Anotações de rozenfeld sobre apresentações assistidas no IPS2 30/4/14 a 2/4/14 A quantidade de! é a minha avaliação sobre o paper / apresentação
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1 Anotações de rozenfeld sobre apresentações assistidas no IPS2 30/4/14 a 2/4/14 A quantidade de! é a minha avaliação sobre o paper / apresentação Session.paper 1.2! (p.32) Framework for co-creation... engagement components (between customer and machine tools manufacturer) Zine, India Co-creation = co-design, co-production, etc Elementos de uma tabela p service customization Service component & description Value addition to user Service mechanism Service level Service frequency Session.paper 1.3!!! (p.38) [development of KM system fo hamburg aviation] Knowledge management in value creation networks: establish a new business model through the role of a knowledge intermediary Pascal Krenz; Helmut-Schmidt University, Hamburg Development a KMS for support collaboration Bom, mapea todos os relacionamentos e processos para garantir a KM entre os autores nas diferentes fases do ciclo de vida de um PSS Papeis do knowledge intermediar, que no caso deles virou uma empresa com vários stakeholders, a ZAL Session.paper 1.4!!! (p.44) > Victor The impact of openness on value co-creation networks Sonja Buxbaum-Conradi; Helmut-Schmidt University, Hamburg RBS com mais de 600 mil artigos Definição de openess em inovação!! Value creation taxonomy (figura 2) Novo modelo de provedor de valor para co-criacao de valor (figura 3) > projeto fapesp How openness can contribute for value creation... Morphological box for openness in value creation (fig.4)!!! Network lifecycle (fig 5)!! Session.paper 2.4!!! (p.69) award paper Validation of Product-Service Systems A Prototyping Approach Konrad Exner, Kai Lindowa, Christian Buchholz, Rainer Stark Session.paper 4.3!! (p113) Extended Product Business Model development in four manufacturing case studies Stefan Wiesner, Bremen, aluno do Klaus-Dieter Thoben
2 To face BRICS... (sic!) Motivation: technology IoT,... Servitization: Neely et al. [8]. The study shows five fundamental developments: (1) the shift from a world of products to a world including solutions, (2) outputs to outcomes, (3) transactions to relationships, (3) suppliers to network partners, and (5) elements to ecosystems. Collaboration Montar um BUSINESS MODEL de reference e fazer 4 estudos de caso Usou o canvas e outros métodos inseridos no método que ele criou (figura.2) Session.paper 5.1 (p126) Scenarios as a Tool for Transition towards Sustainable PSS Alan Lelah, Grenoble, France How to manage the transition toward sustainable PSS? For SMEs.. Scenarios as a tool to support decisions. Session.paper 7.1! (p182) A Survey Study of the Transitioning towards High-Value Industrial Product-Services Servitization literature suggests that traditional manufacturing companies are increasingly offering industrial services in order to increase their position in the global competition. However, little is known about extent and profit potential of different types of such offers in current industry. This paper offers an overview of such offers and concludes that maintenance based business models are most closely linked to increased revenue generation while add-on services have a negative effect. Our results show that most of the industrial manufacturing companies are predominantly offering lower value-added product-services such as basic services and maintenance services Figure 1 illustrates 17 product-services to be prominent among our sample companies!! Figure 2. Identified Industrial Product Service Business Models (4 options: +/- the defition) However, the majority of offerings are simple services or maintenance services. The financial effect of simple services was found to be negative, which questions the resource investment in only their production. It is rather the high-value adding services which were found to have the positive influence of performance. Session.paper 7.2!! (p187) > Victor, > Daniel EMOTIO Design of a Toolkit Enabling User Innovation Björn Falk, WZL Schmidt
3 To improve the customer-product-fit research in the area of Interactive Value Creation has focused on integrating customers into the product development process. After providing an overview of the previous research in the areas of interactive value creation and User Toolkits, this paper this paper presents the design of an Embedded User Toolkit and a preliminary field study conducted using a prototypical toolkit implementation. Finally the results of this study which will serve to guide future research are presented. See the customer in the usage phase For applying in product development Mass customization is a wrong term It is product configuration not personalization Approaches of interactive value creation (fig na apresentacao boa, mas no paper.. 1o assunto no topico 2) Session.paper 7.3 (p193) Evaluation of an IPS² delivery planning approach in industry limitations and necessary adaptations Henning Lagemanna (TR29), Prof. Meier IPS2 delivery in networks (ips2 supplier, customer and supplier) During the operation phase, the IPS² provider is facing the challenge to effectively and efficiently schedule IPS² delivery processes and assign available resources from the IPS² network Analise combinatorial de possibilidades (sic?) The focus of the present work lies on strategic capacity planning and operational resource planning. Session.paper 8.1! (p206) The nature of risk management in the early phase of IPS² design Michael Herzog, Tim Sadek, Bochum Paralelismo entre BUSINESS MODEL design e conceptual IPS2 design Disciplines in the design phases (figura.3) Approaches to face uncertainties in IPS2 (fig.5)!!! View of uncertainties and to integrate risk management with value management Uncertainty management = risk + value (positive) Integration of IPS2 level +BUSINESS MODEL level (fig. 2)!!! Keynote paper 4 (p.20)
4 Multi-physics simulation for product-service performance assessment Alain Bernard, Nance, France Cyber-physical systems (CPS): plane, airport Complex of the system human needs help for decision making.. as integrated PSS Assessment of performance based on indicators IMO energy efficiency operational indicator New simulation platforms to bridge the dimensions Example in ship development Mass collaboration with the development team Session.paper 11.1! (p283) > Jana Actor's and System Maps for Integrated Product Service Offerings Practical Experience from Two Companies Mattias Lindahl!, Tomohiko Sakao, Emma Carlsson; Linköping The objective is to analyze how proposed Integrated Product Service Offering (IPSO) actors and system maps can be utilized in order to identify and access IPSO-related requirements. Furthermore, the objective is to identify and analyze how IPSO-related requirements are managed and transformed into product-related design aspects. Several mapping methods exist, e.g. : Customer Value Chain Analysis (CVCA) [8, 9], Activity Modeling Cycle (AMC) [10], service ecology map [11], actor maps, (fig.1)! map of interaction and system organization map [12]. (fig2)! Among others, CVCA is a methodological tool that enables design teams in the product definition phase to comprehensively identify pertinent stakeholders, their relationships with each other, and their role in the product s life cycle. AMC is a graphical information model, which prompts the analyzer to illustrate the activities of the customer one focal stakeholder. Session.paper 11.2 (p289) At a crossroads: case study analysis of the organizational challenges within the transformation path to an IPS² Ericsson + Bochum, Nina
5 Many ICT companies are transforming, going from a product focus towards more service focused business approaches. This transformation process has been on-going for a couple of decades now and places high demands, not only on the technological development and business models but also on the companies ability to mature and transform the organizational setup, leadership capabilities, and the need for different types of competencies. This paper analyzes the servitization process within the ICT industry by presenting a case study that addresses the organizational challenges and gives tentative answers on how to cope with them. Path dependency as a core challenge for the organization (ver as fotos dos slides)! The transformation to an integrated product and service understanding is challenged by this mindset, the fear of the unknown, as understood in the change theory Session.paper 12.3 (p320) Towards a reliability diagnosis for servitization decision-making process Sarra Dahmania, Xavier Bouchera, Didier Gourcb, François Marmierb, Sophie Peillona Fig1. Servitization decision model!!!! Framework q a cada ponto define uma tecnica de modelagem, muitas das quais veem do GRAI Session.paper 12.4! (p326) Are IPS2 always a Solution? Obstacles towards Buying Industrial Product Service Systems Judith Gesing*, Kira Maiwald, Jan Wieseke, Ramona Sturm Nowadays manufacturing companies, that traditionally sell stand-alone products or services, shift towards selling industrial product service systems (IPS²). These offerings are mainly discussed as a chance for both; suppliers as well as customers. Customers profit for example by gaining access to expert knowledge or by outsourcing operations. Nevertheless, customers actual responses towards IPS² offerings have not been subject to research yet. By empirically analyzing reasons why customers step back from buying IPS² this paper contributes to existing knowledge. Results show that customers perceive higher risk when buying IPS², feel more dependent on the IPS² supplier and fear to loose know-how. Advantages for customer X suppliers!! + opportunities Empirical studies 226 german cias Method!! (table 1) Result of t=tests (table 2) Session.paper 13.1! (p333) Development of the Design Guideline for Product-Service Systems Koji Kimita, Yoshiki Shimomura, Tokyo Recently, product-service systems (PSSs) have begun attracting attention as income-generation options for manufacturers. While many researchers have developed design methods and evaluation tools for PSSs and have validated their effectiveness, guidelines for how to use these
6 methods and tools in the design process are rare. As a first step for developing guidelines for PSS design, this paper reviews the existing design methods and evaluation tools for PSS outlined in the Proceedings of the CIRP International Conference on Industrial Product-Service Systems, Session.paper 14.1!!! (p358) Developing Customized Innovative Business Models for Shape Memory Technology Christian Rathmanna,*, André Coelho Nunesb, Mario Boßlaua, Horst Meiera Due to ongoing globalization, manufacturing companies are increasingly facing new challenges for which new business models are required. Nowadays, just selling products is not sufficient to provide customer value and thus to stay in business. In order to stay competitive, the integration of services can be a solution. Therefore, an approach is presented which integrates products and services into a new service-oriented business model. The development of the approach is based on an extensive literature research and emphasizes new aspects about business models. The example of a result-oriented business model for shape memory technology based on the results of qualitative interviews has been chosen to illustrate this approach. 2. Business model basics Figure 1: Mandatory elements of a business model Figure 2: Relations of a business model!! Session.paper 14.2 (p364) A Method for Impact Analysis of Cyclic Changes within Innovation Processes of PSS Daniel Kasperek*, Nepomuk Chucholowski (trabalhou com gitirana), Sebastian Maisenbacher, Udo Lindemann,Maik Maurer Modeling with system dynamics Session.paper 14.4!!! (p376) Operationalizing IPS² development process: A method for realizing IPS² developments based on Process-based project planning Hoai Nam Nguyena*, Konrad Exnera, Christian Schnürmachera, Rainer Starka,b Process + project planning!!! (fig da apresentacao) like the way we think (types before..!!) Business model development as a discipline!! But types are dfferent: concept development; detailed design and prototyping;.. TRENDS ON PSS Japan: Product + system synthesis!!! Meier: guidelines, tools.. but how about industries? Rainer Stark: predict; prototyping; business models;
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