Social Media analysis: A very useful tool for trading and investing. Gerhard Lampen Head Sanlam itrade Online
|
|
- Pierce Tate
- 8 years ago
- Views:
Transcription
1 Social Media analysis: A very useful tool for trading and investing Gerhard Lampen Head Sanlam itrade Online
2 Agenda 1. A Growing Industry 2. Breaking News Discovery 3. Copy/Mirror Trading 4. Sentiment Analysis 5. Facebook Fans beating the JSE
3
4
5 Exponential Growth in Twitter Discussions
6 Big Changes in 2013 The SEC confirmed that companies could use social media outlets to announce key information in compliance with Regulation Fair Disclosure; The Hash Crash in April drove 140 points off the Dow in two minutes (the AP Twitter account was hacked and tweeted about explosions in the White House); Iconic investor Carl Icahn tweeted We currently have a large position in APPLE. We believe the company to be extremely undervalued. Spoke to Tim Cook today. More to come. causing the stock price to jump and add $12.5 billion to the market value. SOCIAL MEDIA AND MARKETS: The New Frontier Gnip, Inc.
7 Breaking News Discovery Social media is the closest humanity has come to creating a way to instantaneously monitor the pulse of the world and observe the stream of human consciousness. SOCIAL MEDIA AND MARKETS: The New Frontier Gnip, Inc. The death of Osama bin Laden first entered the public sphere through a Tweet by a former Defence Department official briefed on the forthcoming announcement.
8 Breaking News Discovery - Speed DataMinr, a social media monitoring tool, was able to spot this with just 19 Tweets on the subject. The company issued a signal to their clients alerting them to this important piece of information. It would be over 20 minutes before that story appeared on traditional news sites. Access to a data stream that can beat traditional media sources by over 20 minutes requires no explanation as to its value for traders and investors. Speed matters! SOCIAL MEDIA AND MARKETS: The New Frontier Gnip, Inc.
9 Reporters Breaking News Live
10 Breaking News - Amplification Social media is a crowd-sourced megaphone. The propensity of users to like and share content from other users creates an easy mechanism to measure what is most important to the world. Investment professionals can use this data to determine the relative weight or interest in a story. SOCIAL MEDIA AND MARKETS: The New Frontier Gnip, Inc.
11 Amplification Word of Steve Jobs death spread rapidly, and thirty minutes after the news broke 50,000 people were Tweeting about him each minute. This was such an important story it occupied almost 25 percent of all Tweets at that time.
12 Copy/Mirror Trading Main Players: Tradeo etorro Currensee Ayondo TradeKing
13 Social Trading Networks Facilitates social trading by providing a forum for traders to connect, while enabling them to make trades by interfacing with brokers.
14 Broker Facilitated Trading The online broker enables social trading by offering tools to clients.
15 Special Tools Collaboration Forum, community chat, commenting, Q&A. Networking Follow, Friend. Connect with trading gurus. Automated copy/mirror trading. Trading feed with updates on trades. Traders ranked based on their performance. Trader profiling showcase trading ideas, opinions, success ratio, etc. Infosys Labs Briefings: Social Enablement of Online Trading Platforms.
16 Challenges Regulators are wary about misuse and spreading of false information. Quality of data False information can dilute the efficacy of social trading. Filtering noise is a challenge. The impact of social media is pervasive. It has moved from the fringe to mainstream. Social trading will gain increasing acceptance when traders realize its benefits. Infosys Labs Briefings: Social Enablement of Online Trading Platforms.
17
18
19
20
21
22
23
24
25 Sentiment Analysis Main Players: SNTMNT HedgeChatter Topsy Estimize StockTwits
26
27
28
29
30
31
32 Topsy Picks Up Netflix Slide The torrent of posts on Twitter Inc. last year about Netflix Inc. (NFLX) might have tipped off investors to stock swings that erased about $8 billion from the movie-rental company s market value in three months. Topsy Labs Inc., a site that searches data on the microblogging service, analyzed tweets during a period around Netflix s decision last September to split its DVD and streaming businesses. By examining posts such as just canceled my Netflix subscription, Topsy was able to pick up signals of a coming drop. Sentiment about Netflix was found by tracking negative and positive comments on Twitter in a given day. For example, an apology from your CEO won t win my business back would be considered negative, while Netflix split a good long-range move for the company was positive.
33 Social Media & iphone 4S The launch of iphone 4S was initially greeted with lots of negative reviews from the mainstream media. Those negative articles fueled a steep decline in Apple's share price when the iphone 4S launched. On social media reviews were mostly positive with people tweeting about how they liked the latest version of the iphone. Ten days after the launch Apple announced they had the biggest backlog for a product in its history. As an analyst, if you had known that, you would not have sold your Apple shares and you would have made a lot of money.
34
35 Abil Sentiment Analysis on Topsy
36
37
38
39
40 StockTwits 300,000 investors, market professionals and public companies share information and ideas about the market and individual stocks audience of over 40 million across the financial web and social media platforms. Currently only US stocks (excluding micro cap), FX symbols and futures symbols.
41 Tag Tweets as Bullish or Bearish
42
43
44 Facebook Fans beating the JSE In 2013 we allowed our Facebook Fans to choose a portfolio of 20 shares of the top 100. We invested R1m in the shares they selected. This was probably a world first. Facebook Fans managed the portfolio over 9 months. The portfolio made a profit of R167,000 after costs compared to the JSE s 13%. The profit was distributed to prize winners and a charity. The educational value for new investors was priceless.
45 The Brand
46 The Opportunity Interest on Facebook - basics of share trading Identified an opportunity to educate and build brand loyalty Our target was there, ready and waiting We created a blog and started to educate, but this was not enough
47 The Objectives Grow Facebook community from about zero Establish a platform to engage clients and potential clients Establish a platform to broadcast our products and services Teach and educate potential investors Link our Blog and Twitter efforts to Facebook Gain iview clients to experience the itrade website features and active trading clients
48 The Concept R1 million portfolio, chosen by Facebook fans!
49 The Voting
50 The Motivation Featured share picks of the month. Fans predicted closing price of share at month-end. Prizes ranged from cash, to investments, to shopping vouchers 1 st place: 60% of the profits 2 nd place: 20% of the profits 3 rd place: 10% of the profits Final 10% of the profits donated to CHOC All prize money selfgenerated
51 The Results
52 The Results Exceeded our target of 5,000 fans Healthy community of beginner traders Steady flow of traffic through Facebook to website, blog on Twitter Able to engage with clients on social media Launched us smoothly into new platforms like LinkedIn Gained hundreds of new iview clients as well as active trading clients
53
54 Become a client or stay in contact
55 Thank You Some wise words from Warren Buffet: I made my first investment at age eleven. I was wasting my life up until then. If calculus or algebra were required to be a great investor, I d have to go back to delivering newspapers. No matter how great the talent or effort, some things just take time: You can t produce a baby in one month by getting nine women pregnant.
SOCIAL MEDIA AND MARKETS: The New Frontier
WHITEPAPER Gnip, Inc. www.gnip.com 888.777.7405 trading@gnip.com @gnip SOCIAL MEDIA AND MARKETS: The New Frontier Source: Gnip, Inc. For the first time in history, access to the observations, wisdom and
More informationThe impact of social media is pervasive. It has
Infosys Labs Briefings VOL 12 NO 1 2014 Social Enablement of Online Trading Platforms By Sivaram V. Thangam, Swaminathan Natarajan and Venugopal Subbarao Socially connected retail stock traders make better
More informationSocial Media in Financial Markets: The Coming of Age...
Social Media in Financial Markets: The Coming of Age... 1 CONTENTS Abstract Social Media in Finance A Brief History Growth of Financial Discussions Finance-Specific Tools Emerge Unlocking Value in Social
More informationTHE ICDD & SOCIAL MEDIA. By Betsy Potter, Director of Operations
THE ICDD & SOCIAL MEDIA By Betsy Potter, Director of Operations BENEFITS n Relationships n Branding n Learning HOW SHOULD SOCIAL MEDIA BE USED n Integrate n Amplify n Repurpose n Build community n Learn
More informationDEVELOPING A SOCIAL MEDIA STRATEGY
DEVELOPING A SOCIAL MEDIA STRATEGY Creating a social media strategy for your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Video Tutorials 3 Getting Started with Social
More informationSanlam itrade for Sanlam
Sanlam itrade for Sanlam Sanlam itrade can be recommended with confidence, we are one of the best online trading platforms in South Africa. We won the People s Choice award in the Business Day Stockbroker
More informationSocial Market Analytics, Inc.
S-Factors : Definition, Use, and Significance Social Market Analytics, Inc. Harness the Power of Social Media Intelligence January 2014 P a g e 2 Introduction Social Market Analytics, Inc., (SMA) produces
More informationA healthy dose of social media 2015 checkup
A healthy dose of social media 2015 checkup How Ohio hospitals use social channels to build relationships Exclusive research by A healthy dose of social media Executive summary When hospitals need to communicate,
More informationThe Viability of StockTwits and Google Trends to Predict the Stock Market. By Chris Loughlin and Erik Harnisch
The Viability of StockTwits and Google Trends to Predict the Stock Market By Chris Loughlin and Erik Harnisch Spring 2013 Introduction Investors are always looking to gain an edge on the rest of the market.
More informationConnect Startup Toolbox: Social Media Marketing by Alyssa Gregory
Connect Startup Toolbox: Social Media Marketing by Alyssa Gregory Social media has given small business owners a quick, accessible and low-cost way to promote their businesses online. In fact, time is
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationHow Wall Street Works Nightly Business Report
Notes from the PBS video How Wall Street Works Nightly Business Report The New York Stock Exchange located on Wall Street in New York City, is traders can buy and sell stocks and bonds. Two major types
More informationQuantitative Trading on News and Social Media Content
1 Princeton - UChicago Quant Trading Conference November 8, 2013 - Chicago Quantitative Trading on News and Social Media Content Presentation by: Armando Gonzalez President & CEO - RavenPack and thousands
More informationLeveraging Social Media
Leveraging Social Media Social data mining and retargeting Online Marketing Strategies for Travel June 2, 2014 Session Agenda 1) Get to grips with social data mining and intelligently split your segments
More informationSocial Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity.
Social Media- tips for use and development Useful tips & things to avoid when using social media to promote a Charity. This is compilation of some of the advice and guidance found online to help organisations
More informationSocial Media Week. Social Analytics & Dahboards. Your opportunity to be the company hero
Social Media Week Social Analytics & Dahboards Your opportunity to be the company hero Who am I? Morten Blumensaadt Digital Strategist Propeople/Bysted morten@propeople.dk +45 22718969 01 Why do Dashboards
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationUsing Text and Data Mining Techniques to extract Stock Market Sentiment from Live News Streams
2012 International Conference on Computer Technology and Science (ICCTS 2012) IPCSIT vol. XX (2012) (2012) IACSIT Press, Singapore Using Text and Data Mining Techniques to extract Stock Market Sentiment
More informationRushern L. Baker, III County Executive. Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division
Rushern L. Baker, III County Executive a Presented By: Eben Smith, Contract Compliance Officer Minority Business Development Division 1 2 3 4 5 Social media includes web- and mobile-based technologies
More informationINSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives
INSIGHTS WHITEPAPER What Motivates People to Apply for an MBA? netnatives.com twitter.com/netnatives NET NATIVES HISTORY & SERVICES Welcome to our report on using data to analyse the behaviour of people
More informationSearch Evolution. Maps Images Text Blogs Wikis Video Reviews. Personalized Search
Search Evolution Maps Images Text Blogs Wikis Video Reviews Personalized Search How Search Engine Spiders Work Spider-Bot Home Page Fetches ALL Content to add to the Search Engine index Spiders & Rankings
More informationTraining sponsored by. Twitter 101. Haley Hebert Nicole Hyslop. LEWIS Pulse
Training sponsored by Twitter 101 Haley Hebert Nicole Hyslop LEWIS Pulse Agenda Twitter language 101 Why is Twitter an important channel? Potential Goals for a Twitter Handle Constructing a Twitter Strategy
More informationContent Marketing. for Car Dealers
BEGINNER S GUIDE TO Content Marketing for Car Dealers It s no surprise that today s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research
More information99 Dollar SEO Workflow Sheet. The SEO process and what to expect.
99 Dollar SEO Workflow Sheet The SEO process and what to expect. Now that you have signed up with 99 Dollar SEO you have taken a giant step forward in growing your business online. Here we will talk about
More information6 Strategies Lawyers Can Use to Streamline Digital Marketing Work
6 Strategies Lawyers Can Use to Streamline Digital Marketing Work By James Druman Online marketing opens up some fantastic opportunities for attorneys to increase exposure, generate new leads, and grow
More informationLeveraging Big Data. A case study from Thomson Reuters
Leveraging Big Data A case study from Thomson Reuters About the speakers Chawapong Suriyajan, Development Group Leader Sakol Suwinaitrakool Senior Solution Architect 2 FOLLOW US: facebook.com/thomsonreutersthailand
More informationCharity Donation Platforms and When To Use Them
The Top ➒ Charity Donation Platforms and When To Use Them A FREE GUIDE BY Introduction The development of the social web has resulted in lots of exciting ways to raise money for your charity online. It
More informationHow to Win More Customers with LinkedIn Marketing. 2015 Edition
How to Win More Customers with LinkedIn Marketing 2015 Edition Introduction Beginning in the fall of 2012, LinkedIn began experimenting with influencer content and micro-blogging. This move led to the
More informationMarketing and Promoting Your Cooperative Through Social Media. How social media can be a success for your housing cooperative
Marketing and Promoting Your Cooperative Through Social Media How social media can be a success for your housing cooperative The History of Social Media First email sent Geocities, first social network
More informationSocial Media Management A Simple Solution
Social Media Management A Simple Solution info@e-mergemarketing.net www.e-mergemarketing.net Social Media Management Services When it comes to managing your Facebook, Twitter, Linkedin, Email campaigns
More informationPinterest Beginner s Guide for Attorneys
Pinterest Beginner s Guide for Attorneys Are you looking for an additional source of website traffic and leads? Pinterest can deliver them. This guide will walk you through setting up your account, how
More informationTips, Tricks and Best Practices
Social Media Tips, Tricks and Best Practices Georgia Statewide Afterschool Network Atlanta, Ga. 30303 404.521.0355 www.afterschoolga.org Table of Contents Section 1 - Understanding Social Media & The Big
More informationSwing Trade Warrior Chapter 4. Fundamentals & Technicals What You Need to Know! One is not more right than the other, but they both DO matter when swing trading, and can even matter when day trading (think
More informationI N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S. Social Media Use in the Industrial Sector
I N D U S T R Y T R E N D S & R E S E A R C H R E P O R T S F O R I N D U S T R I A L M A R K E T E R S Social Media Use in the Industrial Sector Contents Executive Summary...3 An Introduction to Social
More informationGuide to Understanding Portfolios READING PORTFOLIO PAGES
Guide to Understanding Portfolios READING PORTFOLIO PAGES The Welcome page is the first page teams see when they login. Teams have access to nine portfolio functions Teams click an icon to view rankings,
More informationThe six key marketing challenges facing recruitment firms today
The six key marketing challenges facing recruitment firms today September job opportunities across the UK were up by 16% year-on-year according to research statistics from Reed, and while the British economy
More informationDescription Why? When? Limitations Things to think about COMMON TECHNIQUES Word of mouth
Marketing Channels to Consider for Open Access Journals Working Draft of Table to be included in the Best Practices Guide to Open Access Journals Publishing by Co Action Publishing and Lund University
More informationSPRING 14 RELEASE NOTES
SPRING 14 RELEASE NOTES At Salesforce ExactTarget Marketing Cloud your success is our top priority and we re working hard to continuously improve the Marketing Cloud solutions you use. We recently reached
More informationINSIDE. FDA Member Logo Messaging Public Relations Social Media Media Relations Templates MARKETING TOOLKIT FOR MEMBERS
INSIDE FDA Member Logo Messaging Public Relations Social Media Media Relations Templates MARKETING TOOLKIT FOR MEMBERS Introduction As the Florida Dental Association (FDA) works to recharge and re-energize
More informationThe #GivingTuesday Event Marketing Toolkit
The #GivingTuesday Event Marketing Toolkit Best practices and resources to help amp your marketing efforts before, during, and after your fundraiser. In This Toolkit Event Marketing Checklist Important
More informationa guide to social networking for massage therapists
a guide to social networking for massage therapists table of contents 2 3 5 6 7 8 9 10 11 12 13 get the facts first the importance of social media, different types of social media and what twitter can
More informationGetting Started with Recognia Technical Insight
Getting Started with Recognia Technical Insight A Guide for End-Users Introduction With thousands of financial instruments to choose from, how do you find trade opportunities that make sense for you? While
More informationPlease note trading advice and risk statement on pages three and four
FTSE Buzz FTSE Sentiment 6,75 7,25 1 7, 5 6,5 1 % 6,75 6,5-5 6,25 6,25-1 12 12 Euro/US Dollar Buzz Euro/US Dollar Sentiment 1.36 1.36 5 1.34 1 % 1.34 1.32 1.32-5 26 26 Realtime data and updates on s tockpuls
More informationSEO Services. Climb up the Search Engine Ladder
SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More informationSANLAM itrade FULL SERVICE ONLINE SHARE TRADING
SANLAM itrade FULL SERVICE ONLINE SHARE TRADING What is Sanlam itrade? Sanlam itrade is an online trading platform so advanced in its design and user compatibility, so liberating in its spread of options,
More informationEssential Communication Methods for Today s Public Social Media 101. Presented by Tom D. Trimble, CIO Tulsa County Government
Essential Communication Methods for Today s Public Social Media 101 Presented by Tom D. Trimble, CIO Tulsa County Government What you will learn today Why Social Media is important to you Today s Social
More informationSelecting the Right Social Media Monitoring Tools!
Selecting the Right Social Media Monitoring Tools! Exposing the real weaknesses and strengths of web and enterprise technology products Jarrod Gingras Analyst / Director of Advisory Services Real Story
More informationSupercharge Your Recruitment Efforts Through Social Media
Supercharge Your Recruitment Efforts Through Social Media Presented December 1, 2011 to: www.clearedgemarketing.com Agenda Have questions during the webinar? No problem! Submit them via Twitter use hashtag
More informationThe Power of Social Media
The Power of Social Media Over 100 Million of pieces of content are shared on the web every day! Including: video, pod casts,web links, comments, news stories, opinions, blog posts, notes, photos, reviews,
More informationLEARN HOW TO USE SOCIAL MEDIA. Productivity@Work series
LEARN HOW TO USE SOCIAL MEDIA Productivity@Work series FACEBOOK? TWITTER? BLOGS? Will a huge fan base on Facebook enhance your brand image? Will posting videos on YouTube turn leads into sales? Does the
More informationEastern University Social Media Policy & Guidelines for Use
Eastern University Social Media Policy & Guidelines for Use Office of University Relations August 2015 Table of Contents Eastern University and Social Media Personal Social Media Use How to Get Started
More informationAdd Social Media to Your Event Strategy
Add Social Media to Your Event Strategy Tips on how to build buzz & boost attendance 2012 Copyright Constant Contact, Inc. 12-XXXX BEST PRACTICES Guide Social Media MARKETING An event be it a networking
More informationthe beginner s guide to SOCIAL MEDIA METRICS
the beginner s guide to SOCIAL MEDIA METRICS INTRO Social media can be an incredibly important business tool. Tracking the right social metrics around your industry, company, products, competition and
More informationSEO, Search Engine and Online Reputation Management
SEO, Search Engine and Online Reputation Management Presented By: Kathleen Dorsey, Founder & CEO, Global Results & Inner Circle Member 1-800-408-0093 x 210 kdorsey@globalseoresults.com Today s Topics Overview
More informationWHAT IS SOCIAL RECRUITING? A Starter Guide Powered by
WHAT IS SOCIAL RECRUITING? A Starter Guide Powered by What is Social Recruiting? The term "social recruiting" can simply be defined as the process of attracting, finding, and hiring talent through the
More informationMANAGEMENT AND AUTOMATION TOOLS
MANAGEMENT AND AUTOMATION TOOLS A guide to help with the automation and management of your social media presence 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3
More informationHow Free Newspapers Can Monetize Social Media
How Free Newspapers Can Monetize Social Media Presented at the 2014 Wisconsin Publishers Summit Presented by: Genia Stevens, MBA Genia Stevens & Associates www.geniastevens.com 608.466.5230 gks@geniastevens.com
More informationThe Power of Social Media in Marketing
The Power of Social Media in Marketing 1 Contents Executive Summary...3 What is Social Media Marketing?...3 Importance of Social Media Marketing...4 Promoting Through Social Media...5 Social Media Channels/
More informationHow retail investors in Australia view the importance of social and digital media channels
How retail investors in Australia view the importance of social and digital media channels nightingale communications Published March 2013 How was the research conducted? What did we find? nightingale
More informationSocial Media Marketing for Local Businesses by Jeff Sneeringer
By: Jeff Sneeringer of Sneeringer Associates jeff@sneeringerassociates.com 717-226-3489 1 The Social Media Factor: What is Social Media? Social Media is a red-hot buzz phrase that, like it or not, is here
More information5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS
TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost
More informationLocalVox. Social Reputation Management Strategies, Case Studies and ROI
LocalVox Social Reputation Management Strategies, Case Studies and ROI What is Social Media & Reputation? Your customers are talking about you right now. Are you listening? Social media facilitates interac0on,
More informationYour guide to using new media
Your guide to using new media A comprehensive guide for the charity and voluntary sector with tips on how to make the most of new, low cost communication tools such as social media and email marketing.
More informationTechnology for Small Business
Technology for Small Business Steinar Knutsen February 2015 Agenda Importance of Online Marketing Online Marketing Blueprint Social Media Networks Tools of the Trade 2 Every 1 Second on the Internet Source:
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationDelivery 360: Simple integration, customization and essential business intelligence to your competitive advantage
Delivery 360: Simple integration, customization and essential business intelligence to your competitive advantage We are living in a time of turbulence in the market and uncertainty around the world. While
More informationSocial Media Monitoring in Fifteen Minutes
Social Media Monitoring in Fifteen Minutes By Murray Newlands Murray Newlands 1 Table of Contents Social Media monitoring Guides your Business Introduction: Social Media Monitoring How Social Media monitoring
More informationLeveraging Global Media in the Age of Big Data
WHITE PAPER Leveraging Global Media in the Age of Big Data Introduction Global media has the power to shape our perceptions, influence our decisions, and make or break business reputations. No one in the
More informationSocial Media Marketing (Part 1)
Social Media Marketing (Part 1) Student Handbook Syllabus Version 5.0 Copyright All rights reserved worldwide under International copyright agreements. No part of this document can be reproduced, stored
More informationLINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION
LINKEDIN AND SOCIAL MEDIA STRATEGY FOR CUSTOMER AND TALENT ATTRACTION Craig Fisher Head of Strategy, fisher VISTA CEO TalentNet, LLC cfisher@fishervista.com Twitter Instagram @Fishdogs 214.394.0909 PROSPECTING
More informationEngagement Marketing Corissa St.Laurent, Constant Contact
Engagement Marketing Corissa St.Laurent, Constant Contact Email & Social Media Differences Email Marketing Trust and Authority Personal, Relevant, Anticipated Top of Mind Awareness Social Media Marketing
More information5 Point Social Media Action Plan.
5 Point Social Media Action Plan. Workshop delivered by Ian Gibbins, IG Media Marketing Ltd (ian@igmediamarketing.com, tel: 01733 241537) On behalf of the Chambers Communications Sector Introduction: There
More informationSocial Media Marketing
{ Social Media Marketing An Introduction for Email Marketers { Peter Ghali - Senior Product Manager This white paper provides practical advice and key strategies for beginners looking to incorporate email
More informationWhat You Need to Know Before Distributing Your Infographic
What You Need to Know Before Distributing Your Infographic Improve your audience outreach efforts by learning why and how to use the best social, owned and earned platforms available. Targeting specific
More informationWhite Paper. Social Media for Wealth Managers. - Swaran Kumar Patnaik. Abstract. www.infosys.com
White Paper Social Media for Wealth Managers - Swaran Kumar Patnaik Abstract Today, social media is becoming a popular way of interacting with customers while at the same time improving the firm s brand
More informationSocial Media Management Pricing
Social Media Management Pricing Facebook Monthly Management Packages Option 1 Connecting with your customers Four posts relevant to the company, organization and/or customers. Up to two custom branded
More informationMilitary Community and Family Policy Social Media. Guide. Staying Connected
Military Community and Family Policy Social Media Guide Staying Connected Introduction...3 Table of Contents Social Media Tools and Platforms...3 Social Networks...3 Blogs and Microblogs...7 Podcasts...8
More informationWhat is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?...
TeeSpring Profits What is Teespring?... 3 What they are... 3 How they work... 3 Customer Service... 3 Teespring History... 4 How long has Teespring been around?... 4 Brief History... 4 Crowd Funding...
More informationSTATE OF B2B SOCIAL MEDIA MARKETING 2015
STATE OF B2B SOCIAL MEDIA MARKETING 2015 Research Report - June 2015 WHO WE SPOKE TO In a study that we did earlier this year on B2B marketing trends 1, we asked our respondents which distribution channels
More informationUsing Twitter for Business
Using Twitter for Business The point is, Twitter can be a tremendously valuable marketing tool! In this section, we ll explain some specific usecases of Twitter for marketing. HOW TO USE TWITTER FOR MARKETING:
More informationIf you need to alter the sequence, that is okay. Just be sure to complete each point and don t stop until you have implemented them all.
