5 Strategies for Mastering Your Marketing

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2 5 Strategies for Masterg Your Marketg Today, marketg is one of the major catalysts of generatg more leads. When done correctly, ROI from the marketg can yield the highest as compared to other marketg channels onle. The ROI of marketg campaigns is good and, it is around 119% on average. Besides that, it does not burden busesses with high implementation costs. Accordg to MarketgSherpa Marketg Benchmark Report, contues to endure, and even thrive, under such scruty, contually provg its worth through better delivery practices, more advanced design, and strategic tegration with other channels. 2

3 is no longer limited to computers and workstations What new development will affect your marketg program the next 12 months? Please select all that apply. Social Media Gamification of marketg programs Location Based Marketg Others Cyber attacks on corporate and ESP subscriber databases Modifications to privacy policy regulations Use of engagement metrics by webmail clients to deliver and place message user s boxes Pervasiveness of mobile smartphones and tablets 3

4 producg ROI, which is affectg Budgets Which statement best describe your organization s perception of marketg s ROI at budget time? 3% Others-write a response below 4% Marketg is unlikely to produce a ROI 32% Marketg will eventually to produce a ROI 60% Marketg is producg a ROI But, as the cost of dog busess is too high, planng your campaign without understandg your customers, competitors, and the marketplace which you operate can break your campaign. Whether you are releasg a new product, launchg a new campaign, or explorg new market opportunities for more sales volume, you need to make formed decisions about your strategy to ga better results and ROI. With an organized approach of marketg, you can achieve better s open rates, reach your customers timely, and crease busess revenue. There are certa factors that can help you get the most from your campaign. In this paper, we are sharg 5 strategies to help you master your marketg campaign. 4

5 1. Know what do you want Marketg to do for you Determe what you want to achieve from your marketg campaigns. Accomplishg softer marketg goals? Attract new customers for new leads and quiries? Generate more traffic to your website? Or, fluence purchase decisions? So, it is important to Analyze the impact of the message. How it is gog to fluence your customers and prospects for more buygs. How to do Discover the component of your marketg that will truly deliver better returns Build a compellg copy with user friendly template addressg this objective Provide valuable formation, centives to improve response from occasional users, and customers. Analyze how demographic or geographic differences can affect your campaign This will not only enhance the control and credibility of your marketg strategy, but can also prevent your company from makg the right strategic vestments to improve results over time. 5

6 2. Segment your market Take to account the current marketplace, such as competitors, potential clients, and the segment where your potential customers are most active. Classify primary targets and secondary targets for your marketg strategy, considerg company goals, needs, past use of marketg techniques, and key issues facg management. Decide key wng goals of your marketg efforts. And then develop tactics and craft them to a strategic, coordated marketg mix to achieve greater collective results than any one tactic alone. How to do Start by pickg the most valuable and relevant contacts Consider about customers location, age and terests Segment your customers who have recently purchased somethg from you Keep your contacts clean and update it from time-to-time Include the formation you get from your customers through their feedback so make your segmentation more relevant. Focus on what makes your customers happy and satisfied. 6

7 3. Focus on Lead Generation The real value of marketg comes from lead generation. Instead of focusg on just the content copy, attract prospects with those scenarios that are relevant to their terests, and have the capability to generate more leads for sales volume. Accordg to MarketgSherpa, the most used lead generation tactic is marketg, with 81% of respondents citg it as the most effective channel. A totally disoriented and different marketg strategy which has nothg to do lead generation would be totally a waste of time. Your communication should serve the lead generation techniques not just traffic surge. How to do Give value to each subscriber Build your message the right context and easy-to-understand way Provide clear call-to-actions to effectively and quickly drive your subscribers to fill up the contact forms Keep your forms simple to help your prospects quickly fill them up Place your forms at suitable place such as near customer testimonials and recent press stories 7

8 ShowMeLeads Inc. 4. Multi Platforms Capability Today, we have more choices devices and platforms than ever before. Your customers may open your from anywhere and any device. Thus, you should keep it your md order to be truly relevant the current scenario. From lead nurturg to campaign, you need to take to account customers experiences across multiple channels and platforms. For example, if any buyer has just checked your offer through , but what about if he wants to share his experience on social channels. Your exclusive set of marketg strategy should facilitate the users the way they teract with your company. This type of question should be brought to picture while buildg the strategy. How to do Optimize your message for mobile devices and tablets Build or test different frequency to diverse segments Re-consider your metrics to effectively optimize your strategies With deep understandg the growg new channels and platforms, your busess can reach and engage with more audiences, acquire and reta customers, and drive more revenue the new multi-platforms world. 8

9 5. Analyzg Campaign Success Metrics A flexible, realistic marketg strategy is one thg but effectively tegratg it to future marketg campaigns is also equally important. Your current marketg plan should enable you to evaluate the effectiveness of existg campaigns agast the goals established the plan phase and then use that formation to improve future campaigns. How to do How your customers are respondg to your current campaigns? What is open rate and click through rate? Form conversions, and revenue.? Did you achieve your set goals? These all questions are important which need to be covered your strategy. An effective way to analyze the bottom le impact of your campaigns is through analytics and metrics. With deep examation and analysis ofthe reports and metrics, you can refe the components, and improve the existg campaigns, and execute the new campaign more successful. delivered reached the box Customer opened the Customer clicked the Customer clicked the Customer redeemed the offer 9

10 Conclusion When you ga an ever more accurate picture of customers wants and needs, it leads to more effective campaigns over time. Thus, defe your marketg plan such a way so that it can be deployed stages and can also be improved over time for better outcomes. If your brand is managed for quarterly results, brg the flexibility your campaign that will help crease sales volume. You should give deep consideration to the long term objectives but keep your current campaign tuned accordg to consumers current needs and wants. Many people thk of marketg, and the Inbox, as an effective part of onle lead generation and nurturg, and it is. And when you add marketg automation to it, it becomes even more complete solution. Marketg Automation enables you to build automated lead nurturg campaigns brgg to practice multi-step functionality and analytics, the lead scorg enge, and prioritize your message for more sales productivity. So, use these tips to streamle your campaign accordg to your consumers needs, so that a one-time can stantly fluence a purchase. 10

11 About ShowMeLeads Inc. ShowMeLeads Inc. is a Global CRM and Marketg Automation Consultg firm that helps companies to build predictable pipeles and improve revenue faster by implementg best practices. We combe -depth marketg knowledge and experience with visionary technological expertise to help companies deploy CRM systems and Marketg Automation systems like Eloqua, Pardot, ActOn, Marketo, Exact Target and SalesForce. fo@showmeleads.com