AdExchanger Industry Preview 2014
|
|
- Gabriel Cameron
- 8 years ago
- Views:
Transcription
1 Marketing & Tech Investment Landscape presented by Wilma Jordan, Founder & CEO The Jordan, Edmiston Group, Inc. January 21, 2014
2 About JEGI The Jordan, Edmiston Group, Inc. ( JEGI ) The Leading Independent Investment Bank Serving the Media, Information, Marketing and Technology Sectors Experience Founded in 1987, JEGI has completed more than 500 transactions, spanning media, information, marketing and technology companies. Industry Leadership JEGI has deep relationships among global, middle-market and emerging media, information, marketing and technology companies, enabling it to anticipate trends and provide valued advice. Primary Focus JEGI focuses primarily on executing sell-side assignments, conducting efficient, highly effective processes to meet the needs of the client and achieve maximum value. Independence JEGI is committed to the success of each client assignment, with no sales and trading, lending or private equity investing to conflict with the firm s advisory clients' priorities. Results JEGI s team-driven process achieves the highest transaction success rates and enthusiastic endorsements from the firm s satisfied clients. 2
3 JEGI Leading The Market JEGI The Consistent Market Leader in Transactions Completed Among the Sectors It Serves #1 8 th Consecutive Year *Source: 451 Group 3
4 Industry-Leading Domain Expertise 27 Transactions in 2012/13; Over $2 Billion in Enterprise Value In each transaction listed above, JEGI s client is mentioned first. 4
5 M&A Overview Media, Marketing and Technology M&A Driven by Lots of Small Deals 5
6 M&A Volume and Value by Sector Marketing Services & Technology Remains Most Active M&A Sector Industry Sector No. of Deals Value (millions) No. of Deals Value (millions) No. of Deals B2B Online Media & Technology 57 $ $11,957 (32%) (95%) B2C Online Media & Technology 219 $6, $10,088 (13%) (39%) Business to Business Media 34 $ $411 0% 10% Consumer Magazines 37 $1, $277 (14%) 515% Database & Information Services 69 $6, $11,450 17% (47%) Education Information, Technology & Training 81 $6, $5,255 27% 32% Exhibitions & Conferences 64 $3, $874 28% 329% Healthcare Information & Technology 209 $10, $10,461 34% (0%) Marketing & Interactive Services 479 $45, $20,501 (1%) 120% Mobile Media & Technology 145 $7, $3,468 17% 113% Total 1,394 $88,623 1,351 $74,742 3% 19% Source: JEGI Transaction Database Media, Information, Marketing & Technology M&A Activity January December January December % Change Value 6
7 Five Hot Trends Driving Marketing/Tech M&A 1 Non-Tech Companies Buying Tech Start-ups 2 Acqui-Hires 3 Continued Rise of Mobile Advertising 4 Building Out the Stack 5 Consulting Firms Becoming Marketing Services Firms 7
8 1 Non-Tech Cos Buying Tech Start-ups Key Trends Retail traditional retailers actively acquiring technology, to compete with e-commerce sites, such as Amazon Walmart (Walmart Labs), Target, Staples and others are already actively acquiring Technology start-ups enable expanded customer reach, to a younger demographic Customer loyalty is key interaction and personalization important To help boost sales and customer interaction Companies collecting vast amounts of data (big data) need to acquire the tools to analyze and utilize the data Companies have developed Labs to house acquisitions key is the ability to retain talent 8
9 1 Non-Tech Cos Buying Tech Start-ups Securing Talent & Technology to Compete Recent examples of non-tech companies acquiring tech start-ups: Monsanto acquired Climate Corporation (big data weather tech) for $930 million Under Armour bought MapMyFitness (fitness tracking app) for $150 million Staples acquired e-commerce personalization company Runa First Data acquired mobile loyalty start-up Perka and mobile payments start-up Clover E.W. Scripps acquired Newsy (delivers news via devices) for $35 million Ford Motors bought Livio, an in-car music app, for $10 million Live Nation acquired Meexo, a mobile start-up for connecting people more meaningfully Walmart acquired Tasty Labs, a social software developer 9
