Webinars. the Next Best Incentive for List Building.

Transcription

1 Webinars the Next Best Incentive for List Building

2 RSS feeds and social sign-ups are good ways to gather massive amounts of customer information. But the trade-off with newer innovations is business reliability, when compared with contact methods that have been there for some time, say for example, s. A robust database adds to the business's prospect reserves and works much better for future lead conversions. List building through subscriptions is an old process in itself, but its methodology has gone through major changes some very recently. Giving away free incentives is leading the list building revolution. What is Your Incentive Scheme? Viable incentives are probably the best provocation for readers to accept subscription offers. The old give- -take-document policy assures reader loyalty and creates massive lists on a faster note. Good quality give-away like ebooks enhance readership. Apart from ebooks, B2B professionals also prefer other printable insights like: - Newsletters - Brochures - E-Mags - Whitepapers - Audit Reports None the less, shifting towards video content is promising these days. By 2017, about 70% of online content is predicted to consist of videos, motion graphics and responsive features. The evident change also lays a clear picture for the type of incentives that will engulf future markets. Think about reader expectations! On a scale of viewer engagement, videos score higher than audio and further more than readable content. The transition from readership to viewership is spontaneous and imminent. Even existing content models are being modified for enhanced visual attraction.

3 Where do Webinars fit in? DIYs and online courses have increased scopes for self-learning, and webinars are one step ahead in that direction. Expanded effective reach any webinar's key objective is an added bonus for the attendees as well as for the hosts. Webinars - in Terms of Marketing: Live streaming fills the gap created by readable content: direct communication. Prospect interactions on webinars is any day a better bet than general online surveys while predicting visitor trends. Direct discussions on priority topics also allow rapid solutions and open up new opportunities A New Frontier for List Building The SUI Triplet for Prospect Satisfaction: What makes an recipient sign-up for subscriptions? Existing online marketing models have plenty of ways to ensure clicks. The S-U-I triplet formula adds a simple perspective to the multi-fold parameters of prospect satisfaction: S providing a Solution The main agenda behind any webinar is to provide a solution on a particular topic through a common discussion platform. U creating the Urgency Through "scarcity plays" webinars can create the aura of a never to miss opportunity thus creating the urgency for signing up. I feeling of Importance Personalized interactive sessions also make the attendees feel important in a mass. Webinars, through its access, proves the otherwise impossible direct influence for online content. The 'feel-good' factor behind attending an educative session also can't be ignored.

4 More on Creating Urgency through Webinars: - Optimizing Time There have been cases where webinar sign-ups convert about 60% recipients to subscribers. Being a live event, webinars are time-bound campaigns. Automatically urgency is generated in the mind of the reader while registering. The schedule of a webinar, if well-designed, fetches a lot of attention from potential attendees. The schedule restricts a time-limit, and also a maximum to the number of attendees which creates enough urgency for quick application. - Stand Out from Competition Creating a webinar presentation is a hard job, in the first place. The initial cost for technology and accuracy is a barrier that most other online communication platforms don't require. But these costs pay off once the first campaign is completed and subsequent campaigns re-in force the impacts made during the first attempt. A B2B user's account is flooded by 75 business s on any average day. This makes competition in the inbox a stiff battle to win. Webinar incentives stand out in the crowd of online marketing s. Taking cue from actual conferences and seminars, even readers are aware of the efforts that are put into each webinar initiative. The added advantage of specific target group penetration is also there. If they find it relevant, then only the participants will attend the webinar. - Responsive Lists The best thing about live events is unavoidable, active participation. At the end of the day, cold contacts may grow the list but surely that won't do any good to the business on a whole. For proper business growth, the list should be teeming with active participants and relevant interested buyers. Subscribers to readable documents like ebooks and newsletters have the choice of not reading them, even when they are freely downloaded. People participate in webinars more cautiously as they will be in front of a live audience, and join only if and when they are free to attend. The result at the bottom line: 100% open rates! Convert the new communication entrant into your power to excel in List Building. Span Global Services offers the newest innovations in maintaining a healthy client growth for businesses. Contact us at info@spanglobalservices.com or for assistance.

5 Span Global Services 2015, All rights reserved Span Global Services 297 Kingsbury Grade, Suite 100 STATELINE, NV Span Global Services is a leading provider of digital marketing and data-driven services. The brand's forte lies in its data intelligence, which holds the largest intellectual mapping available in the industry. As an expert B2B marketing solutions provider, Span Global Services specializes in customized services using the latest business models in online marketing, search marketing, and innovative data strategies. It is the world's only social verified and verified data provider today. With nearly a decade's expertise in digital marketing, its business intelligence enables companies to utilize the intellectual online marketing strategies along with data insights, market reports, and IT support services. Consulting, Marketing, or Outsourcing solutions Span Global Services is the most preferred choice.