) that include: PowerPoint Presentation, Photomontage, Magazine photo covers, remainder will be announced assignments or portfolio choices from an established list. Level 2. (8) Finished portfolioquality project assignments (works with multiple parts count as one) that include: animation, possible web site design, informational graphics (the visual display of quantitative information), remainder will be announced assignments or portfolio choices from an established list. Level 3. (9) Finished portfolioquality project assignments (works with multiple parts count as one) that include: Corporate identity with guidelines and samples, plus announced assignments or portfolio choices from an established list, possible research paper (2000 word minimum). POTENTIAL PAPER TOPICS: the redesign of existing graphics with sample designs showing your recommendations and a report that documents and supports your reasons for redesign and the new visual decisions. Present and discuss the style(s) of a recognized graphic designer including afterthe-manner samples of your own original work. Effective outdoor graphics and signage illustrated with original samples of your own design. Effective packaging graphics illustrated with original samples of your own design. INTERNSHIP: if available, and feasible, is most appropriate at level 3, or higher. Depending on content and time commitment the course instructor and intern will determine specific semester requirements. An internship requires: a design journal presented as a detailed activity log listing dates, description of internship activities, and times spent. The journal must be ed as (Word doc or docx or text.) within the journal deadline windows listed on the course calendar. periodic contact with instructor to make an organized progress report. a summary portfolio presentation of internship activity due before the last day of classes. Level 4. (10) Finished portfolio-quality project assignments (works with multiple parts count as one) that include: possible research paper if not completed at level 3 (see level 3), remainder will be announced assignments or portfolio choices from an established list or approved substitutions. Also required if last class before graduation: résumé, artist s statement, physical concentration portfolio, CD of concentration portfolio pieces including print quality high-resolution images and possible display gallery using PowerPoint or web site. VI. Instructional Methods and Activities Semester activity will include lecture, presentation, demonstration, studio (extensive graphic computer use), group and individual instruction, evaluation, and critique. See calendar for more information. VII. Evaluation and Grade Assignment ONLINE GRADEBOOK at: ulm.edu/~fassett. EACH STUDENT MUST submit a password (your choice of eight characters or less, case sensitive) for access to the online gradebook. Your name will be entered (Last, First) as it is listed with the instructor. EACH STUDENT MUST consult the Gradebook throughout the term to insure that personal progress is satisfactory in relation to class objectives and consult with instructor about any perceived errors or omissions. STUDENT username@warhawks.ulm.edu for student accounts. When conducting university business through , faculty will use only a student s warhawks account. Also the myulm portal ( will be the best way to receive important notices and to know about activities on campus. NOTE It is courteous and profoundly logical to include your name and CWID in the subject line of to your professors. EXPLANATION OF GRADES A BFA degree candidate is expected to make good grades in the concentration. The C grade is not a good grade. It is passing, but does not indicate competitive professionalism.

3 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 3. The B grade is a good grade. The A grade is better. A Excellent. All requirements have been exceeded. Exceptional growth in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support exceed expectations. Assignment aspects are outstanding. Project solutions are highly motivated and extremely innovative. Performance approaches complete mastery of the course content. B. Good. All requirements have been met. Notable growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support meet expectations. Most assignment aspects exceed expectations. Performance is at or above expectations, but does not approach complete mastery of the course content. C. Average. All requirements have been met. Adequate growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support barely meet expectations. Assignment aspects consistently meet minimum levels of acceptance. Performance is about the level expected from average students. (The C grade does not indicate competitive professionalism.) D. Below average. Some requirements have not been met. Less than adequate growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support are below expectations. Assignment aspects meet minimum levels of acceptance in some, but not all grading criteria. Performance is at or above the minimum level to pass, but does not allow for progression in some programs and does not satisfy requirements for a degree in art. F. Unsatisfactory. Requirements have not been