10 2 Acqui-Hires Talent Acquisition Corporations, especially high-growth digital media/marketing/tech companies (e.g., Google, Facebook, Apple, Yahoo!, Twitter) acquiring for talent Typically, valuation based on price per head mostly cash deals, possibly some stock, but earn-outs usually avoided Talent deals are a horribly expensive way to get talent 10 to 100 times as much as we d pay a recruiter. But it s a necessity. David Sobota, Director, Corp Dev, Google Companies prefer acqui-hires of companies that have not raised much capital VCs/investors need to get a decent return Companies focused on making acquisitions work and have institutionalized the process of integrating acquisitions For every deal we do, the sponsor on the corp dev team has to do a check-in 30 days in to catch stuff early, and also six-month and one-year look-backs. Jessica Verrilli, Corp Dev Principal, Twitter 10
11 2 Acqui-Hires Securing Talent to Compete Recent examples of acqui-hires: Facebook acquired SportStream, social sports app enables users to connect over games Yahoo acquired Ptch, a social media application that enables users to create short videos Yahoo acquired Quik.io, a three-person app that sends videos, music, etc. to ipad Square acquired Viewfinder, a NY-based photo sharing app Square acquired Evenly, a four-person mobile payments app Twitter acquired Locomatix, real-time stream and analytic data processing Apple acquired SnappyLabs, a one-man photo technology app Google acquired Behavio, allows mobile devices to sense and react to human behavior 11
12 3 Continued Rise of Mobile Advertising Mobile A Very Hot Market Global mobile ad market growing 57% in 2014, to $26.3 billion Facebook s share of global mobile ad revenue continues to expand, but Google still the 800 pound gorilla more than 50% of global mobile ad revenue US mobile ad spending forecasted to grow 56% this year, to $15 billion Global Mobile Ad Spend Source: emarketer 12
13 3 Continued Rise of Mobile Advertising Case Study Twitter Acquires MoPub for $350 million Target Overview: Mobile ad exchange helps mobile publishers manage ad inventory Twitter Rationale Driving significant revenue from mobile; deal vaults Twitter to forefront of race to combine effective targeting and mobile ad-buying Pre-acquisition, Twitter expected to account for nearly 2% of 2013 global mobile Internet ad revenue 1 Insider View We look at this deal as a big bet on the mobile ecosystem, which is growing incredibly quickly mobile advertising is in the early stages, and Twitter and MoPub together give us the opportunity to help drive what mobile advertising becomes. Kevin Weil, VP, Revenue, Twitter 1 emarketer 13
14 4 Building Out the Stack It s All About Enterprise Marketing Management High rate of technology adoption by CMO s a tremendous market opportunity for enterprise technology vendors The Stack comprises systems that help marketers manage and measure ongoing interactions with their customers Rapid technology adoption within marketing function has significantly impacted marketing services providers EMM STACK Stack Business BI Intelligence Analytics Customer Experience CEM Mgmt Multi-Channel MCMMarketing Customer Relationship CRM Mgmt Web Content WCM Mgmt Asset DAM/MAM Management 14
15 4 Building Out the Stack $30 Billion in M&A Value, 2010 to 2013 Three of largest transactions in media/marketing/technology for 2013 were marketing automation deals to help enterprise software companies build the marketing stack Salesforce acquired ExactTarget for $2.5 billion Oracle bidding for Responsys for $1.6 billion Adobe acquired Neolane for $600 million 15
16 5 Consulting Firms Becoming Marketing Services Firms Investing in Marketing Services for Growth Acquisitions of marketing services firms bring needed talent to consulting firms (e.g., digital strategists, designers, analysts, technologists) Marketing services provide creative/new capabilities for consulting firms (e.g., customer experience, customer interaction, design, measurement, targeting, insights) Marketing services enable consulting firms to offer clients a more holistic group of services (a key differentiator) and higher levels of customer satisfaction and loyalty Consulting firms able to keep more revenue in-house providing more actionable services to clients, expanding market share and growth Insider View These sophisticated digital creative strategists, when coupled with PwC s broad range of global business and industry consultants, strengthen our ability to deliver holistic, end-to-end business transformation around the world. Miles Everson, PwC US Advisory Leader 16
17 5 Consulting Firms Becoming Marketing Services Firms Keeping More Revenue In-House Recent examples of consulting firms acquiring marketing services groups: PWC acquired BGT, a digital creative consultancy PWC acquired Ant s Eye View, community building and management Deloitte acquired Banyan Branch, a digital and social media agency Deloitte acquired Ubermind (mobile app developer) for $50 million Accenture acquired Fjordnet, digital design services Accenture acquired Acquity Group (e-commerce and digital mark services) for $285 million IBM acquired Urbancode, push out updates via mobile, social, cloud, etc. IBM acquired Tealeaf, mobile commerce analytics KPMG acquired Link Analytics, big data analytics solutions 17
