Gartner Data Center Conference 2011

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1 Gartner Data Center Conference 2011 December 5 8 Caesars Palace, Las Vegas, NV gartner.com/us/datacenter Heightened Risks, Unbounded Opportunities: Managing Complexity in the Data Center HOT TOPICS Cloud-Delivered Services Virtualization Mobility Storage IT Operational Excellence Business Continuity Modernization Servers and Operating Systems Cost Optimization Early-bird savings: Save $300 when you register by October 7 at gartner.com/us/datacenter

2 Economic, technological and cultural forces are challenging key baseline assumptions Whether it s social media, mobile devices, 24/7 anytime-anywhere access to data or the popularization of cloud computing, disruptive trends have added new dimensions to your traditional concerns. Deepening those concerns is an uncertain economic recovery across worldwide markets. How will these rapidly developing technologies and trends play out? Will your data centers survive the impact, and if so, in what shape or form? Discover the answers at Gartner Data Center Conference 2011, December 5 8, in Las Vegas. The Gartner team of 45 data center and I&O analysts will point you in the right direction for 2012 with prescriptive advice, strategic recommendations and proven best practices. Your take-away: a balanced perspective on the evolving technologies and changing business models that will impact the data center over the next five years. By 2016, 60% of new data centers will be 40% smaller while supporting a 300% increased workload. Join us for our 30th anniversary The premier data center conference is turning 30. Come join us December 5 8, for a powerful, landmark experience and take the measure of today s most significant trends and technologies. Gartner Data Center Conference: on the forefront of data center transformation for more than three decades. Hot topics Building the private cloud Virtualization: servers, storage, client, network ITIL, COBIT and other best practices DevOps and the cloud operating model Explosive growth in data storage Social networking s impact on I&O Enterprise information archiving Fabric computing and its impact on the traditional server Containers and modular solutions for the data center Future IT service desk Securing next-generation virtualized data centers Servers and operating systems Recovery as a service Navigating the vendor landscape Management challenges of mobile devices 2 Register by October 7 and save $300

3 Why you need to attend It is a unique moment for the data center heightened risks, unbounded opportunities, significant challenges. Are you ready to deal with the complexity? We ll show you how with a hot-topic agenda delivered across eight tracks and more than 80 analyst-led sessions. Get ready to meet your priorities and those of your CIOs for 2012 and beyond. Develop the right cloud computing strategy public, private or hybrid. Maximize virtualization across the entire IT environment. Understand the impact on quality and costs when transitioning to public or private clouds. Assess the practicality and timing of emerging storage technologies and architectures. Understand the changing face of the colocation market. Prepare for the impact of the all-wireless office. Get ready to manage the next generation of client computing. Build application resiliency into the development life cycle. Support a highly virtualized environment with the right products and services. Improve your business continuity management maturity easily and economically. Get up to speed on the complex server marketplace, including the Windows, Unix, Linux and z/os markets. Build or maintain the most cost-effective facility, without limiting flexibility. Achieve IT operational excellence with the right frameworks, architectures and best practices. Live interactive polling real-time insights You ll take the pulse of your colleagues here-and-now concerns on a range of top-of-mind topics via interactive audience polling conducted at every analyst-led track session. Results will be provided in real time on the spot. During the closing keynote, the most significant polling results will be revisited for discussion by a panel of Gartner analysts. Who should attend IT professionals responsible for: IT infrastructure IT operations The data center Storage Servers and server operating systems IT architecture Asset management Facilities Business continuity Disaster recovery Mobile device management Networking Business executives interested in strengthening the business through improved IT services Table of contents 4 Keynotes 5 Agenda Track Descriptions 6 Analyst-User Roundtables 7 What s new in Meet the Analysts 10 Agenda at a Glance 12 Session Descriptions 24 Solution Showcase 27 Registration Visit gartner.com/us/datacenter or call

4 Keynotes David J. Cappuccio Gartner keynotes Top 10 Trends and How They Will Impact Data Centers and IT Will virtualization and big data continue as key focal areas or will new mobile platforms, tablets and context-aware applications take center stage? What will be the impact of social networks? How will cloud computing, fabric-based systems, and the drive for density and power efficiency affect data centers? This presentation highlights these and other crucial trends to watch for during the next five years. Chris Lafond Chief Financial Officer Joseph Baylock Group Partnering With the Business: How to Get Your CFO s Support for Infrastructure and Operations Strategy and Funding As a data center executive, you are tasked with providing the CFO the necessary detail to help justify expenses. Yet you may find yourself challenged on how best to deliver the message of business value. In a unique interview format, Joseph Baylock asks Gartner s own CFO, Chris Lafond, what he looks for when discussing data center expenses and business value, and when approving IT projects. Ed Holub Managing Vice President Carl Claunch and Distinguished Analyst Driving Innovation to Achieve Dramatic Improvements in IT Infrastructure and Operations IT infrastructure and operations typically represents the largest people and monetary investment an IT organization makes. This session discusses techniques you can leverage to exploit innovation and that can result in significant benefits in quality of service, agility and efficiency. A Data Center Perspective on Megavendors: Why Everything You Thought You Knew About the Vendors and Market Is Wrong Market consolidation continues. New alliances have formed, old pacts are shattered and existing providers have jumped into new categories. The implications are significant. This critical overview of the seismic changes that have occurred in the market is designed to help you fine-tune your vendor strategy so that you can mitigate risk and maximize value. Bob Hirschfeld Cybersatirist Guest keynote Funny Business: A Satirical Look at Business and Technology Bob Hirschfeld initially made his mark with a popular humor website that was awarded a prestigious Top 100 by PC Magazine. Bob s humor has appeared on the Op Ed pages of The Washington Post, The Wall Street Journal and USA Today. For several years he was a contributing writer for The Tonight Show with Jay Leno. 4 Register by October 7 and save $300

5 Agenda Track Descriptions Navigating the Journey to Cloud-Delivered Services Many organizations are actively migrating to a cloud-based environment. Whether it s a public, private or a hybrid version of cloud that best suits your needs, we ll show you where to go, how to get there and how fast you should move. Achieving and Maintaining IT Operational Excellence This track discusses how to exhibit operational excellence; the impact of cloud and virtualization in a heterogeneous and complex IT environment; the benefits and challenges of process frameworks such as ITIL; trends related to management technology and vendors; and how to run IT operations like a business. Modernizing Your Storage Strategy to Keep Pace With Burgeoning Demand Many IT organizations are struggling with how to fund and manage the urgent demand for storage. Learn which new technologies, architectures and management best practices can enable profound changes in the coming years. Ensuring Your Business Continuity Management Plan Reflects Today s Realities and Tomorrow s Challenges See how BCM practices can become a more-integral and proactive aspect of day-to-day operations so that the business is more resilient and agile in the event of a crisis. Virtualization: Moving at Light Speed While Leveraging Your Existing Investments Discover how to take virtualization to the next level within the entire IT environment. Assess various technology platforms, vendors, best practices, trends as well as the critical success factors infrastructure and operations needs to deliver true virtualized agility at an affordable cost. The Future of Servers and Operating Systems Examine the latest server developments and technologies and get a detailed look at each segment of the complex server marketplace, including the Windows, Unix, Linux and z/os markets. Data Center Modernization: Staying Agile in Chaotic Times The effectiveness of the old build-to-last model of IT infrastructure and data centers is being challenged by new options, such as colocation or outsourcing. This track helps data center managers chart a course of action to drive forward initiatives for cost optimization and facilities planning. Pervasive Mobility: What Infrastructure and Operations Needs to Know Now The significance of mobility has ratcheted up dramatically in the enterprise. But what s I&O s role in establishing standards and supporting this new environment? Learn more about fast-moving vendors, platforms and workloads in the mobile space, and the opportunities and challenges I&O executives now face. Recommended agendas Technical Insights: Infrastructure & Operations Provides detailed, technically oriented guidance for IT technologists, specific to the projects they re working on. Additional recommended agendas: Cost Optimization Emerging Technologies Best Practices Interactive polling results Learn about your peers critical concerns with live audience polling, conducted at each analyst-led track session. Our closing keynote will highlight the conference s most significant polling results and provide additional insight into the issues that are top of mind for 2011 attendees. Visit gartner.com/us/datacenter or call

6 Analyst-User Roundtables Our analyst-user roundtables are informal, small-group forums where you share realworld experiences and challenges with your peers on a range of hot-button topics. Gartner analysts will be on hand to facilitate and to add relevant research context to the discussion. Participation is limited to end users and preregistration is required. Visit gartner.com/us/datacenter. Monday, December 5 1:30 p.m. Leading Your IT Infrastructure and Operations Staff Through the Transition to Cloud Computing Ed Holub, John Rivard Green IT and the Data Center John R. Phelps IT Infrastructure and Operations Cost Reduction Jay E. Pultz 5:15 p.m. Best Practices for the IT Service Desk John Enck, Jarod Greene Virtualization and Security Neil MacDonald Preparing the WAN for Cloud Communications Ted Chamberlin Tuesday, December 6 8:00 a.m. Dealing With the Invasion of Consumer Technology Ken Dulaney, Bob Hafner Virtualization: What s Next Philip Dawson Best Practices in CMDB Ronni J. Colville 10:45 a.m. Hosted Virtual Desktops Mark A. Margevicius IT Infrastructure and Operations Consolidation Best Practices for the Public Sector John R. Phelps, Jay E. Pultz Storage Infrastructure Modernization Gene Ruth, Stanley Zaffos 3:00 p.m. Early Cloud Storage Experiences Sheila Childs, Stanley Zaffos Best Practices in Data Center Design and Retrofit David J. Cappuccio Managing the Next Generation of Client Computing Terrence Cosgrove 5:30 p.m. Cloud Security Concerns Neil MacDonald Backup/Recovery Modernization Dave Russell DevOps Journey to Release Agility Ronni J. Colville, Cameron Haight, George Spafford Wednesday, December 7 8:00 a.m. Application Performance Monitoring John Enck, Jonah Kowall Best Practices for Managing Mobile Users and Devices in the Enterprise Philip Redman Recovery in the Cloud John P. Morency 10:15 a.m. Security Planning for Apple Mac Workstations in the Windows Enterprise John Girard Data Center Storage and Networking Architectures Mark Fabbi, Stanley Zaffos Optimizing Physical Asset Management in the Data Center Tim Zimmerman 1:45 p.m. Business Resilience: How IT Can Jump-Start the Process Roberta J. Witty Successful Strategies for Server Virtualization in the Public Sector Carl Claunch Journey to Wherever You Are Going: Server Provisioning and Configuration Management, Data Center Automation, Private Cloud and Real-Time Infrastructure Ronni J. Colville, Donna Scott 3:45 p.m. Big Data: Do You Have It and What Are You Doing About It? Sheila Childs, Merv Adrian IT Service Catalogs Debra Curtis, David M. Coyle Defining an Infrastructure Planning Discipline Bruce Robertson 6 Register by October 7 and save $300

7 What s new in 2011 Dedicated track on mobility As the personal intersects the professional, the prominence and importance of mobility are growing rapidly in the enterprise. But how ready are you to manage the impact of this new productivity tool? Our new dedicated track on mobility explores the critical role I&O plays in supporting today s mobile applications. We ll discuss the opportunities I&O executives have to exhibit leadership and innovation from helping to establish corporate standards, to anticipating the impact on capacity planning, to minimizing risk. Let us help you effectively meet one of I&O s greatest challenges yet. Technical Insights sessions Designed specifically for IT technologists by IT technologists, our new Technical Insights sessions deliver in-depth, tactically focused research and decision-support tools to help you better assess technologies and services specific to infrastructure and operations. Ready to take a deeper dive? Here are the nuts-and-bolts details you need for the projects you re currently working on at each specific phase technical architecture and design, implementation strategy, and project execution. Well-organized event with incredible amount of content. American Safety Insurance Net IT Out sessions Are you focused on the essentials? Our Net IT Out sessions let you zero in on the main points as you gain needed information on key hot topics. At these quick, top-line synopses, you ll be briefed on critical data center and I&O topics without becoming lost in the weeds. Get what you need to know in less than 30 minutes. Interview keynotes Hear what industry leaders have to say about their strategies, tactics and challenges as they re interviewed by Gartner analysts in these compelling sessions. Taking center stage is Gartner s own CFO, Chris Lafond, as well as a technology executive from the banking industry whose interview will focus on consolidation imperatives. Gartner Events On Demand Free to attendees: Access streaming video and presentation slides of conference sessions. At the conclusion of the conference, our Web-based Events On Demand is available to attendees online FREE for one year post-event. Streaming video, synchronized to searchable speaker captions and slides, captures every analyst-led presentation, including Gartner keynotes and select solution provider sessions. Professional development workshops Develop your voice as a leader. Bring out the best in your team while improving its efficiency and effectiveness. Join us for a 90-minute classroom-style workshop where you ll discover the five practices of exemplary leaders. Take away a practical action plan for enhancing your management skills based on in-depth interactive exercises and case studies. Attendance is limited and advance registration is required. Visit gartner.com/us/datacenter or call

8 Meet the Analysts What sets us apart? For over 30 years, Gartner analysts have been the trusted advisors to many of the world s largest and most demanding organizations. Our data center and I&O analysts are involved in more than 15,000 client interactions annually. Collectively, they share 1,000 years of industry experience. Business Continuity Management Cloud John P. Morency Thomas J. Bittman and Distinguished Analyst Cameron Haight Drue Reeves and Distinguished Analyst Donna Scott and Distinguished Analyst Chris Wolf Data Center Facilities Data Center Management Roberta J. Witty David J. Cappuccio Ted Chamberlin Mark Fabbi and Distinguished Analyst Ronni J. Colville and Distinguished Analyst Debra Curtis John R. Phelps Jay E. Pultz and Distinguished Analyst Joe Skorupa John Enck Managing Raymond Paquet Managing IT Operations Management Bruce Robertson and Distinguished Analyst Patricia Adams Director David M. Coyle Jarod Greene Research Analyst Ed Holub Managing Jonah Kowall Director John Rivard Director George Spafford Director 8 Register by October 7 and save $300

9 Our entire team of data center and I&O analysts 45 in all will be on-site, ready for your questions. For your convenience, we ve identified them by topical area of coverage. In addition to conference sessions, you ll have plenty of opportunities to interact with them in a variety of stimulating settings, including analyst-user roundtables and one-on-one sessions. Mobility Terrence Cosgrove Principal Research Analyst Ken Dulaney and Distinguished Analyst John Girard and Distinguished Analyst Bob Hafner Managing Philip Redman Tim Zimmerman Director Servers and Operating Systems Andrew Butler and Distinguished Analyst Mike Chuba Carl Claunch and Distinguished Analyst Jeffrey Hewitt George J. Weiss and Distinguished Analyst Storage Virtualization One-on-one analyst sessions Merv Adrian Dave Russell Stanley Zaffos Sheila Childs Gene Ruth Director Philip Dawson Neil MacDonald and Gartner Fellow Richard Jones Managing Mark A. Margevicius A one-on-one session is worth the price of admission, all by itself. Roll up your sleeves with a Gartner analyst and explore the best ways to move forward on the critical work issues you currently face. At the end of a one-on-one meeting, you ll walk away with actionable solutions that speak specifically to your situation. But that s not all. These private, 30-minute consultations also reinforce the lessons learned and the how-to recommendations presented throughout the conference. Learn more at gartner.com/us/datacenter. Visit gartner.com/us/datacenter or call

10 Agenda at a Glance Sunday, December 4 4:00 p.m. Registration 4:30 p.m. Preconference Orientation Session Workshop 5:15 p.m. Networking Sessions Monday, December 5 7:00 a.m. Registration and Breakfast 7:45 a.m. Welcome and Introduction Mike Chuba, John R. Phelps 8:00 a.m. K1. Gartner Keynote Top 10 Trends and How They Will Impact Data Centers and IT David J. Cappuccio 9:00 a.m. K2. Gartner Keynote Partnering With the Business: How to Get Your CFO s Support for Infrastructure and Operations Strategy and Funding Joseph Baylock, Chris Lafond 10:00 a.m. K3. Gartner Keynote Driving Innovation to Achieve Dramatic Improvements in IT Infrastructure and Operations Ed Holub 11:00 a.m. K4. Guest Keynote TBA 11:30 a.m. Attendee Luncheon Track A Navigating the Journey to Cloud-Delivered Services 1:30 p.m. A1. Technical Insights: Devising a Cloud Computing Strategy From Internal to External to Hybrid Drue Reeves 2:45 p.m. Solution Provider Sessions 4:00 p.m. Solution Provider Sessions 5:15 p.m. A2. DevOps and the Cloud Operating Model Cameron Haight F S 6:15 p.m. Solution Showcase Reception 6:25 p.m. Theater Presentation MQ for Enterprise LAN Mark Fabbi Tuesday, December 6 7:00 a.m. Registration and Breakfast Track B Achieving and Maintaining IT Operational Excellence B1. The IT Operations Management Scenario Patricia Adams, David M. Coyle B2. My Service Catalog Is My Salvation! Debra Curtis, David M. Coyle 8:00 a.m. K5. Guest Keynote TBA 9:15 a.m. K6. Guest Keynote Funny Business: A Satirical Look at Business and Technology Bob Hirschfeld, Cybersatirist 10:45 a.m. A3. Hybrid Cloud Computing: Moving From Hype to Reality Donna Scott A S B3. Leveraging DevOps and Release Management to Achieve Agility Ronni J. Colville, George Spafford 11:45 a.m. Attendee Lunch and Solution Showcase Dessert Reception 11:55 a.m. Theater Presentation MQ for Enterprise Disk-Based Backup/Recovery Dave Russell 1:45 p.m. Solution Provider Sessions 3:00 p.m. A4. Ten Steps to Building Private Cloud Services Thomas J. Bittman F B4. Success to CMDB Lies in Change and Configuration Patricia Adams, Ronni J. Colville 4:15 p.m. Solution Provider Sessions 5:30 p.m. A5. How Cloud Computing Will Change the IT Operations Management Vendor Landscape Debra Curtis, Donna Scott B5. Social Networking and Its Impact on IT Operations David M. Coyle, Jarod Greene 6:30 p.m. Solution Showcase Reception 6:40 p.m. Theater Presentation Application Performance Monitoring John Enck, Jonah Kowall Wednesday, December 7 7:00 a.m. Registration and Breakfast A S A A T A Track C Modernizing Your Storage Strategy to Keep Pace With Burgeoning Demand C1. Building a Five-Year Storage Scenario Gene Ruth, Stanley Zaffos C2. The Impact of Virtualization on Storage Dave Russell C3. Storing Big Data Takes a Village: Database, Storage, Software and Operations Merv Adrian, Sheila Childs C4. The Future of Backup Is Not Backup Dave Russell C5. Reshaping Storage Infrastructures to Support Virtualization and Big Data Initiatives Gene Ruth, Stanley Zaffos F F S A Track D Ensuring Your Business Continuity Management Plan Reflects Today s Realities and Tomorrow s Challenges D2. Recovery as a Service: The Hype and the Reality Sheila Childs, John P. Morency D3. How Real-World Disasters Are Improving Business Resilience Roberta J. Witty D4. Killing Workloads to Make IT More Secure and Ultimately Improve IT Resiliency Neil MacDonald D5. Building IT Resilience: Ready Network Fabrics John P. Morency, Joe Skorupa F F A S A Track E Virtualization: Moving at Light Speed While Leveraging Your Existing Investments E1. From Virtual Machines to Cloud Computing Thomas J. Bittman E2. Setting Your Virtual Ceiling Height Before IT Falls Down Philip Dawson E3. Technical Insights: Application Virtualization Improving User Productivity Chris Wolf E4. Technical Insights: Server Hypervisor Competitive Differences What the Vendors Aren t Telling You Richard Jones E5. Using Desktop Virtualization to Create a New End-User Computing Paradigm Mark A. Margevicius F A A T A F Track F The Future of Servers and Operating Systems F1. Will Fabric Computing Change the Concept of the Traditional Server? Andrew Butler, George J. Weiss F3. Evolving Your Windows Server Environment Carl Claunch F4. zenterprise: Can It Venture Where No Mainframe Has Gone Before? Mike Chuba, John R. Phelps 8:00 a.m. K7. Gartner Keynote A Data Center Perspective on Megavendors: Why Everything You Thought You Knew About the Vendors and Market Is Wrong Carl Claunch 9:00 a.m. Solution Provider Sessions 10:15 a.m. UE1. End-User Case Study UE2. End-User Case Study UE3. End-User Case Study UE4. End-User Case Study ETH. Town Hall: TBA FTH. Town Hall: The Present and Future of Fabric-Based Infrastructure Donna Scott, Joe Skorupa, George J. Weiss 11:15 a.m. Solution Provider Sessions 11:45 a.m. Attendee Lunch and Solution Showcase Dessert Reception 1:45 p.m. A6. Technical Insights: Building the A B6. Keeping Your I&O Staff from Being Lost B C6. Aging Data: The Challenges of E6. Securing Next-Generation Virtualized F6. The Linux Business Transforms Itself as F Internal Cloud Findings From the Gartner in the Cloud Ed Holub, John Rivard Long-Term Data Retention Sheila Childs Data Centers and Private Clouds It Challenges Unix for Leadership Contextual Research Project Chris Wolf Neil MacDonald John R. Phelps, George J. Weiss 3:00 p.m. Solution Provider Sessions 3:45 p.m. A7. Technical Insights: Security, Liability and Legal Issues in Cloud Computing Drue Reeves 5:00 p.m. Solution Provider Sessions 5:45 p.m. AN1. Net IT Out: Impact of Cloud Computing on Application Performance Monitoring John Enck, Jonah Kowall 6:15 p.m. Hospitality Suites Thursday, December 8 7:00 a.m. Registration and Breakfast A B7. How to Get Value From ITIL, COBIT A and Other Best Practices George Spafford BN2. Net IT Out: The Keys to Successful Integration of IT Operations Management and Tools David M. Coyle F T CN3. Net IT Out: Enterprise Integrated Archiving Magic Quadrant Sheila Childs 8:00 a.m. K8. Gartner Keynote Interactive Polling Results Mike Chuba, John Enck, Raymond Paquet, John R. Phelps 8:45 a.m. A8. VMware vs. Microsoft: Competition for the Cloud Infrastructure Thomas J. Bittman F B8. The Future IT Service Desk Patricia Adams, Jarod Greene C8. Building a Private Storage Cloud: Is It a Science Experiment? Gene Ruth 10:00 a.m. A9. Cloud Is Transforming IT: Act Now! Donna Scott 11:15 a.m. A10. Public, Private or Hybrid: The Cloud Infrastructure Services Playbook for the Future Ted Chamberlin F B A S F A Foundational Advanced B9. RBA Grows Up: IT Process Automation Critical to All IT Processes and Tools Ronni J. Colville B10. Achieving Proactive, Predictive, Business-Aligned Availability and Performance Monitoring Debra Curtis, Jonah Kowall F T S Tactical Strategic C9. Activating the Big Data Asset You Already Have Merv Adrian C10. Top 10 Strategies for Surviving Unconstrained Storage Growth Stanley Zaffos B Business Technical Insights Best Practices T A D7. The Data Recovery Scenario John P. Morency, Dave Russell D8. Building Applications Resiliency Into the Development Life Cycle John P. Morency, Roberta J. Witty D10. Social Software and Recovery: Post and Tweet Your Way to Stability Roberta J. Witty F F S F T E7. Real Fabrics for a Virtual World Andrew Butler, Philip Dawson EN5. Net IT Out: Best Practices and Lessons Learned From Implementing Hosted Virtual Desktops Mark A. Margevicius E8. Hosted Virtual Desktops: Thin Client, Fat Data Center Philip Dawson, Mark A. Margevicius E9. The State of Virtualization and Cloud Management Cameron Haight E10. Data Center Networking: Preparing for a Virtual World Mark Fabbi Emerging Technologies Cost Optimization S T A A S F7. Provisioning and Configuring Servers in the Physical, Virtual and Cloud World Ronni J. Colville FN6. Net IT Out: Defining the Taxonomy of Compute Appliances Andrew Butler, George J. Weiss F8. Low-Energy Servers: Are These Radical Alternatives Right for You? Carl Claunch F9. Blade Servers May Not Be Your Best Choice Jeffrey Hewitt S T F T S F T Track G Data Center Modernization: Staying Agile in Chaotic Times G1. The Changing Face of the Colocation Market: From Cages to Cooling and Beyond Ted Chamberlin G2. Power and Cooling for the Data Center: What Are Your Options? John R. Phelps G3. Looking Toward the Future: The Evolution Toward Shrinking Data Centers David J. Cappuccio G5. From Containers to Modular Solutions: How Do They Compare? Jeffrey Hewitt G6. Defining an Infrastructure Planning Discipline Bruce Robertson G7. Best Practices in Data Center and Server Consolidation Mike Chuba, John R. Phelps GN7. Net IT Out: Data Center Infrastructure Management (DCIM) New Tools to Monitor, Manage and Control Jay E. Pultz G8. How to Significantly Reduce IT Infrastructure and Operations Costs Jay E. Pultz G9. Technical Insights: Data Center Sourcing Cloud Host, Colocate or Do It Yourself Richard Jones G10. The Maturing Evolution of IT Asset Management Patricia Adams Complete details at gartner.com/us/datacenter F T A A T S F F B F S A S Track H Pervasive Mobility: What Infrastructure and Operations Needs to Know Now H1. The Mobile Scenario: Confusion, Complexity and Opportunity Through 2015 Ken Dulaney H2. How Mobility Is Changing the Computing and Communication Tools Your Employees Need Bob Hafner H4. Networking and Mobility Trends for the Next Decade Tim Zimmerman H5. Mobile Device Security Assessment John Girard H6. Pocket Power: Directions in Mobile Devices and the Management Challenges Ahead Ken Dulaney H7. Managing Mobile Devices in the Cloud Philip Redman HN8. Net IT Out: Managing the Next Generation of Client Computing Terrence Cosgrove H9. Mobile Device Management in the Enterprise Terrence Cosgrove H10. The Effect of the All-Wireless Office on IT Operations Tim Zimmerman F S F S A F F S A 10 Register by October 7 and save $300 Visit gartner.com/us/datacenter or call

11 Session Descriptions Keynotes K1. Top 10 Trends and How They Will Impact Data Centers and IT Internal, market and societal trends are rapidly converging and will have dramatic effects on both data center and infrastructure and operations planning. Will virtualization and big data continue as key focal areas, or will new mobile platforms, tablets and contextaware applications take center stage? What will be the impact of social networks? How will cloud computing, fabric-based systems and the drive for density and power efficiency affect data centers? This presentation highlights these and other crucial trends to watch for during the next five years. David J. Cappuccio K2. Partnering With the Business: How to Get Your CFO s Support for Infrastructure and Operations Strategy and Funding As a data center executive, you are tasked with providing the CFO the necessary detail to help justify expenses. Yet, you may find yourself challenged on how best to deliver the message of business value. In a unique interview format, Joseph Baylock asks Gartner s own CFO, Chris Lafond, what he looks for when discussing data center expenses and business value, and when approving IT projects. Joseph Baylock, Chris Lafond K3. Driving Innovation to Achieve Dramatic Improvements in IT Infrastructure and Operations IT infrastructure and operations typically represents the largest people and monetary investment an IT organization makes. This session discusses techniques you can leverage to exploit innovation, and that can result in significant benefits in quality of service, agility and efficiency. Ed Holub K4. TBA K5. TBA K6. Funny Business: A Satirical Look at Business and Technology Bob Hirschfeld initially made his mark with a popular humor website that was awarded a prestigious Top 100 by PC Magazine. Bob s humor has appeared on the Op Ed pages of the The Washington Post, The Wall Street Journal and USA Today. For several years he was a contributing writer for The Tonight Show with Jay Leno. Bob Hirschfeld, Cybersatirist K7. A Data Center Perspective on Megavendors: Why Everything You Thought You Knew About the Vendors and Market Is Wrong Market consolidation continues. New alliances have formed, old pacts are shattered and existing providers have jumped into new categories. What s more, many of the tacit rules under which these providers once operated have been discarded. The implications are significant. This critical overview of the seismic changes that have occurred in the market is designed to help you fine-tune your vendor strategy so that you can mitigate risk and maximize value. Carl Claunch K8. Interactive Polling Results A critical benefit of the Gartner Data Center Conference experience is learning from and about your peers. Helping to deliver on that is our interactive audience polling a key component of each analyst-led track session. This keynote presentation sorts through the hundreds of polling questions asked during the conference s three-and-a-half days, and highlights the most interesting and significant findings in near real time. The results should be part of every attendee s trip report. Mike Chuba, John Enck, Raymond Paquet, John R. Phelps Track A Cloud Track A1. Technical Insights: Devising a Cloud Computing Strategy From Internal to External to Hybrid Many enterprise IT organizations today are beginning the journey to production-level cloud services by building an internal cloud. The intent is to start first internally and then utilize external cloud services as they mature further. The next step: using an integrated solution of internal and external services to create the best of both worlds in a hybrid cloud. While public cloud services may not be quite ready for mission-critical production workloads, enterprise IT organizations must architect today for the future. Drue Reeves A2. DevOps and the Cloud Operating Model IT complexity, and hence IT debt, has the potential to lead the industry toward bankruptcy and collapse. This session argues for a new approach that leverages the designs and practices of some of the major cloud providers. It is an approach that has the potential to disrupt not only conventional IT wisdom, but also much of 12 Register by October 7 and save $300

12 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization the current crop of IT hardware and software vendors. Cameron Haight F S A3. Hybrid Cloud Computing: Moving From Hype to Reality IT organizations like the concept and vision of hybrid cloud computing because they see it as integral to rationalizing and implementing policy-based data center strategies: Through it, they seek to realize dynamic data center management and optimization. But is this vision a real possibility and how close are we to it? This presentation provides guidance on hype versus reality, implementation planning and vendor strategies. Donna Scott A S A4. Ten Steps to Building Private Cloud Services IT organizations that want to build private cloud services face tremendous challenges. The technologies are immature, but they are the easiest hurdle. Processes and funding models must change. Organizational cultures need to be rewritten, even though politics stand in the way. Service orientation requires tight alignment with the business. Measuring success means measuring business results. Thomas J. Bittman F A5. How Cloud Computing Will Change the IT Operations Management Vendor Landscape The big 4 IT operations management (ITOM) vendors are being challenged by a variety of players. Hardware and software infrastructure vendors from IBM to VMware want to turn management into middleware and lock you into more of their platforms. Meanwhile, cloud computing providers want to take some of the IT budget at the expense of applications and infrastructure vendors. In a consolidating landscape, how can IT future-proof its ITOM architecture? This session provides insight into today s market dynamics and trends to help you improve your decision making when selecting strategic IT operations management suppliers. Debra Curtis, Donna Scott A6. Technical Insights: Building the Internal Cloud Findings From Gartner s Contextual Research Project Today, many enterprise organizations are building internal clouds in an effort to provide improved, agile services to the enterprise organization and to reduce costs to compete with public clouds. In 2011, Gartner embarked on a detailed research project analyzing the successes and failures organizations experienced when justifying, designing, building and operating their internal clouds. Chris Wolf A A7. Technical Insights: Security, Liability and Legal Issues in Cloud Computing As the usage of cloud computing increases, IT organizations are attempting to host more critical applications in the public cloud. Although cloud computing has issues with regard to security, availability and management, those issues are only half the battle to successfully host applications in the cloud. IT organizations must also wade through providers terms and conditions, negotiate service levels and contend for outages and legal ramifications. These can be just as big as the technical issues. Drue Reeves AN1. Net IT Out: Impact of Cloud Computing on Application Performance Monitoring As cloud-based services continue to increase complexity and affect application delivery, the paradigm of the five dimensions of APM has morphed. The lack of visibility created by cloud solutions has caused a shift in application monitoring technologies. These changes include an expanded vendor landscape and a rapidly growing APM ecosystem. Deployment models are also growing to include solutions for public cloud infrastructures. A rapid acquisition of specialized vendors has accelerated in order to fill gaps in larger APM product portfolios. This will continue as APM evolves to meet customer demand and new application delivery models. John Enck, Jonah Kowall A A8. VMware vs. Microsoft: Competition for the Cloud Infrastructure Microsoft has been the dominant force in infrastructure for years, but virtualization and cloud computing have made VMware a strong challenger. Both virtualization and VMware are becoming prevalent in most Microsoft architectures. The competition for infrastructure management, private cloud, cloud infrastructure and platform as a service will define these two vendors for the next five years. Thomas J. Bittman F Visit gartner.com/us/datacenter or call

13 Session Descriptions A9. Cloud Is Transforming IT: Act Now! Are you finding that your business customers circumvent IT in order to buy from various as a service providers such as SaaS? If your answer is yes, this presentation is for you. Its focus: how IT can apply what it learns from public cloud providers to more quickly transform IT and achieve greater service centricity and governance, better customer relationships and, ultimately, the improved ability to manage business risk. This session helps you justify, simplify and accelerate ITIL initiatives and your IT transformation. Donna Scott F B A10. Public, Private or Hybrid: the Cloud Infrastructure Services Playbook for the Future Many I&O leaders have received the mandate to implement some type of cloud project, yet are suspicious of the efficacy of these strategies. Private cloud drives internal efficiency and agility but rarely allows for larger scale-out economics. Public clouds can sidestep capital outlays and quick provision, but many have porous security and meaningless SLAs. Options in the middle bring both the best and worst of private and public cloud models. This session offers practical guidance on how to identify your cloud opportunities, manage your cloud environment and determine which models and providers are the best fit. Ted Chamberlin A S Track B IT Operations Track B1. The IT Operations Management Scenario IT operations continues to undergo significant changes to help the business grow and innovate. But aside from being innovative and agile, IT operations must also achieve higher levels of availability, meet compliance requirements and reduce per-unit service delivery costs. At the same time, it is facing the challenge to implement and manage new technologies (such as virtualization, composite applications and cloudbased services) and investing in ITIL and process improvements. Patricia Adams, David M. Coyle A S B2. My Service Catalog Is My Salvation! Defining and managing a portfolio of IT services and presenting an actionable IT service catalog to business users is no longer just an option, but a requirement for IT organizations. Best-in-class IT organizations are realigning staff resources and bringing in new tools to manage IT services throughout the service life cycle; offering capabilities for service requests, service fulfillment, service-level reporting and service pricing; and communicating the business value gained from IT services. David M. Coyle, Debra Curtis A B3. Leveraging DevOps and Release Management to Achieve Agility Although methodologies like DevOps and process frameworks like ITIL offer perspectives, neither are prescriptive. IT organizations can learn from both by adopting and adapting to them in order to improve agility and properly manage risks and costs. The DevOps mind-set brings new approaches to bridge developers and production resources, while ITIL offers process approaches to improve service delivery. This presentation helps you sift through industry jargon and understand real opportunities for improving release management. Ronni J. Colville, George Spafford A T B4. Success to CMDB Lies in Change and Configuration Although CMDB projects continue to expand and mature, many organizations are just beginning their CMDB journeys and can glean lessons learned from those who have succeeded. Change and configuration processes compose the linchpin to increasing the likelihood of a successful CMDB implementation. With these processes in place, the realm for CMDB use cases grows dramatically. Patricia Adams, Ronni J. Colville B5. Social Networking and Its Impact on IT Operations Social networking is hugely popular. But how can it be used within IT infrastructure and operations? For years, we ve been using collaboration tools such as , chat, knowledge bases and wikis, and we now have the ability to leverage concepts such as crowdsourcing and social media tools like Facebook, Yammer and Twitter. This presentation looks at social IT management and how it can be 14 Register by October 7 and save $300

14 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization practically utilized to help drive process optimization and increase business value. David M. Coyle, Jarod Greene A B6. Keeping Your I&O Staff From Being Lost in the Cloud I&O staff retention, development and engagement is critical to improving technology, processes and business practices. This session outlines the need and best practices for ensuring your I&O staff is not among those that get lost in the cloud. Ed Holub, John Rivard B B7. How to Get Value From ITIL, COBIT and Other Best Practices There are many sources that claim to offer best practices. This session provides an overview of a number of these, as well as a framework that identifies how to approach service improvement. The approach includes governance, goal setting, business case considerations, current state assessments, phased implementation, establishing metrics and more. George Spafford A BN2. Net IT Out: The Keys to Successful Integration of IT Operations Management and Tools The market for IT operations management tools is $15.8 billion, and most IT organizations have more of these tools than they know what to do with. But their business value cannot be fully realized until organizations start integrating their data and processes to enhance decision making, increase automation and reduce labor costs. This session discusses tool integration benefits and challenges, vendor minisuites, and the future of IT operations management frameworks. David M. Coyle F T B8. The Future IT Service Desk In many respects the ITSD market has undergone commoditization with little functional differentiation among the vendors. As a result, customers are buying suites with all things ITSM bundled into them and losing the focus on specific ITSD features. This, however, does not mean that vendors have stopped innovating solutions. Organizations that want to know where the market is going should plan to attend this presentation, which discusses trends and directions for the IT service desk market and provides guidance on how to take advantage of them. Patricia Adams, Jarod Greene B9. RBA Grows Up: IT Process Automation Critical to All IT Processes and Tools IT Process Automation (ITPA) tools will have a significant effect on running IT operations as a business by providing consistent, measurable and betterquality services at optimal cost. They will reduce the human factor and associated risks by automating safe, repeatable processes, and will increase IT operations efficiencies by integrating and leveraging the IT management tools needed to support IT operations processes across IT domains. This presentation helps you assess whether you are ready for ITPA tools and, if you are, when and where to leverage them. Ronni J. Colville B10. Achieving Proactive, Predictive, Business-Aligned Availability and Performance Monitoring The IT operations management team is under mounting pressure to deliver ever higher IT infrastructure availability and performance in support of business applications. New infrastructure deployment models make it more complex to monitor and report on the results achieved. New demands from business managers make it especially important for the monitoring results to be expressed in more business-relevant terms. This session explores strategies, best practices, and a variety of availability and performance monitoring tools that can help the IT operations management team examine business impact and predict potential issues. Debra Curtis, Jonah Kowall F Track C Storage Track C1. Building a Five-Year Storage Scenario Previous design rules and operational practices may no longer ensure optimum results in modern data centers. New technologies and cloud storage offerings create opportunities and problems and raise user expectations regarding availability, performance, cost and agility. Unconstrained capacity growth and budget limitations demand green storage technologies and new management techniques to increase effectiveness and efficiency. This presentation helps data centers grapple with new storage technologies. Gene Ruth, Stanley Zaffos Visit gartner.com/us/datacenter or call

15 Session Descriptions C2. The Impact of Virtualization on Storage Virtualization has been recognized as a game-changing technology, but often its ramifications on storage are not accounted for in advance. New opportunities and challenges with regard to deploying and managing storage and recovery services in a virtualized environment are sometimes not considered until after deployment. Learn best practices for ensuring that your storage implementation is better aligned to support your virtualization projects. Dave Russell F C3. Storing Big Data Takes a Village: Database, Storage, Software and Operations Massive volumes of data form one component of the big-data equation and leveraging previously unused data typically requires replication for availability, compounding the challenge. IT operations pros must think out of the platter to integrate technologies for processing, management and analytics with storage and repository solutions for compression, deduplication and retention. Delivering scalable analytics, using distributed file systems such as Hadoop, must be combined with storage designs that contain massive growth for cost-effectiveness and reliability. Merv Adrian, Sheila Childs F S C4. The Future of Backup Is Not Backup Many organizations have augmented traditional backup and recovery with the use of snapshot and replication products. Over the past two years, Gartner has seen a growing interest in bolstering backup with additional data-protection capabilities. Sometimes this is done in concert with the backup application that has knowledge of the snapshot or replication activity, and other times these new tools are used independently of a backup product. Find out if now is the time to radically update your recovery strategy. Dave Russell A C5. Reshaping Storage Infrastructures to Support Virtualization and Big Data Initiatives The design point of storage infrastructures is moving past meeting service-level agreements and regulatory requirements toward supporting an agile compute environment that is increasingly characterized by its use of server, storage and desktop virtualization and analytics software. Adequately supporting these evolving application deployment models requires an understanding of a number of issues covered in this session. Gene Ruth, Stanley Zaffos C6. Aging Data: The Challenges of Long-Term Data Retention Aging data can be classified as radioactive or vintage depending on its value to an organization. During the last 40 years IT has witnessed continuous data growth, yet very few enterprises have strong processes in place to manage data that must be retained long-term versus data which no longer has value. Challenges with long-term data formats and storage medium, coupled with rapidly emerging new regulatory requirements, ensure that large quantities of decaying data are retained along with truly valuable assets. Sheila Childs CN3. Net IT Out: Enterprise Integrated Archiving Magic Quadrant Storage and application management, e-discovery and compliance, and preservation of historical data are more important today than ever before. Enterprise information archiving underpins these functions as data ages, and helps IT establish a strategy to rapidly respond to audits and discovery requests while keeping data management infrastructure costs low. Sheila Childs T C8. Building a Private Storage Cloud: Is It a Science Experiment? Learn how cloud storage concepts are intersecting with new storage technologies to create a harmonic convergence of capabilities. Although new storage technologies can enable a cloud paradigm, most organizations cannot simply walk away from their current investments as they build cloud storage semantics into their environments. Storage virtualization can serve as a bridge from old to new, but is that enough? This presentation addresses the loose ends and suggests how to get from here to there following the path of least resistance. Gene Ruth A 16 Register by October 7 and save $300

16 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization C9. Activating the Big Data Asset You Already Have Most organizations have retained substantial amounts of data for a variety of reasons from compliance to inertia. The big-data phenomenon often amounts to activating this hoarded asset by bringing new tools to bear, including new programming languages, new analytic tools and new data stores. This discussion describes use cases and examines the key issues. Merv Adrian C10. Top 10 Strategies for Surviving Unconstrained Storage Growth Data is growing faster than users abilities to manage it. This session describes a top-down approach that can be incrementally deployed to manage data growth. What s more, it can add business value by using an understanding of applications, demand drivers, service-level agreements, real-world user behaviors, management policies, data classification techniques and storage technologies. Stanley Zaffos Track D Business Continuity Track D2. Recovery as a Service: The Hype and Reality Offered by an increasing number of providers, recovery as a service (RaaS) has the potential to both improve IT operations continuity and lower the capital cost of a secondary recovery facility. However, are these benefits being realized? This session discusses the current state of RaaS adoption, early adopter experiences and related adoption pros and cons. Sheila Childs, John P. Morency F D3. How Real-World Disasters Are Improving Business Resilience Large scale disasters in 2011 from the earthquake in Japan to the tornadoes in the U.S. keep reminding us that closing our eyes and clicking our heels three times won t bring us to a state of nirvana, or normalcy. These events have tested the mettle of the best of BCM programs, from workforce continuity to supply chain and IT operations. This session focuses on how lessons learned from across the broad range of business delivery services can improve and mature your BCM program. Roberta J. Witty F D4. Killing Workloads to Make IT More Secure and Ultimately Improve IT Resiliency New approaches are needed to counter advanced threats from zero-day attacks to deeply rooted malware. These approaches represent a fundamental shift in the way security professionals think about the ongoing security and management of the workloads hosted on desktops and servers. With the uptake of server and desktop OS and application virtualization techniques, as well as new application architectures, the time has come for systematic reprovisioning of workloads from high-assurance repositories. However, this strategy will require significant changes in operational and security mind-sets to work. Neil MacDonald A S D5. Building IT Resilience: Ready Network Fabrics This session looks at the network infrastructure evolution required to successfully transition from disasterrecovery-centric to IT resilience-centric operations. The definition of and business rationale for IT resilience are discussed, including the key data center and wide-area network design, and implementation challenges that need to be addressed in order to realize IT resilience. Infrastructure design, business case definition and Visit gartner.com/us/datacenter or call

17 Session Descriptions network transition planning guidance will also be addressed. John P. Morency, Joe Skorupa A D7. The Data Recovery Scenario Backup and disaster recovery (DR) are beginning to merge. Technologies such as snapshot, replication, continuous data protection and server virtualization are expanding in capabilities, improving in terms of their ease and management, and becoming more proven and affordable. Learn about the current state of the backup and DR markets. See how to get the most protection from your recovery investment through a decision framework that evaluates which technology options are most appropriate and the ways in which server virtualization can offer increased resiliency. John P. Morency, Dave Russell F D8. Building Applications Resiliency Into the Development Life Cycle All too often, the management of applications and business process recovery is considered only after production turnover is completed. However, given the fact that most new applications are implemented to improve business operations and competitiveness, improvements specific to maintaining a high degree of application resiliency need to be baked into the application logic and support procedures from Day 1. This session discusses best practices for integrating recoverability and resiliency into the application development life cycle. John P. Morency, Roberta J. Witty F S D10. Social Software and Recovery: Post and Tweet Your Way to Stability Social software can both benefit and inhibit recovery operations. The extended communications channels can better distribute vital information on impacted people and operations in order to allocate the appropriate resources. On the other hand, social software can greatly impact the reputation of the organization, since anyone who has something negative to say about the recovery operations can do so in a very open forum. This session explores the do s and don ts of using social software for recovery purposes. Roberta J. Witty F T Track E Virtualization Track E1. From Virtual Machines to Cloud Computing Virtualization and cloud computing the two hottest IT trends in 2011 are related. More virtual machines were deployed in 2011 than from 2001 through 2009 combined. Small businesses are becoming the new engines for growth in server virtualization, while large enterprises are building private clouds on a virtualization foundation. Most large organizations will eventually build a hybrid cloud computing solution managing infrastructure services that include both on-premises and offpremises resources. Thomas J. Bittman F E2. Setting Your Virtual Ceiling Height Before IT Falls Down Although virtualization may seem done and dusted being present in nearly 100% of IT shops it s not. Today 40% of server workloads are virtualized, a figure which is expected to double over the next three to five. This astonishing growth in virtualization puts increased emphasis on the things that are difficult to virtualize or that simply cannot be virtualized. Philip Dawson A E3. Technical Insights: Application Virtualization Improving User Productivity Business efficiency is achieved by empowering users to do their jobs better and faster. The focus of IT should be on how to connect users with their data and applications rather than how to get them a desktop, laptop or other device and then worry about the desktop interface. Application virtualization paves the way to accomplish these goals while removing the distractions of the desktop, but only if implemented properly. This session enables attendees to address user mobility demands for application and data access and understand how best to create an application virtualization strategy. Chris Wolf A T E4. Technical Insights: Server Hypervisor Competitive Differences What the Vendors Aren t Telling You VMware continues to hold the market share in x86 server virtualization, however competitors Citrix and Microsoft have second- and third-generation offerings 18 Register by October 7 and save $300

18 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization that also appear to meet enterprise needs. With VMware pricing at a premium, many IT organizations are taking a second look at these competing offerings. When you peel back the marketing hype from all three vendors, the differences can be surprising. Richard Jones A E5. Using Desktop Virtualization to Create a New End-User Computing Paradigm Desktop virtualization, while still being relatively nascent, is evolving in a variety of ways to help organizations gain operational efficiencies. Beyond IT, desktop virtualization is creating new and innovative usage scenarios (e.g., consumerization, device-neutral computing and stateless computing), that are desired and welcomed by users. Will desktop virtualization make computing personal again? Mark A. Margevicius F E6. Securing Next-Generation Virtualized Data Centers and Private Clouds Virtualization and the adoption of cloud computing models will force fundamental changes in information security infrastructure. This presentation discusses the best practices for securing virtualized data centers and the ways that security strategies must change as private cloud computing models are embraced. We also discuss how security can be improved using virtualization and cloud computing models. Neil MacDonald E7. Real Fabrics for a Virtual World Vendor marketing suggests that fabrics are becoming the preferred guest infrastructure for cloud and virtualization deployments. Is this true or can you look at a traditional rack-and-blade alternative? This session explores these issues and others, including best practices in consolidation, agility and sourcing for virtualization and cloud infrastructure. Andrew Butler, Philip Dawson S EN5. Net IT Out: Best Practices and Lessons Learned From Implementing Hosted Virtual Desktops PCs are easy, HVDs are complex. But by learning from and following in the footsteps of those who have been successful, enterprises can simplify their efforts and increase the probability of successful HVD projects. Mark A. Margevicius T E8. Hosted Virtual Desktops: Thin Client, Fat Data Center Hosted virtual desktops (HVD) may save many things, but money is not necessarily one of them! As HVD deployment is beginning to mature, questions surrounding costs and savings remain unanswered. Are the initial anticipated savings been realized to their full extent? Or are costs that are being realized in the data center offsetting the savings? This presentation examines data center dependencies for HVD deployments and looks at how to measure the associated costs and data center investments for a successful HVD. Philip Dawson, Mark A. Margevicius A E9. The State of Virtualization and Cloud Management Virtualization and cloud computing technologies continue to have a major impact in the management provider marketplace. Infrastructure and cloud providers now stand ready in many cases to challenge the traditional management powerhouses. But the major providers in this space are not standing still either. In this presentation, we look at impact of the new entrants into this space as well as standards designed to facilitate the operations of these emerging environments. Cameron Haight A S E10. Data Center Networking: Preparing for a Virtual World As the data center is increasingly virtualized, the network infrastructure requires a complete redesign to meet new requirements. Today, many organizations are struggling with the next steps in modernizing their data center network infrastructure. Mark Fabbi Track F Server Track F1. Will Fabric Computing Change the Concept of the Traditional Server? Fabric-based infrastructures challenge the traditional concept that the brains behind IT service delivery originate foremost from the server as an application host. The Web, cloud, PaaS, SaaS, fabric and appliances will drive IT to think differently and reconsider the server s role in the future of computing. This presentation Visit gartner.com/us/datacenter or call

19 Session Descriptions examines basic assumptions about the traditional server world. Andrew Butler, George J. Weiss S F3. Evolving Your Windows Servers Environment This presentation examines Windows Server 2008 R2 and Windows Azure and outlines the implications of upgrading to these products. Best practices and experiences from our client base are woven throughout this session, giving useful advice to those managing Windows in the data center. Additionally, we discuss the likely Windows Server road map over the next decade. Carl Claunch T F4. zenterprise: Can It Venture Where No Mainframe Has Gone Before? In the last year, IBM has experienced a dramatic upsurge in its mainframe business. Is this merely a transitory phenomena fueled by the product cycle and a recovering economy, or will the enhancements that constitute the zenterprise successfully open up new market opportunities? Mike Chuba, John R. Phelps F F6. The Linux Business Transforms Itself as It Challenges Unix for Leadership The Linux world is changing as it vies to become the next major operating environment to challenge Unix and even some Windows environments. As Linux evolves into a mission-critical capable environment, so do the licensing models for it, and middleware and applications. Vendors supporting the Linux world are also changing and evolving. Platform selection for Linux systems continues to be a question, especially for mainframe users expanding into the Linux world. John R. Phelps, George J. Weiss F F7. Provisioning and Configuring Servers in the Physical, Virtual and Cloud World As the frequency of changes to servers and software continues to accelerate, IT is tasked with keeping pace with the same or fewer resources and always with a cost conscience. Adoption of virtualization continues to expand, and now cloud architectures (both private and public) add new dynamics. This presentation addresses how to manage the life cycle of the server stack. Ronni J. Colville T FN6. Net IT Out: Defining the Taxonomy of Compute Appliances The principle of appliances has cycled through the server market many times. Just the use of the term appliance itself is openly endorsed by some vendors, and vociferously opposed by others. This presentation examines both the role of compute appliances in the market and the challenges that data leaders face in deciding between dedicated function solutions and general purpose platforms. Andrew Butler, George J. Weiss S F8. Low-Energy Servers: Are These Radical Alternatives Right for You? New server makers beckon us with claims of dramatic reductions in energy usage, sharply lowered costs and substantial increases in density. But are their hidden costs, unrealized risks and unexpected complexities that could turn a dream solution into a nightmare? This session explores the genesis of this new approach, explores the realities of these new server types for various uses, and proposes a decision framework for evaluating whether and when to make a shift away from the mainstream x86 server market. Carl Claunch F9. Blade Servers May Not Be Your Best Choice Although blade servers have been growing in the server market, they appear to have reached a plateau in terms of their form factor share. While they can provide some advantages, it is important to carefully evaluate all factors to determine whether the blade form factor is the optimal choice. This presentation takes a close look at the perceived blade server advantages and examines under what conditions they may or may not be the best choice for your data center. Jeffrey Hewitt F T FTH. Town Hall: The Present and Future of Fabric-Based Infrastructure The server market has been evolving ever more radically since the dawn of server virtualization and the more recent influence of cloud computing. With the advent of fabric-based infrastructure, yet another discontinuity has emerged. But the adoption rate of virtualization, cloud and fabrics will vary according to data center culture, workload 20 Register by October 7 and save $300

20 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization demands and the need to amortize legacy investments. Donna Scott, Joe Skorupa, George J. Weiss Track G Data Center Track G1. The Changing Face of the Colocation Market: From Cages to Cooling and Beyond Since the subprime crisis of 2008, many enterprises have concentrated on their core businesses rather than build and run data centers. This mind-set shift has not only benefited colocation, but it has also resulted in several offshoots of colocation offerings, including data center leasing, wholesale colocation, real estate investment trust (REIT) models as well as modular options. This session looks at the restriction of data center services options and how to develop a global or local sourcing strategy as well as a rock-solid framework to capture the best model or provider for future requirements. Ted Chamberlin F T G2. Power and Cooling for the Data Center: What Are Your Options? When looking to upgrade or build a new data center, two of the most critical areas to address are power and cooling. Over the past five years, we have seen hype over many new power and cooling technologies. This session examines what power and cooling options make sense for today s data center, what might be feasible in the next five years, and what just won t cut it. John R. Phelps A G3. Looking Toward the Future: The Evolution of Shrinking Data Centers Through a combination of new technologies, efficient design and the exploitation of cloud-type services, next-generation data centers could evolve into environments that are 40% to 60% smaller. David J. Cappuccio A T G5. From Containers to Modular Solutions: How Do They Compare? Data center containers have been available in the market from major technology providers for a number of years. The market for these solutions has evolved, with some providers dropping out and others entering the space. In addition, a variety of modular solutions have appeared that are not based on shipping containers. This presentation provides an overview of how the containers market has changed recently, as well as what modular solutions have appeared and how they compare. Jeffrey Hewitt S G6. Defining an Infrastructure Planning Discipline Many organizations struggle to plan cohesively across IT technical silos as well as operational areas. This session describes best practices in process as well as needed role skills and modeling techniques to better plan across the fiefdoms. Bruce Robertson F G7. Best Practices in Data Center and Server Consolidation Even though many organizations have past experiences with data center and server consolidation projects, they remain under increased pressure to optimize their costs and consolidate further. The good news is that advances in technology have now made secondand third-wave consolidation projects viable. This session looks at some key trigger points in deciding when to consolidate, best practices for getting started and recommendations for each phase of a consolidation project, including best practices in relocation or closure of an existing data center. Mike Chuba, John R. Phelps F GN7. Net IT Out: Data Center Infrastructure Management (DCIM) New Tools to Monitor, Manage and Control Data center managers rank power and cooling as their No. 1 concern. In response, a new market has rapidly emerged for DCIM tools. This session Visit gartner.com/us/datacenter or call

21 Session Descriptions explores what s available and how you can use DCIM to address your biggest issue. Jay E. Pultz G8. How to Significantly Reduce IT Infrastructure and Operations Costs IT infrastructure and operations is typically 60% or more of the total enterprise IT budget. Although CIOs and I&O leaders have made significant progress to reduce these costs, intense budget pressures continue. Gartner has identified 10 key areas in which to focus efforts in order to further reduce costs. For most, full implementation of these ideas can reduce I&O costs by about 10% over 12 months and 25% or more within three years. Jay E. Pultz B G9. Technical Insights: Data Center Sourcing Cloud Host, Colocate or Do It Yourself The decision to outsource or insource data center services is not a simple matter. Just when enterprise IT organizations felt they had figured out what to outsource and what to keep in-house, cloud computing arrived to fuel renewed interest in outsourcing, causing enterprises to reassess their IT service sourcing strategies. Richard Jones F S G10. The Maturing Evolution of IT Asset Management (ITAM) As companies mature their ITAM implementations, the data is being used to facilitate other projects that go far beyond software license compliance. This presentation focuses on how to improve the quality of the data and expand the scope of the program, while supplying other areas in IT with valuable data. If your implementation has been losing momentum, this presentation will help you get jump-started again. Patricia Adams A S Track H Pervasive Mobility Track H1. The Mobile Scenario: Confusion, Complexity and Opportunity Through 2015 The year 2012 will be the most complex year ever for the data center. Hundreds of new handsets and tablets will appear, new services will emerge to exploit payment, context, social networking and location-based advertising. Employees will become more like consumers and enterprises will develop and manage applications on a wider range of platforms than ever before. Find out how to turn this complexity into opportunity. Ken Dulaney F S H2. How Mobility Is Changing the Computing and Communications Tools Your Employees Need Computing and communications tools are changing as a result of mobility, virtualization and unified communications and collaboration (UCC). These new requirements, new devices (e.g., netbooks, media tablets) and traditional devices with expanding roles (e.g., PCs as phones, smartphones as PCs) suggest we need to revisit employee needs. We ll assess computing and communications work styles, and recommend the tools each will need. Bob Hafner F H4. Networking and Mobility Trends for the Next Decade New demands on enterprise communications require new strategies. Video, mobility, unified communications, virtualization and cloud computing will require us to rethink how networks are designed, built and run. Meanwhile, the vendor landscape has transformed radically. Leading this change requires foresight; merely reacting is not enough. Tim Zimmerman S 22 Register by October 7 and save $300

22 F A T Foundational Advanced Tactical S Strategic B Business Technical Insights Best Practices Emerging Technologies Cost Optimization H5. Mobile Device Security Assessment Mobile devices pose ever-increasing variations, even within a supposedly single platform, bringing business processes into contact with applications and services never anticipated by traditional IT planners. This presentation analyzes the attack surface as well as risks and recommendations across all major consumer smartphone/tablet platforms. John Girard A H6. Pocket Power: Directions in Mobile Devices and the Management Challenges Ahead Mobile devices such as smartphones and tablets now outpace PC shipments. We have transitioned from an age of device necessity to an age of device convenience. As prices have dropped, IT has lost the power to control which devices users have. Enterprises must stay ahead of these trends and learn how to adapt to this new environment. Ken Dulaney F H7. Managing Mobile Devices in The Cloud Enterprises are being flooded with many new options for mobile access. Today s average mobile worker has three devices, including a notebook PC. Supporting these mobile users with access services, security and enterprise applications has become increasingly difficult. This presentation looks at the increasing use of mobile device management capabilities in the enterprise as offerings expand from software into the cloud and assesses the strengths, weaknesses, opportunities and challenges of using cloud-based mobility management. Philip Redman F S HN8. Net IT Out: Managing the Next Generation of Client Computing Organizations are looking to make major changes in the way they manage client computing, and Windows 7 is providing an opportunity to do so. This session discusses some of the practices and technologies organizations should consider, including various client virtualization (much more than HVD), client security, asset management, bring your own PC and much more. Terrence Cosgrove H9. Mobile Device Management in the Enterprise We re in the first of three stages of mobile management maturity. Enterprises are now trying to gain some control over the tablets and smartphones their users increasingly use for work. The next two stages will focus on managing and supporting mobile devices as organizations start to leverage them to create business value. This session examines the current state of enterprise mobility, its impact on IT operations, and what organizations must do to manage it. Specific topics include mobile management maturity, support, security, tools and application delivery technology. Terrence Cosgrove H10. The Effect of the All-Wireless Office on IT Operations The requirements for wireless connectivity continue to gain momentum, and enterprise installations require more than simply hanging an access point. At the same time, organizations are implementing new technology, such as VoIP, which introduces strategic hurdles that affect the cabling plants, the way employees make phone calls, and the power for each cube, in order to achieve the mobility benefits. This presentation examines the issues and provides a framework for implementing wireless connectivity at the edge of the network. Tim Zimmerman A Visit gartner.com/us/datacenter or call

23 Solution Showcase Interested in becoming a sponsor? Gartner Data Center Conference has been the premier event for I&O and data center executives for three decades. Each year more than 2,000 IT leaders drill down to the most important trends and technologies in the data center. Find out more about sponsoring our 2011 conference. Please contact: Patrick Polk Account Director [email protected] Meet our sponsors Solution provider sessions and customer case studies Consider all the options before making your important buying decisions. At this year s Gartner Data Center Conference, you ll have the opportunity to attend a variety of 60-minute solution provider sessions, including end-user case studies, which explore the workings of specific solutions and technologies. Get an inside view of current marketplace offerings from the vendors who develop them and the clients who deploy them. Solution showcase Our solution showcase is a great place to follow up on the information you ve gathered at a solution-provider or Gartner-analyst-led session. Access the world s leading solution providers. Discuss your challenges in detail. Become more informed on the latest products and services via turnkey exhibits. Engage a solution provider who can address your requirements. Walk away with a shortlist of vendors. While you re there, don t miss: Learning labs: Experience hands-on demonstrations of the latest technologies. Mobile data centers: Short-term trend or viable alternatives to brick-and-mortar facilities? Conference sponsors will put the concept to the test on the show floor, where they ll display their own versions of containerized data centers. Meet our media and association partners (as of August 24, 2011) Gartner media and association partners are carefully selected for their affinity with our products and services. Each partner provides valuable editorial, advertising and promotional coverage for our events in return for exposure to our attendees and sponsors. Partners cover a wide spectrum of readers, including IT, vertical industries and general management, as well as a broad geographic reach. 24 Register by October 7 and save $300

24 Premier Sponsors as of August 24, 2011 SPONSOR LOGO As a global specialist in energy management with operations in more than 100 countries, Schneider Electric offers integrated solutions across multiple market segments, including leadership positions in energy and infrastructure, industrial processes, building automation, and data centers/networks. Schneider Electric s data center solutions help users make the connections between IT and facilities, efficiency and availability, and design and deployment linking leading brands like APC and Square D to deliver the best product, software, systems and services. CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments from mainframe and distributed, to virtual and cloud. Our products enable customers to manage and secure IT environments and deliver more flexible IT services. Our innovative products and services provide the insight and control essential for IT organizations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage evolving IT ecosystems. Cisco is the worldwide leader in networking, providing the broadest line of solutions for transporting data, voice, and video within buildings, across campuses, or around the world. Cisco is an innovator in the communications and information technology industry. This tradition of leadership continues as Cisco offers a complete portfolio of virtualization solutions for the data center. Cisco solutions help ensure that information critical to running businesses and promoting results is transported securely, efficiently, and flexibly across a set of optimized data center resources. CyrusOne specializes in enterprise data center colocation, offering the highest power redundancy (2N architecture) and highest power-density infrastructure, supporting 250+ watts per square foot across the entire data center floor. Headquartered in Houston, Texas and with 17 facilities across the United States, CyrusOne is renowned for exemplary customer service. The company s customers include 15 of the Top Global 100 Companies, five of the top 10. CyrusOne is a whollyowned subsidiary of Cincinnati Bell (NYSE: CBB). Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit Intel (NASDAQ: INTC), the world leader in silicon innovation, develops technologies, products and initiatives to advance how people work and live. For the enterprise, Intel is helping to make the cloud work for you by delivering the underlying technology for tomorrow s cloud today. Solutions such as intelligent storage, unified networking, policy-based power management, and trusted compute pools are powered by open and interoperable technologies from Intel. To learn more about Tomorrow s Cloud Today, visit: i/o designs, engineers, and delivers digital energy technology for the world s largest enterprises, governments, and service providers. Customers expect that the businesses they interact with will be available 24x7xForever. Keeping IT always-on is the required service level. Downtime is not an option. For more than ten years, i/o has been delivering data center solutions that address real-world IT problems. i/o delivers the digital energy that keeps the world s largest enterprises, governments, and service providers online always. NetApp creates innovative storage and data management solutions that deliver outstanding cost efficiency and accelerate business breakthroughs. Customers around the world choose us for our go beyond approach and broad portfolio of products and services. Our solutions can provide nonstop availability of critical business data and speed product development, so you can deploy new capanbilities with confidence and get to revenue faster than ever before. Discover our passion for helping companies around the world go further, faster at Nimsoft provides integrated, modern IT management solutions for more than 1,000 enterprise and service provider customers globally, including 1&1, CDW, SoftLayer, SunGard Availability Services, Sur La Table, TriNet, and Virgin America. Nimsoft s Unified Manager is an industry-leading solution that helps organizations easily monitor and manage IT services in increasingly complex business environments. Nimsoft products integrate with existing solutions at any point from the data center to the cloud, and are available on a pay-as-you-go basis. Oracle (NASDAQ: ORCL) is the world s most complete, open, and integrated business software and hardware systems company. For more information about Oracle, visit oracle.com. Symantec is a global leader in providing security, storage and systems management solutions to help our customers from consumers and small businesses to the largest global organizations secure and manage their information-driven world against more risks at more points, more completely and efficiently. Our software and services protect completely, in ways that can be easily managed and with controls that can be enforced automatically enabling confidence wherever information is used or stored. Visit gartner.com/us/datacenter or call

25 Solution Showcase Platinum Sponsors Business thrives when IT runs smarter, faster and stronger. That s why the most demanding IT organizations in the world rely on Business Service Management solutions from BMC Software across distributed, mainframe, virtual and cloud environments. For the four fiscal quarters ended March 31, 2011, BMC revenue was approximately $2.1 billion. Brocade (Nasdaq: BRCD) networking solutions help organizations transition smoothly to a world where applications and information reside anywhere. Innovative Ethernet and storage networking solutions for data center, campus, and service provider networks help reduce complexity and cost while enabling virtualization and cloud computing to increase business agility. ( Dell is reinventing the global storage market and giving customers the power to do more. Dell Fluid Data technology delivers solutions designed to address the challenges of virtualization and provide automated, optimized management of data. Emerson Network Power, a business of Emerson (NYSE:EMR), is the global leader in enabling Business- Critical Continuity for data centers, telecommunication networks, health care and industrial facilities. Emerson Network Power provides solutions and expertise in data center infrastructure management, power and cooling, embedded computing, integrated racks/enclosures, power switching/controls, and connectivity International Business Machines (IBM), the world s top provider of industry-leading IT solutions, celebrates 100 years of technical innovation with smarter computing solutions. IBM leads the way in cloud computing, next generation virtualization, storage and networking solutions, and powerful, highly efficient systems optimized to run workloads critical to the success of your organization. Isilon, a division of EMC, is the global leader in scale-out storage. We deliver powerful yet simple solutions for enterprises that want to manage their data, not their storage. Isilon s products are simple to install, manage and scale, at any size. Legrand Ortronics is a global leader in high performance network infrastructure solutions, offering a complete range of Category 5e, 6 and 10 Gig copper, and fiber optics, as well as Layer Zero physical support solutions including Cablofil wire mesh cable tray and Wiremold pathways. PANDUIT is a world-class developer and provider of leading-edge solutions that connect, manage and automate the physical infrastructure. PANDUIT s Unified Physical Infrastructure (UPI) based solutions help customers integrate core business systems for a smarter, unified business foundation. Our robust partner ecosystem, global staff, and unmatched service and support make PANDUIT a valuable and trusted partner. SunGard Availability Services provides disaster recovery services, managed IT services, information availability consulting services and business continuity management software to more than 10,000 customers globally. With five million square feet of datacenter and operations space, SunGard assists IT organizations prepare for and recover from emergencies. Visit or call TeamQuest is the global leader in IT Service Optimization, specializing in capacity management software.teamquest Performance Software helps companies consistently meet service levels while minimizing costs and mitigating risks by helping you get the most from your virtualized and cloud computing environments. VMware, the global leader in virtualization and cloud infrastructure, delivers customer-proven solutions that accelerate IT by reducing complexity and enabling more flexible, agile service delivery. VMware enables enterprises to adopt a cloud model that addresses their unique business challenges, while preserving existing investments and improving security and control. Silver Abiquo, Inc AccelOps Adaptive Computing Allen Systems Group (ASG) Software Apptio AT&T BlueStripe Software BRUNS-PAK CABLExpress CiRBA Inc. CommScope, Inc. CommVault DIGITAL REALTY TRUST Equinix Extreme Networks IDC Architects, a CH2M Hill company InMage Systems ManageIQ, Inc. Metron-Athene, Inc. NetScout Systems, Inc. Netuitive Network Instruments Newfoundland and Labrador nlyte Software NTT Communications OPNET Technologies, Inc. Orsyp Software, Inc. Platform Computing Power Assure Qlogic Corporation QTS Quest Software Rackwise Radware Raritan Riverbed Sentilla ServiceNow SGI SIEMON Silver Peak Systems Structure Tone Terremark, a Verizon Company Veeam Software Vigilent Virtual Instruments Zenoss 26 Register by October 7 and save $300

26 Registration Three easy ways to register Web: gartner.com/us/datacenter Phone: Early-bird price: $1,850 Applies if credit card payment is received by October 7, Conference registration fee includes conference attendance, documentation and planned functions. Standard price: $2,150 Gartner clients: We accept Gartner conference tickets as a full payment. If you are a client with questions about tickets please contact your Gartner account manager. Early-bird savings Save $300 when you register by October 7 Bring the Team: Reap the benefits! Not only will you divide and conquer by having your team attend all the conference sessions and maximize learning but you ll also have the opportunity to invite a Gartner analyst to facilitate a team discussion or advise on strategic initiatives and key projects. For this reason, organizations often take the opportunity to hold off-site team meetings and incorporate Gartner events as part of their training programs. We ve designed a program that will help teams of four to 25 maximize the conference experience while on-site and long after the event is over. For more information [email protected] or contact your Gartner account manager. Team Send Program benefits include: Team meeting with a Gartner analyst (end users only) Optional team meeting(s) with select executives from vendor organizations Advice and support on building personalized agendas Free access to the multimedia sessions from Gartner Events On Demand Dedicated on-site support for the team Team discounts on registration rates: 1 complimentary registration reward with 3 paid registrations 2 complimentary registration rewards with 5 paid registrations 3 complimentary registration rewards with 7 paid registrations 4 complimentary registration rewards with 9 paid registrations 5 complimentary registration rewards with 11 paid registrations Compelling reasons to attend Need to justify your attendance? Our Justification Toolkit can help you make the case for attending the 2011 conference. Go to gartner.com/us/datacenter and download a variety of materials, including: a conference cost-benefit analysis, practical take-aways, ROI testimonials and much more all designed to help you demonstrate the substantial and measurable value of the Gartner conference experience. Special Gartner hotel room rate: $199 per night A limited block of rooms has been reserved at Caesars Palace Las Vegas until November 12. We recommend you make your hotel accommodations as soon as possible. To obtain the group rate of $199 for a single- or doubleoccupancy room, please indicate that you are attending the Gartner Data Center Conference. Visit gartner.com/us/datacenter or call

27 56 Top Gallant Road, PO Box Stamford, CT Presorted Standard U.S. Postage PAID Gartner PO Box Shawnee, KS Return Service Requested Gartner Data Center Conference 2011 December 5 8 Las Vegas, NV gartner.com/us/datacenter Early-bird savings Register by October 7 and save $300! Scan this QR code with your mobile device to register for Gartner Data Center Conference Join us for our 30th anniversary! Gartner Data Center Conference: on the forefront of data center transformation for more than three decades. Three easy ways to register Web: gartner.com/us/datacenter [email protected] Phone: Access streaming video and presentation slides of conference sessions Gartner Events On Demand is free to attendees for one year, post-event. View streaming video synchronized to searchable speaker captions and slides that captures every analyst-led presentation, including Gartner keynotes and select solution provider sessions Gartner, Inc. and/or its affiliates. All rights reserved. Gartner is a registered trademark of Gartner, Inc. or its affiliates. For more information, [email protected] or visit gartner.com.

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