XIII. INTERNATIONAL LOGISTICS & SUPPLY CHAIN CONGRESS 2015 PROCEEDINGS

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1 XIII. INTERNATIONAL LOGISTICS & SUPPLY CHAIN CONGRESS 2015 PROCEEDINGS October 2015 İzmir Turkey İZMİR UNIVERSITY

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3 3 XIII. INTERNATIONAL LOGISTICS & SUPPLY CHAIN CONGRESS Maritime Logistics: The New Port Projects of Turkey PROCEEDINGS Editors: Asst.Prof.Dr. Ulviyye AYDIN Prof.Dr. Mehmet TANYAŞ Assoc.Prof.Dr. M.Hakan KESKİN Co-editor: Research Asistant Burak ÖÇLÜ İzmir University in cooperation with LODER & BVL October 2015 Izmir, Turkey

4 4 Copyright 2015 XIII. International Logistics & Supply Chain Congress 2015, İzmir, Turkey Published by İzmir University & Logistics Association (LODER) All rights reserved Editors: Asst. Prof.Dr. Ulviyye SANILLI Prof.Dr. Mehmet TANYAŞ Assoc.Prof.Dr. M.Hakan KESKİN Co-editors: Research Asistant Burak OCLU October 2015 ISBN: This work may not be translated or copied in whole or in part without the Written permission of the Publisher. Limit of liability/disclaimer of Warranty: While the publisher and editors have their efforts in preapaering the proceedings, they make make no representations or warranties with respect to the accuracy or completeness of the contents of the manuscripts and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. Neither the publisher nor editors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages. XIII. International Logistics & Supply Chain Congress 2015, October 22-23, İzmir, Turkey

5 5 COMMITTEES Congress Chair Ulviyye Aydin, Izmir University, Turkey Congress Co-Chair Gulcin Buyukozkan, LODER, Turkey Scientific Advisory Board Aleksandra Laskowska-Rutkowska, Lazarski University, Poland Ali Ihsan Ozdemir, Epoka University, Albania Alok Choudhary, University of Sheffield, UK Alp Üstündag, Istanbul Technical University, Turkey Alptekin Erkollar, University of Klagenfurt, Austria Altan Ozkil, Atilim University, Turkey Anna Saniuk, University of Zielona Góra, Poland Artur Swierczek, University of Economics in Katowice, Poland Avni Zafer Acar, Okan University, Turkey Ayhan Ozgur Toy, Bilgi University, Turkey Bart Jourquin, Catholic University of Louvain, Belgium Bernd Noche, Duisburg-Essen University, Germany Birdogan Baki, Karadeniz Technical University, Turkey Bulent Catay, Sabanci University, Turkey Cengiz Kahraman, Istanbul Technical University, Turkey Christoph Glock, University of Wuerzburg, Germany Coskun Hamzacebi, Karadeniz Techical University, Turkey Dagmar Caganova, Slovak University of Technology in Bratislava, Slovakia Danuta Kirsperska-Moron, Karol Adamiecki University, Poland Dilay Celebi, Istanbul Technical University, Turkey Dimitrios V. Lyridis, National Technical University of Athens, Greece Dorota Burchart-Korol, Central Mining Institute, Poland Enver Yucesan, Insead, France Erdal Nebol, Yeditepe University, Turkey Esther Alvarez, University Of Deusto, Spain Fabrizio Dallari, Università C. Cattaneo, Italy

6 6 Farouk Yalaoui, University of Technology of Troyes, France Ferhan Cebi, Istanbul Technical University, Turkey Fethi Calisir, Istanbul Technical University, Turkey Frank Straube, Technical University of Berlin, Germany Frank Witlox, Ghent University, Belgium Fusun Ulengin, Sabancı University, Turkey Gulcin Buyukozkan, Galatasaray University, Turkey Guler Bilen Alkan, Istanbul University, Turkey Gulgun Kayakutlu, Istanbul Technical University, Turkey Güner Gürsoy, Yeditepe University, Turkey Hans Otto Guenther, Seoul National University, Korea Hatice Funda Yercan, Gediz University, Turkey Helena Vidova, Slovak University of Technology in Bratislava, Slovakia Huseyin Basligil, Yildiz Technical University, Turkey Ilker Murat Ar, Karadeniz Technical University, Turkey Ismail Capar, Texas A&M University, USA Joanna Nowakowska-Grunt, Czestochowa University of Technology, Poland Joanna Zarebska, University of Zielona Gora, Poland Jorgen Kristiansen, Aalborg University, Denmark Katarzyna Cheba, West Pomeranian University of Technology, Poland Krzysztof Witkowski, University of Zielona Gora, Poland Lenny Koh, University of Sheffield, UK M. Bulent Durmusoglu, Istanbul Technical University, Turkey Maja Kiba-Janiak, Wroclaw University of Economics, Poland Mariusz Szuster, Poznan University of Economics, Poland Martin Straka, Technical University of Kosice, Slovakia Mathieu Van Vyve, Catholic University of Louvain, Belgium Mehmet Sakir Ersoy, Galatasaray University, Turkey Mehmet Tanyas, Maltepe University, Turkey Mesut Yavuz, University of Alabama, USA Michael Grabinski, Neu-Ulm University, Germany Michal Balog, Technical University of Kosice, Slovakia Milos Cambal, Slovak University of Technology in Bratislava, Slovakia Murat Baskak, Istanbul Technical University, Turkey

