The Evolution of Qualcomm s Data Center Strategy. Norm Fjeldheim SVP & CIO

Transcription

1 The Evolution of Qualcomm s Data Center Strategy Norm Fjeldheim SVP & CIO

2 Qualcomm Overview Enabling the Wireless Industry: Developed Code Division Multiple Access (CDMA) technology Continually advancing wireless communications through R&D, development, manufacturing, & marketing of digital wireless telecommunications products and services More than 185 telecommunications equipment manufacturers worldwide have licensed Qualcomm's essential CDMA patents A Fortune 500 Company Headquartered in Founded in ,200 Employees 179 worldwide locations

3 Qualcomm: Technology Provider & Enabler PHYSICAL WORLD DIGITAL WORLD

4 Qualcomm Data Centers Circa 2000 San Diego Size: 12,000 sq ft Power: 867 kwatts Density: 72 watts/sq ft

5 2000 Storage Virtualization Project Begins Vital Statistics Servers: 1,000 Storage: 65 TBytes Server Utilization: < 30% Storage Utilization: < 30% Server/Admin Ratio: 25/1

6 Qualcomm Data Centers 2003 San Diego Expansion Size: 3,000 sq ft Power: 352 kwatts Density: 77 watts/sq ft

7 2003 Server Virtualization Project Begins Vital Statistics Servers: 2,275 Storage: 257 TBytes Server Utilization: < 20% Storage Utilization: 48% Server/Admin Ratio: 80/1

8 Qualcomm Data Centers 2004 Raleigh, NC Size: 1,500 sq ft Power: 128 kwatts Density: 85 watts/sq ft

9 Qualcomm Data Centers 2004 Santa Clara, CA Size: 1,000 sq ft Power: 54 kwatts Density: 58 watts/sq ft

10 Qualcomm Data Centers 2004 San Diego Expansion Size: 3,305 sq ft Power: 568 kwatts Density: 118 watts/sq ft

11 Qualcomm Data Centers 2005 Austin, TX Size: 1,800 sq ft Power: 160 kwatts Density: 87 watts/sq ft

12 Qualcomm Data Centers 2005 Las Vegas, NV Size: 3,600 sq ft Power: 385 kwatts Density: 107 watts/sq ft

13 Qualcomm Data Centers 2005 Next-Gen DC San Diego Expansion Size: 10,300 sq ft Power: 2,308 kwatts Density: 233 watts/sq ft

14 Major Data Center Innovations Cooling Hot-Air Containment / Hot-Air Scavenging Increased Ambient Operating Temperature Power Delta conversion UPS filtering 400V-480V supply direct to server racks High-Efficiency power supplies Influence Product Design & Direction Equipment racks & cable mgmt Infrastructure monitoring Environmental monitoring systems Rack power distribution Cooling & containment systems

15 Plus: Full Co-Generation 11,450kW of Natural Gas Turbine Capacity Produce ~70M kwhrs per year Offsets 6,100 Metric Tons of CO 2 Gas Emissions per year 440kW of Photovoltaic Solar Cell Capacity Produce ~700K kwhrs per year

16 Qualcomm Data Centers End of 2005 Qualcomm Data Centers Number: 5 Size: 44,000 sq ft Power: 5,308 kwatts Density: 133 watts/sq ft

17 Qualcomm Data Centers 2006 Bangalore, India Size: 3,000 sq ft Power: 379 kwatts Density: 129 watts/sq ft

18 Qualcomm Data Centers 2007 Bridgewater, NJ Size: 1,590 sq ft Power: 108 kwatts Density: 68 watts/sq ft

19 Qualcomm Data Centers 2006 Hyderabad, India Size: 1,500 sq ft Power: 158 kwatts Density: 105 watts/sq ft

20 Qualcomm Data Centers 2008 Year of Expansion Data Center Expansions : + 6,680 sq ft Raleigh, NC: + 2,209 sq ft Las Vegas, NV: + 1,765 sq ft Santa Clara, CA + 2,500 sq ft

21 2008 Server/Storage Virtualization Projects End Vital Statistics Servers: 15,565 Storage: 5,530 TBytes Server Utilization: > 80% Storage Utilization: 71% Server/Admin Ratio: 446/1

22 2008 Server/Storage Virtualization Projects End (cont) New Projects Launched Private Cloud Storage DeDuplication Tiered Storage: Engineering Windows 7 Support Ramp Up Data Center Containers