met. Insufficient growth and improvement in technical skill development and the ability to understand and effectively apply design fundamentals. Studio interaction, contribution, and support are inadequate. Assignments are missing, incomplete or unsatisfactory. SEMESTER GRADE is primarily based on: 70% Assignments 15% Exam Average 15% Quiz, Exercise, Critique, Design Journal Most assignments will receive multiple grades. This provides better evaluation feedback and tempers the effect of any one aspect on the whole assignment. GRADE CATEGORIES AND CRITERIA Expectations, Execution, Parameters. Project is complete The quality of work is appropriate to course level. Execution and presentation are controlled, and technically sound. Specific project instructions are followed: accuracy, quantity, size, colors, spelling, etc. Concept, Critical Commitment to task. Idea is appropriate for message or statement; form follows function. There is evidence of an appropriate commitment of time/effort to produce a response that satisfies the communication objective while resisting premature closure. A variety and quantity of brainstorming thumbnails, preliminary stages, and the presentation of several final versions can support this commitment. Studio time was effectively used with input sought from instructor and other students. It is expected that all works would be reviewed in progress. Works should never be seen for the first time at deadline. Visual impact, Creativity. Attractive, imaginative, and interesting visual form is presented. Design. Project is properly submitted by the deadline. Appropriate selection of medium and/or software. Rational design decisions are exhibited for priority of purpose, visual clarity, and legibility. The project is effectively and efficiently organized with clear and correct labels. Required project parts/files are correctly submitted in proper formats, etc. EXAMS Three exams - (two plus the final) from course content or assigned reading. Scheduling an early final will be required for graduating students. QUIZ, EXERCISE Some in-class exercises and/or quizzes may be used to reinforce studio participation and design concepts. CRITIQUE The creative process includes hypothesis, experiment, discovery, production and verification. Critical analysis is an important

4 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 4. component of every studio art course. Critical viewing and thinking are demonstrated and challenged. Ideas and discoveries are shared. Suggestions for editing and alteration are offered. Presentation skill and vocabulary are developed. The critique grade is based on the participation of both artist and work. Each Critique = two quiz grades. DESIGN JOURNAL Each student is expected to maintain a design journal; a dated verbal summary of personal design activities each class day. Journals must be ed as (Word doc or docx or text.) within the journal deadline windows listed on the course calendar. Only the current journal should be presented. Subject line of and name of file, if attachment, should be semester code, your name, course number, journal number (lowercase, no spaces). Example: 154fassett4005journal1. The journal grade is based on serious, honest, and specific personal design entries. Do not copy the course calendar, it s too general and brief. Expect journal entries of 80 to 100 words. Don t pad with meaningless information. If you look at your work, and write about it, you should find plenty to say. The journal documents an awareness of what you do, how you do it, and why. Make journal entries about your efforts and experiences for that day. As you complete each phase of a design, list what you were trying to accomplish, the decisions made, the steps taken, and how much time was spent. This helps you to think critically about your work and produces a time log for yourself. Very helpful when compiling professional reports or establishing fees. List the design decisions of others that influenced your work. What did you discover or invent? Did you assist someone? Did someone assist you? What did you learn about your work, or the work of others, during class or during critique? We remember 10% of what we hear, 50% of what we see, and about 90% of what we do. Write it down. Each student is expected to maintain a design journal. Need an extension, substitution, make-up, etc.? You must send an request. If it isn t written down, it didn t happen. Every class absence should be followed by an entry describing what you did to make up time missed. Each Journal Review = two quiz grades. EACH JOURNAL NOT SUBMITTED within its deadline window will be graded zero. The final journal must be ed by the last day of regular classes. UNDERGRADUATE MID-TERM GRADES will be posted on-line for students to view via Banner. Mid-term grades indicate a student s status at mid-semester only and do not affect the final semester grade. VIII. Class Policies and Procedures At a minimum, all policies listed under university regulations in the current ULM Academic Catalog should be followed. nt.php?catoid=15&navoid=1 925 Additional class policies include: A. Textbook(s) and Materials No Textbook, Recommend at least one USB 2.0 Travel drive (at least 2GB or more), and a binder with clear binder