Best Practices for Implementing Online Learning Programs Offered by K12, Inc.

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1 Best Practices for Implementing Online Learning Programs Offered by September 20, 2012 By Marci Goldberg, President, K-12 Market Advisors, LLC

2 Background Bruce Lovett Vice President, Marketing K12 Inc. 25 year of marketing and strategic planning; oversees marketing at K 12 to schools and districts 2

3 Background Marci Goldberg Sr. Analyst, EdNET Insight, MDR President, K-12 Market Advisors 15 years of experience in K-12 market in management, marketing, and industry analysis 3

4 Agenda Background Methodology Key Findings Success Factors Q & A 4

5 Methodology 5

6 Methodology Survey conducted by MDR through EdNET Insight service March, 2012 Online survey Mix of contacts from MDR database and K12 6

7 Methodology 223 respondents, mix of school districts Other (ELL, Title I, Virtual Administrator, Tech. Coordinator, Mentor) 30% Curriculum Directors 27% Principals 3% Counselors 4% Assistant Superintendents 4% Superintendents 8% Teachers 24% 7

8 Key Findings 8

9 Types of Online Learning Programs Types of Online Learning Programs By District Size Online Learning Programs Online credit recovery Online courses Full time online program Total Small < 1,200 Medium 1,200-10,000 Large 10, % 67% 77% 84% 66% 70% 61% 62% 36% 23% 33% 27% 9

10 Credit Recovery Credit Recovery Top 5 Key Attributes of Success 120% 100% 80% 96% 93% 88% 83% 78% 60% 40% 20% 0% Teachers available to intervene/assist students in a timely manner when the students struggle Tracking student progress/ adequate reporting tools Offering rigorous and engaging curriculum Instructors well trained in delivering online courses Providing students with remediation on prerequisite concepts needed for the course Extremely Important 10

11 Online Courses Online Courses Top 5 Attributes of Success 94% 93% 92% 91% 90% 89% 88% 87% 86% 85% 93% Offering rigorous and engaging curriculum 91% Instructors well trained in delivering online courses 88% 88% 88% Teachers available to intervene/assist students in a timely manner when the students struggle Extremely Important Tracking student progress/ adequate reporting tools Initial and ongoing assessments to benchmark and measure student progress 11

12 Full-Time Online Program Full-Time Online Program The Top 8 Key Attributes of Success 120% 100% 80% 97% 97% 93% 90% 84% 80% 75% 75% 60% 40% 20% 0% Tracking student Teachers available progress/ adequateto intervene/assist reporting tools students in a timely manner when the students struggle Instructors well trained in delivering online courses Offering rigorous and engaging curriculum Support staff to help engage with students and keep them on track Dedicated administrator Student training/ preparation Broad course catalog, including multiple academic levels of courses and full range of electives Extremely Important 12

13 Outside Vendor as Provider of Curriculum Outside Vendor as Provider of Curriculum By District Size Total Small < 1,200 Medium 1,200-10,000 Large 10,000+ Online credit recovery 88% 91% 92% 83% Online courses 85% 91% 88% 72% Full time online program 82% 86% 85% 50% 13

14 Cost of Online Learning Cost of Online Learning vs. Traditional Education Administrators Responses 22% 33% Less expensive than traditional education About the same 12% More expensive than traditional education Don t know 33% 14

15 Lessons Learned More teacher Professional Development We would have had more training on the system at the beginning and would have taken more time to develop an implementation plan for the teachers. The kids jump into online learning without a whole lot of problems. The adults take more time to train as far as how to use the system. More student training Teach students how to be successful when taking an online course. Real-time reporting tools I would make sure I can view student's progress live from my computer. Would make it available 24/7. 15

16 Success Factors 16

17 Success Factors - #1 Reporting Tools/ Progress Monitoring 17

18 Success Factors - #2 Availability of Teachers to assist struggling students 18

19 Success Factors - #3 Instructors well-trained in delivering online courses 19

20 Success Factors - #4 Rigorous and engaging curriculum Simulations Multimedia Compelling Simulations Audio Avatars Online Manipulatives Gaming Familiar Scenarios 20

21 Q & A Marci Goldberg President, K-12 Market Advisors marci@k12marketadvisors.com 21

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