RUJIRUTANA MANDHACHITARA, Ph.D. Academic Position. Academic Background

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1 RUJIRUTANA MANDHACHITARA, Ph.D Office Address Room 106, Faculty and Administration Bldg. Pennsylvania State University 3550 Seventh Street Road (Route 780), New Kensington, PA Tel: (724) Home Address 312 A. Denniston Avenue Pittsburgh, PA Tel: (412) Academic Position Associate Professor Department of Business and Economics, Penn State University (Present) Assistant Professor Department of Marketing, College of Management, Long Island University C.W. (tenure track) Post Campus. September 2003 August Academic Background Summer Course Massachusetts Institute of Technology Professional Institute Summer Course on Individual Scholarship Student Choice Behavior: Theory and Application of Discrete Choice Analysis to Consumer Demand and Market Share by Professors Moshe Ben-Akiva and Jordan Louviere. Awarded the sole (Ben-Akiva and Louviere) full tuition fees scholarship for this course by competition. June Visiting Doctoral Leonard N. Stern School of Business, New York University Student Spring Semester 2001 Awarded Fellowship to take 5 Ph.D courses and two 16-week faculty seminars in marketing and international business and did research with Prof. Durairaj Maheswaran. Visiting Doctoral Templeton College, University of Oxford Student Michaelmas Term 1998 Awarded Keith Thurley Fund Fellowship for Michaelmas term to do research with Dr. Keith Blois, Fellow and Deputy Director, SAID Business School and undertake coursework. Ph.D in Marketing Thammasat Business School, Thammasat University (International English Language Program). May 2003 Advisors: Professor T. A. Smith, Thammasat Business School and R.T. Green, The Shelby H. Carter Professor of Global Business Marketing, the McCombs School of Business, University of Texas at Austin and Distinguished Professor of International Marketing, Thammasat Business School. The Ph.D in Marketing was established to produce outstanding teachers and researchers. The program is conducted entirely in English and has a multi-country student body. All teaching, dissertation supervision and examination is conducted by distinguished academics from the USA, Europe and Australia. In addition to the dissertation, the program also invites top marketing professors from abroad on a bi-monthly basis to conduct research methodology workshops M.Sc in Marketing B.A.(Honours) Master of Science in Marketing (Two-year English Language Evening Program) Thammasat Business School, Thammasat University, July 1998 The M.Sc in Marketing is an international evening program taught in English by distinguished foreign faculty of several nationalities. This program of 42 credit hours is acknowledged as being the most rigorous taught M.Sc degree in Thailand. Thammasat University Major: Mass Communication, July 1994 I entered program aged 15 in Thailand s top university and graduated with honors at 19. 1

2 Non-Academic Professional Experience United Nations Macquarie Marketing Group Diageo PLC Research Fellow Greater Mekong Sub-Region Business Forum, 2002 (consulting capacity) in Vientiane, Laos. GMSBF is funded by the Economic and Social Commission for Asia and the Pacific and the Asian Development Bank. Australian marketing consultant. Part-time research associate on large Customer Relationship Management study for a major Thai bank, Southeast Asia Subsidiary of Louis Vuitton Moet-Hennessy. Recruited as a member of a five-year fast-track marketing management development program 1994 to Teaching Experience (Fall 2003 to Fall 2005) Undergraduate Level: Consumer Motivation and Behavior Marketing Research Graduate Level: Marketing Management Undergraduate Level: Global Marketing Principles of Marketing Negotiation Marketing Research Retailing Management Services Marketing Management Teaching Experience (Fall 2006 to Present) Course Development Appointed by the University s World Campus to be the lead author to develop an online negotiation 16-lesson course to be taught this coming Fall semester. The syllabus for this course is attached. Scholarly Research Publications INSERT THE LINK TO THE PDF FILE OF SCHOLARLY PUBLICATION Awarded two Chancellor s Fellowship, 2011 Awarded Excellence in Teaching, 2011 Honors and Awards Research Development Grant and Undergraduate Research Stipend for same-product retail cluster research project in October 2010 Certificate of OL2000 for the completion of online teaching and learning effectiveness, World Campus in April Nominated for Excellence in Teaching Award, 2010 Undergraduate Research Travel grant for the student to present the paper about Animal Protector at the ABAEI conference in Hawaii in November