sheets to keep track of assignments and materials. B. Attendance Policy: STUDIO PARTICIPATION Professional design is a communication partnership between designer and client as well as fellow designers. Studio art courses are interactive. Information and discovery pass from teacher to student, student to teacher, and student to student. This is how idea generation, critical thinking, and original thought are developed. The interactive aspect of studio art courses is disrupted by poor attendance, which impacts not only on the absent individual, but steals unrepeatable opportunity from those who are in attendance. You are expected to attend class on time, and full time. Participation and contribution to studio activity, discussion, and critique are expected. UNIVERSITY ATTENDANCE POLICY A record of unexcused absences exceeding 10%, or excused absences exceeding 20%, of the semester class days is unacceptable. Any

5 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 5. student who misses 25% of the scheduled class sessions in any course may be dropped from the course with a grade of W if this condition occurs prior to the last day to drop a course or a grade of F after that date. Any University-related activity requiring an absence from class will count as an absence when determining if a student has missed 25% of class meetings. STUDENTS ARE RESPONSIBLE for the effect that absences have on all forms of evaluating course performance. Thus, the student is responsible for arranging the allowed make up of any missed work. EXCESSIVE ABSENCE WILL BE REPORTED to the student s dean. INCOMPLETES: It should be understood that it is the student s responsibility to complete course work within the framework of the semester. Not completing the course work does not guarantee the student s right to an I grade. A semester grade of incomplete will only be given in cases of extreme emergency and will not be granted unless 75% of the course work has been satisfactorily completed. C. Make-up Policy/late assignments, make-up procedures, etc.) NO MAKEUP on exams or critiques without documented proof of a reasonable excuse. The student must send an request for a make-up within one week of the missed date. A critique make-up requires a formal presentation of the work at the next scheduled critique. The instructor will determine date/time for exam make up. NO MAKEUP on in-class exercises and/or quizzes. However, the three lowest quiz scores will not be averaged. DEADLINES: In the professional design world, a missed deadline represents a business failure. Each late assignment should expect grade reductions. If you have a reasonable excuse for missing a deadline you may apply for a deadline extension via . However, a pattern of late assignments will not be tolerated and will jeopardize your final grade. If a deadline extension has been granted, you are expected to submit the assignment as soon as possible. After two weeks the extended deadline excused grade in the gradebook will In the professional design world, a missed deadline represents a business failure. convert to a missed deadline with the accompanying grade. The highest grade assigned to works submitted after the two week deadline has passed will be C-. D. Academic Integrity: Faculty and students must observe the published policy on Academic Cheating and Plagiarism in the university academic catalog avoid=1925 PLAGIARISM Design is an eclectic activity. Design solutions are derived from the stimulus of many diverse sources. However, the act of knowingly presenting someone else s work as your own is unethical, often illegal, and will not be tolerated. A good artist integrates experience. Students are encouraged to apply experience and accomplishment gained from other courses. However, submitting the same work to two or more classes is an unethical bypass of course objectives and will not be tolerated. E. Course Evaluation Policy: in order to promote and maintain teaching excellence, students are expected to complete the online course evaluations for enrolled courses. Web links are posted near the end of each semester. F. Student Services: Many Student Services are available at ULM Special Needs The University of Louisiana at Monroe strives to serve students with special needs through compliance with Sections 504 of the Rehabilitation Act of 1973 and the Americans with Disabilities Act. These laws mandate that postsecondary institutions provide equal access to programs and services for students with disabilities without creating changes to the essential elements of the curriculum. While students with special needs are expected to meet our institution's academic standards, they are given the opportunity to fulfill learner outcomes in alternative ways. Examples of accommodations may include, but are not limited to, testing accommodations (oral testing, extended time for exams), interpreters, relocation of inaccessible classrooms, permission to audiotape lectures, note-taking assistance, and course substitutions. If you need accommodation because of a known or suspected disability, you should contact the director for disabled student services at: , Fax: Walk In: ULM Counseling Center 1140 University Avenue (building and room are mobility impaired accessible).