7 7 N. Elif Kongar, Bridgeport University, USA Nelson Oly Ndubisi, Griffith University, Malaysia Nezih Altay, DePaul University, USA Okan Tuna, Dokuz Eylül University, Turkey Omer Baybars Tek, Yasar University, Turkey Omer Ozturkoglu, Yasar University, Turkey Ozalp Vayvay, Marmara University, Turkey Ozgur Kabadurmus, Yasar University, Turkey Ozgur Kabak, Istanbul Technical University, Turkey Pawel Kuzdowicz, University of Zielona Gora, Poland Per Agrell, Catholic University of Louvain, Belgium Radim Lenort, Skoda Auto University, Czech Republic Rainer Leisten, University of Duisburg-Essen, Germany Rene De Koster, Erasmus University, Netherland Sebastian Saniuk, University of Zielona Gora, Poland Selim Zaim, Istanbul Technical University, Turkey Seyda SerdarAsan, Istanbul Technical University, Turkey Sitki Gozlu, İstanbul Teknik Üniversitesi, Turkey Stefan Seuring, Kassel University, Germany Sule Itir Satoglu, Istanbul Technical University, Turkey Soner Esmer, Dokuz Eylul University, Turkey Tolga Bektas, Southampton University, UK Tuncdan Baltacıoglu, Izmir Economy University, Turkey Turan Paksoy, Selcuk University, Turkey Umut R. Tuzkaya, Yildiz Technical University, Turkey Urszula Bąkowska-Morawska, Wroclaw University of Business, Poland Vedat Verter, Mcgill University, Canada Y. Ilker Topcu, Istanbul Technical University, Turkey Yildirim Omurtag, Robert Morris University, USA Yucel Ozturkoglu, Yasar University, Turkey Zahir Irani, Brunel University, UK

8 8 Organizing Committee Gulcin Buyukozkan, LODER, Turkey Mehmet Tanyas, LODER, Turkey Ulviyye Aydin, Izmir University, Turkey M.Hakan Keskin, Izmir University, Turkey Emin Akcaoglu, Izmir University, Turkey Sukru Mert Karci, Izmir University, Turkey Burak Oclu, Izmir University, Turkey International Organizing Committee Kayhan Erciyes, Rector of Izmir University, Turkey (Honorary President) Gulnur Erciyes, Izmir University, Turkey (Committee Chair) Alemdar Hasanoglu, Izmir University, Turkey (Co-Chair) Nuri Yıldırım, Izmir University, Turkey Fevzi Akıncı, The William G. McGowan School of Business, US

9 9 SPONSORS

10 10 CONTENTS OF THE MANUSCRIPTS Name Authors Pages ANALYZING TURKISH MARITIME INDUSTRY FROM A CEREN ALTUNTAŞ VURAL, CLUSTER PERSPECTIVE AYSU GÖÇER SHIP INVESTMENT STRATEGY IN CURRENT MARKET: HOW A AYSE ASLI BASAK, MARITIME COMPANY DRAGGED INTO FAILURE? ALICEM KUZU A CAPABILITY ANALYSIS OF MARITIME TRANSPORTATION AYŞENUR ŞAHIN-ARSLAN, FOR HUMANITARIAN LOGISTICS MUSTAFA ALP ERTEM IMPLEMENTATIONS OF SHIP FINANCE SYSTEMS IN THE AYSE ASLI BASAK, WORLD AND A FUTURE STUDY FOR TURKISH MARITIME ERKUT AKKARTAL INDUSTRY EKO(L)LOGISTICS: A CASE STUDY OF BEING BOTH GREEN AYŞEGÜL KARATAŞ, AND COMPETITIVE DOES IT HAVE TO COSTS SAILING GREEN?A STRATEGIC MANAGEMENT ANALYSIS ON A MERCHANT SHIP SELECTION OF EFFECTIVE GREEN SUPPLY CHAIN MANAGEMENT STRATEGIES IN ELECTRONICS INDUSTRY USING AHP APPROACH. EVALUATION OF THE LOGISTICS SECTOR IN TURKEY IN TERMS OF ENVIRONMENTAL INITIATIVES CLOSED LOOP SUPPLY CHAIN OPTIMIZATION WITH INTERNET OF THINGS AN INTEGRATED MODEL FOR DECENTRALIZED CLOSED- LOOP SUPPLY CHAINS WITH COMMON SOURCES: COMPARATIVE ANALYSIS OF INTERACTIVE FUZZY PROGRAMMING APPROACHES A MULTI-OBJECTIVE OPTIMIZATION MODEL FOR CLOSED-LOOP SUPPLY CHAIN BIOMASS SUPPLY CHAIN: A LITERATURE SURVEY LEAN AND INTRALOGISTICS CASE STUDY: SBS/RS VERSUS AS/RS A SUPPLY CHAIN DESIGN PROBLEM INTEGRATED FACILITY UNAVAILABILITIES MANAGEMENT A DESIGN OF EXPERIMENT FOR PERFORMANCE ANALYSIS OF SBS/RS DIFFERENT APPROACHES FOR MINIMIZING TRANSPORT COSTS IN INTERMODAL NETWORKS ROUTING OF VNA MAN-UP TURRET TRUCKS AND VERTICAL ORDER-PICKERS PERFORMANCE MEASUREMENT OF ENERGY PROCESSES IN CZECH PRODUCTION PLANTS MANAGEMENT OF MEASUREMENT OF ENERGY PROCESSES IN CONTINENTAL BARUM COMPANY ESRA DİL ŞABAN EMRE KARTAL, YASIN ARSLANOĞLU SEVDA SARGIN, GÜL ESIN DELIPINAR MÜBEYYEN TEPE KÜÇÜKOĞLU, MUHAMMED PARLAK TURAN PAKSOY, ISMAIL KARAOĞLAN, HADI GÖKÇEN, BELKIZ TORĞUL AHMET ÇALIK, NIMET YAPICI PEHLIVAN, TURAN PAKSOY SEMA KAYAPINAR, BELKIZ TORĞUL TURAN PAKSOY HADI GÖKÇEN MELDA BÖLEK, MURAT BASKAK TONE LERHER, IZTOK POTRČ, TOMAŽ KRAMBERGER, BOJAN ROSI, GORAN DUKIC FOUAD MALIKI, MUSTAPHA ANWAR BRAHAMI, MOHAMMED DAHANE, ZAKI SARI BANU Y. EKREN, ZAKI SARI, TONE LERHER RADOSLAV RAJKOVIC, NENAD ZRNIC, DJORDJE STAKIC GORAN DUKIC, TIHOMIR OPETUK, HRVOJE CAJNER, TONE LERHER, ANA JELIC DAVID TUČEK ZDENEK NOVÁK ZUZANA TUČKOVÁ, ZDENĚK NOVÁK

11 11 THE ECONOMIC ANALYSIS AND SPATIAL PROJECTION OF PERFORMANCE OF THE LOGISTICS SMALL AND MEDIUM ENTERPRISES IN OLOMOUC REGION IN THE CZECH REPUBLIC MULTI-AGENT SOLUTION FOR 6PL INTERMEDIARY PROVIDER VISUALISATION OF PROCESSES IN WAREHOUSE ON WEBSITE WITH X3D ANALYSIS OF STACKER CRANE OPERATIONS MODERN APPROACH TO THE DESIGN AND CONTROL OF LOGISTIC PROCESSES GRAPH-BASED SOLUTION FOR PERFORMANCE EVALUATION OF SBS/RS CALCULATING THE PROFITABILITY OF URBAN MASS TRANSPORT LINES USING ACTIVITY-BASED COSTING APPROACH: AN EVIDENCE FROM THE CZECH REPUBLIC COST BEHAVIOR AND COST MANAGEMENT RESEARCH IN INDUSTRIAL ENTERPRISES IN CZECH REPUBLIC WITH EMPHASIS ON COST VARIABILITY FINDING THE LOCATIONS OF LOGISTIC DEPOTS FOR DISASTER RELIEF OPERATIONS USING GIS: THE CASE STUDY OF ERZINCAN, TURKEY DEFINING AND WEIGHTING THE CRITERIA WHICH CAUSES DELAYS IN TRAVEL TIME OF THE VEHICLES CARRYING DISASTER RELIEF ITEMS AFTER AN EARTHQUAKE THE STRONG RELATIONSHIP BETWEEN LOGICTICS MANAGEMENT AND DISASTER RESPONSE DISASTER LOGISTICS PREPAREDNESS INDEX FOR CITIES IN FIRST DEGREE SEISMIC ZONE OF TURKEY HUMANITARIAN LOGISTICS: A BIBLIOMETRIC ANALYSIS ( ) EVALUATING THE ADVANTAGES OF SHORT SEA SHIPPING AND COMPARING TO THE OTHER MODES IN TURKEY LEVERAGE EFFECT OF FREIGHT TRANSPORTATION ON UNSUSTAINABLE URBAN AREAS NETWORK DESIGN OF URBAN LOGISTICS SYSTEMS: AN APPLICATION FOR MEAT PRODUCTS SECTOR VEHICLE ROUTING IN CITY LOGISTICS: ( ) A LITERATURE ANALYSIS DETERMINATION OF THE MOST APPROPRIATE CARGO TRANSPORT MODEL FOR ISTANBUL CARGO TRAFFIC BY USING ANALYTIC HIERARCHY PROCESS EVALUATING THE PREPARATIONS FOR A POSSIBLE EARTHQUAKE IN ISTANBUL AND PROPOSALS FOR THE FUTURE WORKS AN APPLICATION OF HYBRID MULTI CRITERIA DECISION MAKING APPROACH FOR PERSONNEL SELECTION IN THE LOGISTICS INDUSTRY SENSOR TECHNOLOGY SELECTION FOR LOGISTICS COMPANIES QUALITY IMPROVEMENT IN THE SERVICE SECTOR: APPLICATION ON A LOGISTIC COMPANY LUCIE MEIXNEROVÁ, EVA SIKOROVÁ, MICHAL MENŠÍK, VÍT PÁSZTO ANTON IVASCHENKO, MICHAEL ANDREEV GORAZD HREN, ANDREJ PREDIN BORIS JERMAN, NENAD ZRNIČ, TONE LERHER, JURIJ HLADNIK JOZEF HNÁT, JOZEF HERČKO, MILAN GREGOR BANU Y. EKREN BORIS POPESKO, PETR NOVÁK PETR NOVÁK, BORIS POPESKO ZAFER YILMAZ, AYYUCE AYDEMIR-KARADAG, SERPIL EROL FEYZA ALTUNTAŞ, ZAFER YILMAZ, SERPIL EROL AHMET MURAT KÖSEOĞLU, TÜRKAN MÜGE ÖZBEKLER MEHMET TANYAS, ISMAIL KARAYUN ISMAIL KARAYUN, MEHMET TANYAS MURAT YAPICI, ERKUT AKKARTAL AYLIN CALISKAN, YUCEL OZTURKOGLU MEHMET TANYAŞ, UMUT RIFAT TUZKAYA, MEHMET GÜRAY GÜLER, KADRIYE BÜŞRA YILMAZER ILKNUR YARDIMCI, ÖZALP VAYVAY, MEHMET TANYAŞ KAYIHAN OZDEMIR TURAN ZAFER YILMAZ, FEYZA ALTUNTAŞ, ALAATTIN ALTUNTAŞ GÜLÇIN BÜYÜKÖZKAN, NAZLI GÖKER GÜLÇIN BÜYÜKÖZKAN, DOĞAN AYBARS ILHAN ÖZLEM AKÇAY KASAPOĞLU, UMMAN TUĞBA GÜRSOY

12 12 PROVIDING CONTENT BASED ON LOCATION THROUGH BEACON TECHNOLOGY: HOSPITALAR 2015 FAIR GENERAL ELECTRIC HEALTHCARE APPLICATION PRODUCTION PLANNING WITH PRICING AND DUE DATE CONSIDERATIONS FROM SUPPLY CHAINS TO SUPPLY CHAIN ECOSYSTEMS: A SERVICE-DOMINANT LOGIC AND VALUE ECOLOGY PERSPECTIVE INVESTIGATING SUPPLY CHAIN SUSTAINABILITY IN SOUTH AFRICAN ORGANISATIONS A STUDY ON SUPPLY CHAIN MANAGEMENT AND FREIGHT VILLAGE PRACTICES IN TIRE CLUSTERING FORMATION IN KOCAELI REGION INTELLECTUAL STRUCTURE OF LOGISTICS AND SUPPLY CHAIN IN TURKEY FOOD RETAILING LOGISTICS: A MONOGRAPHIC ANALYSIS OF A LOCAL SUPERMARKET CHAIN AN INVESTIGATION OF THE EFFECTS OF BASIC ECONOMICAL INDICATORS ON CASH TO CASH CYCLE AND WORKING CAPITAL IN RETAIL FIRMS WHICH ARE LISTED IN STOCK EXCHANGE IN FINANCIAL SUPPLY CHAIN MANAGEMENT BETWEEN SUPPLY CHAIN PRACTICES OF WAL-MART AND MIGROS: BENCHMARKING WAL-MART FOR IMPROVING EFFICIENCY FUZZY TOPSIS METHOD IN SELECTION SUPPLIERS FOR FOOD AND BEVERAGE COMPANIES FROZEN FOODS LOGISTICS AT TOURISM DESTINATIONS STOCK MANAGEMENT AND AN APPLICATION IN THE MILK PRODUCTION FACILITY THE ROLE OF MANAGEMENT LEADERSHIP ON SUPPLY CHAIN QUALITY PERFORMANCE: AN EMPIRICAL ANALYSIS THROUGH TURKISH ENTERPRISES SUPPLIER PERFORMANCE MEASUREMENT WITH GREY REATIONAL ANALYSIS IN A FOOD COMPANY CORPORATE SUSTAINABILITY PERFORMANCE WITH USING AHP AND TOPSIS SUSTAINABILITY PERFORMANCE MEASUREMENT IN LOGISTICS SECTOR USING AHP AND TOPSIS AN ANALYSIS OF LOGISTICS PERFORMANCE AND INTERNATIONAL TRADE INTERACTION THE IMPACT OF INFORMATION TECHNOLOGY APPLICATIONS ON THE SUPPLY CHAIN PERFORMANCE AND A CASE STUDY EFFECTS OF PORT PRIVATIZATION PROCESS ON USERS: A CASE STUDY OF IZMIR PORT URAL GÖKAY ÇIÇEKLI YUNUS KAYMAZ KAMIL SÖZEN ADIL BAYKASOĞLU, DERYA EREN AKYOL, ECEM PERÇINBILGI, KEMAL SUBULAN GÜL DENKTAŞ ŞAKAR GABRIELLE NIEHAUS, HEINRICH W. FREIBOTH, LEILA L. GOEDHALS-GERBER HALUK R. CEZAYIRLIOĞLU, MEHMET TANYAŞ, A. ZAFER ACAR SERHAT BURMAOĞLU HAYDAR YALÇIN MURAT ESEN AYLIN ÇALIŞKAN, ÖMER BAYBARS TEK YUSUF TENGIZ, E. ŞULE AYDENIZ BÜŞRA ALMA, HÜSEYIN SERDAR GEÇER, ERMAN COŞKUN MEHMET SARIOĞLAN, GÜLHAN CEVIZKAYA IŞILAY TALAY-DEĞIRMENCI, ÖZNUR ÖZDEMIR-AKYILDIRIM, ISMAIL KARAYÜN MELIH ALTINBAŞ SEYHAN TEOMAN ÖZNUR ERGÜL, KASIM BAYNAL, TUĞBA SARI CIGDEM SOFYALIOGLU, EBRU SURUCU DOGAN UYSAL, EBRU SURUCU ÖZGÜR KABAK, ŞULE ÖNSEL EKICI, FÜSUN ÜLENGIN INCI AÇIKGÖZ, ÖZALP VAYVAY, GÜLFEM TUZKAYA, ZEYNEP TUĞÇE ŞIMŞIT-KALENDER ISMAIL BILGE ÇETIN, GÖKÇAY BALCI, SONER ESMER IRMAK DALDIR, FAHRIYE UYSAL CONTAINER TERMINAL PRODUCTIVITY AND AN APPLICATION WITH OBJECTIVE MATRIX METHOD OPTIMIZATION OF SAFE MARINE TERMINAL OPERATIONS ALI CEM KUZU,

13 13 SERVICE QUALITY DIMENSIONS IN CONTAINER SHIPPING: AN APPLICATION ON THE FREIGHT FORWARDERS IN TURKEY USING RFID (RADIO FREQUENCY IDENTIFICATION) TECHNOLOGIES ON HOSPITALS: A LITERATURE REVIEW MANAGING THE TRAFFIC OF COMPONENT PACKAGING BETWEEN A MAJOR AUTOMOTIVE MANUFACTURER AND ITS SUPPLIERS: THE PROCESS OF MOVING TO THE RFID PRACTICE GEOGRAPHICAL INFORMATION SYSTEM BASED OPTIMIZATION OF INVOICE CLERK ROUTE FOR ACCRUING A NEW MIXED-INTEGER PROGRAMMING MODEL FOR STRATEGIC AND TACTICAL FLEET PLANNING PROBLEMS IN INTERMODAL TRANSPORTATION NETWORKS WITH A REAL LIFE APPLICATION IMPACTS OF 3D PRINTING ON SUPPLY CHAIN MANAGEMENT A MULTI-OBJECTIVE OPTIMIZATION MODEL FOR REVERSE SUPPLY CHAIN NETWORK DESIGN DISCRETE PARTICLE SWARM OPTIMIZATION ALGORITHM FOR TRUCK DOOR ASSIGNMENT PROBLEM IN CROSSDOCKS IMPLICATIONS OF AN INSTITUTIONAL-BASED-VIEW ON THE SUSTAINABILITY OF THE REVERSE LOGISTICS NETWORK GOOGLE GLASS-WEARABLE DEVICES AND WAREHOUSING SYSTEM IMPLEMENTATION OF THE WEARABLE TECHNOLOGY IN WAREHOUSE MANAGEMENT SYSTEMS PULL-OFF TABLE METHOD IN CAR SEQUENCING PROBLEMS AND AN EXAMPLE OPERATIONS RESEARCH IN CMC A RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY PERCEPTIONS: ATAKO EXAMPLE BUILDING BLOCKS OF IRON SILK ROAD AND SUGGESTIONS FOR TURKEY ENERGY EFFICIENCY ANAYLSIS:MERSIN FREE TRADE ZONE EXAMPLE THE PRESENT AND FUTURE OF AIR TRANSPORT MARKET IN THE TOURISM DESTINATIONS: THE COMPARISON OF IZMIR AND ANTALYA BASED ON TIME SERIES FORECASTING MODEL NEW SERVICE DEVELOPMENT PROCESS IN INTERMODAL TRANSPORT: THE CASE OF TURKEY THE COMPETITIVENESS OF SERVICES OFFERED BY LINER SHIPPING COMPANIES BASED ON THEIR LOGISTICAL RESOURCES A CONTENT ANALYSIS ON THE LOGISTICS AREA IN THE GRADUATE THESES WRITTEN IN TURKEY: PERIOD ÖZCAN ARSLAN RESUL TEPE, DURMUŞ ALI DEVECI KEMAL YAYLA, SERHAT BURMAOĞLU MEHMET AKANSEL, BETUL YAGMAHAN, ÖZGE IŞBARALI, SERAP TARKIN, MOUSTAFA MOLLA, IŞIL YURTOĞLU NEVRA AKBILEK ADIL BAYKASOĞLU, KEMAL SUBULAN, NURHAN DUDAKL, A. SERDAR TAŞAN, M. CAN KAPLAN, MURAT TURAN CIHAN ÇETINKAYA, EREN ÖZCEYLAN SEVAL ENE, NURSEL ÖZTÜRK ILKER KÜÇÜKOĞLU, NURSEL ÖZTÜRK CEYDA AKTAN SONGÜL AKSOY, BATUHAN KOCAOĞLU AYKUT KOYMEN, BATUHAN KOCAOGLU MUSTAFA KOCABAŞ, NECATI KONYALI A.TOMATIR, O.Y. SAATCIOGLU, S. ESMER UMUT GÜLOĞLU, MEHMET MIMAN, KÖKSAL HAZIR, LINDA KÜÇÜK ÖZLEM KOÇTAŞ ÇOTUR, F. ONUR UYSAL MEHMET MIMAN, KÖKSAL HAZIR, LINDA KÜÇÜK, EDVAR MUM ILHAN ATIK, ÖMER BIYIKLI CEMILE SOLAK FIŞKIN, ERSIN FIRAT AKGÜL, DURMUŞ ALI DEVECI NASSIBA LYOUSFI, GÜL DENKTAŞ ŞAKAR, SONER ESMER TEKIN ERDOĞAN, ÖMÜR YAŞAR SAATÇIOĞLU