3 Research Development Grant and Undergraduate Research Stipend for Animal Protectors research project in February 2009 Research Development Grant for Body Image in-depth interview in February 2007 Undergraduate Research Stipend for research assistant Full tuition scholarship (Ben-Akiva and Louviere) to Massachusetts Institute of Technology Professional Institute Summer Course Individual Choice Behavior: Theory and Application of Discrete Choice Analysis to Consumer Demand and Market Share in June First Prize for Best Social Science Paper presented at Thailand s equivalent of the US National Science Foundation, (Thailand Research Fund) Annual Congress in April Full Fellowship to attend and present paper at the Second Asia Pacific Retail Conference by the Chinese Academy of Social Science, Beijing, China in November United Nations Fellowship to attend and present paper at the Eleventh Annual AMA Frontiers in Services Conference, Maastricht, the Netherlands in June One of only four authors selected from 292 papers presented at the Australia New Zealand Marketing Academy (sister academy to Europe's EMAC) Annual Conference in Auckland, December 2001 to be invited to expand my sole-authored paper to article length for publication in the Australasian Marketing Journal, a late 2002 issue. The Thailand Research Fund Fellowship for doctoral study in marketing during the Spring Semester of 2001 at the Leonard N. Stern School of Business, New York University to take five taught courses and two faculty seminars and to do research with Professor Durairaj Maheswaran. Thailand's Ministry of University Affairs maximum cash prize for publishing excellence in Full Fellowship of H.M. the King of Thailand's Royal Golden Jubilee Fund to pursue Ph.D in Marketing at the Thammasat Business School. Full Fellowship from the Faculty of Commerce and Accountancy, Thammasat University to attend and present a paper at the Asia Pacific Association for Consumer Research in Queensland, Australia, Full Fellowship from the Thailand Research Fund to attend and present three papers at the Australia New Zealand Marketing Academy in Gold Coast, Australia, Full Scholarship from Templeton College s Oxford Institute of Retail Management to attend and present a paper at the Asia Pacific Retail Conference: Local Response and Public Policy Issues in Tokyo, Japan in 2000 (see paper). Scholarship from the Centre of Applied Marketing, University of New South Wales to attend and present two papers at the Australia New Zealand Marketing Academy in Sydney, Australia, Full Fellowship from the Academy of International Business to attend Doctoral Consortium in Vienna in Also received a similar fellowship from the Australia New Zealand Marketing Academy to attend Doctoral Colloquium in Otago, New Zealand in Awarded Keith Thurley Fund Fellowship to do research with Dr. Keith Blois, Fellow at Templeton College, University of Oxford and Deputy Director, SAID Business School. Michaelmas Term 1998 Led Thammasat Business School team to third place in the World Championship of Moot Corp Business Plan Competition sponsored by Wall Street Journal and Motorola against 400 teams from five continents at the University of Texas at Austin in Judging based on business plan and presentational skills. The teams we beat through the semifinals and finals were Oxford, Indiana, UNC, Kloblenz, and Kellog. Won judges special discretionary prize For Innovation. Ph.D Committee Served on dissertation committee for College of Management, Mahidol University (2011) Advised two Ph.D dissertations in Management Innovation ( ) Appointed as a Principal Supervisor for two Ph.D students in Marketing, Thammasat Business School (2006) Appointed as an Associate Supervisor for two Ph.D students in Marketing, Thammasat Business School (2005) Appointed as an external examiner for Ph.D students in Marketing, Thammasat Business School (2005) 3

