Stefano Cesini EMEA Region Marketing Director Cross Carline

Transcription

1 Stefano Cesini EMEA Region Marketing Director Cross Carline

2 FCA in sintesi 2

3 Fiat Chrysler Automobiles 3

4 FCA in sintesi 4

5 S N A P S H O T O F T O D A Y B Y FA R T H E MOST SOLD BRAND I N F C A GRO U P I N F I AT : 1428K 42% D O D G E : 767K 23% J E E P : 678K 20% C H RY S L E R : 347K 10% L A N C I A : 73K 2% A L FA R O M E O : 71K 2% A B A R T H : 6K 0% W W S A L E S To t a l 3370K

6 S N A P S H O T O F T O D A Y E X PECIALLY IN EMEA F I AT : 649K 74% L A N C I A / C H RY S L E R : 83K 9% A L FA R O M E O : 67K 8% J E E P : 53K 6% D O D G E : 23K 3% A B A R T H : 6K 1% To t a l 881K E M E A S A L E S

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8 Street ART

9 Two missions

10 SIMPLY MORE

11 New trends and opportunities 11

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13 The Sharing economy

14 3 What? Sharing economy Collaborative consumption as a phenomenon is a class of economic arrangements in which participants share access to products or services, rather than having individual ownership. Recession Too much waste Too much stuff unused Why share? what share? Apartments Apartments Bike-share Car pooling Car sharing peer to peer Different attitudes towards sharing economy: who SUPPORTER People who believe in sharing economy OPEN MIND People who is open to discover more about it Age 18 34, high educate; 11 % Age 18 34, graduate 31 % INDIFFERENT Age 34 55; middle class 31% Source: IPSOS PUBBLIC AFFAIR ITA RELUCTANT People who don t know/believe at all in it Age 55 64; 27%

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16 The millenials Baby boomers sons Born between 1981 and 1990 Strong sense of we they share everything Collect photos, friends, experiences, not just products Emancipate through socials Brand loyalty is not a value Young people consider the car more and more only as a means of transport Young people are buying fewer cars because costs are too high for the young people car isn t the first wish Source: Nielsen,

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19 Top 20 Megacities & car ownership trend For the first time, big cities expected to see a decline in car ownership Source: Frost and Sullivan 19

20 Paradigm shift from Vehicle ownership to Vehicle usage Attention to costs Transport = Private Vehicle Freedom Convenience Status Progress No real alternative Transport = Door to door Mobility New Business Model: vehicle sharing, car pooling Inter-connectivity: connected car Urban planning: transport integration and integrated mobility 20

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24 Is car sharing the future?

25 Car sharing Industry Overview Members are expected to grow from 3,5 MIO 2013 to 26 MIO 2020, while vehicles from 70k 2013 to 450k MIO members 450 k vehicles 3,5 MIO members 70 k vehicles CAGR* ( ): +30% vehicles +40% members Source: Frost and Sullivan * Compound Annual Growth Rate 25

26 Members and Fleets by Regions ( ) Car sharing services are mainly developed in Europe and North America regions Members Vehicles BE BE Source: Frost and Sullivan 26

27 Members and Fleets top 20 Country Details by region/country/csos 27

28 Who is already playing? Europe is largest market with nearly 200 operators, followed by more than 30 operator in NA and about 10 in APAC CANADA Two-way: AutoShare One-way: CommunAuto Free-floating: Car2Go (Daimler) EU Two-way: Cambio, Hertz on demand, ZipCar, GreenWheel s, and Quicar (VW) One-way: Autolib, Mu (Peugeot) Free-floating: Car2Go (Daimler), ENJOY (ENI), DriveNow (BMW), Multicity (Citroen),TwizyWay (Renault) : JAPAN Two-way: Ha:Mo (Toyota) One-way: Choimobi (Nissan) USA Two-way: ZipCar, Enterprise CarShare, Hertz on Demand, City CarShare Free-floating: Car2Go (Daimler), DriveNow (BMW) AUSTRALIA Two-way: GoGet, GreenShareCar BRAZIL Two-way: Zazcar SINGAPORE Two-way: WhizzCar One-W ay: ICVS (Honda) 28

29 Interest on car sharing is increasing The new model sharing economy Technology sponsors a complementary form of capitalism Speciale Car Sharing, tutto sull'auto condivisa Car2Go: in un anno già 40 mila membri a Seattle Seattle, 3 - Car2Go North America, sussidiaria di Daimler North

30 Car Sharing models: characteristics B2C models C2C model TWO-WAY ONE-WAY FREE-FLOATING PEER2PEER Operative model Where to take/leave the car Dedicated area Dedicated area FREE Where the car owner decides Charge by hour/minute/km HOUR/KM MIN MIN DAY Reservation on demand 30

31 Car Sharing models: characteristics 31

32 Why free floating is the winner? Free-floating overcame traditional barriers: 1 Freedom to leave the car anywhere Are you interested? (EU 2012) 2 3 Parking is free Pay per use (rate at minute) and low cost to subscript Don t know 36% Two-way 13% One-Way 14% 4 Reservation, pickup and return is all self-service Freefloating 38% 5 Mobile App car locator Source: Frost and Sullivan Survey UK, GER, FRA (sample 2348) 32

33 Customer profile Current Car Sharing Members are young, highly educated, travel on business, no kids car sharing members AGE GENDER BUSINESS TRAVEL EDUCATION HOUSEHOLD SIZE MARITAL STATUS 41% in the age group years old 54% male / 46% female Heavy business traveller (several time per month) High education (67% university or post graduate degree) 2 Members Married/with a partner without children Source Frost and Sullivan analysis (670 respondents) 33

34 Car sharing: benefits for customers and municipalities Customers: pay per use no purchasing cost: no capital, no used car issue, no monthly rate no running cost: taxes, insurance, maintenance, repair, parking/garage flexibility: free access to restricted areas up-to-date vehicles: latest feature updates Municipalities: smart cities reduced budget on public transportation car sharing as a source of profit less traffic congestions: car sharing is integrated with public transport smart mobility reduction of air pollution: cars adopting new eco-technologies optimization of parking spaces government PR 34

35 Car Sharing: A global opportunity for the OEMs Car manufacturers: business opportunity new business: partial recover of potential sales loss due to metropolitan trends brand image: fleet circulation in city center brand awareness and test drive offer: the quickest and cheapest way to increase visibility and to get customers into our cars market test for new technologies: as hybrid and electric B2B car sharing market potential contact with customer target groups profitable business after start up, presence is guaranteed 35

36 FIAT PRACTICES

37 Fiat likes you and Expo 2015 Fleet 37

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42 THANK YOU!