Open Source Business Intelligence

Transcription

1 Open Source Business Intelligence

2 Location Intelligence when Business Intelligence meets Cartography Andrea Gioia

3 Agenda Location Intelligence What is LI? Internal & external barriers Internal & external drivers Who is it for? Location Intelligence in SpagoBI What we want What we do Where we are going DEMO

4 Definition Location Intelligence is the capacity to combining spatial data with other business data in order to gain critical insights, make better decisions and optimize important processes and applications Source:

5 Thematic maps Thematic maps are maps that tell a story about a place more than merely describe where something is located in space Source: From Place to Space: The Psychological Achievement in Thematic Mapping, Barbara Petchenik American Cartographer 1 Barbara Petchenik (1979).

6 An old idea (1) 1852 Cholera Map Dr. John Snow, Physician

7 An old idea (2) 1869 Napoleon s Russian Campaign 1812 Charles Joseph Minard, Engineer

8 in a new context Location Intelligence GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS

9 Two worlds coming together Location Intelligence? GIS visualization spatial analysis workflow management information dissemination data management BI visualization & distribution data analysis OLAP metadata management data integration Spatial Data vector data raster data Business Data DWH ODS

10 Internal Integration barriers

11 Strategic barriers: cooperation vs competition It s not easy to balance cooperation at the technology level and competition at the market level

12 Cultural barriers: ignorance & misperceptions BI folks usually overestimate complexity of GIS GIS folks usually underestimate complexity of BI

13 External adoption barriers

14 Perception barriers: tactical vs strategic buying High perceived TCO No dedicated budget Other analytical priorities Difficult change management Internal skills shortage

15 External drivers Growing awareness of location-enabled services The availability of high-quality, current and complete data The rise of web services as a better-faster-cheaper deployment model

16 Internal drivers Better business decisions Everything is related to everything else, but near things are more related than distant things First law of geography - Waldo Tobler Spatial data are pervasive 80% of all data stored in corporate databases have a spatial component An introduction to GIS: linking maps to databases - Franklin&Al. Valorize a dormient asset

17 Technical architectures integration Geo DWH Bridge costs Catalogue

18 Catalogue BI Only DWH GIS Only DWH load GIS Static map catalogue GIS load

19 Bridge DWH GIS

20 GeoDWH Geo DWH

21 Who is it for?? Communications & Media Marketing Insurance & Finance Portfolio Analysis Government & Services Address Management micro-marketing predictive analytics address validation assessing penetration levels pricing and loss reserving data cleansing identifying competitive threats assessing policy saturation data maintenance Customer Service Marketing Services Information Integration pre-sales qualification property-level campaigns improved data integrity dispatch efficiencies neighborhood context a one client view multi-product eligibility repeat marketing tracking reducing cascading errors Operations Sustainable Compliance Entity Authentication customer serviceability risk assessment fraud detection cost avoidance improved monitoring risk profiling and scoring network planning compliance auditing & reporting advanced analytics And much more: industry, retailer, real estate, utility, transportation Who is it not for?

22 even for mass market?

23 Yes, but there s no a killer app. yet

24 Examples (1) Source:

25 Examples (2) Source:

26 Examples (3) I m here :) Source:

27 What we want: SpagoBI LI strategy Improve the coordination effort in the Location Intelligence area Disseminate BI knowledge in GIS world and viceversa Promote a standard based integration between Business Intelligence Suites and Geographical Systems Strengthen connections between OSBI & OS-GIS communities Foster OS Location intelligence enterprise adoption Break internal and external LI adoption barriers through integration & evangelization

28 What we do: SpagoBI LI Engines GeoEngine Architecture: Catalogue Geo Report Engine Architecture: Bridge, GeoDWH Main functionalities map s internal repository map thematization (choropleth) layers management multi KPI management on-the-fly KPI re-aggregation inline chart data detail view cross navigation map navigation controls map print & exportation save map analysis state Main Functionalities: integration with external GIS (WMF & WFS) map thematization (choropleth & proportional) advanced layers management multi KPI management on-the-fly KPI re-aggregation inline cross navigation (popup) data detail view standard cross navigation (new win) advanced map navigation controls map print & exportation save map analysis state

29 GeoEngine DWH SQL, MDX SVG Map Catalogue GeoEngine Custom WS

30 GeoReportEngine DWH SQL, MDX GeoReportEngine GIS WMS, WFS

31 Where we are going: SpagoBI LI roadmap New functionalities: Geo dashboards Inline filters Spatial OLAP New thematizations Multivariate Geo analysis 4D Geo analysis (space + time) New initiatives: Blog GeoBI

32 GeoBI Inititative What? Open community focused on Open Source LI When? First half of June Why? To foster the pervasive adoption of Location Intelligence through open sourcesoftware. Who? SpagoWorld, INOVA, How? Creating a new value proposition Respecting the separation of concerns Making incremental growth easy Lowering TCO

33 With whom: the partnership with INOVA INOVA is an Italian IT enterprise, focused on the realization of on-line and off-line information systems INOVA have strong knowledge in the BI and GIS domains. INOVA manages the OS project GeoReport, which is the heart of the new SpagoBI GeoReportEngine INOVA and SpagoBI work together to accelerate the enterprise adoption of Location Intelligence solutions Links

34 Online DEMO

35 Offline DEMO

36 DEMO: Sales Director Login Sales Director

37 DEMO: Sales Director Analytical documents Sales Director

38 DEMO: Sales Director Analytical documents Sales by area Sales Director NOTE: Sales Director. Thanks to his role, he can freely decide on which area the analysis has to be focused.

39 DEMO: Sales Director Analytical documents Sales by area Sales Director

40 DEMO: Sales Director Analytical documents Sales by area Sales Director

41 DEMO: Sales Director Analytical documents Sales by area Sales Director

42 DEMO: Sales Managers Login Sales Managers

43 DEMO: Sales Managers Analytical documents Sales by city Sales Managers NOTA: Sales Manager with responsibility for the North area. Because of his role, he cannot freely decide on which area the analysis has to be focused.

44 DEMO: Sales Managers Analytical documents Sales by city Sales Managers

45 DEMO: Sales Managers Analytical documents Sales by city Sales Managers

46 DEMO: Sales Managers Analytical documents Sales by city Sales Managers

47 Q&A

48 Thanks

49 Links /spagoworld /blog

50 Licence Attribution-NonCommercial-ShareAlike Source: