MEDIA KIT TransferTimes.com

Transcription

1 MEDIA KIT TransferTimes.com Since 1999, Transfer Times has been a leading regional resource for helping transfer students learn about and connect with four-year colleges and universities. Our unique distribution method effectively reaches two-year students at their current school. In addition to helpful articles and school profiles in the paper and online, Transfer Times provides a scholarship contest in the fall and spring editions. CIRCULATION Distributed at over 200 community colleges located in Illinois, Iowa, Indiana, Ohio, Michigan, Minnesota, North Dakota, South Dakota, and Wisconsin. Potential reach is over 1 million students. READER PROFILE Current community college students in the Midwest. See page 2 for more details. SCHOLARSHIP CONTEST Transfer Times provides two students a $6,000 scholarship each year an effective way to gain student s attention and drive traffic to TransferTimes.com. While entering the contest, students can request information from participating four year schools. Leads will be distributed to applicable schools. NEW FOR 2015 S cholarship increase to $6,000 across all zones (vs. $1,000 per zone) for fall and spring editions Enhanced website with detailed school profile page = more opportunities to promote your transfer program and link to your website Wisconsin only zone New logo and design

2 TransferTimes.com Reader profile: 1/3 of all college students 5.4 million nationwide, transfer schools at some point when they are attending school. 1 Potential reach: 400,000 students The potential reach across all zones of Transfer Times is 1.2 million 2-year college students. That means that 400,000 (1/3) of these students will transfer to a 4-year school and 60% will complete their degree. 2 50% of all undergrads attend community colleges 3 60% of community college students who transfer to 4-year schools attain their bachelors degree in six years. 4 Community colleges are a rich resource for potential transfer students.with over 8 million+ students, community colleges are the largest type of college in the U.S. 5 8 million 2 Sources: 1 National Student Clearinghouse; 2 IPEDS Enrollment Data; 3 American Association of Community Colleges 2014 Fact Sheet; 4 National Student Clearinghouse Research; 5 NCES 2014

3 TransferTimes.com Regional Distribution Total potential reach across all zones = 1.2 million 2-year college students. 1/3 of these students (400,000) WILL transfer to a 4-year school and of those students who transfer, 60% complete their bachelor degree in 6 years. 6 10, , , , , Potential student reach by region/state # of 2-year students # of 2-year schools in the Transfer Times network 100, , , , Over year schools in the Transfer Times network Below is a partial listing of schools in the Transfer Times network. To see if your target 2-year schools are on the list, us at info@transfertimes.com. Rend Lake College (IL) Kaskaskia College (IL) College of DuPage (IL) Ivy Tech (IN) DMACC (DesMoines Area Community College) Northwest Iowa Community College North Iowa Area Community College Mott Community College (MI) Schoolcraft College (MI) Northland Community & Technical College (MN) Saint Paul College (MN) Mitchell Technical Institute (SD) Central Ohio Technical College Southern State Community College (OH) UW System Community Colleges (WI) 6 Sources: National Student Clearing House Research Center; IPEDS Enrollment Data 3

4 TransferTimes.com Connecting with Students on the Web Transfer Times website is the focal point of its marketing strategy. Getting prospective students to the website and your school s profile page will give them the essential information they need to make transfer decisions as well as a channel to connect with your admissions department. Below is a mockup of how the school pages may look after the website is re-designed. Video Videos have high impact. Insert a campus photo or video tour of your school here. Overview Brief overview of your school and its strongest selling points for transfer students. Key Information Key information on transferring students earned credits to your school. This section should link to more information on your school s website or to a request to contact the admissions office for more information. Welcome Letter Letter from the head of your school or admissions director will make potential students feel welcomed. Application Details Details on application process so potential transfer students understand the deadlines for enrollment and transfer. Financial Aid How the school can help potential transfer students to find financial aid opportunities. 4

5 TransferTimes.com Transfer Times Ad Rates Base $1,400 One page (1/2 page ad, 1/2 page article) in the fall and spring printed publication in one zone, online school profile page and ad listing on TransferTimes.com for 12-months Zone Option + $1,000/additional zone Add additional zones and save! (Circle your requested zones below) Full Page Ad Option + $1,000 (per zone) Increase your exposure by adding a full page ad Premium Page Placement + $300 - SOLD OUT for 2015/16 Secure the first ad readers will see. Limited to 1 per zone Your TransferTimes.com Detailed School Profile Page Simply login to the TransferTimes.com user-friendly interface to create and update your school profile page 24/7. Short on time? Choose to have Transfer Times create and update your school profile page. Artwork Deadline Fall 2015 Ad/Article due July 31, 2015 Spring 2016 Ad/Article due December 1, 2015 Zone Selection Please circle or list all issues you intend to advertise in. Illinois Indiana Iowa Michigan Ohio Upper Midwest (MN, SD, ND) Wisconsin Total Payment: $ 2 Year School Distribution - Please indicate up to three 2-year community colleges that you want us to specifically reach out to and share best practices on promoting Transfer Times with their students. 1. Key contact: 2. Key contact: 3. Key contact: Advertising Agreement As a representative of the institution named below, I authorize placement of a full-color ad in Transfer Times as indicated. I understand that the purchase of this advertisement includes an article about the institution that is the same size of the ad. Transfer Times reserves the right to accept or cancel all advertising agreements. This agreement is entered into between Transfer Times, a Division of Magellan Promotions, LLC and. Acceptance of Terms: Printed Name Title Signature Date Contact Person for Ad / Article / Web Phone Leads should be sent to: Payments are net 30 upon invoice. to: info@transfertimes.com - or - fax to:

6 TransferTimes.com The best way to reach potential transfer students on a regional level. Most transfer students choose a four-year school that is located within 200 miles of their home or current 2-year school. It is more efficient and a better use of your marketing dollars to concentrate on potential students within your regional area rather than marketing to a national audience. Transfer Times focuses your message on the people most likely to consider your school the transfer students within your region or state. REACH Transfer Times potential reach across all zones is 1.2 million 2-year college students. ONE THIRD of these students will transfer schools that s 400,000 transfer students looking for information about your school and its various program curriculums. DISTRIBUTION Transfer Times is distributed in 214 locations throughout the 9-state area. It can be found in academic advising offices, student unions and cafeterias. SCHOLARSHIP INCENTIVE TO ENGAGE Transfer Times provides two students a $6,000 scholarship each year, simply for registering online. The data captured when registering is used to generate leads to help you engage with these students. ONLINE AND OFFLINE PRESENCE Transfer Times offline publication gets the word out to help students start the process of selecting a destination school. It also directs them to the web where they can easily engage and learn about your school on its profile page. STAYING POWER Serious transfer students hang on to Transfer Times for information about schools, tips on navigating the transfer waters and details about scholarship entry and qualification. 6