Kroton Day: Primary and Secondary September 2011 KROT11

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Julia Wiggins
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1 Kroton Day: Primary and Secondary September 2011 KROT11

K12: Growth Opportunities in Public and Private Markets Main Players in the K-12 Brazilian Learning System Market 790 491 460 334 265 120 64 50 30 Positivo Pearson Objetivo Abril Educação Kroton

2 K12: Growth Opportunities in Public and Private Markets Main Players in the K-12 Brazilian Learning System Market Positivo Pearson Objetivo Abril Educação Kroton Santillana Saraiva Etapa Universitário Source: Santander Research Report Public Schools Private Schools K-12 Student Market (2009 # of Students) 45,270,710 (86%) 7,309,742 (14%) Average Students per School Kroton Students / Market Share 24,000 / 0.1% 241,000 / 3.3% Learning System Penetration 5% 30% Significant growth potential driven by learning systems penetration rates Initial stage of product offering to public schools, as a result of changes in Government policies Source: INEP /MEC 2

45,270,710 (86%) 7,309,742 (14%) Average Students per School 154 215 Kroton Students / Market Share 24,000 / 0.1% 241,000 / 3.

3 K Primary and Secondary Associated schools in Brazil (+5 in Japan and 1 in Canada)

4 Primary and Secondary Education Growth of Schools and Student Growth Associated Schools +9% +2% % % 771 Students CAGR 07-11: 11.2% +17% +9% 183, % 207, ,600 10, ,000 24,000 +6% 281,552 18, , , , Private Network Public Network - Projecta Total Growth in base of Associated Schools of 7% Growth in student base of 6% High level of renewals of Associated Schools: 93% 4

2% +17% +9% 183,900 +13% 207,700 226,600 10,000 265,000 24,000 +6% 281,552 18,630 216,600 241,000 262,922 2007 2008

5 K-12 Portfolio Educação Básica Rede Pitágoras Rede Católica Rede Cristã Projecta Pitágoras Colégios INADE 5

6 Pitágoras Pitágoras Associated Schools Rede Sesi de Educação # Of Schools: 538 # Of Collections: 175,794 # Of Schools: 76 # Of Collections: 36,824 6

7 PAX Editora e Distribuidora Ltda # Of Schools: 149 # Of Collections: 48,000 7

8 Rede Cristã de Educação # Of Schools: 3 # Of Collections: 1,040 8

9 Products and Services Portfolio Structure Didactic Collection (methodology) Capacity Program (capacity) Educational Assessment Program (monitoring) Pedagogical Project 9

10 Main Products and Services Didactic Collection: 10

11 Main Products and Services Educational Assessment Program: 11

12 Main Products and Services Educational Portal: 12

13 Main Products and Services Graduates & MBA: Pós-Graduação 13

14 Main Products and Services Capacity Program: Includes all school community: teachers, managers, administrative, parents and students. Inclass, Telepresencial and Distance Learning Activities. 14

15 Main Products and Services Student Programs: 15

16 Main Products and Services Rede Pitágoras TV Channel: 16

17 Quality Unparalleled Quality Others 40% Private ENEM Ranked Schools 1st 43% 4.5 Public Average IDEB Results 16% 5.2 2nd and 3rd 17% Pre Kroton 2007 Post Kroton 2009 Source: VOX Populi, McKinsey and Company Data Long Relationship and Loyalty with Clients 74% of outstanding contracts with longstanding relationships 1 26% 23% 30% 21% 100% 0-2years 3-5years 6-10years >10 years Total outstanding contracts 93% client retention / renewal rate over the past 3 years Fonte: Dados Companhia, Nota (1) Considera somente escolas privadas Pitágoras Strong Brand Awareness (Institution Share of Mind (from 0-100) Satisfaction of Schools (Institution Share of Mind (from 0-100) Neutral 5% Unsatisfied 1% Competitors Pitágoras with brand Very Satisfied &Satisfied 94% Source: Ibope, as of March 2010 (Survey with Rede Pitágoras Schools) Public Oponion with Copernicus Brand research 17

relationships 1 26% 23% 30% 21% 100% 0-2years 3-5years 6-10years >10 years Total outstanding contracts 93% client retention / renewal rate over the past 3 years Fonte: Dados Companhia, Nota (1)

18 Innovation DesignMate: Physics,Chemical, Mathematics and Biology learning tools 18

19 Innovation eguide: Educational digital content for the teacher completely interactive, with photos, images, videos, links and informative and fun animations 19

20 Projecta 20

21 Projecta: products and services Integrated Solution Educational Management Program for leaders Focus on academic project and student learning Planning and execution of established targets Conceptual Model Evaluation of Learning Measure the academic performance of the school and the system Learning material for students and teachers Training program for professional qualification of teacher Nº of collections: 18,630 21

22 KROT11

Pitágoras Schools: current units Embraer, in São José dos Campos (SP) - 2002 Mineração Taboca, in Pitinga (AM) - 1989 Alcoa, in Juruti (PA) - 2010 Vale, in

23 Pitágoras Schools: current units Embraer, in São José dos Campos (SP) Mineração Taboca, in Pitinga (AM) Alcoa, in Juruti (PA) Vale, in Carajás (PA) Vale, in Ourilândia do Norte (PA) 2008 YamanaGold, in Teofilândia (BA) 2004 (1989 with Vale) Pitágoras Cidade Jardim Pitágoras São Luis 23

24 INADE Institute of Educational Evaluation and Development Focus in Educational Excellence 24

25 INADE: educational evaluation Diagnosis of educational system Annual evaluation cycles Operations in public and private school networks More than 420,000 students evaluated until 2010 More than 100,000 students expected to be evaluated in

26 INADE: added services and products Learning environment School bulletin General report for the network Academic modules by area of knowledge Virtual Results System Feedback for school groups 26

Institutional Presentation February 2011 KROT11

Institutional Presentation February 2011 KROT11 Disclaimer The following presentation provides general information about Kroton Educacional S.A. ( Kroton ). It consists of summary information not intended