Ericsson Cloud. Open Data Center Hyperscale Cloud. Jason Hoffman, Head of Cloud Technology Telebriefing, 2 April 2015

Transcription

1 Ericsson Cloud Open Data Center Hyperscale Cloud Jason Hoffman, Head of Cloud Technology Telebriefing, 2 April 2015

2 Transform from. an Infrastructure that is Tightly Coupled with your Business To A modern Infrastructure that enables any Business Ericsson Cloud Public Ericsson AB Page 2

3 In the 21 st century, Datacenters are THE new factories for most they are designed and treated as just a building with a lot of IT equipment. Ericsson Cloud Public Ericsson AB Page 3

4 Hybrid Our 21 st century view of the world Voice, Media, Messaging (Now) Public Cloud Enterprise DC Operator DC and CO Access Control Systems Data Collection (Emerging) Ericsson Cloud Public Ericsson AB Page 4

5 The industrialization Cycle speed, governance and New IT Economics Performance, scalability, quality, economics (cost and value), compliance and security Key Inhibitor: Security Key benefit: Opex & agility All uses and desires. There are no interactions that require a human. Technologies and drive a one facility, hardware, software, operations and economic strategy. Key Benefit: Continuous Improvement Key Benefit: CAPEX Consolidate to drive highest possible occupancy, utilization and density. Key Attribute: Accessability Complete programmability of all functionality and capabilities. Modularize and abstract at the right layers. Ericsson Cloud Public Ericsson AB Page 5

6 How WE DO THIS: A Winning combination Advanced CLoud technology People and IT TRansformation Innovative commercials Ericsson Cloud Public Ericsson AB Page 6

7 Ericsson cloud portfolio: the Product differentiators Data Data Data App App App Data and Application Platform Hardware Integrity Automation Governance Accessibility Datacenter Ericsson Cloud Public Ericsson AB Page 7

8 Disruptive Economics: HDS 8000 HARDWARE DATA CENTER 8000 Ericsson Cloud Public Ericsson AB Page 8

9 The BIG question How do you Realize Google-Like Economics? Ericsson Cloud Public Ericsson AB Page 9

10 CLOUD Giants ARE PLAYING A DIFFERENT GAME Amazon Facebook high Google Operational Efficiency Best-in-class Operators Operator c Operator Best-in-class Cloud Giants low low Asset Efficiency high Ericsson Cloud Public Ericsson AB Page 10

11 Are you ready to capture this opportunity? Ericsson Cloud Public Ericsson AB Page 11

12 Disruptive Economics, Key Questions Do you know what is in your data centers? Are you familiar with the ages of your categories of hardware? And data centers? What are the power-related expenses to support these? What resides on your server and storage? How carefully are you able to monitor your utilization? Are you SLA-ready? Ericsson Cloud AB 2015 Public 18 March Ericsson 2015 AB Page Page 12

13 Disruptive Economics, Key Questions Do you know what is in your data centers? How are you thinking about the economics of your data center? Are you familiar with the ages of your categories of hardware? And data centers? Can you continually refresh your network, compute, storage? What are the power-related expenses to support these? What is your lifecycle approach to opening/closing new facilities? Do you know your true costs to deliver a digital object? Are you controlling your incremental spend as you grow? What resides on your server and storage? How carefully are you able to monitor your utilization? Are you SLA-ready? Ericsson Cloud AB 2015 Public 18 March Ericsson 2015 AB Page Page 13

14 Disruptive Economics, Key Questions Do you know what is in your data centers? Can you optimize resources for every workload? What is your lifecycle approach to opening/closing new facilities? What resides on your server and storage? How are you thinking about the economics of your data center? Do you the right storage, compute, network resources to enable scalability? Are you familiar with the ages of your How categories easy is it to of hardware? move workloads And between data centers? different locations and across IT infrastructures? Do you know your true costs to deliver a digital object? How carefully are you able to monitor your utilization? Can you continually refresh your network, compute, storage? Can you achieve an error-free data center? What are the power-related expenses to How support much effort these? does it take to reconfigure your data center to the new needs of the business? Are you controlling your incremental spend as you grow? Are you SLA-ready? Ericsson Cloud AB 2015 Public 18 March Ericsson 2015 AB Page Page 14

15 Disruptive Economics, Key Questions Ericsson Cloud Public Ericsson AB Page 15

16 CURRENT COMPUTING OPTIONS Put limits on your company Yesterday s hardware Data center islands Long refresh cycles Based on yesterday s economic models Vendor realizes economic benefit Lack of differentiation Can t handle legacy systems Locked into vendor model Don t know where your data is Ericsson Cloud Public Ericsson AB Page 16