4 Professional Service Peer Reviewer INSERT THE LINK TO THE PDF FILE OF SCHOLARLY PUBLICATION Professional Service Participation Chair a Branding and Brand Management Section at the American Marketing Association Summer 2011 Conference Served as outside reader for Senior Research Project, College of Communication, Arts and Science (2007) Attended a two-day workshop on Blue Ocean Strategy in Bangkok (July 2007) Attended a roundtable discussion on Brand Building Strategy organized by the Institute of Small and Medium Enterprises Development, Ministry of Industry (July 2007) Guest speaker at the UFM Culinary School (2006) Appointed as Session Chair (Marketing Strategy) at the World Marketing Conference, the Academy of Marketing Science Conference, Perth (2003). Penn State University Campus Committee Service (Fall 2006 Present) (Alternate) University Faculty Senate (2011), University Park Academic Committee of Faculty Senate (2009-Present) Faculty Resources Committee (2010) Café 780 Feasibility Study Committee (2010) Food Services Committee (2009-present) Administration of Justice Search Committee ( ) Academic Affairs Sub-Committee Strategic Plan Committee ( ) Philosophy Search Committee (2007) Diversity Committee ( ) Undergraduate Research Fair (2007-Present) and Chair (2011) Administrative Committee of Faculty Senate ( ) Co-chair Academic Committee of Faculty Senate ( ) Facility Committee (2007 Present) Freshman Summer Reading Program Committee (2007- Present) Advisors to the Business and Multi-Cultural Clubs (2007 Present) Penn State University College Committee Service (Spring 2007 Present) On-line learning advocate Volunteer to develop and teach BA322 online for the World Campus BSB Option Courses Committee MKTG301 Course Assessment Committee Professional Membership American Marketing Association (both national and local chapter) Academy of Marketing Studies Other Skills Facility in SPSS, EVIEW, NUDIST, AMOS and SmartPLS statistical packages. Facility in meta-analysis Experience in cross-cultural research methodology Achieved public speaking proficiency as a member of International Toastmasters, a US based English language speechmaking club. 4

5 Teaching Experience (prior to Fall 2003) Marketing Management in the part-time Master of Arts in Business and Managerial Economics program (Weekends, English language). Taught 21 hours to a mixed nationality class of 53 students at the Faculty of Economics, Chulalongkorn University, Bangkok, Thailand. Teaching evaluation is 4.1 of 5. (March 3-23, 2002). Consumer Behavior in the full-time MBA program (English language) at Srinakarinwirot University, Bangkok, Thailand. Taught 21 hours to a class of 20 students. Teaching evaluation was 4.3 of 5. (November 2-20, 2001). Marketing Management in the full-time Master of Arts in Business and Managerial Economics program (English language). Taught 21 hours to a mixed nationality class of 66 students at the Faculty of Economics, Chulalongkorn University, Bangkok, Thailand. Teaching evaluation was 3.8 out of 5. (October 8-27, 2001). Data Preparation and Analysis in English to 8 Ph.D colleagues on how to use MINITAB statistical software on a specially compiled database at the Thammasat Business School. Taught 6 hours (August ). Case Teaching of Chiva Som: The Haven of Life published in the textbook Services Marketing: An Asia Pacific Perspective (2nd. Edition), 2001 by Patterson et al., Prentice Hall (Sydney) on several occasions to graduate business students taking the Marketing Management courses in English at Thammasat Business School ( ). No formal evaluation but feedback was excellent. Leadership Development Workshop with an American colleague of Asia Works Inc (Executive Training Company) for political analysts of the Australian Embassy in Thailand. Audience size 20. No formal evaluation but feedback was excellent. (June 7-8, 2001). Intensive Team Building Workshop with an American colleague of Asia Works Inc (Executive Training Company) for Australian Government trade officers. Audience size 22. No formal evaluation but feedback was excellent with a referral to the political department of the Australian Embassy in Thailand for further training. (August 4-5, 2001). Session Speaker: Researching the Bangkok Groceries Shopper. RMS Applications and Insights, AC Nielsen Asia Pacific Conference for 60 retail audit account executives. Spoke for 90 minutes at the Marriott Garden Riverside (November 4, 2001). Entrepreneurial Business Plan Writing Presentation with Dr. Tasman Smith for the Leadership Management Research Centre. Taught three hours to mixed nationalities in English. Audience size 75. Evaluation was 4.6 of 5. (July 31, 2000). Update: 2/13/2012 5