Promoting your products on ebay

Transcription

1 Promoting your products on ebay

2 AGENDA Deals Requirements & Parameters Gold Standard Listings Promotions Manager Tool Promote your listings Any questions?

3 DEALS REQUIREMENTS & PARAMETERS DEALS VISION WHAT CAN DEALS OFFER? Audience/Traffic Promotional Levers DEALS REQUIREMENTS Weekly Deals WOW Events Inventory Strips & LHN Core

4 DEALS VISION Offer the best of ebay via retail standard promotions across all platforms

5 WHAT CAN DEALS OFFER?

6 AUDIENCE AND TRAFFIC QUICK STATS MARKETING SUPPORT ebay Deals average traffic 1m RUVs Mobile accounts for over 50% of traffic Daily Deals to 500k highly engaged Deals customers Weekly Deals 15M ebay customers Super Weekend Events marketing Levers Vary (Press (National) / (ebay database) / Affiliates)

7 PROMOTIONAL LEVERS Left hand nav seller offers using Promotions Manager tool Daily Deals 20% Off Laptops 3 For 2 Super Dry Buy One Get One Free Weekly Deals Inventory Strips Promotional Offers

8 PROMOTIONAL LEVERS WOW Events 4-5 Day Sale Price Promoted Home Page Banners Seasonal Events Varying Time Periods Inventory Lead Home Page Banners Seasonal Shops Varying Time Periods Inventory Lead Home Page Banners

9 DEALS REQUIREMENTS

10 DAILY DEALS 24hr Price Promoted Deals supported by daily to 750K highly engaged customers Target GMV 10K per slot Daily Deals must adhere to the following criteria: Seller MUST Have Above Standard Defect Rate Price point to be best in market by 10% Price Drop for Duration of Deal Mass market product with good user review preferable Hi Res Clear Image with White Background & No Graffiti No RRP WAS Pricing MUST be verified : Sold at WAS Price for 28 Days Prior to Deal Date Free Shipping and Click & Collect Enabled

11 VALUE HERO WEEKLY DEALS Value Heroes are 7 Day Price Promoted Deals supported by Weekly to 8M customers Target GMV 20K per slot Deals not performing will be replaced Value Heroes must adhere to the following criteria: Seller MUST Have Above Standard Defect Rate Price point to be best in market by 10%. Price Drop for Duration of Deal Mass market product with good user review preferable Hi Res Clear Image with White Background & No Graffiti No RRP WAS Pricing MUST be verified : Sold at WAS Price for 28 Days Prior to Deal Date Free Shipping and Click & Collect Enabled

12 WOW EVENTS 4 5 day price promoted event with extensive marketing support WOW Deals must adhere to the following criteria: Stock will Be selected to reflect sourcing brief Price point must be best in market by 10% Price drop for duration of event Hi res clear image with white background and no graffiti No RRP WAS pricing MUST be verified : Sold at WAS price for 28 days prior to Deal date Free postage

13 INVENTORY STRIPS Nominations MUST be submitted a Minimum of 10 Days before Start Date Selection will be made on The Following Criteria: Promotes seller offers and appear on the Deals home page Strength & depth of offer Seasonal relevance Potential GMV (Target 100K per week)

14 CORE Core is ebay Deals range offer. Sellers Can Nominate a Maximum of 10 Lines Per Vertical with Strong Sales Potential. Core Deals must adhere to the following criteria Seller MUST have Above Standard Defect Rate Price point must be at least market Price Hi res clear image with white background and no graffiti No RRP WAS pricing MUST be verified : Sold at WAS price for 28 days prior to Deal date Free postage Min 1k worth of stock per line required

15 EXAMPLES OF SUCCESSFUL DEALS

16 EXAMPLES OF SUCCESSFUL FASHION DEALS Nike/ Puma/ Adidas Sports Jackets sold 10k on a weekly deal Men s Penguin hoody sold 22k on a weekly deal Men s Adidas Hard Court Hi Top Trainers sold 14.5k on a Daily Deal Men s Ed Hardy T-Shirts 9.99 sold 10.5k on a Daily Deal 6 pack Men s unbranded boxers 7.49 sold 21k on a Daily Deal Men s DKNY polo shirts sold 10k on a Daily Deal Oral-B Battery toothbrush (inc. battery) 8.49 sold 10k on a Value Hero for Health & Beauty Joules Women s Swimwear from sold 6k on a Value Hero (Women s currently taking less than Men s slots due to lack of good quality inventory)

17 EXAMPLES OF SUCCESSFUL H&G DEALS Rattan garden furniture set, 3,193 sold on a weekly deal $414k GMV 4 Drawer faux leather bed with draws 2,116 sold $395k GMV on a weekly deal Reflex memory foam mattress and free pillows 1,412 sold $187k GMV on a weekly deal Modern bathroom mixer taps square or round 645 sold, $37k GMV 4.7m Multi Purpose 14 in 1 ladder, 218 sold on a daily deal $12.5k GMV 12pc Heavy duty engineers mechanics screwdriver set 916 sold on a daily deal, $8.1k GMV Relax inflatable high raised air bed mattress with pump, 210 sold on a daily deal, $7.1k GMV Flip straw titan sports drink hydration water bottle 1,912 sold on a daily deal $6.1k GMV

18 EXAMPLES OF SUCCESSFUL TECH DEALS Wireless Waterproof Bluetooth speaker, 2,324 sold, $30k GMV on a daily deal Romoss 10400mAh Portable Smartphone and Tablet Charger, 1,082 Sold, GMV 15k on a daily deal Gear4 Key Beacon lost key finder, 1,968 units sold, $40k GMV on a daily deal 2.5 HD Dashboard Camera, 2,460 units sold $37k GMV on a weekly deal L3 G3 4G 16GB Unlocked Mobile Phone, sold 105 Units $55.5k GMV on a weekly deal Digihome 28 LED TV 254 units sold $50k GMV on a weekly deal Apple ipad Mini 16GB WiFi, 248 units sold $68k GMV on a weekly deal Bluetooth Smart watch for IOS and Android 1,224 units sold $37k GMV sold on a daily deal

19 AGENDA Deals Requirements & Parameters Gold Standard Listings Promotions Manager Tool Promote your listings Any questions?

20 GOLD STANDARD LISTINGS

21 TITLE

22 IMAGES

23 FEATURES

24 LISTING TEMPLATE

25 INTERNATIONAL SELLING

26 AGENDA Deals Requirements & Parameters Gold Standard Listings Promotions Manager Tool Promote your listings Any questions?

27 PROMOTIONS MANAGER TOOL

28 PROMOTION TYPES Order size offer Codeless coupon Accessory discount Sale event

29 GOOD OR BAD OFFERS? EXTRA 10% OFF WHEN YOU SPEND 20 Eligible items: Mobile phone OFF WHEN YOU SPEND 30 Eligible items: BUY 5, GET 1 FREE Eligible items: Crystal wine glasses BUY 2, GET 1 AT 50% OFF Eligible items: Laptops and tablets

30 WHERE TO FIND IT: MARKETING TOOLS

31 DASHBOARD

32 AGENDA Deals Requirements & Parameters Gold Standard Listings Promotions Manager Tool Promote your listings Any questions?

33 PROMOTE YOUR LISTINGS Promote your listings

34 WHAT IS THE NEW PROMOTE YOUR LISTINGS SERVICE? A service to get more visibility on ebay On prominent and relevant locations e.g. first page of search results Without risk - only pay when you sell

35 PROMOTING YOUR LISTINGS IS VERY EASY Select listings Set ad rate Review & launch

36 FIRST SELLER REACTIONS FOR THIS NEW EBAY SERVICE There is no risk for me, I only pay when I sell! I can boost the sales of my popular items I have more control on my ebay visibility Very simple and easy to use There s a lot of data, I can track everything

37 HOW TO TAKE PART? By invitation Keep an eye on your inbox! Afraid you missed the invitation ? Check your Promotions Manager

38 AGENDA Deals Requirements & Parameters Gold Standard Listings Promotions Manager Tool Promote your listings Any questions?

39 TIME FOR QUESTIONS