14 14 A QUALITATIVE STUDY ON EXPLORING THE DETERMINANTS OF MARITIME LOGISTICS VALUE: A RELATIONSHIP MARKETING VIEW THE THIRD PARTY LOGISTICS FIRM SELECTION USING OF AHP-PROMETHEE METHODS RISK CLASSIFICATION IN SUPPLY CHAIN MANAGEMENT THE ELECTRIC VEHICLE ROUTING PROBLEM: OUTLOOK AND RECHARGING STRATEGIES PRODUCT MIX DECISION MAKING IN TRANSPORTATION MANAGEMENT EVALUATION OF VESSEL TRAFFIC IN ISTANBUL STRAIT ACCORDING TO VESSEL TYPES A FIX AND OPTIMIZE HEURISTIC FOR TRANSPORTATION PLANNING IN A SINGLE PRODUCER MULTI BUYER SYSTEM PERFORMANCE EVALUATION OF TURKISH E-GOVERNMENT WEBSITE IN TERMS OF QUALITY OF USER INTERFACE WITH AHP APPROACH KNOWLEDGE BASED APPROACH TO GRAY BOX NEW PRODUCT DEVELOPMENT HATICE AKPINAR, GÜL DENKTAŞ ŞAKAR NEŞET BEDIR, EMIR HÜSEYIN ÖZDER, TAMER EREN MEHMET TANYAŞ, ARMAN SOYALP MERVE KESKIN, BÜLENT ÇATAY UMMAN TUĞBA GÜRSOY, ÖZLEM AKÇAY KASAPOĞLU OLGAY OKSAS MEHMET SERKAN TOKGOZ, KADIR ERTOGRAL BURAK OCLU MEHMET FATIH ACAR, YAVUZ AGAN

15 770 THE COMPETITIVENESS OF SERVICES OFFERED BY LINER SHIPPING COMPANIES BASED ON THEIR LOGISTICAL RESOURCES Nassiba LYOUSFI 203, Gül DENKTAŞ ŞAKAR 204, Soner ESMER 205 Abstract : Nowadays, the competition between ship owners is fierce and year after year, it can be heard about the withdrawal of one of them from the business field to be absorbed by another. Each shipping company must seek to increase its competitiveness and develop its competitive advantages to survive and to be competitive in the business field. On one hand it needs to keep their eyes open to competitors, on the other hand ensuring the satisfaction of customers, without forgetting the internal development of the society by its logistical resources. This study essentially treats the competitiveness, the development of shipping companies and their logistical resources (informational and equipment), which consists a cross-study to combine between the vision of the company the offer and customer s vision demand to analyse the need that exists and try to improve the offer on the market in order to achieve a higher customer satisfaction. This study focus on both informational (ERP, CRM,...) and equipment resources (containers, container terminals ) of liner shipping companies. Keywords : Competitiveness, Information resources, Liner shipping, Logistical resources, Material resources. The aim of the study: This study deals with the following research question: RQ: How liner shipping companies can increase their competitiveness and develop their competitive advantages to survive,exceed their competitors in the first place and to retain its customers in the second place? Method: primary data for this research has been mainly collected through interviews. Conclusion: This study will evaluate the operations and logistics services provided in liner shipping companies (CMA-CGM). 203 Graduate Student, Dokuz Eylul University, Graduate School of Social Sciences, Master s program in Logistics Management, Izmir, Turkey, nassiba.lyousfi@gmail.com 204 Associate Professor, Dokuz Eylul University, Faculty of Maritime, Department of Logistics Management, Izmir, Turkey, gul.denktas@deu.edu.tr 205 Associate Professor, Dokuz Eylul University, Faculty of Maritime, Department of Logistics Management, Izmir, Turkey, soneresmer@gmail.com October 22-23, 2014, Izmir, TURKIYE

16 771 INTRODUCTION Maritime transportation is the major conduit of international trade, About 90% of world trade, in terms of volume, is transported on ocean going ships, which makes up 70% of world trade in terms of value (see Hoff- mann 2008, p. 14). Maritime industry plays an important role in international freight. It can provide a cheap and high carrying capacity conveyance for consumers. Therefore, it has a vital position in the transportation of particular goods, such as crude oil and grains. Its disadvantage is that it needs longer transport time and its schedule is strongly affected by the weather factors. To save costs and enhance competitiveness, current maritime logistics firms tend to use largescaled ships and cooperative operation techniques. Moreover, current maritime customers care about service quality more than the delivery price. Thus, it is necessary to build new logistics concepts in order to increase service satisfaction.. The operation of maritime transport industry can be divided into three main types: (1) Liner Shipping: The business is based on the same ships, routes, price, and regular voyages. (2) Tramp Shipping: The characters of this kind of shipping are irregular transport price, unsteady transport routes, and schedule. It usually delivers particular goods, such as Dry Bulk Cargo and crude oil. (3) Industry Shipping which can ensure the supply of raw materials. This sometimes needs specialized containers, such as the high-pressure containers for natural gas. Liner vs. Tramp shipping: Prior to addressing the matter concerning competition in liner shipping, we have preliminarily to understand what is meant by liner shipping, which is one of the two modalities for the carriage of goods by sea, the other being non-liner shipping, better known as tramp seaborne transportation of goods. Liner differs from tramp shipping in several instances: in the first place, in liner services vessels are scheduled according to a given frequency of calls at predeter mined specified ports along a given route, while in tramp shipping the service is not scheduled and the entire vessel is normally chartered for a given voyage or for a period of time. Secondly, vessels used for liner shipping also have quite different characteristics from other kinds of vessels: in particular, since containerization has taken place, and has virtually replaced all other forms of transportation of goods in cargo units, ships used in liner services are cellular container vessels, having different sizes and tonnages, and are capable of carrying from a few hundred boxes up to several thousands. Hence, liner vessels are capable of carrying a large variety of goods in small parcels whereas tramp vessels usually transport one and the same good in large quantities, be it solid or liquid, as it happens with, respectively, bulkers and tankers. The capacity of liner vessels to transport a large and variable number of goods in parcels or cargo units displays a third peculiarity of liner services compared to tramp ones: as we have just pointed out, tramp vessels carry dry or bulk liquid cargo (oil, ore); in contrast, goods moved in liner services are high-value ones, i.e. either manufactured or semimanufactured goods. Finally, substantially different are also the contractual terms accompanying liner transport October 22-23, 2014, Izmir, TURKIYE

17 772 vis-à-vis tramp shipping: in the former mode of transportation, the relationship between shippers and carriers is regulated by standard printed forms of contracts (e.g. bills of lading or similar documents) whose terms and conditions are directly prepared by carriers without any negotiation with their contractual counterparts, except as regards tariffs. In tramp shipping, the trader normally charters and pays a negotiated rate for the whole ship, either for a voyage or for a period of time. [1] Competition in Liner Shipping Francesco Munari. What is Competitiveness? For the company, competitiveness is the ability to provide products and services as or more effectively and efficiently than the relevant competitors, it means the company s ability to match or beat the world's best firms in cost and quality of goods or services. At the industry level, competitiveness is the ability of the nation's firms to achieve sustained success against (or compared to) foreign competitors, again without protection or subsidies.. Competitiveness at the industry level is often a better indicator of the economic health of the nation than competitiveness at the firm level. The success of a single firm from the nation might be due to company-specific factors that are difficult or impossible to reproduce. The success of several firms from the nation in an industry, on the other hand, is often evidence of nation-specific factors that might be extended and improved. For the nation, competitiveness means the ability of the nation's citizens to achieve a high and rising standard of living. Competitiveness at the national level is measured by the level and growth of the nation's standard of living, the level and growth of aggregate productivity, and the ability of the nation's firms to increase their penetration of world markets through exports or foreign direct investment. [2] what is competitiveness? by Franziska Blunck.publishing date: ) THE COMPETITIVE ENVIRONMENT OF CMA-CGM: A competitive environment is the number and types of companies against which a given business competes in its industry.also it refers to the dynamic external system in which a business competes and functions. The more sellers of a similar product or service, the more competitive the environment in which you compete. CMA- CGM group : CMA CGM is the world s third largest container shipping company. Today operating a fleet of more than 428 vessels, the Group serves over 400 ports around the world. With a presence on all continents and in 150 countries through its network of 650 agencies, CMA CGM employs 18,000 people. October 22-23, 2014, Izmir, TURKIYE

