Down%to%Earth% Raus%aus%dem%Elfenbeinturm%

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1 Down%to%Earth% or.% Raus%aus%dem%Elfenbeinturm%

2 Telco50% %% The%Master=Blueprint%of% Deutsche%Telekom% JAX%2012,%Mainz%=%Germany% Carsten%Sensler% Thomas%Grimm% It%is%not%an%official%DT%presentation.%

3 All%what%you%need%is%already%available,%but% you%have%to%find%it.% % Carsten%Sensler%&%Thomas%Grimm% 3%

4 Today s%journey%is%about % Why?% How?% What?% %to%demonstrate%the%why,%the%how%and%the%what % %to%provide%you%insights,%that%you%can%apply%it%in%your% own%environment% % Carsten%Sensler%&%Thomas%Grimm% 4%

5 Why?% % Carsten%Sensler%&%Thomas%Grimm% 5%

6 Business%Transformation% %Not%my%Problem?!% % Carsten%Sensler%&%Thomas%Grimm% 6%

7 IT%Enabled%Business%Change/Transformation% is%unavoidable.% We%believe%every%large%enterprise%needs%to%transform% their%business%and%it.% % % IT%enabled%business%change%is%driven%by%changes%of%% External%market%situation%(customer%behaviour%&%expectations)% Regulations% Shareholders%changes% Break=through%innovations%within%the%industry%% Partnering%or%competition%with%adjacent%industries% % 7% Carsten%Sensler%&%Thomas%Grimm%

8 Example%for%an%Urgent%Need%of%Transformation% Deutsche Telekom AG - Target Architecture Initiative Enterprise Architecture Management Forum 2012, Rainer Scheibehenne, Deutsche Telekom, Köln, Februar 2012 Carsten%Sensler%&%Thomas%Grimm% 8%

9 Do%You%Feel%The%Heat?% % Carsten%Sensler%&%Thomas%Grimm% 9%

10 To%Transform%a%Company,%you%need%to%know%the% current%situation%and%the%target%vision.% Focus%of% Today% Transform%% TO=BE% Focus%of% Today% % Carsten%Sensler%&%Thomas%Grimm% 10%

11 How?% % Carsten%Sensler%&%Thomas%Grimm% 11%

12 a Company-Wide Domain Model The enterprise wide domin model clusters the company from a functional perspective (e.g. Systems, Data)! For Telco business you can use Frameworx from TeleManagement Forum! etom, SID, TAM! Deutsche Telekom developed and introduced an enterprise wide Group Domain Model to cluster the functional blocks of the enterprise consisting of! 12 Domains! 81 functional components! >1300 Capabilities alienated Ein Blick in die Zukunft: Planungswerkzeug Target Architecture, WJA 2011, Sensler & Grimm Grimm, Sensler

13 a Company-Wide Process Model. Customer-to-Customer view, modularisation and a Telekom-wide consistency are the main elements of the Process Architecture. Processes of the customer domain Processes of the product domain Business processes Customer-to- Customer processes (C2C) Order to cash Termination to prevention/closing invoice Request to information Request to change Incident to solution Complaint to solution Usage to cash Processes of the network and factory domain Control and support processes Ein Blick in die Zukunft: Planungswerkzeug Target Architecture, WJA 2011, Sensler & Grimm Grimm, Sensler

14 Measure The Relevant Changes From The Impact of The Changes on Your Customers KPIs Faster Time to Market Improved Debt Management Right First Time Enablement of Self Care Baseline Target 3 months -50% 58mio -20% 89% 93% 44% 75% alienated Ein Blick in die Zukunft: Planungswerkzeug Target Architecture, WJA 2011, Sensler & Grimm Grimm, Sensler

15 Do%I%Need%a%Master%Blueprint?% Focus%of% Today% Transform%% TO=BE% Focus%of% Today% % Carsten%Sensler%&%Thomas%Grimm% 15%

16 The%nature%of%an%organization/%business%unit% determines%the%business%operating%model(s).% Need$for$ global$ integration% High% Low% Global$ World%viewed%as%a% single%unit%of% analysis.$ International$$$ Domestic%company% with%foreign% appendages;% opportunistic%fdi.% Transnational$ Respond%to%global% and%host%country% pressures% simultaneously$ Multidomestic$ foreign%markets% important;%managed% as%a%federation%of% quasi=autonomous% subsidiaries.$ Low% Need$for$localization% High$ Adopted%from:%Stephen%Young%and%% % Carsten%Sensler%&%Thomas%Grimm% 16%

17 Industry%examples % Benefits' through' global'' integration' Jet$engines$ Consumer$ electronics$ Autos$ Telecom$ equipment$ Steel$ Dry$ cleaning$ Cement$ Auto$ repair$ Investment$ $banking$ Online$C2C$auctions$ Beer$ Retail$ banking$ Restaurant$ $chains$ Funeral$ services$ Benefits'through'national' Aopted%from:%Dr.%Steven%E.%Phelan% % % differentiation$$$$$$$$$$$$$$$$$$$$ 17%

