Web Master Services Overview

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1 Web Master Services Overview FAX: FAX:

2 Contents Contents...2 To hire internally or hire our web master services team?...3 Why utilize the Hodgson Web Master Services Team...3 In House web master questions... 3 In House Web Master Costs...3 Let s do the math...3 Hodgson Web Master Services Team...4 Hodgson Web Master Services Methodology and Strategy...5 Dedicated Project Manager and team members...5 Cross Trained Team and Bench Depth...5 Full Services Skilled Team...5 Status Meetings / Status Reports...6 Task Tracker (online Task Management System)...6 Version control and publishing files...7 Hodgson Web Master Services Case Studies...8 TANDBERG...8 Gore...8 Children s Literature...8 Loyal Patients...9 National Association of Gifted Children...9 Hodgson Web Master Services Pricing...10 Sample Web Master Services Task Order...11 FAX: FAX:

3 To hire internally or hire our web master services team? Why utilize the Hodgson Web Master Services Team No training required our professionals are trained and up to date on the latest technologies No sick days we have resource redundancy on our webmaster team, so if one webmaster is out, another is already trained and up to speed to step in Multi skilled team we provide all level of professionals to be able to handle any website task needed, from design and flash to database integration and online strategy Professional tools we maintain all the latest hardware and software to run and maintain your website Task Management we utilize our web based automated Task Management System. Task Tracker provides: o Real time, web based monitoring of all tasks o notification of all status changes In House web master questions Does the webmaster have enough time to complete all the tasks? Does the webmaster have all the skills needed to complete all the tasks? Does the webmaster have experience with all the technologies being used today? Will your webmaster be learning on your organization's time? Who will be responsible for tracking work requests and who is held accountable for results? How will your webmaster generate metrics for success? In House Web Master Costs Cost of a single staff member who knows general web technologies = $70,000, and/or Cost of a seasoned web developer who understands databases = $95,000 Cost of additional training for other web technologies = $2,500 Cost of temporary labor to cover staff vacations or resignations = $10,000 Cost of employee retention, training, and management cost = $7,500 Cost of software and hardware necessary to manage a functional website and the maintenance and development process = $12,000 Let s do the math In House Hodgson Web Master Services 2 person internal team $165,000/year Fully Resourced team $177,600 Training $2,500/year Included $0.00 Employee Retention $7,500/year N/A $0.00 Software / Hardware $12,000/year Included $0.00 Total costs 187,000/year $177,600 FAX: FAX:

4 Hodgson Web Master Services Team Hodgson has been in business for the past nine years and has over 100 satisfied customers, many of which are engaged with us today. Over the years, Hodgson has built a team of dedicated web professionals ranging in skills from online strategy to hard core database integration. It is this team that makes up our Web Master Services Team and has extensive expertise in all areas of the web development field. Hodgson has the following team members: Project Managers: Online strategists: SEM Professionals: Information Architects: Designers: Interface Developers: Acting as a point person for all communication from clients, our project managers guide all projects through the design and development process, offering guidance, expertise and analysis to better the final deliverable. In addition, our project managers goal is to be an asset to our clients, suggesting initiatives and keeping client goals in the forefront as a measurement of success. Our strategists work with company executives to define the best ways to achieve business goals through an online medium. Developing Search Engine Optimization plans and Search Engine Marketing campaigns along with social networking and marketing activities. Understanding the target audiences, the content and calls to action and developing an information architecture, content structure and navigational system that allows users to have the most intuitive experience while achieving conversions and business goals. Creating the visual elements, emotion, and look and feel of the website, our designers strive to provide both form and function, creating user friendly, navigable websites with a visually appealing concept. Developing and building out the design signal, our Interface Developers create pages that conform to pre set requirements that are compatible across multiple browsers and platforms. Applications Developers: Designing and developing the database and application functionality, our application developers define, design and develop databases and website functionality to better provide users and administrators access to information and enable them to modify content, gather user information, automate lead generation activities and streamline processes. FAX: FAX:

5 Hodgson Web Master Services Methodology and Strategy Hodgson utilizes a number of processes, strategies and tools to ensure full coverage for the web properties we manage and maintain. They are: Dedicated Project Manager and team members Hodgson believes in building relationships with our clients and we do this by dedicating our project managers and their teams to our client s projects. By dedicating our project manager and developers we learn and understand the needs and goals of our clients and can not only react to them to meet our client objectives, but anticipate them. Our clients always communicate with the same project manager for their web property and our clients know who their project manager is. Cross Trained Team and Bench Depth Hodgson also believes in resource redundancy and cross training our developers. As with any business, team members are not in the office 100% of the time, but often web properties need to be maintained 100% of the time. To ensure we have coverage, Hodgson cross trains a number of developers to know the technical and information architecture of the web property, and to understand the code base and practices needed to maintain the property. This ensure when a request is submitted, a team member is available to complete it. Full Services Skilled Team Hodgson provides all of our maintenance clients with the power and skill sets of a complete web development team. Our client can utilize any and all of the resources we have available in house and put them to work on any maintenance task. Your maintenance team expertise and experience covers the following tools and technologies: Web Strategy and online marketing Information architecture and usability User experience and User interface design Web development, including: o HTML, DHTML, JavaScript, CSS o ASP, ASPX (C#, VB.NET) o PHP o XML o RSS o Flash, audio, video o SQL Functional and user testing FAX: FAX:

6 Status Meetings / Status Reports Hodgson will conduct weekly status meetings (conference calls, onsite or video conferencing) and send weekly status reports that detail the activities and tasks of the project. The status report provides a detailed account of tasks, hours and budget. Task Tracker (online Task Management System) Hodgson utilizes a proprietary task management system (Task Tracker) that allows clients to initiate tasks through a web based application. Task Tracker allows our clients to submit a task and post supporting documentation to the task. Once submitted, the project manager will estimate the amount of hours needed to complete the task and assign a developer to that task. As the task is worked on, Task Tracker shows the progress of the task from assignment to development, review, proofing, testing and approval. FAX: FAX:

7 Version control and publishing files Hodgson utilizes FirePublish to assist with the management, migration and publishing of files, this is not to be confused with the publishing of content (which the CMS handles). With FirePublish in place, sending files to a production web server is no longer an ad hoc process. Files are accounted for from the minute they are committed to the version control repository. From that point, the only way they can reach the production server is through a defined workflow, which, among other things, requires that the files pass through a testing environment. FirePublish handles files that are added, updated, and deleted from your Subversion (or version control) repository. Should files need to be deleted from your website, the deletions can be "published" to your test and production web servers in the same way as other modifications, allowing test and production servers to remain in sync. FirePublish offer the following features: Know exactly which files to publish Audit trails for any changes to production Limit access to your production environments Publish to multiple locations at once Publish files quickly Keep everyone up to date with RSS **Customers with additional internal developers will need to purchase a FirePublish license at a rate of $ per user. FAX: FAX:

8 Hodgson Web Master Services Case Studies TANDBERG Hodgson manages approximately (internal and external) web properties for TANDBERG. Many of the web properties are multilingual and contain all manner of media including audio, video, Flash and web 2.0 components. Hodgson has a dedicated team consisting of a project manager, designer and developer assigned to maintaining the TANDBERG web properties. Client Contact: Director of Online Marketing, Marketing Team Contract Length: 12 months Contracted since: June 2005 Gore Hodgson manages the 50th anniversary website, during 2008 (the anniversary year), Hodgson provided a web destination/community for employees and friends of the Gore Company (makers of GoreTex) to post and celebrate the Gore Company. Hodgson provided a project manager and developer to maintain and update the anniversary site. Client Contact: Director of Marketing, IT Manager Contract Length: 12 months Contracted since: June 2007 Children s Literature Hodgson manages the Children s Literature website, newsletter design, development and distribution along with updates to the CLCD image database. Hodgson receives new content from CLCD on a monthly basis and designs and develops the monthly newsletter based on the content. Client Contact: CEO, CTO Contract Length: 12 months Contracted since: December 2001 FAX: FAX:

9 Loyal Patients Hodgson manages both the public facing and administration web properties for Loyal Patients. This includes maintaining the database and membership data along with regular updates and distributions for marketing initiatives. Hodgson dedicates a project manager, designer and application developer for the web properties. Client Contact: CEO, CTO Contract Length: 12 Months Contracted since: July 2007 National Association of Gifted Children Hodgson assists NAGC in the updating and management of its Ektron CMS implementation. NAGC manages all the public facing content through the Ektron CMS allowing budget to be spent on upgrades and additional functionality. Hodgson works with NAGC to ensure upgrades and maintenance tasks are strategic and business focused. Client Contact: Webmaster Contract Length: 12 Months Contracted since: March 2005 FAX: FAX:

10 Hodgson Web Master Services Pricing 12 Month Contract utilizing the Hodgson web master services team for less than 24 hours per month Minimum Commitment 12 Months Rate $ Hours / Month Cost / Month $ $1, $2, Month Contract utilizing the Hodgson web master services team for less than 80 hours per month Minimum Commitment 6 Month Rate $97.50 Hours / Month Cost / Month $3, $6, $7, Month Contract utilizing the Hodgson web master services team with multiple resources and more than 160 hours per month Minimum Commitment 3 Month Rate $92.50 Hours / Month Cost / Month $14, $22, $29, FAX: FAX:

11 Sample Web Master Services Task Order TASK ORDER FOR WEB DESIGN AND DEVELOPMENT SERVICES Task Order Reference: WEBMASTER_SERVICES_START_END_YEAR STATEMENT OF WORK, DELIVERABLES AND COMPENSATION FOR SERVICES SCOPE OF WORK/PROJECT: Consultant will support Company with the daily maintenance and enhancement of its web presence (both internal and external properties). Consultant will offer a full set of resources and skills on an as needed basis, including, but not limited to: project management, web strategy / marketing, information architecture, interface design, interface development, application development, and database administration. Consultant will dedicate a team of resources for a total of hours from, 20 to, 20 on predetermined and ad-hoc maintenance and enhancement projects. HOURS: Consultant will dedicate a team of resources for an average of hours per month on predetermined and adhoc maintenance and enhancement projects. Consultant will have sole discretion to assign personnel to the project. Under the terms of this agreement all tasks included within the dedicated hours will be billed at a rate of $ /hour. Should Company not use all hours or run over during a calendar month, Consultant will carry over the +/- hours through the end of this agreement, specifically,, 20. As of, 20, should Company have not used all hours allotted, those hours shall be forfeited. Regardless of hours used through the term of this agreement, Company is financially responsible for the monthly fee. Should Company use all hours prior to, 20, Consultant will bill Company on a time and materials basis at a rate of $ / hour for the additional hours used in excess of unless an extension of the retainer is signed before the hours have expired. RESOURCES: The following resources will be utilized to help with all aspects of website management, including, but not limited to: content strategy and architecture planning, usability, user interface design and layout, user interface development,.net / JSP / HTML / XML development, content management programming, and database development and administration. Consultant will allocate resources, including design/development resources, and a Project Manager for the term of the contract. The design / development resources may change based on availability and maintenance task and their allocation structured to meet deliverables and as best it can, not exceed the hours/month run rate. SERVICE LEVEL AGREEMENTS / STATUS MEETINGS: FAX: FAX:

12 Consultant will conduct status meetings and provide status reports on a weekly basis. Additionally, Monthly meetings will be conducted to ensure compliance with the agreed upon Service Level Agreement. MONTHLY FEES: Under the terms of this agreement the retainer minimum hours will be billed on a monthly basis on the following schedule: Monthly Fee $ These fees will be billed on this schedule regardless of the amount of hours worked per month. Fees are good for a period of 30 days from submittal. The above costs do not include changes in scope of work or changes in production schedules. They also do not include equipment, third-party services, any travel-related expenses or state and local taxes. TERM OF AGREEMENT: This agreement shall be in place starting on, 20 ending, 20. TERMINATION: This agreement may only be terminated prior to the agreement end date, specifically,, 20, by a written 30 day notice. Should this agreement be terminated within the first 90 days of its term, Company shall pay a penalty of $ / hour for all hours worked since the inception of the agreement, over and above the normal hourly rate. PAYMENT SCHEDULE: Payment is due within a 30 day period from invoice date. Should any invoice balance exist requiring collections activity, Company shall reimburse Consultant for all expenses, including attorneys' and expert witness fees, courts costs and all other expenses incurred in the enforcement of this Agreement. IN WITNESS WHEREOF, the parties have executed this Agreement on this day of, 20. Company: Consultant: hodgsonconsulting, LLC Signature Print Name: Title: Signature Print Name: Title: FAX: FAX: