THMA Dissertations 1

Transcription

1 THMA Dissertations 1

2 1998 Antalicz Viktória Evaluation of the Development of Hungary Tourism Corporation (M.T. Rt.) and its Impact on Promoting Hungary as a Tourist Destination (L.sz.: SZA1.98) Dévényi Alíz Comparative Analysis of the Activities and Functions of Human Resource Management prior to 1989 in the Hungarian Hotel Industry, andpost 1989 in the Atrium Hyatt Budapest and Budapest Hilton hotels (L.sz.: SZA2.98) Doffek Tamás Analytical Evaluation of the Financial and Stock Exchange Performance of the Danubius Hotels Group from (L.sz.: SZA3.98) Dragovics Beáta A Critical Assessment of the Role of Marketing in the Hungarian Hotel Industry in the Balaton Region (L.sz.: SZA4.98) Gerhardt Krisztina Comparative Analysis of the Demand for Healthy Eating in the Restaurant Industry in Budapest (L.sz.: SZA8.98) Y. Krasheninnikov A critical evaluation of promoting Croatia as a Tourist Destination since the end of the Balkan War (L.sz.: SZA12.98) Henja Leino Comparative Analysis of Working Environment in Five-star Hotels in Budapest and EC Countries (L.sz.: SZA14.98) Huh Eun-Young An analysis of the satisfaction level of meeting planners with the hotel convention service in Budapest (L.sz.: SZA5.98) Julianna James Evaluation of Cross-cultural Management in the Hungarian Hotel Industry since 1989 (L.sz.: SZA13.98) Kádár Sándor A comparative analysis of the application of motivation management in Budapest Marriott and Budapest Hilton Hotels (L.sz.: SZA9.98) Komonczy Zsolt Development of the Hungarian Money Market, the Budapest Stock Exchange and its Impact on the Hotel Industry (L.sz.: SZA10.98) Kovács Domonkos Critical Evaluation of the Effects of the Privatization in the Hospitality Industry (L.sz.: SZA11.98) 2

3 Nyitrai Anita A comparative analysis of management's and staff's motivation in the implementation of Frequent Guest Programmes at members of International Hotel Chains in Hungary (L.sz.: SZA15.98) Palya Anikó A critical evaluation of Total Quality Management and its practices at the Budapest Marriott Hotel (L.sz.: SZA16.98) Paphalmy Péter An Investigate Study of Ecotourism and Environmental Issues Concerning Hungarian Tourism and Hospitality (L.sz.: SZA17.98) Péter Krisztina A critical evaluation of the role of destination management companies in incentive movements to Hungary (L.sz.: SZA18.98) Rácz Beáta A study on how public relations function changes with the change of ownership, a comparative analysis of the hotels Duna Intercontinental and Budapest Marriott (L.sz.: SZA19.98) Sugár Korinna A proposal for OTP Travel Ltd. on how to create a distribution system at national level (L.sz.: SZA20.98) Szentmáry Balázs Rodrigo A Critical Evaluation of How Hotel Managers Percieve Yield Management in the Hungarian Hotel Industry (L.sz.: SZA21.98) Szigethy Szilvia Erika Analysis of the castle and castle hotel development in Fertőd (L.sz.: SZA22.98) Taraczky Andrej Critical Analysis of Market Value Fluctuations of the Hungarian Hotel Shares (L.sz.: SZA23.98) Vajda Stella The Measurement of Customer Satisfaction : A Comparative Analysis of Guest Questionnaires, their Function and Effectiveness in the Danubius and Pannónia Hotel Chains in Budapest (L.sz.: SZA24.98) Varga Zsuzsanna A Comparative Analysis of the Marketing Practices of a Provincial and a City Thermal Unit of the Danubius Hotels Group (L.sz.: SZA25.98) Vecsenyi Anna A Critical Analysis of Budapest's Potential as a Leading Conference Destination (L.sz.: SZA26.98) 3

4 Virág Katalin An Evaluation of Management Development Activity and Needs in Hotel Aquincum and in Hotel Kempinski at Middle Managerial Level (L.sz.: SZA27.98) Weisz Paul Jenő A Comparison between Various Travel Agencies in Budapest - Hungary and Their usage of The Internet as a Tool in Their Operation (L.sz.: SZA28.98) Zöldi Ágota A Critical Evaluation of Education and Training needs in Malév Air Tours Travel Agency (L.sz.: SZA29.98) 4

5 1999 Antal Eszter A Sustainable Dream? Asbóth Gyöngyi Senor Don Quijote, would you mind to spend a week in Hungary? (L.sz.: SZA1.99) (L.sz.: SZA2.99) Bara Eszter A Critical Analysis of Direct Selling Employee Motivation and Satisfaction Methods Applied in Four and Five Star Hotels in Hungary and the United Kingdom (L.sz.: SZA3.99) Bársony Péter A Comparative Analysis of the Hungarian GDS Milieu, with Special Attention to CRS Usage in Travel Agencies (L.sz.: SZA4.99) Bódy Mónika Analysing Customer Expectations and the Determining Factors of Quality Service in Fivestar Hotels in Hungary (L.sz.: SZA5.99) Bohn Ildikó Analysis of a Day Tour to Castle Grassalkovich in the Mirror of the Sisi Anniversary (L.sz.: SZA6.99) Boros Nóra Single Market-Single Hotel Classification? (L.sz.: SZA7.99) Fehérvári Klára A Critical Evaluation of the Marketing Tools Used in the Timeshare Industry in Hungary (L.sz.: SZA8.99) Fekete Barbara A Critical Analysis of the Effective Use of Training as it is Applied by the Hungarian 5 Star Hotels (L.sz.: SZA9.99) Frank Benedek Business as Unusual : A Critical analysis of the challenges of Airline catering in the 21st century, with a special focus on three Central-European carriers (L.sz.: SZA10.99) Galla Gergely Personal Service or Automated Hotel Operation? (L.sz.: SZA11.99) Glóner János An Evaluation of Communication Systems in the Danubius Hotel Gellért, Kempinski Hotel Corvinus and the Hilton Budapest (L.sz.: SZA12.99) Kővári Tímea The Privatisation of the Budapest Marriott Hotel and the Hotel Inter-Continental Budapest in the Light of Employees' Perception (L.sz.: SZA13.99) 5

6 Kruták Zsófia How to build a place in ruins into a highly visited tourist attraction? The development and the marketing activity of the Royal Palace in Gödöllő (L.sz.: SZA14.99) Mezey Mariann Evaluation of the Yield Management Operation at Hilton Budapest (L.sz.: SZA15.99) Patai András The Analysis of a Customer-oriented Human Resources Management in IBIS and Mercure Hotels of Accor-Pannonia Hotels, with a Special Emphasis on Trainings (L.sz.: SZA16.99) Peimli Zsaklin A Critical Analysis of the Marketing System of Budapest Marriott Hotel (L.sz.: SZA17.99) Perecz Leslie The Impact of Foreign Hotel Management in Hungary (L.sz.: SZA18.99) Szabó Judit Charter Operations in Central Europe : A Comparative Analysis of the Operation of Malév, Lauda Air and Austrian Air Transport (L.sz.: SZA19.99) Ujházi Eszter The Present and the Future of the Hungarian Convention Industry Víg Tamás Critical Analysis of Budapest/Ferihegy International Airport Weöres Márta The Economic Impact of Sports Tourism in Australia (L.sz.: SZA20.99) (L.sz.: SZA21.99) (L.sz.: SZA22.99) 6

7 2000 Angyal Mónika A Comparative Analysis between the Public Sector Tourism Organizations in Hungary and in Austria (L.sz.: SZA1) Boros Gyöngyi Marketing and Customer Expectation in the Gundel Restaurant : A Critical Evaluation (L.sz.: SZA2) Bőhm Kornél A Critical Analysis of the Introduction Process of the EU-standard HACCP system to the Hungarian Hotel Industry (L.sz.: SZA3) Budai Judit The Effects of Foreign Direct Investment on the Hungarian Tourism Industry (L.sz.: SZA4) Farkas Péter An Analysis of Budafok's Winetourism, and of the Lics Winery's Functions (L.sz.: SZA5) Fixler András A Critical Evaluation of Jewish Heritage Tourism and the Jewish Heritage Sites in Budapest (L.sz.: SZA6) Fritz Ákos Local Travel Agencies are they in the slow or the fast lane of the Information Super Highway (L.sz.: SZA7) Gábor Eszter A Comparative Analysis between Theory and Practice with Respect to the Principal Elements of Marketing Communication at Neckermann Travel Service Ltd. (L.sz.: SZA8) Gál Orsolya Tourist Analysis of Balaton Especially Siófok from Marketing Aspects (L.sz.: SZA9) Gereben Mátyás Critical Analysis of human resource management in Budapest five star hotels with special attention to motivation and empowerment (L.sz.: SZA10) Gergely Anna Refurbishments in Radisson SAS Béke Hotel Budapest : a critical analysis (L.sz.: SZA11) Gergely Zsófia A critical analysis of the present situation and future tendencies in the congress tourism of Budapest (L.sz.: SZA12) 7

8 Győri Péter A critical evaluation of the affect of strategic management on the organisational structure of the intercontinental hotel, Budapest in view of the future changes in the five-star hotel market (L.sz.: SZA13) Harci Tamás Thailand as a dominant force in tourism (L.sz.: SZA14) Kalmár Zsófia A Critical Analysis of the Regulation of Consumer Protection affecting the Hotel, Restaurant and Café Sector in the European Union, and its Present and Future Impact on the Sector in Hungary (L.sz.: SZA15) Katona Tamás "Life outside the bell-glass" : Critical Evaluation of Tourist Information Methods and Quality Public Transportation Standards Focused on Budapest (L.sz.: SZA16) Kárász Zsófia The Critical Analysis of the Sales Activity within the Grand Hotel Hungária (L.sz.: SZA17) Kovács Éva A comparative analysis of the present and future state of Conference Services at three properties of Inter-Continental Hotels and Resorts (L.sz.: SZA18) Kovács Gábor Barna The critical analysis of the Human Resource Management of Danubius Hotels Group with particular attention to the Training system (L.sz.: SZA19) Kulcsár Beáta Youth Hostels in Budapest : meeting international standards? Lippner Tamás Non-material recognition as a motivational tool in the hotel industry (L.sz.: SZA20) (L.sz.: SZA21) Maklári Gabriella "Coincidentally or Individually?"-A Comparative Analysis of Three Irish Bar and Restaurant of the same ownership in Ireland, Hungary and the USA (L.sz.: SZA23) Mastan Christina Evaluation of Global Hotel Brands in Hungary and the Likely Future Impact on Domestic Hotel Companies (L.sz.: SZA22) Mihály Erika The Economical and Ecological Benefits of Hunting Tourism in Hungary (L.sz.: SZA24) Nemesdaróczi Dávid Extended stay sales strategies of the Millenium Court Marriott Executive Apartments : A Critical Analysis (L.sz.: SZA25) 8

9 Nikolov Judit Contradiction in Practice and Theory-Critical analysis of Frequent Guest Programs in three five-star hotels in Budapest (L.sz.: SZA26) Orosházi Csilla Budapest-Spa City? (L.sz.: SZA27) Oroszki Judit Critical analysis of Transylvania, as a tourist destination for Hungarian tourists (L.sz.: SZA28) Paizs Zsófia A critical evaluation of Teamwork and its practice at the Budapest Marriott Hotel (L.sz.: SZA29) Peimli B. Zsanett An analysis of tourism for people with disabilities in Hungary (L.sz.: SZA30) Rantala Elina The Comprehensive Analysis of the Effects and Consequences of the European Union Membership into the Tourism in Hungary (L.sz.: SZA31) Soós Kata The Marketing Activity of Vista Air Travel Agency and its Usage of Internet as a Marketing Tool (L.sz.: SZA32) Szeverényi Gabriella A critical analysis of the demand for further developing conference tourism in Hungary (L.sz.: SZA33) Traxler Melinda An Analysis of the Marketing Effectiveness of Outbound Tour Operators Participating in a Travel Fair (L.sz.: SZA34) Váradi-Szabó Balázs The Future of Hungarian National Tourism Marketing Done by the Hungarian National Tourist Office as Perceived by the Expert Members of the Hungarian Travel Industry (L.sz.: SZA35) Várkonyi Gergely A Critical analysis of the differences in the role of Human Resources Management in the hiring and termination processes in Hungary and in the United States (L.sz.: SZA36) Wagner Róbert The analysis of two high quality hotels in Austria and Hungary (L.sz.: SZA37) Kóczián Gabriella Quality in the travel industry reflecting the activities of Carlson Wagonlit Travel (L.sz.: SZA38) 9

10 2001 Andrásfalvy Ilona Development of Tourism in Mexico (L.sz.: SZA1.1) Bassó Anita The evaluation of the role of international tourism organisations (ASTA, RDA) in the life of Hungarian travel agencies, and the benefits of being a "member" travel agent (L.sz.: SZA2.1) Bolgár Lili Analysis of the Tourism Potential of the U.S. Market in Hungary (L.sz.: SZA3.1) Bozóki Nóra Conference tourism in Szeged : Now and Recommendations for Tomorrow (L.sz.: SZA4.1) Csalótzky Izabella The Museum as Cultural and Leisure Complex in the 21st Century (L.sz.: SZA5.1) Csúcsy Katalin Same brand-different cultures? - A comparative analysis of two Marriott properties in Hungary and in the United States (L.sz.: SZA6.1) Dóka Gábor Analysis and Evaluation of a Seasonal Restaurant (L.sz.: SZA7.1) Geszti Andrea The Importance of Quality Management in the Hospitality Industry : the Critical Evaluation of the quality Control Operation of the Danubius Hotels Group, based on the practices at Hotel Gellért (L.sz.: SZA8.1) Gyárfás Eszter Marketing Arts-Managing Festivals (L.sz.: SZA9.1) Hecser Petra Analysis of the Tourism in Greece Concentrating on the Hungarian Demand (L.sz.: SZA10.1) Hofgard Balázs An Empirical Analysis of the Conference Tourism in Hungary and the Effect of the Széchenyi Plan on the Industry (L.sz.: SZA11.1) Jójárt Judit Critical Analysis of the Possibilities Increasing Competitiveness and Sales Volume of High Quality Hotel Restaurants (L.sz.: SZA12.1) Juhász Csenge Protection of Travellers in Organised Tourism (L.sz.: SZA13.1) 10

11 Kancler Réka The needs of elderly travellers in Hungary (L.sz.: SZA14.1) Kerekes Dóra The Progress and The Role of Information Technology in Sales and Marketing in the Past Decade (L.sz.: SZA15.1) Koczka Szabolcs Franchising choice as a form of business structure : its advantages and disadvantages (L.sz.: SZA16.1) Losonci Balázs A critical analysis of the effects of globalisation in the Hungarian hotel industry with regards to business strategies and human resources (L.sz.: SZA17.1) Micsinai Tímea Integrating e-business into the hotels' strategy and operations by Marriott International and Hyatt Rency Budapest (L.sz.: SZA18.1) Móricz Boglárka The Significance of Quality Assurance and Possibilities of its Implementation in the Hotel Industry (L.sz.: SZA19.1) Nagy Kornélia A critical analysis of destination management and settlement development from a touristic point of view in the sub-region of Szigetvár (L.sz.: SZA20.1) Nagy Richárd The Organization and the Operation of the Hungarian Defense Forces Protocol and Special Events Directorate in the Mirror of the Private Sector (L.sz.: SZA21.1) Nyerges Tímea Hungarian Country Image Efficiency Research Polacskó Dániel Changes and tendencies in the travelling habits of Hungarian youths Stein Melinda Franchise in the Hotel Industry (L.sz.: SZA22.1) (L.sz.: SZA23.1) (L.sz.: SZA24.1) Szini Domokos Analytic Comparison of the Development and Current Situation of two Major Hungarian Wine Regions' Tourism (L.sz.: SZA25.1) Tagányi Éva Setting up a Coffee House in Budapest -A Feasibility Study (L.sz.: SZA26.1) Tarján Tamás Comparative Analysis of Different Quality Management Strategies and Methods in Two Local Chain Hotels and a Global Chain Hotel in the United Kingdom and in Hungary (L.sz.: SZA27.1) 11

12 Turcsányi Balázs A critical analysis of the North American cruise industry, with special focus on Carnival cruise line (L.sz.: SZA28.1) Verhanovits Zsuzsanna Critical Analysis of the Changes in the Hungarian Hospitality Industry after the Privatisation (L.sz.: SZA29.1) Viszoki Ágnes Regions of Spain and the frequency of visits by holiday-makers from a Hungarian perspective (L.sz.: SZA30.1) Vitéz Judit Critical Analysis of the Management through the ownership changes of Marriott Hotel and Wyndham Hotel, Colorado Springs, CO (L.sz.: SZA31.1) Ziegler Stefan A critical analysis of Hungary's position as a destination for foreign investment in the tourism sector (L.sz.: SZA32.1) 12