18 In%response%to%the%natrue%of%an%organisation/%business%unit%a% business%operating%model%needs%to%be%decided%upon%which% requires%a%specif%response%by%it.%% Data%Integration% Coordinated$ Unique%business%units%with% a%need%to%know%each% other s%transactions%% (Merrill%Lynch,%MetLife)% Diversified$ Independent%busines% units%with%different% customers%and%experties% (Johnson&Johnson,%GE)% Unified$ Single%business%unit%with% global%process%standards% and%global%data%access% (Delta%Airlines,%Pepsi)% Replicated$ Independent%but% similar%business%unites% (Mariott,%ING%DIRECT)% IT%response%to%the%business%operating%model:% (e.g.:%the%efficiency%of%it%is%highest%if%processes%and%data%are% standardized%across%all%business%units)% Access%to%shared% data%(e.g.%product% and%customer%data)% Enterprise%systems% reinforcing%standard% processes%and%global% data%access% Process%standardization% Provide%economies%of% scale%without%limiting% independency% Provide%standard% infrastructure%and% applications% components%for% global%efficiency% % 18%

19 Architecture%Styles%will%highly%determine% the%it%architecture%% What%are%architectural%styles:%t.b.d% Cathedral style is analogous to an IT style for Finance Indranil%Bhattacharya% % Published%in%the% Journal%of%Enterprise%Architecture,% February%2012,%Volume%8,%Number%1 % The web-shop is analogous to the Bazaar Carsten%Sensler%&%Thomas%Grimm% 19%

20 % Carsten%Sensler%&%Thomas%Grimm% 20%

21 AS=IS%Transparency%is%crucial%to%build%the% road%to%the%to=be%scenario.% Focus%of% Today% Transform%% TO=BE% Focus%of% Today% % Carsten%Sensler%&%Thomas%Grimm% 21%

22 Target Architecture Build a concrete Target picture, collect the AS-IS Data and compile a migration from AS-IS to TO-BE. As-Is Landscape Ideal Masterplan Functional Coverage incl. Infoflows (AS-IS) Dataflows (AS-IS) Business processes Processes of Processes of the the customer Order product to cash domain domain Termination to prevention/closing invoice Custome Request to information r-to- Request to change Incident to solution Custome Complaint to solution r Usage to cash Processes of the processe network and s factory domain (C2C) Control and support processes National Functional TA incl. Infoflows Basic National TA TA Migration Focus One Year Processes (AS-IS) Basic National TA incl. CIT TA TA Migration & Roadmap Ein Blick in die Zukunft: Planungswerkzeug Target Architecture, WJA 2011, Sensler & Grimm Grimm, Sensler

23 Deutsche Telekom AG - Target Architecture Initiative Enterprise Architecture Management Forum 2012, Rainer Scheibehenne, Deutsche Telekom, Köln, Februar 2012 Carsten%Sensler%&%Thomas%Grimm% 23%

24 What?% % Carsten%Sensler%&%Thomas%Grimm% 24%

25 The%Masterplan.% % Carsten%Sensler%&%Thomas%Grimm% 25%

26 Telco+ is The Target Picture And Set The Ambition Level Processes & Products Data & Integration Deutsche Telekom-wide harmonized product structures and processes High quality information consistently available across the enterprise Strong integration guidance for all projects with one integration platform Systems & Applications Radical system renewal and elimination of unnecessary functionality Technology Strategy of Deutsche Telekom for a highly elastic platform OOP 2012 IT Will Just Work!, OOP2012, Sensler & Grimm Grimm, Sensler

27 Ingredients of transformation target picture for IT and business. 3G AS IS provide transparency to focus Business processes Transformation Roadmap Processes Processes of the of the Order to cash customer Termination to prevention/closing product invoice Custom domain Request to information domain Request to change er-to- Processes Incident of to solution Complaint the to solution Custom network Usage and to cash er factory proces domain Control and support processes ses (C2C) Telco+ Implementation TO BE Business Architecture Logical Architecture Application Architecture Technical Architecture Change Architecture Target Telco+ OOP 2012 IT Will Just Work!, OOP2012, Sensler & Grimm Grimm, Sensler

28 Masterplan%Example% Deutsche Telekom AG - Target Architecture Initiative Enterprise Architecture Management Forum 2012, Rainer Scheibehenne, Deutsche Telekom, Köln, Februar 2012 Carsten%Sensler%&%Thomas%Grimm% 28%

29 Any%questions?% *)t.b.d% Companies$are$judged$on$the$ products$and$services$they$deliver,$ not$on$the$changes$they$make. %*% % Carsten%Sensler%&%Thomas%Grimm% 29%

30 About%us.% Carsten%Sensler%ist%Angestellter%eines%großen%% europäischen%telekommunikationskonzern%als% Group%Enterprise%Architect.%Dort%ist%er% verantwortlich%für%die%ausgestaltung%der% Zielarchitektur%und%deren%internationalem% Alignment%mit%den%Landesgesellschaften.%Vor%der% Zeit%als%Enterprise%Architekt%war%er%innerhalb%der% Enterprise%Integration%verantwortlich%für%die% konzernweite%standardisierung%einer%soa% Infrastruktur.% Dr.%Thomas%Grimm%ist%Angestellter%eines%großen%% europäischen%telekommunikationskonzern%als%group% Enterprise%Architect.%Integration,%sowie%bereichs=%und% länderübergreifende%aspekte%sind%inhalt%seiner%arbeit.% Aktueller%Arbeitsschwerpunkt%ist%die%Rolle%des%Lead% Architekten%in%einem%großen%internationalen%CRM= Projekt.%Darüber%hinaus%leitet%er%das% Architekturgremium%zur%Konzern=Zielarchitektur.% % % Grimm,%Sensler% 30%