Benefits of Social Media
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1 Jennifer Mensik, PhD, MBA, RN Nancy Spector, PhD, RN Benefits of Social Media Expedites communication among staff Ready reference Enhances professional and personal development
2 ANA House of Delegates Action 2010 Social Networking and the Nurse Resolution adopted asking ANA to support the application of ANA s foundational documents to the use of social networking: Code of Ethics for Nurses Nursing s Social Policy Statement Nursing: Scope and Standards of Practice Social Media and Code of Ethics Professionalism requires: Primary commitment to the patient safety, privacy and inherent dignity Accountability and responsibility for self judgment, actions Responsibility to uphold nursing s values self-respect, wholeness of character, preservation of integrity
3 Social Media and Scope & Standards RN practices ethically RN attains knowledge and competence that reflects current nursing practice RN communicates effectively in a variety of formats in all areas of practice RN demonstrates leadership in the professional practice setting and profession Principles for Social Networking 1. Above all, understand that patient privacy is a fundamental ethical and legal obligation of professional nurses, 2. Adhere to professional boundaries with patients, 3. Evaluate all postings as though they will be seen by patients, colleagues, educational institutions, or employers,
4 Principles for Social Networking 4. Separate professional and personal information, 5. Report objectionable materials, 6. Help develop and implement policies & procedures with employers/others. Principles for Social Networking Offers guidance on upholding professional practice standards and ethical precepts when online.
5 Use of Social Media As of May 2011, 965 U.S. hospitals were using social networking. Smart phones for downloading information, contacting nurses at work, etc. Inappropriate Uses of Social Media 33 of 46 U.S. Boards reporting had complaints 26 took disciplinary actions Board actions: Letters of concern Censuring the nurse Conditions on the license Suspending the license
6 Effect on Team-Based Care Lateral violence Cyber bullying NCSBN Developed Guidelines Reviewed the literature Surveyed Boards Accessed others guidelines Took middle ground approach Approved by Board of Directors in May 2011 To collaborate with American Nurse s Association (ANA) and other organizations
7 Guidelines 1. Recognize obligation to maintain privacy and confidentiality. 2. Don t disseminate information that will degrade or embarrass the patient. 3. Don t transmit patient related information. Guidelines 4. Do not post information that could reasonably identify the patient. 5. Do not refer to patients in a disparaging manner. 6. Do not take photos or videos of patients, unless authorized.
8 Guidelines 7. Maintain professional boundaries. 8. Consult employer policies. 9. Report breaches of confidentiality or privacy. Guidelines 10. Be aware of employer policies on the use of computers, cameras, etc. 11. Do not post disparaging remarks about coworkers. Incorporates 7 actual scenarios
9 Scenario Strange at work patient with exposed backside Photo went through organization Is this responsible use of Social Media? Yes No
10 What should you do? 1. Forward the to other staff members 2. Gossip about the patient s identity 3. Post the photo on your blog 4. Bring the photo to the attention of your supervisor Resolution Prosecutor, Board, legal, and national media involved!
11 Scenario Student took photo of pediatric patient Posted on her Facebook Is this responsible use of Social Media? Yes No
12 Resolution Student expelled; hospital faces HIPAA investigation; nursing program cannot use the pediatric hospital Summary Manage Social Media Responsibly principles for social networking; regulatory implications from misuse of social media; scenarios to demonstrate responsible use of social media.
13 Questions & Blog Dr. Mensik and Dr. Spector will entertain a few questions. At the conclusion of this webinar, a blog has been established at Please click on N2 Blog to access it and continue the discussion on Social Media. Continuing Education 1.0 contact hour will be awarded to attendees who successfully complete this CNE activity. The American Nurses Association Center for Continuing Education and Professional Development is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center s Commission on Accreditation. ANCC Provider Number ANA is approved by the California Board of Registered Nursing, Provider Number CEP6178. An with this information will be sent to the person who registered for this event and can be distributed to individuals in attendance Online Evaluation: Once you have completed the online evaluation, you will be able to print out your CE certificate. You must submit your completed online Evaluation Form by Wednesday, November 2, 2011 in order to receive your certificate.
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