18 Predicting the Future Predictions 1. Lines continue to blur, as publishers become agencies; agencies become content creators and sometimes publishers; and brands are content creators Can Everyone Play Well in the Sandbox? Publishers Agencies Agencies Content Creators Brands Publishers 18
19 Predicting the Future Predictions 2. Sponsorship spending estimated at $20.6 billion in and will continue to have a major impact on advertising 3. Native advertising (60% of Facebook s revenues in 2013) is the major driver of advertising spend for the foreseeable future 1 JP Morgan 19
20 Transitioning Advertising Model ADVERTISER PUBLISHER CONSUMER BRANDVOICE 20
21 Predicting the Future Predictions 4. By 2016, programmatic will drive an estimated 35% of all digital advertising spend and, finally 5. Over the next few years, large corporations ($250+ million of revenue) will drive M&A, further consolidating emerging marketing and tech companies 21
22 Predicting the Future Thank you. Wilma Jordan, Founder & CEO The Jordan, Edmiston Group, Inc. 22
23 Marketing & Tech Investment Landscape presented by Wilma Jordan, Founder & CEO The Jordan, Edmiston Group, Inc. January 21, 2014
Enterprise Marketing Management
Since 1987 Enterprise Marketing Management A Brief Overview JEGI Sector Insights Presented by David Clark, Managing Director Marketing Services February 2013 150 East 52 nd Street, 18 th Floor, New York,
More information2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
More information2011 Private Equity Forum
Marketing Services M&A Update presented by Tolman Geffs and Scott Peters, Co-Presidents The Jordan, Edmiston Group, Inc. September 22, 2011 Media and Marketing M&A M&A volume and value steady in 2011 After
More informationDigital Customer Engagement
Digital Customer Engagement First Analysis Investment Banking Industry Update July 2013 Industry Focus: Wave of Consolidation Changing Landscape for Digital Customer Engagement Solutions With the global
More informationJEGI Sector Insights: Transforming the Marketplace
Since 1987 JEGI Sector Insights: Transforming the Marketplace 2015 JEGI Media & Technology Conference Time Warner Center New York, NY www.jegi.com January 15, 2015 Bronx Tolman Geffs JEGI HQ Everything
More informationOutlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
More informationMarketing Report. 2013 survey results. Yesler Software Shortlist Maximizer Hanley Wood. Sponsored by
Marketing Report 2013 survey results Sponsored by Yesler Software Shortlist Maximizer Hanley Wood Introduction B2B buyer behavior has been changing dramatically over the last few years as buyers become
More informationDigital marketing and the mind of the CMO. AS adoption of digital media and devices. SIGNALS for strategists
SIGNALS for strategists Digital marketing and the mind of the CMO AS adoption of digital media and devices surges, companies are investing billions of dollars in digital marketing. The rising importance
More informationWebinar: Digital Media M&A at the Halfway Mark
Webinar: Digital M&A at the Halfway Mark JEANNE DIXON DATTILO Sr. Valuation Analyst JED WILLIAMS Vice President, Consulting LEM LLOYD CRO, Fixya August 7, 2013 Today s Agenda INTRODUCTION TO: LOCAL MEDIA
More informationMarket Insight 2014 - Annual M&A Outlook
2014 OUTSELL SIGNATURE EVENT Annual M&A Outlook presented by Wilma Jordan, Chief Executive Officer The Jordan, Edmiston Group, Inc. October 1, 2014 M&A Overview 2 M&A Overview Industry Sector M&A Market
More informationFive Strategies to Build a Successful Email Marketing Campaign
Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for
More information7 Social Media Ad Trends for 2014
N O V E M B E R 2 1, 2 0 1 3 7 Social Media Ad Trends for 2014 Sponsored by: Debra Aho Williamson Principal Analyst Agenda 2014: A Year of Social Acceptance Trend #1: The Video Opportunity Trend #2: Social
More informationEnterprise Software Meets Marketing Technology UNION SQUARE ADVISORS LLC
Enterprise Meets Technology 1 CONFIDENTIAL DRAFT Relevant Technology Industry Trends Informing Strategic Dialogue Potential IPO Market for Next Generation Ad-tech New Generation of Ad-tech / Data Models