23 Window 7 Rollout Obstacle Older Laptop Performance CPU performance adequate I/O bottleneck Poor overall performance Horrible boot times 40% of all QC laptops Encryption adds to problem Solution Utilize Solid State Drives (SSD) Solves I/O bottleneck Especially boot time issue Enables encryption for older PC s Expected Savings: $3.6 million

24 Boot Time Improvements Bruce Gould HD Boot to Outlook 12:15 SSD - 2:15 Will Hise HD Boot to Outlook 12:15 SSD - 2:33 Sheila Kruger HD Boot to Outlook 22:00 SSD - 0:56

25 Qualcomm Data Centers 2010 QC s First POD San Diego POD Size: 320 sq ft Power: 430 kwatts Density: 1,344 watts/sq ft

26 POD Performance Optimized DataCenter

27 POD Performance Optimized Data Center 2000 Data Center 436 Kilowatts 2005 Data Center (Cross Section of Verari) 436 Kilowatts = = 2010 POD Data Center 436 Kilowatts 5,330 Square Feet 1,130 Square Feet 320 Square Feet

28 Qualcomm Data Centers 2011 CoLo DataCenter Amsterdam Size: 200 sq ft Power: 74 kwatts Density: 370 watts/sq ft

29 Qualcomm Data Centers 2012 Longtan, Taiwan Size: 1,702 sq ft Power: 259 kwatts Density: 155 watts/sq ft

30 Qualcomm Data Centers 2012 Singapore Size: 279 sq ft Power: 70 kwatts Density: 251 watts/sq ft

31 Qualcomm Data Centers 2012 CoLo DataCenter Shanghai, China Size: 300sq ft Power: 93 kwatts Density: 370 watts/sq ft

32 Qualcomm Data Centers Today Vital Statistics Square Footage: 12,041 98,733 Power: 867 Kwatts 13,137 Kwatts Power Density: 72 W/sq ft 133 W/sq ft

33 Qualcomm Infrastructure Today Vital Statistics Servers: 1,000 27,047 Storage: 65 Tbytes 16,900 TBytes Server Utilization: < 30% > 80% Storage Utilization: < 30% > 75% Server/Admin Ratio: 25/1 555/1

34 Qualcomm Infrastructure Today Vital Statistics Estimated Savings over 12 years Hardware: > $80,000,000 Labor: > $35,000,000 Power: > $10,000,000

35 How do we stack up? Server $5,337 $5,473 $12,049 $3,275 $1,512 Storage $277 $197 $2,565 $150 $260 Database $4,847 $3,764 $13,292 $4,967 $4,261 Network Load Balancing $18 $57 $816 $109 $70 ($140 HA) Data Transfer (out) TBD TBD Included TBD Included Services Monitoring Included Included Included NA Included Systems Administration $4,139 Included Included $4,139 $4,139 Managed Security No Included Included No Included DBA $1,440 1 $1,440 1 Included $1,440 1 $1,440 Support $15,000 Included $3,500 $ $3,750 Eng Support / BSM-PM $7,500 $7,500 $7,500 $7,500 $7,500 Total Cost $51,519 $31,392 $39,722 $34,741 $23,002

36 Questions? Contact info:

37 Environmental Awards & Honors 2011 Newsweek Green Rankings Top , 2010, 2009, Computerworld Top Green-IT 2010, 2008, 2007, 2006, 2005, 2004 Director s Recycling Award 2009, 2008 Climate Action Leader Award for Voluntary Reporting of Greenhouse Gas Emissions 2009, 2007 Environmental and Sustainability Award 2009 Waste Reduction Awards Program (WRAP) Winner 2009 Global Green 100 for Corporate Leadership in IT Energy Efficiency Flex Your Power - Energy Efficiency Award

38 Next Up: Modular Data Centers Market Segments & Practical Use Ruggedized: Military & Remote deployment Mobilized: Disaster Recovery operations Low Density: Heterogeneous IT capacity High Density: Homogeneous blade-based capacity Expectations for Modular Data Centers 8 Months to deploy (versus 18 months for traditional DC) >50% reduction in Cost-to-Build per kw of IT Load 19% reduction in Cost-to-Operate per kw of IT Load Avoidance of 224 to 1,400 MT of CO 2 per year