Introduction This program is simple, but effective. You will have to DO things and they will require some attention and persistence, but overall it is a relatively easy process. Take time to read through
More informationSocial networking guidelines and information
Social networking guidelines and information Introduction Social media is an emerging and changing landscape. The digital marketing communications team and corporate communications have a social media
More informationMarketing Guide for Authors
Marketing Guide for Authors About Marketing at Wolters Kluwer Wolters Kluwer has a reputation for delivering authoritative content that delivers vital insights and guidance from subject matter experts.
More informationBeat The GMAT MBA Watch Guide
Beat The GMAT MBA Watch Guide 1 Why MBA Watch? MBA Watch is a special social media platform that sits within Beat The GMAT (BTG). As the largest online community of current MBA applicants, the MBA Watch
More informationWednesday, September 25, 13. Trading Apple Algos Using Weekly Options
Trading Apple Algos Using Weekly Options Using Options with Signals Trade Signals provide a definitive edge Options allow us to taylor our risk Time decay adds juice to this edge Primary Strategy During
More informationWhat You Need to Know About the Future of Data-Driven Marketing
The Big Picture on Big Data: What You Need to Know About the Future of Data-Driven Marketing By Dr. Charles Stryker So much is being written about Big Data and the huge business opportunities that accompany
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationSocial 2 Using Social Media in Social Marketing Campaigns
Social 2 Using Social Media in Social Marketing Campaigns June 7, 2012 Linda Weinberg, R.D. Senior Vice President The way we form opinions and make decisions is shifting in a fundamental way. We listen
More informationOur strength your value Social Media Intelligence
Our strength your value Social Media Intelligence SGA as a Preferred Research Vendor SG Analytics is a KPO providing end-to-end customized research to global clients across US, Europe and Middle East.
More informationSocial Media and Junior Mining Companies
Social media programmes should form an integral part of fund raising initiatives of junior mining companies and other small caps preferably long before they reach the IPO stage, according to research by
More informationRelationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs
Relationships Matter: Social Media and Internet Marketing for Blue Box P&E Programs Community Blue Box Promotion and Education (P&E) programs can be a challenge. With so much information out there, it
More informationSprint CEO visits Leawood store to launch latest promotion
Sprint CEO visits Leawood store to launch latest promotion BY MARK DAVIS - THE KANSAS CITY STAR 12/05/2014 2:58 PM Updated: 12/05/2014 5:55 PM Sprint CEO Marcelo Claure talked Friday with a company official
More informationHedgeChatter Case Study: Stock Price Manipulation Detection
HedgeChatter Case Study: Stock Price Manipulation Detection Case Study: Stock Price Manipulation Detection Company: Organovo Holdings, INC Ticker: ONVO Focus: Risk Mitigation TOC Table of Content: Pg3
More informationAnalyzing the Impact of Social Media From Twitter to Facebook
Analyzing the Impact of Social Media From Twitter to Facebook Analyzing the Impact of Social Media: From Twitter to Facebook Engaging and monitoring the new world of social media are the big first steps,
More informationMeasuring your Social Media Efforts
Measuring your Social Media Efforts Measuring your Social Media Efforts Author PR & Social Media Consultant, Sarah Michelle Willis (MCIPR), is a passionate senior strategic PR & Communications professional
More information5 Tips For Setting Measurable. Social Media Goals. 5 Tips for Measurable social media goals
5 Tips For Setting Measurable Social Media Goals 1 introduction Five practical tips for setting measurable social media goals Social media participation has become a must for businesses today. A survey
More informationManaging your online reputation
MANAGING YOUR ONLINE REPUTATION Community Development Managing your online reputation MANAGING YOUR ONLINE REPUTATION The digital world is changing the way patients manage their health Decision making
More informationHow to Maximize Your News Releases for B2B Lead Generation
How to Maximize Your News Releases for B2B Lead Generation Do your company s news releases just sit on your website, slowly fading into obscurity? A news release can be a powerful tool for creating product
More informationWHAT IS AN RSS FEED & WHY IS IT SO IMPORTANT?
March 2009 WHAT IS AN RSS FEED & WHY IS IT SO IMPORTANT? A Practical How-to Guide by Renée Lemley Sending out an RSS at www.graymatterminute.com 1 RSS Introduction: What is it? 2 Strategy: Why should I
More information