13 2002 Andrási Gábor The Role of Information Systems in the Hotel Industry and the Internet in Tourism (L.sz.: SZA1.2) Auguszt-Arató Flóra A critical analysis of the introduction process of the HACCP system to the Hungarian catering industry through the example of the Auguszt Confectionery (L.sz.: SZA2.2) Bartus Ildikó Introduction of a Cooking School and Evaluation its Possibilities in the Hungarian Food Service Market (L.sz.: SZA3.2) Bálint András Analysis of Security Operations in the Hospitality Industry reflected through the Broadmoor Hotel in Colorado Springs and the Aquincum Hotel in Budapest (L.sz.: SZA4.2) Bíró Klára Analyzing the Role of Telemarketing and Membership Programs in the Hungarian five-star Hotel Industry : through the Example of Hyatt Regency Budapest (L.sz.: SZA5.2) Borbáth Kornél A comparative analysis of the Marco Island Marriott and the Budapest Marriott, focusing on the Food and Beverage outlets (L.sz.: SZA6.2) Bujdosó Gábor Critical analysis of the existing security, safety and loss-prevention procedures, principles and practices in three 5 star hotels in Budapest : comparing practice and theory (L.sz.: SZA7.2) Choma Gergő Critical Analysis of tourism development opportunities in Szabolcs-Szatmár Bereg county (L.sz.: SZA8.2) Csikós Gergely Analysis of Food and Beverage Operations in Israel (L.sz.: SZA9.2) Csótai Borbála The Internet serving the needs of Professional Congress Organizers : analysis of Internet usage among PCOs in Hungary (L.sz.: SZA10.2) Domoszlai Eszter Comparative Analysis of the impacts of terrorist attacks on the Hospitality Industry with special focus on two Marriott hotels, one in Hungary and one in the USA (L.sz.: SZA11.2) 13

14 Eslava B. Kinga A comparative analysis of the housekeeping department's human resource management in the La Fontana Hotel Bogotá and the Kempinski Hotel Corvinus Budapest (L.sz.: SZA12.2) Farkas Krisztina Investigation of motivation for visiting countryside destinations in Hungary and the perceived benefits gained from the visit (L.sz.: SZA13.2) Gábor Ádám A critical analysis of the present situation and future tendencies in the conference tourism of Hungary (L.sz.: SZA14.2) Gorzó Dóra Applied Situational Leadership in Hotel Tiliana*** Superior (L.sz.: SZA15.2) Grosschmid Julia Nature-Tourism Hungary Past and Present with an Outlook to the Future (L.sz.: SZA16.2) Hartmann Marica The Role of Total Quality Management and Quality Assuarance Techniques in the Hotel Industry through the Example of Guest Relations Based on the Experience in Hyatt Regency Budapest (L.sz.: SZA17.2) Honti Boglárka Esztergom : a critical analysis of destination management and settlement development from a tourist point of view (L.sz.: SZA18.2) Hopka Attila Settlement and Development Options for the Starwood Hotels and Resorts Worldwide Incorporated in Hungary (L.sz.: SZA19.2) Jenei Virág Critical analysis of the Introduction of Spa Boards in Hungary (L.sz.: SZA20.2) Kádár Viktória Comparing Analysis of Training Programs and Employee Motivations at Wyndham Casa Marina and Reach Resort and Kempinski Hotel Corvinus Budapest with Emphasis on the Front Desk (L.sz.: SZA21.2) Kala Bernadett Critical analysis of the defects in the legal regulation of the travelling industry (L.sz.: SZA22.2) Kosárka Péter Environmental management in the hospitality industry Králik Edina Why is Budapest NOT the same without the "Wiener Kaffeehaus"? (L.sz.: SZA23.2) (L.sz.: SZA24.2) 14

15 Laky Dóra The Role of Gastronomy in Hungary's Foreign Tourism (L.sz.: SZA25.2) Ligetvári Zoltán Comparative Analysis of the Mercure Hotels in Vienna and Budapest (L.sz.: SZA26.2) Nyiri Csilla Critical analysis of the activities of public tourism management organisations focusing on domestic tourism (L.sz.: SZA27.2) Pchelkina Jana Analysis of the effect of September 11 on the hotel industry : the impact on hotel performances in different world regions and tightened security in hotels with the emphasis on five-star hotels in Budapest (L.sz.: SZA28.2) Sinka Zsolt Comparative analysis of the Hotels in the Mátra and around the Lake Balaton (L.sz.: SZA29.2) Szalay Szivia The Critical analysis of the Conference Market of Budapest (L.sz.: SZA30.2) Szelei-Kiss Ádám A Comparative Analysis of the Banquet Departments in the Marco Island Marriott and the Budapest Marriott (L.sz.: SZA31.2) Szőke Eszter Critical Analysis of the Wellness Tourism in Hungary (L.sz.: SZA32.2) Tamási Anna Critical Analysis of the Timeshare Industry in Relation to Marketing Approaches (L.sz.: SZA33.2) Tihanyi Henriett Analysis of the Development of the Castle of Sümeg and its Marketing Activities (L.sz.: SZA34.2) Tóth Judit Comparative Analysis of two different type and size Housekeeping Departments (L.sz.: SZA36.2) Tóth Réka Edina Tourism in the city of Pécs in the Milleniums of 1896 and 2000 Tumpek Ádám Strategic Airline Alliances : Friend or Foe? Vincze Ákos Trends in the Winter Sport Tourism of the Hungarian Population (L.sz.: SZA35.2) (L.sz.: SZA37.2) (L.sz.: SZA38.2) 15

16 Virág Csaba The Prospective Utilization of Szentendre's Tourism Assets by Taking Advantage of Szentendre's Tourism Potential (L.sz.: SZA39.2) 16

17 2003 Bárdos Kornélia The Interdependency of Tourism and the Environment - A Comparative analysis of the Balaton Uplands National Park, Hungary and the Yosemite National Park, USA (L.sz.: SZA1.3) Bedecs Szilárd Descriptive Analysis of Country Clubs in the USA and in Hungary (L.sz.: SZA2.3) Berkes Dóra The 'Winds' of Change? - Analysis of Tourism at the Region of Lake Balaton Reflected Through Windsurfing and Kite-Surfing (L.sz.: SZA3.3) Bodóczky László Comparative Analysis between the United States and Hungarian wine tourism by chosen wine regions (L.sz.: SZA4.3) Bojtos Klára Comparative Analysis of the Role and Significance of Herend and Zsolnay Porcelain Manufactories in Hungarian Cultural Tourism (L.sz.: SZA5.3) Buzás András Dávid The analysis of the use of Web-based marketing in the tourism of cities. Evaluation of the tourist Homepage of Budapest in Comparison with other cities' policies (L.sz.: SZA6.3) Germanova Alexandra The Critical Analysis of Tourism Relation Alteration between Hungary and Russia after the year 1990 to the present day (L.sz.: SZA7.3) Hajtó Péter Golf Tourism in Hungary (L.sz.: SZA8.3) Hódsági Ádám Critical Analysis of the Tourism Potentials and Future Prospects of the South Plain Region (L.sz.: SZA9.3) Hoisz Katalin Critical analysis of the present situation of the Hungarian health and wellness tourism through the comparison of Sárvár and the Italian Salsomaggiore resorts (L.sz.: SZA10.3) Horváth Andrea Comparative analysis between the banquet service in Opryland Hotel and Hotel Intercontinental Budapest (L.sz.: SZA11.3) Horváth Réka Operational and Marketing Analysis of Retirement Communities : analytical Comparison of Holdfény Retirement Home and Brookdale Living Communities (L.sz.: SZA12.3) Huth Krisztina Tourism in the Canary Islands and its possible developments (L.sz.: SZA13.3) 17

18 Kalmár Judit Comparative Analysis of Two Resort Hotels -Crowne Plaza Resort Hilton Head Island and Hotel Helikon, Keszthely- Reflecting on the Effectiveness of Marketing Activities and Sales Procedures (L.sz.: SZA14.3) Kecskeméti Ágnes Situational Analysis of the Hungarian Wellness Tourism (L.sz.: SZA15.3) Kelemen Kata Evaluation of the convention tourism in reflection of the convention organizing market, through the introduction of Hotel Gellért (L.sz.: SZA16.3) Kmetz Andrea Exploring the Possibilities of Establishing a Regional Bed and Breakfast Network in Hungary-On the Basis of International Experience (L.sz.: SZA17.3) Korcsmár Tímea What is green? Why is green? (L.sz.: SZA18.3) Kormány Péter The effectiveness of human resource policies applied in the Hungarian hospitality industry measured by employee job satisfaction levels in Budapest 5 star hotels (L.sz.: SZA19.3) Kovács Eszter Five O'Clock Teahouse (L.sz.: SZA20.3) Kovács Henrietta Hungarian Tourism-International Marketing Strategy and Practice : a critical analysis (L.sz.: SZA21.3) Kövesdi Krisztina Marketing and PR Activities of Hungary as a Destination : comparative analysis between Hungary and Croatia (L.sz.: SZA22.3) Kreiter Dávid Analysis on poverty elimination in the underdeveloped countries through Tourism (L.sz.: SZA23.3) Mayer Katalin The Interrelationship between employee and guest satisfaction in achieving the goals of a service organization : a comparative analysis between the Residence Inn. Phoenix Airport by Marriott in Phoenix, Arizona, USA and the Hilton Budapest Hotel in Hungary (L.sz.: SZA24.3) Ménesi Attila The trend of the tourism of runners in Hungary and its position in the Central European region from tourist point of view (L.sz.: SZA25.3) Molnár András Critical Analysis of the Structural and Operational Effects of Privatisation on the Hungarian Hotel Industry in the Light of Danubius Hotels (L.sz.: SZA26.3) 18

19 Molnár József The Importance of Training as a Key Success Factor in Five-Star Hospitality Operations (L.sz.: SZA27.3) Mosó Adrienn Gastronomical Analysis of the Eger Wine Region (L.sz.: SZA28.3) Murgács Oresztész Focusing our underexposed image : the perception of Hungary in secondary markets (L.sz.: SZA29.3) Német Zsuzsanna What do we mean by branding in the Danubius Hotels Group? (L.sz.: SZA30.3) Olexa Adrienn Critical analysis of Tourism Development in Aggtelek National Park focusing on Ecotourism potentials (L.sz.: SZA31.3) Ori Szilvia Critical analysis of motivational factors of FDI flowing into the Hungarian upscale hotel market (L.sz.: SZA32.3) Papp Gyöngyvér The Intercultural Differences in the 5 star Hotels in Budapest (L.sz.: SZA33.3) Pásztor Kata Analyzing the Process of Inflight Catering by the Pattern of the Hungarian Airlines, Malév (L.sz.: SZA34.3) Peto Dániel Analysis of Economic Effects of the Association with the European Union on the Hungarian Tourism Industry (L.sz.: SZA35.3) Petrik Gyöngyvér Analysis of the Critical Success Factors of a Restaurant Operation, Through the Example of Traditional Hungarian and American Style Management in Budapest (L.sz.: SZA36.3) Polgár Petra Comparative Analysis of the Purchasing Activities at Sodexho Hungary and at Danubius Hotels Group (L.sz.: SZA37.3) Pólik Patrícia Critical Analysis of the Importance of Training in the Hospitality Industry reflected through the Budapest Hilton and the Residence Inn Phoenix Airport by Marriott (L.sz.: SZA38.3) Rajki Bálint Mega Events in the Formula One (L.sz.: SZA39.3) Sas Szilvia A critical analysis of the present situation of incentive travel in Hungary (L.sz.: SZA40.3) 19

20 Schien Barbara New Ways of Flying - Development of low cost airlines, prospects in Eastern Europe and Hungary (L.sz.: SZA41.3) Sófalvi Rita The Extended-stay Niche : Here to Stay?- The Future of The Extended-stay Niche in Europe - A comparative analysis of the extended-stay markets in the US and in Europe, with an outlook of the Budapest market (L.sz.: SZA42.3) Szijjártó Zsófia Hungarian Tourism-development in the framework of PHARE (L.sz.: SZA43.3) Szűcs Zalán Critical analysis of the global effects and impacts of terrorism on the Tourism Industry in the reflection of September 11, 2001 (L.sz.: SZA44.3) Tóbiás Gábor Are we ready to join? (L.sz.: SZA48.3) Varga Tamás Comprehensive Analysis of the Organizational Build-Up of the Olympic Games, Introduced through Sydney 2000 and Athens 2004 Olympic Games (L.sz.: SZA45.3) Vasenszky Rita Visitors of the Nature (L.sz.: SZA46.3) Zsöllei Kálmán The Overall Situation of Convention Related Tourism : Trends, Investments, Innovations (L.sz.: SZA47.3) 20

21 2004 Bakó Krisztina Critical analysis of the actual situation of hunting tourism in Hungary and of prospective changes due to the accession to the European Union (L.sz.: SZA1.4) Balette Lindy Critical analysis of the offers of tour operators and travel agencies for long haul destinations (L.sz.: SZA2.4) Bán Petra Critical destination analysis between Budapest and Prague (L.sz.: SZA3.4) Benyó Balázs Comparative Analysis of Körös-Maros National Park and Fertőd-Hanság National Park for the Purpose of Tourism (L.sz.: SZA4.4) Bobál Dávid Customer Protection in the Hospitality Industry (L.sz.: SZA5.4) Bogár Péter Critical Analysis of the Importance of Human Factor in the Hungarian Hospitality Industry (L.sz.: SZA6.4) Bosanac Nikolina Critical Analysis of Economic Relation between Croatia and Hungary, and its Influence on Tourism (L.sz.: SZA49.4) Börzsey Andrea Barbara Wine and gastronomy as a touristic attraction in the Balaton region Budai Nikoletta Analysis of the Incoming Youth Tourism of Budapest (L.sz.: SZA7.4) (L.sz.: SZA8.4) Csicsovszki Anita Present days of the Historical Wine Region : Tokaj-Hegyalja from a touristical point of view (L.sz.: SZA9.4) Debreczeni Melinda The role of the Pallavicini Castle Hotel in the regional development of Cserehát (L.sz.: SZA10.4) Fazekas Zsuzsanna Terrorism in Tourism (L.sz.: SZA11.4) Gergics Júlia The Role and Importance of Service Marketing in the Hungarian Rural Tourism and Marketing Strategy of an Enterprise Based on Rural Tourism (L.sz.: SZA12.4) 21

22 Gergye Pál Viktor Analysis of the Hotel Trade (In connection with the realised developments and the privatisation of the majo hotel chains in Hungary) (L.sz.: SZA13.4) Götz Lívia Critical Analysis of the Sales and Marketing Strategies of the Kempinski Hotel Corvinus Budapest (L.sz.: SZA14.4) Gregor István Yield Management in the Hungarian Hospitality Industry Hajdu Péter Possibilities for Tourism Development in the European Union Jármay Katalin Wellness or not wellness : that is the question (L.sz.: SZA15.4) (L.sz.: SZA16.4) (L.sz.: SZA50.4) Kalo-Vaskó Éva A critical analysis of today's restaurant etiquette applied in the Hungarian fine dining sector (L.sz.: SZA17.4) Keresztury Julianna Meeting the traditional Indian values and international standards (L.sz.: SZA18.4) Kérészy Zsuzsanna Analysis of the Strategic Alliences in the Airline Industry and the Processes that Leaded to It (L.sz.: SZA19.4) Kiss Adél Animation and Club Holiday in Europe and its present and future possibilities in Hungar (L.sz.: SZA20.4) Kiss Gergely Critical Analysis of Introducing a Ski Organisation to the Hungarian Student Market (L.sz.: SZA21.4) Koltai László A Critical Analysis of the Tisza Valley in Hungary and the Shannon River in Ireland (L.sz.: SZA22.4) Kovács András Hungarian Wine Purchase Behavior in the Light of Current Trends in the World of Wine (L.sz.: SZA51.4) Kovács Gábor Critical Analysis of the Broadmoor Hotel's Room Service Department with regards to five star expectations (L.sz.: SZA23.4) Lengyel Erika Necessary Change in Attitidude of Hotel Management toward Better Environmental Performance, Inside and Outside the Ecotourism (L.sz.: SZA24.4) 22

23 Lukács Gábor Introducing a New Travel Agency in Hungary (L.sz.: SZA25.4) Makray Ádám Analysis of the Hungarian ski holidays' market from a tour operator's marketing point of view (L.sz.: SZA26.4) Marosán Sándor Critical analysis on the Rural Tourism in Hungary and in Europe and the economical effects of tourism and R.T. in Hungary concentrating on the Great Plain (L.sz.: SZA27.4) Mayer Róbert Comparative Analysis of the Royal Beach Hotel and the Budapest Hilton (L.sz.: SZA28.4) Mátéffy Áron Actualities of Aquatic Sports Tourism in Hungary (L.sz.: SZA52.4) Mezőssy Tamás Critical analysis of the Quality of the Hungarian restaurants based on the "Written boy's" article published in Népszabadság (L.sz.: SZA29.4) Nagy András Gergely "Actualities in world aquatic sport tourism concerning scuba-diving" (L.sz.: SZA30.4) Nagy Balázs The opportunities of the lodging businesses in Budaörs among the other settlements located nearby the 'Western Gate' of Budapest (L.sz.: SZA31.4) Nazáli Csilla Investigating the Hungarian demand for diver packages in Grand Canary (L.sz.: SZA32.4) Némedi Dániel Cannibalism in the hotel industry : specific Case Study in Budapest (L.sz.: SZA33.4) Orbán Szilvia Thermal tourism in Hungary through the Example of the Danubius Thermal Hotel Margitsziget and the Danubius Thermal Hotel Sárvár (L.sz.: SZA34.4) Pallos Dániel Analysis of Purchasing Systems and Methods, with inclusion of the Sofitel Atrium Budapest Purchasing System (L.sz.: SZA35.4) Pászti Judit Tourism development potentials for Szeged in the gate of the EU : a Comparative Analysis with Wiesbaden (L.sz.: SZA36.4) Pipis Bálint The Effects of "Art Valley" Festival Tourism on the Economic, Social, and Cultural Life of the Village of Kapolcs (L.sz.: SZA37.4) 23

24 Rantal Zsuzsanna A critical analysis of the labour market of the local hotel industry in the reflection of a five star hotel (L.sz.: SZA38.4) Reich Júlia Comparative Analysis of the Loyalty Programmes in the Hotel Industry (L.sz.: SZA39.4) Saly Beáta The Establishment and Implementation of the Hotel Classification System in Hungary (L.sz.: SZA40.4) Solti Krisztina Marketing Tools and Strategies of the Hungarian National Tourist Office Concerning Inbound Tourism - Comparative Analysis with the Czech Tourist Authority (L.sz.: SZA41.4) Strelets Alexander Marketing in tourism with concrete example on "AKFA-SERVICE" travel agency (L.sz.: SZA42.4) Szabó Kornél Critical Analysis of the Hungarian Higher Level Tourism Education with Special Attention to the Career Development of the Graduates (L.sz.: SZA54.4) Szántó Linda The Market Opportunities of Interhome in Hungary (L.sz.: SZA43.4) Szűcs Mariann The Competitiveness of Hungarian Thermal Baths.Comparison of a Hungarian and an Austrian Establishment (L.sz.: SZA44.4) Tahy Viktória Analysis of the effects of Hungary's Accession to the European Union on the Kárpátia Restaurant (L.sz.: SZA53.4) TószegiTamás The increasing significance of modern visitor management in National Parks (L.sz.: SZA45.4) Tóth Balázs A Thorough Introduction of the City of Keszthely, Investment Suggestions Made for the Improvement of the City, with the Examination of Two Specific Hotels (L.sz.: SZA46.4) Török Andrea Introduction to the Hungarian Casino Industry Zeller Róbert Hotel Information Systems (L.sz.: SZA47.4) (L.sz.: SZA48.4) 24

25 2005 Balázs Csilla Organizing Water Polo European Championship in 2006 regarding the competitiveness of Budapest (L.sz.: SZA1.5) Barta Nádor Ecotourism of Lake Tisza (L.sz.: SZA2.5) Bata Szilvia Analysing the handicap facilities and access to the tourist attractions in Hungary (L.sz.: SZA3.5) Batizi Viktor The Tourism and Hotel Industry of Jamaica from a Marketing point of view (L.sz.: SZA4.5) Báder Tímea The Evaluation of Budapest as a destination of Backpack Tourism and its Tourism Marketing (L.sz.: SZA5.5) Bánáti Tamás The Hunting Tourism in Domestic and Inbound Approach Critical Analysis of Pilis Sylviculture (L.sz.: SZA6.5) Bánóci Tünde Critical Analysis of the Impact of the Public Transportation on Inbound Tourism (L.sz.: SZA7.5) Bárkányi Judit Merchandizing in the field of tourism - Souvenirs and their role in the tourism industry (L.sz.: SZA8.5) Bobál Katalin Rural Tourism in North of Spain - Possible Rural Tourism Developments in Hungary (L.sz.: SZA9.5) Bobvos Ágnes Application of the Marketing Mix in the Catering Industry : Critical Analysis of Successful Restaurants in Budapest (L.sz.: SZA10.5) Bozó Károly Analysis on the Hungarian market demand for windsurf tour packages to Gran Canaria (L.sz.: SZA11.5) Breuer Ádám Critical Analysis of the conflicts between Israeli Tourists and the Players of the Hungarian and Czech Tourism Industry (L.sz.: SZA12.5) 25

26 Castaneda Citlalli The Restaurant's Concept : An underestimated competitive advantage : analysis of Budapest's Restaurants (L.sz.: SZA13.5) Czeczon Péter Wellness in the light of the negative health data of the Hungarian population (L.sz.: SZA14.5) Csurgó András The structure of the Hungarian National Tourism Office, especially of the foreign offices (representations) (L.sz.: SZA15.5) Doros Eszter Dublin's Tourism Marketing Egyed Bernadett Event Marketing in Hungary (L.sz.: SZA16.5) (L.sz.: SZA17.5) Éliás Virág The Analysis of Tourism in the French Rhone-Alps Region, Summary of the Existing Market Segments and the Exploration of the Expansion Possibilities (L.sz.: SZA18.5) Faragó-Thököly György "The Role of Folk Dance in the Establishment of International Relationships Based on a Tourism and Economic Analysis of a Specific Festival" (L.sz.: SZA19.5) Farkas Judit Reservation Systems in the Hilton Budapest WestEnd (L.sz.: SZA20.5) Gárdos Péter Political and economical analysis of the Hungarian hospitality industry : critical evaluation of the last 50 years (L.sz.: SZA51.5) Halasy Nóra Wine Tourism. Critical Analysis of the Wine Tourism of Four Different Wine Regions in Hungary (L.sz.: SZA21.5) Horváth Balázs Environmental Management in the Hotel Industry (L.sz.: SZA22.5) Kelecsényi Hedvig Mária Quality Tourism as a Means of Accelerating Tourism Development in Esztergom (L.sz.: SZA23.5) Kemenes Balázs Comprehensive analysis of the development and the functions of the Front Office Department in the Kempinski Hotel Corvinus (L.sz.: SZA24.5) Kenyeres Pálma Language barriers or cultural differences? (L.sz.: SZA25.5) 26

27 Kiss Noémi Critical Analysis of Intercultural Differences, Concerning Motivation, Teamwork and Training, Among Hungarian and American Service Providers in the Hotel Business (L.sz.: SZA26.5) Kolozsi Márta Analysis of the Hungarian Winemarketing and its improvement based on the French example (L.sz.: SZA28.5) Kovács Mónika The Equestrian Tourism of Hungary (L.sz.: SZA27.5) Kövesdi Zsolt Critical Analysis of the Training Management in Four Seasons Hotel Gresham Palace Budapest (L.sz.: SZA29.5) Krankovics Sándor Analysis of the Gyula Castle Bath - Effect on the Marketing Strategy (L.sz.: SZA30.5) Kulcsár Andrea The Effectiveness of Hungarian Tourism Image Building and Promotion to the United Kingdom Market (L.sz.: SZA31.5) Mazzag Ildikó The critical analysis of the tourism of New Zealand (L.sz.: SZA32.5) Mészáros Dániel Critical Analysis of the Restructured Pricing Policy of Hilton Budapest Considering the Changed Market Circumstances (L.sz.: SZA33.5) Nádas Kata Critical Analysis of Challenges and Opportunities of Jewish Tourism to Hungary (L.sz.: SZA34.5) Nyikityin Angelika Critical evaluation according to the foreign students at the Budapest Business School, Faculty of Commerce, Catering and Tourism (L.sz.: SZA50.5) Nyikityin Tamara An exploratory study on the hotel-brand marketing. How do branded hotels attract their customers? And how do frequent travellers evaluate branded hotels? (L.sz.: SZA35.5) Pallos Ágnes An Analysis of non-product customer needs in the rural tourism industry (L.sz.: SZA36.5) Palotás Petra European Capital of Culture : comprehensive analysis of the tenders of Budapest and Debrecen and the possible effects on tourism (L.sz.: SZA37.5) Pónyi Áron Financial Structure of Hilton Budapest WestEnd : analysis on Finance and Accounting (L.sz.: SZA38.5) 27

28 Puppán Anikó Language courses abroad as a tourism product (L.sz.: SZA39.5) Rátonyi Andrea The Descriptive Analysis of China's Tourism Market as seen following the Opening up of the Tourism Market (L.sz.: SZA40.5) Rózsa Ágnes Cultural City Tourism and Image Building - A comparative Analysis of Budapest, Prague and Vienna (L.sz.: SZA41.5) Szalay Dóra Thai Massage as a new business opportunity. Its appearence and development possibilities in the Hungarian wellness tourism (L.sz.: SZA42.5) Szélesi Beáta The Critical Analysis of the Situation of the Equine and Castle Tourism in Hungary through the example of the Gerébi Kúria Hotel (L.sz.: SZA43.5) Szilágyi Dániel Analyzing the opportunities of organized short weekend tourism from Great Britain to Central-Europe through the examples of Budapest Weekends and Hungary and Thirsty companies (L.sz.: SZA44.5) Szilágyi Zsuzsa Image : the "business card" of a company -analysis of corporate image at the Sofitel Atrium Budapest (L.sz.: SZA45.5) Takács Ildikó The Vertifiled Budapest : Cultural Events and Festivals in the City Tóth Eszter Legislation in the Hungarian Hotel Industry (L.sz.: SZA46.5) (L.sz.: SZA47.5) Tresser Kata Analysis of McDonald's marketing management for concluding learning points in the fast food business (L.sz.: SZA48.5) Végvári Attila E-marketing, e-strategy (L.sz.: SZA49.5) 28

29 2006 Almásy Katalin Analysis and evaluation of Budapest as a tourism destination for disabled customers (L.sz.: SZA1.6) Antal Éva The potentials of Spa tourism in the regional development of the Southern Great Plain region in Hungary (L.sz.: SZA2.6) Bánki Orsolya Comparative analysis of Loyalty Programs in hotel chains, based on the examples of Le Meridien Budapest, Kempinski and InterContinental Hotels (L.sz.: SZA3.6) Bartha Tamás Introduction of the effects of terrorism on tourism Beck Johanna Szandra Critical analysis of water parks in Hungary (L.sz.: SZA4.6) (L.sz.: SZA5.6) Bokkon Eszter The apparence and development of wine tourism in Hungary in the past fifteen years (L.sz.: SZA6.6) Boromissza István The effects of terrorism on the tourism effects (L.sz.: SZA7.6) Bubor Krisztina Critical analysis of the necessity of creating and developing specific medical areas in the Southern Great Plain Region (L.sz.: SZA8.6) Déri Gábor Critical analysis of the Hungarian Railways and suggestions for improving its performance, including its role in developing tourism (L.sz.: SZA9.6) Engel Zoltán Food trends, economic factors and the growth potential of an emerging metropolis : an integrated aproach to the current developments in Budapest's restaurant industry (L.sz.: SZA10.6) Faubertova, Lucie Quality of internal communication and its effect on labour turnover in the hospitality industry (L.sz.: SZA11.6) Fekete Tímea Complex organising and economical analysis of a Short Track Speed Skating World Cup (L.sz.: SZA12.6) 29

30 Gáncs Tamás Comparative analysis of the conferences : Differences - Similarities in the philosophy of the American Mariott and the Hungarian Marriott Banquet System (L.sz.: SZA13.6) Griecs Péter Altruistic incentives (L.sz.: SZA14.6) Győri Gábor The development of tourism in the Balaton Region through a comprehensive analysis (L.sz.: SZA15.6) Győry László The effects of International Terrorism on the Hungarian Inbound Tourism (L.sz.: SZA16.6) Hámori Réka Comparative analyses of Radisson SAS Béke in Budapest and Radisson Edwardian Berkshire in London from cross-cultural aspects in view of operations (L.sz.: SZA17.6) Hauser Eszter Mystery shopping in the Hungarian Hotel Industry - Past and present : critical analysis (L.sz.: SZA18.6) Hont András The Initial Public Offering of Tourist Corporations after the transition of Hungary (L.sz.: SZA19.6) Hosszú Noémi Analysing the marketing activity of Budapest (L.sz.: SZA20.6) Hőnigh Magdaléna R. Analysing the criteria of maximising the effectiveness of the Hungarian National Tourist Office (L.sz.: SZA21.6) Jagicza Katalin Researching and evaluating the possible interest for the Hungarian Tourism Quality Award in the hospitality sector in order to improve the implementation of the program (L.sz.: SZA22.6) Kele Annamária Comparative analysis of marketing activities in Hotel Vedome, Brussels and Ibis Centrum Budapest considering the impact of Internet on independent and chain hotels (L.sz.: SZA23.6) Kiss Gábor Critical analysis of the current situation of quality in the Hungarian Travel Agency sector, finding out the possible reactions to the introduction of the Hungarian Tourism Quality Award (L.sz.: SZA24.6) Kuttner Zsófia The impact of cheap flights on the branding of a tourism product : comparison of Budapest and the Costa del Sol (L.sz.: SZA26.6) 30

31 Laczó Dániel Analyzing the trends of coffee shops in the inner districts of Budapest in the last 20 years (L.sz.: SZA27.6) Lantos Dániel Analyzing the process of market segmentation in the hospitality industry with respect to Hotel Budapest InterContinental and Hotel Presidente InterContinental (L.sz.: SZA28.6) Lantos Fruzsina A critical analysis of the Hungarian castle hotels' marketing activities (L.sz.: SZA29.6) Létay Lilla Éva Handling guest complaints in the Hungarian hotel industry (L.sz.: SZA30.6) Miskolczy Lilla Critical analysis of Budapest's marketing as a wellness destination, shown on the example of the Corinthia Aquincum Hotel (L.sz.: SZA32.6) Mócza Mónika Steps towards the sustainability of tourism in Hungary (L.sz.: SZA33.6) Molnár Dóra Critical analysis on the role marketing, advertising and training play in the development of rural tourism through the example of Balatonfüred region (L.sz.: SZA34.6) Nóvé Réka Introduction of the organisations related to rural tourism in Europe and the present situation of rural tourism Hungary (L.sz.: SZA35.6) Nyelyezina Yevgeniya Comparative analysis of tourism development between Ukraine and Hungary (L.sz.: SZA36.6) Opitzer Ágnes Critical analysis of the changes promoted by the privatization of Pannonia through the investments of ACCOR (L.sz.: SZA37.6) Papp Dóra Critical analysis of the development of Hungarian service quality in the hotel and catering industry (L.sz.: SZA38.6) Paulik Zsófia Comparative analysis of team, and teamwork between a Hungarian and an American hotel (L.sz.: SZA39.6) Polyák Emese An analysis and evaluation of the economic, social and cultural impacts of incoming tourism on the host communities with special regard to the developing countries (L.sz.: SZA40.6) 31

32 Rédei Ákos The expected development and structural changes of our tourism turnover in the light of our accession to the EU (L.sz.: SZA41.6) Reisman Gábor The trends of inbound tourism to the countries of the European Union with special attention to the Far East (L.sz.: SZA42.6) Rill Gábor Analyzing and evaluating the advantages and disadvantages of the operation of chainaffiliated hotels in Hungary (L.sz.: SZA43.6) Rohoska István Comparative analysis of the tourism in Yellowstone National Park and Hortobágy National Park (L.sz.: SZA44.6) Sebestyén Krisztina The competitiveness of Hungarian health tourism : a comparative analysis with the Czech Republic (L.sz.: SZA45.6) Somogyi Zsófia Researching and analyzing the possible reaction of the hotel sector in respect with the Hungarian Tourism Quality Award program (L.sz.: SZA46.6) Surin Olga How the building of Cegléd Thermal Bath effected the tourism of Cegléd (L.sz.: SZA47.6) Szakács Renáta Analysis of the actual situation, motivation and development possibilities of ski and snowboard tourism in Hungary at three specific ski centres (L.sz.: SZA48.6) Szegedi Anna Emília Critical analysis of tourism product development in the Balaton resort area and the possibilities for the future (L.sz.: SZA49.6) Székely Piroska Transformation of the air transportation through the example of SAS (L.sz.: SZA50.6) Szilágyi Eszter Comparative analysis of Hungary and New Zealand regarding the promotion of trekking from marketing point of view (L.sz.: SZA51.6) Szonda Viktória Europe's cultural capital - a tourism benefit? (L.sz.: SZA52.6) Tallárom Szilárd Then and now, analysis of the past and the present of Tokaj-Hegyalja and Bodrogköz from gastronomic point of view (L.sz.: SZA53.6) 32

33 Varga Judit Analysis and evaluation of the Six Sigma method, and ideas for its possible implementation to the Hungarian Hotel Sector (L.sz.: SZA54.6) Vitányi Eszter The availability, access and supply of the Hungarian Incoming Tourism on the World Wide Web : a critical analysis from a Foreign Tourist's point of view (L.sz.: SZA55.6) Vladar Leonel A critical analysis of Budapest's potential as a venue for dark tourism (L.sz.: SZA56.6) Zsirai Péter The analysis of the role and the impact of the Hungarian Gastronomy on Hungary's domestic tourism market (L.sz.: SZA57.6) 33

34 2007 Ágai Zsuzsanna Safety and security management methods in hotel properties through the example of the Budapest Marriott Hotel (L.sz.: SZA1.7) Almási Eszter Visitor centre situation in Hungary Antalóczi-Győrfi Orsolya Facts and opportunities about fish consumption in Hungary (L.sz.: SZA2.7) (L.sz.: SZA3.7) Bacsó Edina The quality level of the Hungarian health - and wellness facilities and services from the viewpoint of the customers : the case study of the Danubius Hotels (L.sz.: SZA4.7) Balogh Eszter Comparative Analysis of Foreigners Interest in Second Homes in Hungary and CEE (L.sz.: SZA5.7) Baranyay Dávid On a Budget : a critical analysis of the success of low cost airlines in the Hungarian market (L.sz.: SZA6.7) Bíró Ildikó The golf and the hotel industry Bojtos Júlia Tourism aspects of inbound student mobility in Hungary (L.sz.: SZA7.7) (L.sz.: SZA8.7) Brozman Csilla "Black Art" : analysing the American-style Café Chains in the European Market (L.sz.: SZA9.7) Csatári Emese The significance and assessment of the mentoring system as a training tool in the Hungarian hospitality industry, based on a program implemented in Hilton Budapest (L.sz.: SZA10.7) Csury Krisztina Rural tourism as motivation for development in the Őriszentpéter Sub Region (L.sz.: SZA11.7) Dejcző László The importance of Golf in Hungary (L.sz.: SZA12.7) Demeter Márton Evaluation of the business policy of Le Meridien Budapest (L.sz.: SZA13.7) Dorrian Szilvia A comparative analysis of complaint handling in five star hotels in the Hungarian hotel industry (L.sz.: SZA14.7) 34

35 Draschitz Adrián Dániel Analysis of the Icelandic Tourism from accommodation perspective and the evaluation of the role of Fosshótel chain in developing Iceland's tourism (L.sz.: SZA15.7) Dvorszky Tamara Critical analysis of the utilisation of the Gödöllő Royal Palace for touristic purposes and further development possibilities (L.sz.: SZA16.7) Élő Dóra Wellness awareness in Hungary : Is there a Role of Domestic Tourism? (L.sz.: SZA17.7) Erdélyi Ágnes Analysis of the impact of events on the development of tourism in Eger (L.sz.: SZA18.7) Erdősy Orsolya Complex analysis of organizing an event through investigating the operation of the Conference and Event Department in the Corinthia Grand Hotel Royal Budapest (L.sz.: SZA19.7) Fábián Andrea The analysis of effectiveness of the distribution system of the leaflets in Hungary (L.sz.: SZA20.7) Facskó Györgyi The rebuilding of the Croatian tourism after the Civil War, with emphasis on the marketing activity (L.sz.: SZA21.7) Farkas Adrienn A critical analysis of tourism and hospitality management education in foreign languages from the perspective of career opportunities of graduates and meeting the expectations of future employers (L.sz.: SZA22.7) Fekete Alex Comprehensive analyse of cultural events and festivals in Budapest (L.sz.: SZA23.7) Galambos Katalin The possibilities of ecotourism in Hungary : feasibility study of the Tisza Lake Region and its comparison to the international level (L.sz.: SZA24.7) Géhner Alexandra How the tourism of Hungary has changed since the country's accession to the European Union? (L.sz.: SZA25.7) Gerdesics Viktória Tourism of Croatia : accommodation potential : past, present and future (L.sz.: SZA26.7) Gergály Anita Analysis of the change in our tourism turnover in the light of our accession to the EU (L.sz.: SZA27.7) 35

36 Gyöngyösi Mátyás The introduction of functional applications of PR activities in Hilton Budapest Hotel (L.sz.: SZA28.7) Hajdú Helga Contemporary lifestyle in Hungary in case of wine : "Good wine needs no bush?" (L.sz.: SZA29.7) Halász Márta Critical analysis of a development opportunity in the area of rural tourism through an imaginary project in Heves Country (L.sz.: SZA30.7) Háry Katalin Comparisonal analysis of the small regions Hévíz and Siófok in the aspect of wellness developments (L.sz.: SZA31.7) Héjj Rita A critical analysis on the effectiveness of Hungarian clusters in health tourism (L.sz.: SZA32.7) Heksch Rita Critical analysis of the business and incentive travels and packages of the Hungarian MICE tourism - with special attention to outbound tours - based on the operation of VIP Travel Agency Budapest (L.sz.: SZA33.7) Horváth Niké Analysis of the incoming tourism in Greece focusing on the Olympic Riviera and on the Middle European (especially the Hungarian) market (L.sz.: SZA34.7) Horváth Nóra Implementation of the Balanced Scorecard System into the hotel industry through case studies of two prestigious hotel management companies (L.sz.: SZA35.7) Jeszták Márta Investigation of investments, hotel investments in Pécs being the European Capital of Culture in 2010 (L.sz.: SZA36.7) Kálmán Tamás Evaluation of ecotourism's potential on the Hungarian tourism market and an initial development plan of an ecolodge (L.sz.: SZA37.7) Kardos Borbála The effects of the sociological and economical changes on the incoming tourism trends from Spain to Hungary (L.sz.: SZA38.7) Kárpáti Katinka Critical analysis of the implementation of the Balanced Scorecard System in Corinthia Aquincum Hotel (L.sz.: SZA39.7) 36

37 Kerek Péter The importance of MICE sales within the marketing strategy of ACCOR Pannonia Hotels Zrt through analysing the repositioning of the Budapest Congress and World Trade Center (L.sz.: SZA40.7) Kitzinger Ferenc Influences of Formula-1 on the Hungarian economy from a tourism point of view (L.sz.: SZA41.7) Kollár Anikó Comparative analysis of the development of the historical wine regions : Hungary's Tokaj and Austria's Rust from the aspect of wine tourism (L.sz.: SZA42.7) Kollarik Orsolya The role of the animation in the Hungarian and European tourism : Comparison analysis of the Hungarian and Mexican animation (L.sz.: SZA43.7) Kovács Katalin The analysis of the position and marketability of the Hungarian gastronomy in the tourism offers of the country (L.sz.: SZA44.7) Kővári Andrea A comparative analysis of the implementation of quality management in the Hotel Occidental Grand Fuerteventura and in the Pólus Palace Hotel (L.sz.: SZA45.7) Lengyel Léna Analysing the situation and utilization of castles in Borsod-Abaúj-Zemplén county : Through the example of Fáj, Füzérradvány and Edelény (L.sz.: SZA46.7) Lerch Eszter A critical analysis of the implementation and results of ACCOR-Pannonia performance evaluation form and questionnaire in Hungary (L.sz.: SZA47.7) Ludányi Karen-Bernadine Strategic account management and strategic sales methods : Analysis of InterContinental Hotel Budapest's account management and sales system (L.sz.: SZA48.7) Lukács Szilvia From physical to psychological wellness : the importance of the development of mental wellness in Hungary (L.sz.: SZA49.7) Marlyin Beatrix National traditions and festive occasions in the service of the Hungarian tourism (L.sz.: SZA50.7) Mile Andrea Analysis of the marketing communication activity and marketing audit of the Jagelló Business Hotel (L.sz.: SZA51.7) 37