More informationThe Convergence of IT Big Data & Marketing. Regis McKenna 2014 Alliance of Chief Executives
The Convergence of IT Big Data & Marketing Regis McKenna 2014 Alliance of Chief Executives 1 2 Technology Marketing 3 Major Technologies Driving Marketing Mass Production & Mass Media Mainframe computer
More informationEvolution of the Marketing Cloud 4.18.2104
Evolution of the Marketing Cloud 4.18.2104 What Trends Are Driving This? IT Spend $2.069 Trillion Customer IT Spend $1 Trillion Company IT Spend $1 Trillion Company IT Spend $1 Trillion 82% Maintenance
More informationDeliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions
Deliver a Better Digital Customer Experience Through Sonata s Digital Engagement Solutions The World is Going Digital The incredible growth of the internet, the proliferation of mobile devices and the
More informationHere s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
More informationThe Consumer Is Not a Moron, She s An Individual
The Consumer Is Not a Moron, She s An Individual How To Get Started On Individualized Marketing October 2014 VIEWPOINTS The Consumer Is Not a Moron, She s An Individual How To Get Started on Individualized
More informationInfor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed
TM Infor Rhythm for commerce E-commerce that s comprehensive, integrated, and beautifully-designed Deploy a digital experience that delights customers and drives meaningful business results Make online
More informationWWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR WIPRO CONSUMER GOODS. Digital Transformation
WWW.WIPRO.COM BUILDING A DIGITAL FUTURE FOR CONSUMER GOODS Digital Transformation WIPRO CONSUMER GOODS DO BUSINESS BETTER CONSUMERS WANT MORE OF EVERYTHING: OPTIONS, INFORMATION, INTERACTION, ENGAGEMENT
More informationContents. Ad Tech Big Data Creative Information Security. Marketing Media, Planning & Buying. Project Management & Client Services
Salary Survey 2015 Contents Ad Tech 03 Big Data 05 Creative 06 Information Security 08 IT 09 Marketing 11 Media, Planning & Buying 13 Mobile 14 Project Management & Client Services 16 Tech 18 Foreword
More informationAssess how the Internet can be used in different marketing functions.
Chapter 1 An introduction to internet marketing Learning objectives Evaluate the relevance of the Internet to the modern marketing concept. Distinguish between Internet marketing, e-marketing, e-commerce
More informationonline marketing redefined
online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising
More informationDelivering Great Customer Experience. Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013
1 Delivering Great Customer Experience Řízení zákaznické zkušenosti aneb boj o zákazníka nejen na sociálních sítích 18.4.2013 Daniel Burian CX Solution Architect 2 1 Proč vlastně? 3 Customer Advocacy In
More informationnative advertising native advertising native advertising native advertising native advertising native advertising native advertising native
NOT Who Cares? the native ad trend is just getting started. Native has gone from being a question mark among publishers to now, where it s just a matter of time, and timing. Nativo CEO Justin Choi What
More informationBUSINESS-TO-BUSINESS MARKETING 2014-2015
BUSINESS-TO-BUSINESS MARKETING 2014-2015 Published by Richard K. Miller & Associates (RKMA) February 2014 biennial 316 pages ISBN# 9781577831969 PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING
More informationThe Case for Commercial Data The Time to Act is Now
Today, we have access to a vast amount of customer data that can be used to power sales and marketing efforts. That may not be the case tomorrow. behind. Currently, regulations for customer data are looser
More informationand Analytic s i n Consu m e r P r oducts
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.988.7900 F.508.988.7881 www.idc-mi.com Creating Big O p portunities with Big Data and Analytic s i n Consu m e r P r oducts W H I T E
More information2014-2015. IT Salary Guide. National. An Inside Look at IT Salaries. mondo.com 1
2014-2015 IT Salary Guide An Inside Look at IT Salaries National mondo.com 1 THE ELASTIC WORKFORCE Accelerating technology innovation CIOs and CMOs dealing with the ever-changing landscape of cloud, big
More informationSocial Mobile Analytics and Cloud (SMAC) Technology
Social Mobile Analytics and Cloud (SMAC) Technology V. Sripriya (Final B.Tech/IT), sripriyaragavan@gmail.com R.S.Sivaranjani (Final B.Tech/IT), ranjanis@outlook.com AVC College of Engineering, Mannampandal-609305
More informationAdobe Analytics Premium Customer 360
Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your
More informationDeveloping the edge or scaling the core through corporate venturing Internet of Things. Daan Witteveen
Developing the edge or scaling the core through corporate venturing Internet of Things Daan Witteveen Global M2M Connections (billion) The Global IOT Market is expected to see a forecasted to grow at a
More informationCONSUMER MARKETING 2014-2015
CONSUMER MARKETING 2014-2015 March 2014 3 rd edition 405 pages ISBN# 9781577831952 Published by: Richard K. Miller & Associates (RKMA) PART I: OVERVIEW 1 CONSUMER MARKETING 1.1 Scope 1.2 Market Assessment
More informationapp design & development
FOR MOBILE BUSINESS app design & development SMARTPHONES AND TABLETS App Market Revolution $9B $8B $7B $6B $5B $4B News and Business $3B $2B $1B $0B 2008 2009 2010 2011 2012 2013 2014 From Apple s App
More informationThe Top B2B Marketing Trends to Prioritize
The Top B2B Marketing Trends to Prioritize B2B marketing is undergoing seismic transformations. With a focus on attracting and engaging a better target audience, tactics, tools, and strategies are evolving
More informationNATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS. Executive Guide #11 The Changing Roles of Information Technology and Marketing
NATIONAL ASSOCIATION OF ELECTRICAL DISTRIBUTORS Executive Guide #11 The Changing Roles of Information Technology and Marketing Developed by the NAED Strategic Technology Committee Published November 2014
More informationMind Commerce. http://www.marketresearch.com/mind Commerce Publishing v3122/ Publisher Sample
Mind Commerce http://www.marketresearch.com/mind Commerce Publishing v3122/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093 (Int'l) Hours: Monday - Thursday: 5:30am - 6:30pm
More informationSMARTPHONES & BIG DATA. Daniel Nelson Head of Enterprise Development, Braintree @DanielROINelson daniel.nelson@braintreepayments.
SMARTPHONES & BIG DATA Daniel Nelson Head of Enterprise Development, Braintree @DanielROINelson daniel.nelson@braintreepayments.com TODAY WE LL COVER 1. Why smartphones represent a significant enabler
More information2. The New Economy. Outline. Marketing Challenges. Connecting with Customers Directly
Connecting with Customers Directly 2. The New Economy The company s official site provides customers various information Shan-Yu Chou 1 Shan-Yu Chou 2 Outline Marketing Challenges; Major forces driving
More informationClient focused. Results driven. Ciber Retail Solutions
Client focused. Results driven. Ciber Retail Solutions Multi-Channel Retailing Retailers are confronted by a downturn in consumer spending, ever-tighter margins, emerging shopping patterns, empowered consumers
More informationDigitization and the New Consumer
Digitization and the New Consumer Gerry Gibney, Senior Strategist Financial Services Open Text October 2015 The Millennial Disruption Index They believe innovation will come from outside the industry 68%
More information902 Broadway 20 th Floor New York, N.Y. 10010. Business and Revenue Model Overview. Presented by Flatiron Strategies, LLC August, 2015
902 Broadway 20 th Floor New York, N.Y. 10010 Business and Revenue Model Overview Presented by Flatiron Strategies, LLC August, 2015 Disclaimer The content provided by Flatiron Strategies in this presentation
More informationData Mining: Benefits for business.
Data Mining: Benefits for business. Data Mining enables businesses of all types and sizes to empower their data and gain valuable insight into what decisions to take. Since 2005 the Oversea-Chinese Banking
More informationTransforming Web Business To Mobile Business
Transforming Web Business To Mobile Business Agenda 1 Why Mobile? 2 How is Mobile Different from Web? 3 Technology Considerations when moving to Mobile 4 Business Considerations when moving to Mobile 5
More informationANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE
EMV Technology: Deploying Soon in the U.S. ANALYTICS: SHAPING THE RIGHT CUSTOMER EXPERIENCE 2010 Mercator Advisory Group, Inc. Clock Tower Place, Suite 420 Maynard, MA 01754 phone: 1(781) 419-1700 e-mail:
More informationBig Data Analytics. Actionable Insights. www.analytixinsight.com TSXV:ALY
Big Data Analytics. Actionable Insights. www.analytixinsight.com TSXV:ALY Safe Harbor Statement Statements about the Company s future expectations and all other statements in this presentation other than
More informationBackground and Company Performance... 2. Industry Challenges... 2. Quality of Customer Service and Customer Impact... 3. Conclusion...
