Today s Leadership Principles
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- Colin Hunt
- 10 years ago
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1 Today s Leadership Principles Guide Your Company Through Disruption to Success Presented by: Johnny Campbell, DTM, AS The Transition Man Social Media Sales Strategist
2 2007 Speaker Hall of Fame Induction
3 Why should you listen to this guy. Speaker Credentials 13 years of full-time Speaking to (Corp/Gov/Assoc.) President for National Speaker Association IL Chapter Chapter 2007 wordsmith of the year for NSA-IL Earned Accredited Speaker designation Speaker-Hall-of-Fame and DTM Speaking Stage Time: Completed over 1700 presentations, (keynotes/trainings) 2 nd Year ASI Show Speaker: (FL, TX, CA, NY, IL) Author of 6 books: Personal Development, Change, Sales, Social Media. Presentation skills and Conflict Resolution skills. Social TV Marketer and Ecommerce s Expert Co-founder of ifbtv Interactive facebook television. First content delivery platform to stream Live Television on 100s Facebook Fan Pages.
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6 The Solution The (4C s) for Leading Your Company through Business Disruptions to Success.
7 Our Discussion: 1. Industry Disruption 2. You and Your Buyers 3. Your Team 4. Your Technology 5. Business Revenue
8 The 4 Cs for Leading Your Business Through Disruption 1. Clarity 2. Confidence 3. Capacity 4. Certainty
9 Key Point #1: Clarity decreases (Disruption)
10 Disruptions are => Threats
11 Promotional Product Industry Disruption Chart
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13 According to the 2013 Counselor State of the Industry (These are the Top (5) Threats/Disruptions to Distributors) Websites selling promotional products that includes pens (41%) Other local distributors (12.7%) Crossover distributors (9.1%) Large distributors selling in your territory (8.7%) Industry suppliers that sell direct (8.3%)
14 These Disruptions create: Price Wars Commoditization
15 The (Results) and (Reality) of the situation: 1. Poor Sales Volume 2. Lower Margins 3. Less Profits 4. Poor Cashflow
16 Key Point #2: Building Your Confidence decreases (Disruption) You Your Buyers
17 Know Your Purpose..
18 Know Your Buyers Purpose..
19 Why Buyers Buy Promotional Products Improve Performance Improve Opportunity Competitive Advantages Risk Reduction
20 Key Point #3: Increase Your Capacity decreases (disruption) Your Team
21 Improving Your Team You want me to sell how much this quarter?
22 The Sources of Sales Disruption Problem with Most Sales (Teams) Not contacting or attracting enough people: (No Lead generation system) Not converting the people they contact into Sales: (No Sales) Low conversion of people into Sales: (Low cash-flow/revenue) Poor follow from Live events & Tradeshows: (No Follow-Up)
23 The 3 Pillars for Improving Your Teams Capacity to sell. 1. Education 2. Training 3. Accountability
24 Education: Understanding Their Why (Family, Commisson, Staff) A feeling of Autonomy, (Freedom/Control) A desire for Mastery, A sense of Purpose, (Achievement/Excellence) (Meaning/Difference)
25 raining: Teaching Your Team How to Sell in a New World
26 The (4) Parts of Salesmanship
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28 The Tough Question
29 Attention Grabbing Sales Script You should buy from us when The results you want to achieve now are more important to you than you getting a (good deal, best quote or price) to help you solve that problem.. Key Pt. Results are more important than the Problem.
30 Your Technology Your Business Revenue Key Point #4: Certainty decrease Disruption
31 Standards & Systems stabilize Disruptions standards standards
32 The Best B2B Technology/Marketing Platforms for Dealing with Business Disruptions: Your Website Your Blog Linkedin Profile Youtube Channel Physical Newsletter
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36 (Business Revenue Stabilizers) 1. Strong Brand UPS/Networking skills 2. Promotional Products That Build Revenue
37 Brand Endorsement
38 Promotional Products that Build Revenue Example 1
39 Promotional Products that Build Revenue Example 2
40 The Summary and Solution for Disruption 1. Clarity - The Problem 2. Confidence - You and Your Buyers 3. Capacity - Your Team 4. Certainty - Your Technology & Revenue
41 OPPORTUNITYNOWHERE
42 Putting it all together
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44 Sign-up for a (FREE) Promotional Product Business Building Session go to:
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