17 ODM is NOT A REALITY FOR MOST Companies ODM HAVING A CLOUD BUILT FOR YOU IS A HARD ROAD TO CHOOSE Needs specialized design expertise in house Must forecast and commit to precise volumes Requires you to supervise a supply chain Ericsson Cloud Public Ericsson AB Page 17

18 The New ALTERNATIVE Cloud Driving the Need for Disruptive Economics Ericsson Cloud Public Ericsson AB Page 18

19 HDS 8000 CONTINUALLy Drives Down the Cost of delivering regardless of your business focus Service external customers Drive new revenue streams Compete against hyper scale vendors Service internal customers Deliver IT and application services Accomplish 100 X more with same budget Ericsson Cloud Public Ericsson AB Page 19

20 We Start with your Business goals, Not a Hardware Deal Business Goals Right Technologies + Right Operational Model Ericsson Cloud Public Ericsson AB Page 20

21 HDS 8000 Delivers Economic Value through Software Dynamic response to needs Reconfigure compute storage and network resources at will Seamlessly add new data center capabilities Continuously maximize utilization of resources Reduced CapEx Faster IT performance Optimized compute, storage and network resources Ericsson Cloud Public Ericsson AB Page 21

22 HDS 8000 Delivers Economic Value through Software Dynamic response to needs, cont d Reduce errors due to built-inintelligence Grow workload from 300 to servers per system admin Facilitate workload shifts Reduced support and staffing OpEx Error-free environment Faster IT performance Ericsson Cloud Public Ericsson AB Page 22

23 HDS 8000 Delivers Economic Value through Software Never have legacy again Upgrade with flexibility through disaggregated hardware design Take advantage of new innovation on component by component basis Continuously optimize server performance instead of replace Ericsson Cloud Public Ericsson AB Page 23 Lower CapEx cost structure Reduced OpEx Never have legacy Less time to problem resolution

24 HDS 8000 Delivers Economic Value through Software Never have legacy again Maintain easily through simplicity in design Scale storage compute and network independently Reduce repair times and costs with standardized components Ericsson Cloud Public Ericsson AB Page 24 Lower CapEx cost structure Reduced OpEx Never have legacy Less time to problem resolution

25 HDS 8000 Delivers Economic Value through Software One cable. All uses Future proof for upgrades to connectivity speeds Consistent performance throughout rack from top to bottom Extend chassis longevity to years (multi-generations of server components) Reduce heat & power consumption Preserve investment through IT generations Reduce energy costs Future proof: never have legacy Ericsson Cloud Public Ericsson AB Page 25

26 HDS 8000: Data Center Transformation fundamentally lower the cost structure, never have legacy TRADITIONAL DATA CENTER unknown, rigid, slow, inefficient, outdated instantly Infrastructure dictates your business Your business dictates infrastructure ROI-based procurement, 1-time transaction Business case: lifetime value to business Buy cheapest hardware Manage cost to deliver for digital object Commercial real-estate with IT separate Digital factory IT and facilities are a single unit 3-5 year replacement cycle Continual refresh Ericsson Cloud Public Ericsson AB Page 26

27 Key METRICS: Ericsson Powered HyperScale Cloud Data Center Ericsson Cloud Public Ericsson AB Page 27

28 Forecasting for new workloads Services and software to support this critical feature Infrastructure intelligence triggers order Regional delivery capabilities worldwide Option to put in place and unlock later Easy reconfiguration Add infrastructure only when necessary HDS 8000 Ericsson Cloud Public Ericsson AB Page 28

29 Democratizing HyperScale How is Ericsson Different? Disruptive Economics Breaks the Refresh Cycle Catalytic Modernization Hyper-scale Performance Public Cloud Economics in a Private Environment. Move At Your Own Pace. No Server Left Behind. Single System of Record. Modernize Faster, No Business Disruption. For the Most Demanding Businesses. For the Most Demanding Cloud Applications. Ericsson Cloud Public Ericsson AB Page 29

30 HDS 8000 is part of the HYPERSCALE ICT STRATEGY from Ericsson Cloud Public Ericsson AB Page 30

31 worldwide customer support anytime anywhere Ericsson Cloud Public Ericsson AB Page 31

32 Cloud Your Trusted Partner Ericsson Cloud Public Ericsson AB Page 32

33 Ericsson Cloud Public Ericsson AB Page 33