THE CARD DESIGN BOOK A STEP-BY-STEP GUIDE TO CREATING DYNAMIC, EFFECTIVE AND SECURE ID CARDS BONUS SECTION: CARD DESIGN GALLERY.

Transcription

1 THE CARD DESIGN ID BOOK A STEP-BY-STEP GUIDE TO CREATING DYNAMIC, EFFECTIVE AND SECURE ID CARDS BONUS SECTION: CARD DESIGN GALLERY Preented by

2 INTRODUCTION CREATING ID CARDS HAS NEVER BEEN EASIER Welcome to our tep-by-tep guide. If you have been charged with deigning ID card for your organization, you have an important reponibility. Creating an effective ID card deign involve more than meet the eye. However, with a little planning and conideration of the bet practice dicued in thi guide, it will be an enjoyable experience. After reviewing thi imple tepby-tep overview and our gallery of exiting ID card, you ll be ready to begin or enhance your own deign. Creating dynamic, effective and ecure ID card ha never been eaier. CONTENTS THE CARD DESIGN ID BOOK Introduction 2 ID Card Anatomy 3 How to Deign an ID Card 4 ID Card Gallery 18 Good luck! 2 The Card Deign Guide Book

3 ID CARD ANATOMY The Anatomy of a Secure ID Card A ecure ID card i more than a name and a photo. It require viual ecurity element to protect itelf from tampering and forgery. Technology card include embedded electronic, antenna and mart chip contact that uually affect card deign. Cutomized Card Feature Logo Holographic overlaminate Smart card contact Cutom background photography Over-the-edge High Definition Printing Cutom graphic deign Technology Card Feature Holographic overlaminate Smart chip contact High Definition Printing (HDP ) Film Technology card top Proximity antenna Smart chip antenna Technology card bottom

4 STEP 1 DEFINE PARAMETERS Define the parameter of your ID card deign Creating an effective ID card deign involve more than meet the eye. That why thi firt tep i o important. You need to undertand the objective of your organization entire ID card program. While deigning a viually attractive card i alo important, it econdary to deigning a card that help: o Enhance phyical and logical ecurity o Increae efficiency and productivity o Reduce vulnerability to counterfeiting o Reflect the organization brand identity People Privacy Property Productivity Profit Pride ID card program objective will trongly influence your ID card deign parameter. Thee objective will later help determine the parameter of your card deign. 4 The Card Deign Guide Book

5 HOW-TO STEPS At the beginning of your proce, conider talking with an expert in card identity ytem. Whether your card are deigned to protect your organization or promote it (or both), authorized Fargo integrator are an excellent reource to help you define and achieve your objective. Here are a few quetion about ID card objective to help you tart defining the parameter of your ID card deign: o How many employee, contractor and viitor do we have? Will we have eparate card deign for each? o How many different area of our organization will interact with the card? Will we need different level of ecurity clearance for each? o Doe our card deign need to comply with any government regulation? o How will we verify and authenticate the identity of each cardholder?

6 STEP 2 DETERMINE SECURITY Determine the level of viual ecurity you will need on your card A color photo on a plain white card jut in t enough anymore. Today, anyone with a computer can create a legitimate-looking ID card with eae. Proper card deign can help reduce your vulnerability to counterfeit ID card. Incorporating holographic ecurity element that are difficult to forge, yet eay to authenticate, hould be the firt conideration in a ecure card deign. There are choice for every need and budget, from baic element uch a a imple foil to ophiticated olution uch a cutom-deigned holographic overlaminate. An authorized Fargo integrator can be an excellent reource for determining the ecurity element in your next card deign. 6 The Card Deign Guide Book

7 Hologram can be loaded with high-tech, layered ecurity feature from microtext and fine line (guilloche) deign to optically variable device (OVD) like animated morphing imagery. t HOW-TO STEPS The tarting point of any ecure ID card deign i a 300 dpi color photograph. From a deign perpective, the larger and more vivid the photo i, the eaier it i to authenticate the cardholder. Holographic overlaminate can contain an off-the-helf holographic deign, or you can create a cutom deign for even greater ecurity and brand enhancement. Holographic foil and image, like thoe found on credit card, may be applied to a card urface or embedded below it urface for even more ecurity.

8 STEP 3 DETERMINE TECHNOLOGIES Determine the technologie that your ID card will have The card technologie your organization ue will influence your card deign. They will alo affect the election of the card printer/encoder you ll ue. But you can till create a great-looking card, if your deign accommodate technologie uch a: o Bar code o Contact and contactle mart card o Proximity antennae o Magnetic tripe Whether on the inide or outide of the card, thee technologie can alter urface and make printing any deign more challenging. Card with embedded electronic like mart card or clamhell proximity card will affect your deign and the type of printer that you will ue. 8 The Card Deign Guide Book

9 Achieving an effective ID card deign involve three layer: functionality, ecurity and graphic. When making deciion about thee element, it i mart to involve the expert, whether they are your ecurity peronnel, ID card ytem integrator or graphic deigner. HOW-TO STEPS Do you plan to utilize a bar code in your operation? Remember to allow adequate pace around it to enure trouble-free canning. Alo, if your bar code i printed on a background color, be ure that background color provide ufficient contrat for cannability. Deigning a card with a magnetic tripe? Remember that ome element like thi have fixed poition on ID card. The electronic inide proximity card create an irregular card urface. For conitent image quality on prox and other technology card, conider uing High Definition Printing technology. Mot traditional direct-to-card printer can t print tightly around mart card contact without riking damage to their print head. High Definition Printing Technology print up to the contact edge, and over the card edge for a highquality appearance.

10 STEP 4 DETERMINE LAYOUT Determine your ID card orientation and layout For maximum effectivene, explore both portrait and landcape orientation. There i no one right anwer. A you arrange the graphical element of the card around the technology element (which uually can t be moved), ak yourelf quetion uch a: o How will the card be bet diplayed and mot ued? o Where do the electronic on the card fall? o Will the card need a hole punch for a clip or lanyard? o I there critical information printed on the card that, over time, might be rubbed off becaue of wipe abraion? If o, conider adding a protective overlaminate. Don t forget! If you re going to have a lanyard hook directly onto the card, you ll need to allow for a hole punch in your deign. Don t get caught with a hole in your organization logo. 10 The Card Deign Guide Book

11 Many companie utilize both orientation a an at-aglance verification aid. Fully functional vertical card are worn by full-time employee. Le functional horizontal card are worn by viitor and hort-term contractor. HOW-TO STEPS Divide your card into a grid and place fixed element (i.e., mart card contact, magnetic tripe, viual ecurity element or punched hole) into poition firt. You may decide that the back and front require different orientation for ecurity.

12 STEP 5 SELECT GRAPHICS AND TYPE FACE Select graphic and a type face for your card When deigning your ID card, keep in mind that it more than jut a ecurity device and functional tool it alo an extenion of your organization image and brand. An attractive and profeional card will reinforce the right meage about your organization and it employee. And becaue a well-deigned card i more likely to be worn, it will go a long way toward enuring the effectivene of your entire card program. Get a quick preview. Fargo card elector online tool i a great way to viualize different layout of technology card. Jut viit: hidglobal.com/ cardelector 12 The Card Deign Guide Book

13 HOW-TO STEPS Online tock photo companie can be a valuable reource for deiging profeional-looking card with dynamic imagery. t Bright color typically work bet. Dark color can adverely affect readability. Likewie, patel background can look wahed out. A textured background minimize flaw in the card urface better than olid background. Contrating color are often ued to indicate different level of acce or ecurity clearance. The cardholder photo i typically the primary feature. That why it i important to ue image of at leat 300 dpi and to make the photo a large a poible. A good type face promote eay readability for fat and accurate authentication. A an erif font work bet. The ue of only one or two font i uggeted. Too many font can make a card difficult to read.

14 STEP 6 CHOOSE PRINTER/ENCODER Print, encode and laminate your ID card Now that you ve inveted the time to develop a cutom deign for your ID card, it important to chooe the right card printer/encoder to help bring that deign to life. If your card ha imple magnetic tripe technology, or no electronic technology at all, conider traditional direct-to-card (DTC ) printing technology. If your card ha embedded electronic, or if image quality i of the utmot importance, conider High Definition Printing (HDP ) technology. Regardle of your card deign, there are numerou printing, encoding and laminating option available to meet your on-demand need. Viit hidglobal.com/ compare for a ideby-ide comparion of reliable printing, encoding and lamination product that can help bring your ID card deign to life. 14 The Card Deign Guide Book

15 HOW-TO STEPS Knowing the component and capabilitie of your card identity ytem will help you deign a card that ue the ytem to your bet advantage. t A holographic overlaminate let you add a graphicrich deign layer to your card that ubtantially improve card ecurity and durability. How would your new deign look on a High Definition card? A their name ugget, High Definition printer provide the bet print quality available in today dektop card printer market. From plain photo ID to high-ecurity technology card, HDP technology help deign jump off the card. Advanced ID card printer not only print card, they can encode multiple technologie and laminate them all in one pa. Card iuance oftware can improve the efficiency of creating and producing ID card, and managing card iuance.

16 STEP 7 ID CARD TESTING Tet the image quality and functionality of your ID card Enure a ucceful introduction by performing comprehenive teting prior to a large-cale implementation. Identifying any performance iue at thi point will ave ignificant time and money. Thing to double-check: o I the image quality conitent? o I card data uccefully read at all checkpoint? o If you re uing the card to track activity, i that data being accurately tranmitted to your ytem? Congratulation. Once you ve teted your ID card ytem at all point in the proce, you can proceed with confidence. Doe your color, imagery print a you had planned? Take the extra time to make it right. You ll be looking at your ID card, and the deign on them, for a long time. 16 The Card Deign Guide Book

17 HOW-TO STEPS Teting your card deign with the printer you intend to ue will enure that it won t preent any urprie during ma card production. Your new ID card will bring a heightened level of ecurity, productivity and efficiency to your organization. Fine tune the imagery to your liking via graphic editing program and your printer etting.

18 ID CARD GALLERY SAMPLES OF EFFECTIVE ID CARD SOLUTIONS Creating dynamic, effective and ecure ID card i omething every organization can do. While no two organization are exactly alike, many hare imilar goal and challenge when it come to ecuring aet and increaing productivity. Let take a look at ome ample card in the ID Card Gallery. They may offer the creative park you need to improve upon your own unique olution. 18 The Card Deign Guide Book

19 fitne factory baxter high chool ID CARD GALLERY globe lab, inc. haye county monroe univerity axe internet, pllc. garfield high chool armtrong high chool fitne 4 life health club mount view univerity environmental ervice agenc oakfield chool ditrict blue wave oftware, inc. mckinley airport club phyique media wide publihing wilonmayer triad manufacturing company metro tranit

20 COLLEGE & UNIVERSITY MOUNT VIEW UNIVERSITY: A highly regarded liberal art univerity Key Concern: financial tranaction, facility acce, fraud prevention, brand enhancement What better way to reinforce it reputation a one of the nation mot pretigiou and cenic campue than by chooing a cutom holographic overlaminate to go over a background photograph of it renowned Mount View Park. A tudent identity and tuition account balance read via the card mart chip mut be verified before they are allowed to regiter for each emeter clae. Student identification number are ued to authenticate the uer in legacy campu facilitie that do not yet have advanced card-reading equipment. Mount View Univerity wa able to offet ome of their card printing cot through a ponored partnerhip with FatBank. The card magnetic tripe offer tudent and faculty acce to FatBank elf-ervice kiok throughout campu. MVU tudent and taff have convenient and peedy acce to library and media center material a well a recreational equipment all thank to a convenient can of a 2D bar code. 20 The Card Deign Guide Book

21 K-12 EDUCATION STONE RIDGE SENIOR HIGH: A large uburban high chool ID CARD GALLERY Key Concern: cahle cafeteria, attendance tracking, chool pride, book and equipment tracking The card erve a a durable and reuable ticket to all chool porting event and other activitie. A large tudent photo help taff intantly verify individual a tudent of the chool. Vivid, colorful graphic enhance and reinforce the chool image. Plu, the tudent love to how their chool color. The card bar code i canned at the beginning of each cla to automate the chool attendance tracking. In emergencie, thi can provide vital logitical information to reponder. The Mutang principal and tudent council agreed their code of conduct hould be on every card. With a imple wipe of the magnetic tripe, tudent can pay for their lunch, check out library book and acce athletic facilitie after chool.

22 FEDERAL GOVERNMENT U.S. SECURITY DIVISION: A highly ecure government agency Key Concern: regulation compliance, legacy ytem interoperability, ecurity clearance level A large cardholder photo on the card front and faint duplicate monochrome image on the back are an eay and effective way to deter counterfeiter who may only get a look at the front of an ID card. The crip, colorful graphic of the American flag are deigned to add a level of patriotim and pride for cardholder. Varying ecurity clearance level are communicated to ecurity peronnel via a prominent colorcoded ytem on the front of the card. The ue of everal technologie on a ingle card one- and two-dimenional bar code, a mart chip, optical tripe and antenna are ued to interface with both new and legacy ytem in facilitie of varying ophitication. The card mart chip allow virtually up-to-theecond ecurity clearance change for facilitie and network acce a event warrant. 22 The Card Deign Guide Book

23 STATE & LOCAL GOVERNMENT HAYES COUNTY GOVERNMENT CENTER: An urban government facility ID CARD GALLERY Key Concern: acce control, ecurity clearance level, reputation enhancement, public afety Proud of it role in the waterfront redevelopment initiative, the Haye County Government Center wa eager to ue profeional photography of it new building on it ID card. The county ued federal Homeland Security fund to augment the ecurity of it card identity ytem by adding a cutom holographic foil to the front of it card. To increae afety following an intruder incident in the government center previou location, the county mandated photo ID for all employee from judge to janitor. The magnetic tripe facilitate tiered acce to the building floor. Employee acce to individual floor i retricted to their appropriate ecurity clearance level. Viitor to the retricted level of the center can only be admitted with an ecort and verified employee photo and ignature.

