O Papel dos Sistemas Analíticos no Processo de Decisão

Transcription

1 O Papel dos Sistemas Analíticos no Processo de Decisão - uma ponte para os SIG / Esri Luís Bettencourt Moniz Director de Marketing Mário Correia Director de Parcerias

2 Índice Sistemas Analíticos Ponte para os SIG / Esri Proposta de Valor SAS / Esri 2

3 O que sabemos Organizações estão a investir em sistemas analíticos para áreas funcionais A próxima vaga são os sistemas analíticos transversais à organização Capacidade de alto desempenho analítico O conhecimento está na(s) rede(s) de clientes 3

4 Múltiplas fontes Há mais de 10 silos de informação, em média, em cada organização O armazenamento é barato Explosão de dados de novas fontes. Big Data 4

5 SAS Analytics - Objectivos SAS Analytics OBSERVE, DEFINE and MEASURE Explore Data Identify Metrics Formulate Problem TEST and LEARN Experiment Develop Model Validate Model VISUALIZE OPTIMIZE and MANAGE INFORM and ACT Deploy Results Collaborate, Communicate, Embed Monitor Performance 5

6 Oito níveis de análise 6

7 SAS Analytics - Componentes SAS Analytics Data Visualization Statistics Data Mining Forecasting & Econometrics Quality Improvement Operations Research Text Analytics Model Management and Deployment 11

8 Componentes Visualização Dados Estatística 13

9 Componentes Data Mining Text Analytics 14

10 Componentes Gestão Modelos Previsão e Econometria Start to formulate problem Monitor results Accumulate data Deploy model Data quality analysis Evaluate model Transform & select Predictive modeling 15

11 Componentes Qualidade Investigação Operacional 16

12 Copyright 2012, SAS Institute Inc. All rights reserved. 24

13 Unívoca uma só interpretação 25

14 Unívoca uma só interpretação 26

15 SAS Bridge for ESRI 3.5 SAS and ESRI have jointly produced the SAS Bridge for ESRI, which links SAS and ESRI software. SAS Bridge for ESRI combines the power of SAS with the spatial analysis and cartographic capabilities of ESRI's ArcGIS 10 suite. With the depth and breadth of both SAS and ESRI, customers are better equipped to explore, understand, analyze and deliver sound spatially-enabled business intelligence. The SAS Bridge for ESRI is a point-and-click interface between ArcGIS and SAS and provides foundation level linkage between the two platforms. 27

16 SAS Bridge for ESRI For spatially-enabled applications, where location is inherent in the understanding and analysis of a business problem, ESRI provides best-of-breed interface and representation of geographical elements. SAS customers that need to consider geography/location will benefit from the interface that ESRI ArcGIS provides for defining geographical inputs, managing and analyzing spatial data, and displaying results of analysis: Ability to explore and visualize GIS and BI relationships in a familiar Web-based analysis and reporting environment; More rigorous and actionable business intelligence from existing data; Intuitive communication of discovered intelligence through maps. 28

17 Integration Overview SAS / ESRI SAS Bridge for ESRI It allows ESRI users to: Read SAS Data Export ESRI data to SAS datasets & access SAS metadata Execute stored processes Develop customized applications New capacities: Remote access to SAS servers (with SAS Integration Technologies) Geometry export Raster export The export of graphics & data It s basically a Bridge from ESRI clients to SAS ESRI s ArcMap Desktop Client Exporting ArcGIS data to a SAS Dataset 29

18 ESRI Integration with SAS Architecture* ESRI Desktop SAS Bridge for ESRI Desktop Clients SAS Enterprise Guide SAS Enterprise Miner SAS Data Integration Exploit SAS Data, external data SAS Analytics Execute SAS Analyses and Stored Processes 2 SAS Analytics Server Stored Processes Analytical Models Data integration 1 Development of Analyses, Models and Stored Process Reports SAS data DBMS / ERP *SAS Bridge for ESRI 30

19 SAS Web OLAP Viewer

20 SAS Enterprise Guide 33

21 SAS e ESRI Joint Focus Areas Key Industries Industries that are heavy users of both SAS and ESRI technology include: Public Sector Academics Retail Financial Services Telecommunications Utilities Oil & Gas Transportation 34

22 SAS & ESRI some Case Studies SAS & ESRI helps North Carolina find a cheaper way to build roads Benefits: Shaves up to $500,000 off project costs and 20 percent off planning time.» Every time we impact a wetland, we have to restore a wetland. Every time we impact a stream, we have to restore a stream. So getting good data is important not only for environmental, but for cost-saving reasons.'' Morgan Weatherford - Environmental Program Consultant Also referenceable: Aarhus Kommune, Denmark General Government Services (Mar2010) ASL Monza e Brianza, Italy Health Care Providers (Nov2011) Cablevision Systems Corporation, USA Media (Jul2011) Intelligence Community, USA Intelligence (Jul2011) M-I L.L.C., USA Mining-Oil & Gas (Sep2011) United States Dept of Veterans Affairs, USA General Government Services (Feb2012) 36

23 Referências SAS (n/ exaustivo) 38

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25 Contactos Luís Bettencourt Moniz Director de Marketing Mário Correia Director de Parcerias 40

26 Copyright 2012, SAS Institute Inc. All rights reserved.