6 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 6. Student Affairs Student Success Center Counseling Center Mental Wellness on the ULM Campus If you are having any emotional, behavioral, or social problems, and would like to talk with a caring, concerned professional please call one of the following numbers: The ULM Counseling Center The Marriage and Family Therapy Clinic The Community Counseling Center Remember that all services are offered free to students, and all are strictly confidential. Student Health Services Library Computing Center Help Desk nter/helpdesk Title IX Sex Discrimination Title IX of the Education Amendment Act of 1972 prohibits sex discrimination against any participant in an educational program or activity that receives federal funds, including federal loans and grants. Furthermore, Title IX prohibits sex discrimination to include sexual misconduct, sexual violence, sexual harassment and retaliation. If you encounter unlawful sexual harassment or gender-based discrimination, please contact Student Services at or to file a complaint, visit G. Emergency Procedures: ULM has an outstanding Police Department available at all hours. For On-Campus Emergency: Non-emergency: Other creative initiatives: crime prevention program, fire, Internet, and travel safety, are available from the web site: University Police H. Discipline/Course Specific Policies: UNIVERSITY CELL PHONE POLICY Cell phones should be turned off, or set to vibrate only, when in academic buildings (including the University Library) and may be used only in restrooms, group study rooms, and offices. Text messaging may be used throughout the Library (with the exception of the classrooms) provided that no audible sound is used to notify the recipients. All people carrying cell phones into a classroom, laboratory, or clinic must turn off and store (e.g., in a backpack, purse, phone Knowledge may give weight, but accomplishments give luster, and many more people see than weigh. PHILIP DORMER STANHOPE, EARL OF CHESTERFIELD, holster, or other similar item) their phones prior to entering the room. Cell phones are not allowed on desk or table tops. If there is an extenuating circumstance that requires the cell phone to be on during a class, the student must obtain permission from the instructor prior to the beginning of class and must operate the phone in a silent (vibrate only) mode. Each instructor may further restrict the use of cell phones in class and may determine the consequences for violations of this policy. People who violate this cell phone use policy may be asked to leave the building. EARPHONES AND MUSIC Putting on earphones and listening to music during scheduled course time is disruptive and rude. As previously mentioned, studio art courses are interactive. You do not receive instructor or student comments when you purposely isolate yourself from the studio environment. Please do not wear earphones during scheduled class times. YOUR PORTFOLIO The academic transcript and résumé display the accumulation of your knowledge and experience. The portfolio, however, demonstrates actual performance ability and is the primary key to entry into the world of professional art and design. For this reason, art majors must build and maintain a body of completed work, which is periodically reviewed by art faculty. Satisfactory portfolio reviews are a requirement for graduation. Information on Art 3000 Portfolio review courses is available on the Department of Art web site: ulm.edu/art. REQUIREMENTS FOR SUCCESS IN PROFESSIONAL DESIGN Skill and Understanding: Professional design demands a broad base of experience and knowledge. A designer must employ aesthetic judgment, exhibit artistic skill and creative performance, and understand the technical requirements of design production in order to direct and control it. Inter-personal people skills are also essential for information exchange with clients, staff, and suppliers. Integrity: The designer often initiates business expenditures of thousands to tens of thousands of dollars with each design. When you add the immeasurable value of corporate image, document clarity, and public safety, you understand why designers must be trusted to

7 Fall 2015 Art 4005(40054) / Art 4044(41982) Adv Graphic Design On the Web: ulm.edu/~fassett Page 7. act responsibly, in an ethical business-like manner. Commitment: Competence is not enough. Every designer must have a commitment to new discovery and the pursuit of excellence. PROJECT ASSIGNMENTS To avoid unnecessary redundancy, increase efficiency, and provide access to follow up all completed advanced graphic design assignments must be submitted in digital form. COLOR HARD COPIES are more important for final portfolio pieces and your clients. Proof your work in black and white first to establish accuracy and avoid tying up the color printer. Quality white laser paper provides best final color output. DO NOT USE INKJET PAPER IN LASER PRINTERS. Conducting progress critiques by viewing works on the computer will avoid the unnecessary waste of printing works that will inevitably be targeted for edit, alteration, and redesign prior to submission at final deadline. IT IS RECOMMENDED that, for portfolio purposes, each student save finished hard copies of project assignments in clear plastic three-ring binder sleeves (one sheet per sleeve) and place the sleeves into a binder. This protects the work and provides easy storage and display of the graphic design portfolio. Submit completed digital files, in folders (no loose files), to the Drop Box on Brian Fassett s Computer. PROJECT SUBMISSION PROTOCOLS are included on the Art 4005/4044 projects list on the web at ulm.edu/~fassett. STUDIO ENVIRONMENT The Department of Art endeavors to supply clean, appropriately equipped work areas for the creation of student art. Please clean up your work area so that it will be ready for students in following classes. Please report equipment or facilities in need of attention, replacement, or repair to the instructor in charge or the Department of Art office, Bry 113, phone: IX. Tentative Course Schedule See Course Calendar on the web at ulm.edu/~fassett.