Contents Background and Company Performance... 2 Industry Challenges... 2 Quality of Customer Service and Customer Impact... 3 Conclusion... 5 Significance of Customer Service Leadership... 6 Understanding
More informationCustomer Leadership. Getting better results in the Big Data era. Customers are in charge
Customer Leadership Getting better results in the Big Data era Customers are in charge Customer interactions are all moving from push to pull. Instead of businesses pushing services and products at Customers,
More informationOvercoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack
Overcoming Barriers to Cross-Channel Success: Optimizing the Marketing Technology Stack Signal Cross-Channel Marketing and Technology Survey September 2014 Page 3 Page 4 Page 5 Page 6 Page 15 Page 18 Page
More informationGlobal Digital Marketing Software Market 2015-2019
Brochure More information from http://www.researchandmarkets.com/reports/3063720/ Global Digital Marketing Software Market 2015-2019 Description: About Digital Marketing Software Digital marketing is a
More informationENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016
ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:
More informationKey Marketing Trends & Developments in 2015
Key Marketing Trends & Developments in 2015 Markos Fragoulopoulos INTERAMERICAN Marketing Director Chairman of Hellenic Institute of Marketing Athens, 09/10/2014 Markets are moving faster than Marketing
More informationGlobal Digital Marketing Software Outlook 2020
Brochure More information from http://www.researchandmarkets.com/reports/3275278/ Global Digital Marketing Software Outlook 2020 Description: The digital marketing software industry, which is presently
More informationecommerce Industry Outlook 2015.
ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets
More informationPart 1 Digital marketing fundamentals. Chapter 1 Introducing digital marketing 9/26/2014. Learning objectives. Questions for marketers
Slide 1.1 Slide 1.2 Learning objectives Part 1 Digital marketing fundamentals Chapter 1 Introducing digital marketing Evaluate the relevance of digital platforms and digital media to marketing Evaluate
More informationUnisys Innovation Plan
Unisys Innovation Plan June 12th, 2015 Our View of the Market Unisys regards user support, cloud/datacenter, applications, data, analytics, social, service management and security as essential components
More informationDigitally Disrupted to Digital Disruptor
Digitally Disrupted to Digital Disruptor Disrupt your enterprise (before someone else does...) Per Uno Österman Managing Director Analytics Nordics mobile +46 73 0513695 per.osterman@accenture.com Digital
More informationOther Essentials 6/23/2015
Social Media & Marketing B2B or B2C which social platform is best for your Business? Social Media & Marketing by Illinois worknet is licensed under a Creative Commons Attribution-Non-Commercial 4.0 International
More informationparagyte Whitepaper The Significance of CRM in Retail Industry
Whitepaper The Significance of CRM in Retail Industry Retail Industry overview The retail sector has seen unprecedented growth in the last few years and according to research firm Lucintel, the global
More informationBUY BIG DATA IN RETAIL
BUY BIG DATA IN RETAIL Table of contents What is Big Data?... How Data Science creates value in Retail... Best practices for Retail. Case studies... 3 7 11 1. Social listening... 2. Cross-selling... 3.
More informationREDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH
REDEFINE CUSTOMER EXPERIENCE with ITC INFOTECH Partner of choice for CX Cloud The customer is being rediscovered giving rise to the need for a defined and actionable enterprise customer experience strategy
More informationHow to Succeed with Programmatic In-House Marketing
July 2014 BUILDING A FOUNDATION FOR IN-HOUSE ADVERTISING SUCCESS Advertising Automation Software Marketing has come a long way since the days of television, newspapers, and billboards. The widespread adoption
More informationPeter Duflo Managing Partner
Virtual IT in the Cloud By Mike Pellegrino, who is the former CIO at Sun Products, CIO at Frontier Communications, VP of IT at FujiFilm Holdings America and now a strategic IT consultant and President
More informationCustomer Centric Banking. June 2014, IBU Banking, SAP
Customer Centric Banking June 2014, IBU Banking, SAP EMPOWERED CUSTOMERS ARE 79% 53% 59% Digitally Connected of customers spend at least 50% of total shopping time researching brands online. Socially Networked
More informationWiden s Position in the Marketing Technology Ecosystem. March 5, 2014
Widen s Position in the Marketing Technology Ecosystem March 5, 2014 At Widen, we believe digital asset management is a key part of the marketing technology ecosystem. In other words, DAM now has a seat
More informationHow Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers. Joel Book Principal, emarketing Research & Education ExactTarget, Inc.
24/7 CRM How Top B2B Companies Use CRM and Email to Drive Sales and Serve Customers Joel Book Principal, emarketing Research & Education ExactTarget, Inc. Key Insights: Real time customer insights and
More informationThe Hidden Power of Apps: Unlocking the Future of Marketing
The Hidden Power of Apps: Unlocking the Future of Marketing Micah Adler CEO & Founder, Fiksu January 16, 2014 Who is Fiksu? 200 PEOPLE 3 CONTINENTS Cohesive Mobile App Marketing 800 CLIENTS 1800 APPS 2B+
More informationBaseline Assessment on Malaysia Mobile App Economy
Baseline Assessment on Malaysia Mobile App Economy Presented by Ms. Ng Wan Peng Mobile Apps Ecosystem in Malaysia Mobile Apps Ecosystem in Malaysia Funding & Support Government 2 3 Developer Enterprise
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationIntroduction. External Document 2015 Infosys Limited
Digital Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action, and digital program execution for superior ROI. Introduction
More informationMarketing Strategy - Anatomy Of An Automated Mobile Newspaper
Analyst Face Off: Big Data or Big Content? Jake Sorofman Research Director, Gartner Martin Kihn Research Director, Gartner Opening Salvos ART Jake Sorofman Research Director, Gartner The Age of Attention-Deficit
More informationB2B Marketing Trends: The Nativo Platform
By Executives, For Executives A View From the Top Featuring Justin Choi, President & CEO, Nativo Insight into B2B marketing trends, key insights for marketers and predictions for 2014 Would you mind sharing
More informationGlobal Digital Marketing Market 2014-2018
Brochure More information from http://www.researchandmarkets.com/reports/2852807/ Global Digital Marketing Market 2014-2018 Description: About Digital Marketing Digital marketing uses various tools for
More informationHow do you compare with mobile leaders? Adobe Mobile Marketing Survey
How do you compare with mobile leaders? Adobe Mobile Marketing Survey How do you compare with mobile leaders? Table of contents 1 Introduction 2 Summary of insights 3 Marketing owns mobile 4 A mobile strategy
More informationThe Customer Experience:
The Customer Experience: The Holy Grail of Competitive Advantage. 1 A great customer experience has emerged as the holy grail of competitive advantage. Providing a great customer experience has emerged
More informationCase Study & POC & Demos Information
Case Study & POC & Demos Information Type: Case Study Name: Multichannel Campaign Management (MCCM) Description: The IBM Company seeks, as vendor, through the multichannel campaign management (MCCM) services,
More informationwww.pwc.com/oracle Next presentation starting soon Business Analytics using Big Data to gain competitive advantage
www.pwc.com/oracle Next presentation starting soon Business Analytics using Big Data to gain competitive advantage If every image made and every word written from the earliest stirring of civilization
More information5 tips to engage your customers with event-based marketing
IBM Software Thought Leadership White Paper IBM ExperienceOne 5 tips to engage your customers with event-based marketing Take advantage of moments that matter with in-depth insight into customer behavior
More informationBUSINESS-TO-BUSINESS MARKETING 2016-2017
BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B
More informationLeading in the connected age. How social, mobile, big data and cloud are changing the way companies recruit and develop senior talent.
Leading in the connected age How social, mobile, big data and cloud are changing the way companies recruit and develop senior talent. 2 Technological transformation continues to unfold at a relentless
More informationTransforming Business Processes with Agile Integrated Platforms
Transforming Business Processes with Agile Integrated Platforms SPRING 2015 Sponsored by SAP Technology Business Research, Inc. Technology changes, but the needs of business do not. Integration is essential
More informationBig Data and Telecom Analytics Market: Business Case, Market Analysis & Forecasts 2014-2019
MARKET RESEARCH STORE Big Data and Telecom Analytics Market: Business Case, Market Analysis & Forecasts 2014-2019 Market Research Store included latest deep and professional market research report on Big
More informationThe Increasing Role Data is Playing in Travel Marketing
The Increasing Role Data is Playing in Travel Marketing Bruce H. Rogers Chief Insights Officer and Head of the CMO Practice Forbes Media Computers are incredibly fast, accurate and stupid. Human beings
More informationGlobal Mobile Advertising Market 2014-2018
Brochure More information from http://www.researchandmarkets.com/reports/3054457/ Global Mobile Advertising Market 2014-2018 Description: About Mobile Advertising Mobile advertising is one of the fastest
More informationMEDIA & CABLE. April 2012. Taras Bugir. Broadcast Reference Architecture. WW Managing Director, Media and Cable
MEDIA & CABLE Taras Bugir WW Managing Director, Media and Cable Broadcast Reference Architecture April 2012 Changing Business Models (1) Media Business Systems Broadcasting was a simpler business The broadcaster
More informationI D C A N A L Y S T C O N N E C T I O N. C o g n i t i ve C o m m e r c e i n B2B M a rketing a n d S a l e s
I D C A N A L Y S T C O N N E C T I O N Dave Schubmehl Research Director, Cognitive Systems and Content Analytics Greg Girard Program Director, Omni-Channel Retail Analytics Strategies C o g n i t i ve
More informationTHE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE.
THE FUTURE OF RETAIL HAS ARRIVED. RAZORFISH AND ADOBE PRESENT RAZORSHOP: A SEAMLESS, DIGITALLY ENABLED IN-STORE CONTENT AND COMMERCE EXPERIENCE. DIGITAL HAS FOREVER CHANGED THE WAY PEOPLE SHOP. Online
More informationHow Big Data is Reshaping Marketing
@phil_hendrix #EmoryMarketing How Big Data is Reshaping Marketing July 29, 2013 Dr. Phil Hendrix Director, immr and GigaOm Research analyst www.immr.org 1 (770) 612!1488 phil.hendrix@immr.org @phil_hendrix
More informationOutlook 2011: Survey Report
Web Analytics Association Outlook 2011: Survey Report page 1 Web Analytics Association Outlook 2011: Survey Report Prepared by the Web Analytics Association February 2011 All Rights Reserved Web Analytics
More informationCA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
More informationBeyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences
Beyond Trust Build lasting relationships and brand loyalty by delivering superior client experiences Build lasting relationships and brand loyalty by delivering superior client experiences As the dust
More informationTHE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
More informationFuture Trends in Retail Marketing: 2015 Event report SPOTLIGHT. Thursday 18th September 2014. Powered by
SPOTLIGHT Future Trends in Retail Marketing: 2015 Event report Thursday 18th September 2014 Powered by London s Century Club was the unique venue for the latest Tag Spotlight forum. After our successful
More informationBY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO
BY EXECUTIVES, FOR EXECUTIVES A VIEW FROM THE TOP FEATURING LON OTREMBA, PRESIDENT & CEO INSIGHT INTO B2B MARKETING TRENDS, KEY INSIGHTS FOR MARKETERS AND PREDICTIONS FOR 2014 Would you mind sharing a
More informationHow does Big Data disrupt the technology ecosystem of the public cloud?
How does Big Data disrupt the technology ecosystem of the public cloud? Copyright 2012 IDC. Reproduction is forbidden unless authorized. All rights reserved. Agenda Market trends 2020 Vision Introduce
More informationA Multi-Channel Performance Marketing Agency
About Us A Multi-Channel Performance Marketing Agency Strategic, Innovative and Results Driven Direct Agents, Inc. HQ in New York city, established in 2003 Made 2013, INC 5000 Honoree for 5 consecutive
More informationECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups
More informationGet the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015
Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,
More informationBricks And Clicks A Look At Today s Retail Marketing Trends
Bricks And Clicks A Look At Today s Retail Marketing Trends A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 4 7 11 The New Customer Path to Purchase The Rise of Mobile
More information