24 LARGE CORPORATE CAMPUS WILSONMAYER: A global high-tech engineering conglomerate with multiple diviion Key Concern: ultra-high ecurity, card durability, government compliance, acce control A cutomized holographic overlaminate provide a ophiticated layer of ecurity and protect againt UV light helping to protect the firm invetment in everal thouand card. WilonMayer incorporated marble pillar into the background of it card a a ubtle nod to the firm extenive experience working with government agencie. The card magnetic tripe can be reprogrammed to allow temporary acce to facilitie during long-term project. The complex turbine hologram around the WilonMayer logo reinforce the company origin in the pace engineering field. The victim of a recent indutrial epionage incident, WilonMayer incorporated biometric and a mart chip to control employee acce to enitive floor of it headquarter. Note the viual identification of color-coded ecurity clearance. All element of the identity card, including the mart chip are FIPS 201 compliant enuring that WilonMayer i approved for work with government agencie at all level. 24 The Card Deign Guide Book

25 SMALL TO MEDIUM BUSINESS TRIAD MANUFACTURING: A growing manufacturing firm ID CARD GALLERY Key Concern: job and time tracking, inventory control, card ecurity, brand enhancement The ue of a large company logo on the front of the card play an important role in reinforcing the company new brand identity following a corporate acquiition. Field employee can their bar code at the beginning of ervice call to initiate a client project tracking ytem at the corporate office. Triad opted for a tamper-evident holographic foil a a cot-effective deterrent to card counterfeiting. The recent merger yielded a new miion tatement now proudly hown on the back. Every employee carrie an ID card, and therefore, every employee carrie the miion. Triad Manufacturing i committed to providing our cutomer the highet quality product poible through our killed and dedicated employee, our patented product, and our tate-of-the-art manufacturing procee. Triad employee will erve our cutomer with the highet level of profeionalim and technical knowledge in the indutry. Swiping the magnetic tripe before uing copy center ervice automatically track the ubequent cot to the appropriate cot center.

26 HEALTH CARE CHILDREN S HOSPITAL: One of the nation leading pediatric hopital Key Concern: acce control, ecurity, data tracking, brand enhancement, patient experience The card color and imple deign were choen for their ability to communicate the hopital pediatric focu. The card cutom holographic foil not only provide a trong meaure of ecurity, it often a tarting point for communication between hopital taff and hy patient. New patient-afety meaure require caregiver to can their card bar code and then the patient chart before adminitering drug. That information i then tranmitted to a central patient databae. The hopital CEO requeted that the hopital miion tatement be included on the back of the card a a daily reminder of the importance of our miion. A miling face and the ue of animal hape on the front of the card help provide a meaure of comfort for the hopital young patient. The magnetic tripe retrict floor acce and reduce unwanted traffic through intenivecare unit of the hopital. 26 The Card Deign Guide Book

27 LOYALTY & MEMBERSHIP FITNESS 4 LIFE HEALTH CLUB: An ambitiou new club chain ID CARD GALLERY Key Concern: attendance tracking, equipment acce, fraud reduction, brand enhancement The club choe to include a cutom holographic foil on the card a a graphically appealing way to protect againt counterfeiting and reduce fraud. A ign-in/ign-out bar code track the ue of individual memberhip and provide the club with valuable information ued to initiate member-retention trategie upon period of non-ue. A the new kid on the crowded health-club block, Fitne 4 Life aggreively look to reinforce it brand and miion with exiting member and propect. The magnetic tripe facilitated the introduction of ilver, gold and platinum memberhip level which provide acce to pecial ection of each facility. The magnetic tripe link to individual member profile and provide poitive reinforcement and encouragement to individual on the workout machine a they approach their fitne goal.

28 fargo.hidglobal.com Corporate North America Tel: Tel: Card Iuance Center of Excellence Tel: Tel: Aia Pacific Tel: Latin America Tel: Europe, Middle Eat & Africa Tel: For more information about card identity ytem that can enhance your ID card deign, a well a make your organization more productive and ecure, contact your authorized Fargo integrator today. Thi brochure i for informational purpoe only. Fargo Electronic make no warrantie, expreed or implied, in thi ummary. Company and product name and data ued in ample output are fictitiou. Specification are ubject to change without notice. Fargo Electronic i certified a meeting the requirement of ISO 9000:2001. High Definition Printing and UltraCard are trademark, and HDP, DTC and Fargo are regitered trademark of Fargo Electronic, Inc. All other trademark and regitered trademark are property of their repective companie. Thi i not an offer of ale. 2009, HID Global. All right reerved. SL1454-REV08A