18 773 The Group offers a complete range of activities including transport by sea, river and rail, handling facilities in port as well as logistics on land. Our main objective: offer our customers all over the world a proactive and innovative service combining quality and high performance with protection of the environment. [3] CMA CGM YOUR SHIPPING EXPERT IN XXL CARGOES. Logistical resources of CMA-CGM : To provide their services worldwide and to cover the all 5 continents the group CMA-CGM is based on both material and information resources. In parallel, there are the maritime networks of the CMA -CGM which organize the global fleet to reach all world ports. I Information resources: ERP(Enterprise Resources Planning) CRM(Customer Relationship Management) SCMS(Supply Chain Management System) PDM(Product Data Management) EDI(Electronic Data Interchange) The different types of information resources of CMA-CGM : category System Utility ERP LARA Line and Agent Real time Application Système d exploitation Cotation Booking Liaison entre siège et agents CRM DIVA Creating marketing reports and transmission of customer s information Financial system OCEAN Application Accounting finance Online system E-service Online Client Services for E-commerce Website Portal of CMA-CGM Online business INTRA E-Business and online business relationships. EDI MIRA BADR PORTNET October 22-23, 2014, Izmir, TURKIYE Communication between agents EDI for customs The link between shipping agents and customs. Figure 1.The different types of information resources of CMA-CGM [4] Compétitivité de l offre de services des compagnies du transport maritime, et développement des avantages concurrentiels basés sur les ressources logistiques.

19 774 Information resources can facilitate communication between shipping agents and customers, and also between CMA-CGM subsidiaries worldwide. II-Material resources: Containers Container terminal Stock Average handling time Vehicle fleet Material resources are considered as the core service of CMA-CGM, and without it CMA-CGM cannot offer any of its services to customers. category Function and utility number Container ships Movement of containers in all the ships (world fleet) continents Containers Potting of goods to facilitate containers (global movement circulation ) Stock Satisfy the need of containers Fluctuating depending on demand Terminals Ensure the loading and unloading of container ships at docks Presence Office or agency 605 agencies in 150 country Figure2. Material resources of CMA-CGM INTERVIEW WITH MR. ADNANE ESSEKARI :LOGISTICS COORDINATOR IN CMA-CGM MOROCCO: 1-What is the most difficult or challenging thing about running a shipping company as CMA-CGM? As third international company operating in shipping, all efforts are concentrated to strengthening actual clients and giving them a well satisfaction by offering them additional services more than maritime transportation, which is insuring road transport service from their manufactory to the commercial port. October 22-23, 2014, Izmir, TURKIYE

20 775 Then on the other hand CMA CGM has a second objective, prospecting potential targets and wining their confidence in what concerns importations and exportations. 2-What difference have you noticed between shipping in 1990 and How it is today in 2015? We must recognize that this sector which occupied 90% of international trade and has developped in different axes, like infrastructures those can be seen in a new ports built recently, Also a lot of expansions in the ports had been done to support the big quantities of goods transported each week. The difference can be seen also in the ships and crafts used to transport goods in its different kinds. 3-Where do you see CMA-CGM in 10 years? We can say that this shipping actor, classified third at international level, can obtain a very important place between the competitors, and can bring to the customers more services and satisfaction. Besides to that, CMA CGM is a company which has a lot of relations with different actors, like the transit company, Taxation of public administration, National agency of ports So CMA CGM is not only thinking about the costumers, but also its environment, and it looks to develop the administrative relations with all actors operating in the port, thing which can help in developing the containers deadline treatment. 4-What do you suggest for small shipping companies which are starting their own work? Try to determine the quantities that their customers want to send before communicating these to public authorities, this action help to not wasting time by doing modifications at the last minutes, thing which is not accepted by the port actors who need to know exactly the quantity that will be transported. In addition to that in a first step, these companies don t need to buy own ships, it can only rent them and after having a certain autonomy, they can invest in such commercial operation. CONCLUSION: Shipping companies are companies that offer services, and provide satisfaction to their customers. This remains difficult and complex because customer s choices are based on a subjective criteria to choose a shipping company. More so in a highly competitive market, there is a need for shipping companies to study and analyze the needs of customers. In addition to this there is need to monitor all its competitors. October 22-23, 2014, Izmir, TURKIYE

21 776 Concerning CMA-CGM,it has the necessary logistical resources to be as competitive as the first ranking shipping companies (WAN HAI,MAERSK,..) since it can satisfy all customer s needs thanks to the services it can offer in the market. The most important thing is to combine between all available resources and use them in the right time, the right place and look for opportunities to exploit in an optimal way. REFERENCES [1] Francesco Munari,Competition in Liner Shipping, 31 March 2012 [2][ Franziska Blunck, what is competitiveness?, [3]CMA CGM YOUR SHIPPING EXPERT IN XXL CARGOES, [4]Ismail jaifer, Compétitivité de l offre de services des compagnies du transport maritime, et développement des avantages concurrentiels basés sur les ressources logistiques,2013 October 22-23, 2014, Izmir, TURKIYE