38 Molnár Eszter Opportunities for tourism development in the cross-border region of Danube Bend and Ipoly river, as a project to be specially subsidised by the European Union (L.sz.: SZA52.7) Monos Judit A critical analysis of destination marketing applied to Wroclaw, Poland (L.sz.: SZA53.7) Nagy Oxana Comparative analysis of the Austin Airport Marriott South and the Budapest Marriott in respect of employee motivation and financial, non-financial recognition (L.sz.: SZA54.7) Naszvadi Nóra Critical analysis of the Kiskunság National Park focusing on inbound tourism at Lake Szelidi (L.sz.: SZA55.7) Oláh Diána The tourism development opportunities of Cegléd (L.sz.: SZA56.7) Palotás Linda Olympic Games in London 2012 : Comprehensive analysis of the candidate file of London : examination of the possible effect, advantages and disadvantages (L.sz.: SZA57.7) Pintér Tibor The impacts of the development of public roads and railways on regional development, with special attention on tourism (L.sz.: SZA58.7) Romero Eliana Analysis of the Spanish cultural tourism focusing on the "themed routes" (L.sz.: SZA59.7) Soós Csaba Fastest growing tourism sector : disaster tourism (L.sz.: SZA60.7) Stehlich Szabina An exploratory study of costumer loyalty and loyalty programs in the hotel industry : a comparative analysis of guest loyalty between London Marriott Park Lane in the United Kingdom, and the Hilton Budapest in Hungary (L.sz.: SZA61.7) Szabadváry Eszter Critical analysis of the relationship between marketing and the Hungarian domestic traveling patterns (L.sz.: SZA62.7) Szabó Eszter The role of Indian traditions in Hungarian wellness (L.sz.: SZA63.7) Szabó Szilvia Prospects of the Szentendre Island : Analysis of horse riding tourism on the Szentendre Island (L.sz.: SZA64.7) 38

39 Szeles Kornélia Analysis of the touristical developments in Szeged and their impacts on tourism (L.sz.: SZA65.7) Szigeti Borbála Critical analysis of the social and economic benefits of disabled tourism in Hungary (L.sz.: SZA66.7) Szilágyi Antal Budapest hotels as real estate investments (L.sz.: SZA67.7) Szőnyi Gergely Comparative analysis of the operations of low cost airlines and their impacts on Flybalaton Airport and Balaton region's tourism development (L.sz.: SZA68.7) Takács János Critical analysis of the implementation of corporate governance rules and principles in the Hungarian service industry with a special attention on the hotel business (L.sz.: SZA69.7) Tatai Katalin Feasibility study about establishing New Mexican Restaurant in Euro Vegas (L.sz.: SZA70.7) Thoma Anett The significance of conferences and team building trainings based on the example of Hotel Silvanus (L.sz.: SZA71.7) Tóth Alexandra Melinda PMS contra Nova Plus : Growing importance of computer systems in the hotel industry : Investigation of the possibility of implementation of the Best Western two-way CRS interface in Budapest Best Western hotels (L.sz.: SZA73.7) Török Barbara Examination of the concept of Hungaricums in terms of their marketing effectiveness (L.sz.: SZA72.7) Tüske Annamária The situation and development possibilities of Hungarian cycling tourism, relying on international experiences (L.sz.: SZA74.7) Udvardy Dorottya Analysis of the matrimonial tourism business through wedding ceremonies and honeymoons journeys (L.sz.: SZA75.7) Vilicic, Sonja Israel as a pilgrimage tourist destination Effect of terrorism on pilgrimage tourism in Israel (L.sz.: SZA76.7) Vimi Zita Critical analysis of the cafeteria systems in Budapest Five Star Hotel Industry (L.sz.: SZA77.7) 39

40 Zsarnóczay Bea The situation of tourism in Gyula and its development possibilities in respect of development strategies, demonstrated by specific examples (L.sz.: SZA78.7) Zsernoviczki Anna Critical analysis of the situation of the typical Hungarian restaurants in Hungary through the example of the Szent Gellért Winehouse in Makó (L.sz.: SZA79.7) 40

41 2008 Addison, Florence Kate The analysis of integrated marketing communications in the Hungarian hotel sector (L.sz.: SZA1.8) Andrade-Varga Tímea Youth tourism : its past, present and future in Hungary : activity analysis of the Millenium Budapest Ltd. (L.sz.: SZA2.8) Babinszky Tamás Below the line initiatives in hotel promotion marketing in Hungary (L.sz.: SZA3.8) Balogh Judit Hotel developments in the 21st century based on sustainable development principles through the example of the Hilton San Diego Mission Valley Hotel (L.sz.: SZA4.8) Baranyai Ágnes "Unwind in the Szigetköz" : Present and new recreation possibilities in the smaller areas of Szigetköz (L.sz.: SZA5.8) Bártfai Lili Leveraging history as a key tourism attraction in Budapest Bártfalvi Bonifác Locals attitude toward tourism and its actual effect on development (L.sz.: SZA6.8) (L.sz.: SZA7.8) Bartha Zsófia Complex analysis of Mediawave Festival's effects on Győr and its region (L.sz.: SZA8.8) Benkő Katalin Analysis of the possibilities of improving, developing and promoting inbound wine-tourism (L.sz.: SZA9.8) Bogatin Krisztina Analysis and evaluation of Hungarian rural tourism with special attention to travel habits (L.sz.: SZA10.8) Bogdán Márta Judit Travelling habits and destinations of people at the beginning of the 20th century within Hungary and Europe, and the changes for the 21st century (L.sz.: SZA11.8) Braier Katalin Marketing analysis of the Hungarian equestrian tourism (L.sz.: SZA12.8) 41

42 Csóri Éva Critical analysis of on-line sales methods used in travel agencies in Hungary with special focus on the on-line services operated by Weco-online Ltd. (L.sz.: SZA13.8) Debreczeni Linda Community based tourism in Thailand (L.sz.: SZA14.8) Dezső Zsuzsa Analysis and evaluation of marketing strategies in hotel properties through the example of Hotel Európa Fit****superior (L.sz.: SZA15.8) Elek Judit Analysis of the Mexican touristic market (L.sz.: SZA16.8) Fadgyas Enikő The complex operational pattern of Scottish pubs through the example of the Maltman (L.sz.: SZA17.8) Faludi Viktória Critical analysis of the historical thermal baths of Budapest and their development direction (L.sz.: SZA18.8) Fodor Olivér Comparative analysis of facts, opinions and perceptions regarding the changes from 1990 to 2007 in the Hungarian hotel industry by focusing on the 5-star hotels in Budapest (L.sz.: SZA19.8) Forrai Márton Internet marketing in hospitality (L.sz.: SZA20.8) Füles Gergő Critical analysis of luxury hotel general manager's job and the reasons of their success in order to provide guidelines for graduating students who aim high in their career (L.sz.: SZA21.8) Gál Péter An analysis of the effectiveness of cross border tourism cooperation through the examples of the region Trirhena and Slovenia-Hungary (L.sz.: SZA22.8) Géczi Daniella The designation process of World Heritage sites and their role in the tourism promotion of Hungary (L.sz.: SZA23.8) Geri Dóra The role of the Hungarian Health Insurance System in the Hungarian health spa tourism (L.sz.: SZA24.8) Hanácsek Eszter The cycling tourism in the tourist region of Lake Balaton : A critical analysis of the current situation and the evaluation of future possibilities (L.sz.: SZA25.8) 42

43 Hansson, Emma A critical analysis of the Hungarian tourism industry as a perception of a Swedish student (L.sz.: SZA26.8) Hegedűs Máté A critical analysis on the effectiveness of revenue management methods used in the hotel industry through the example of Sofitel Budapest Maria Dorottya (L.sz.: SZA27.8) Hermann Kinga Animation in Hungarian hotels from children's point of view (L.sz.: SZA28.8) Horváth Eszter Studying in Budapest as a new tourist product : critical analysis of the incoming student travel market in Budapest with a special focus on the Erasmus Programme (L.sz.: SZA29.8) Juhász Lilla Critical analysis of the future of online and traditional travel agencies in Hungary (L.sz.: SZA30.8) Kaprinyák Szilvia The effect of hotels green operation activities in Budapest on the environment, trends in environmental protection in touristic point of view (L.sz.: SZA31.8) Kecskeméti Anna Dóra Comparative marketing analysis of four european music and cultural festivals (L.sz.: SZA32.8) Kiss Eszter Analysis of the changing cultural programs and events in Siófok and their affect on the development of quality tourism in the area (L.sz.: SZA33.8) Kiss Richárd Critical analysis of the effects of low-cost airlines on tourism development in Hungary (L.sz.: SZA34.8) Kiss-Tóth Bence Analysis of European Championship 2012 Project focusing on the hindering factors of success infrastructure and governmental guarantees (L.sz.: SZA35.8) Kocsis Gábor Analysis of Malév' recent membership in the Oneworld alliance, with regard on the future possibilities in today's competitive environment L.sz.: SZA36.8) Korbuly Márton Critical analysis of organizational cultures concerning intercultural differences, motivations and teamwork among foreign and Hungarian service providers in the five-star hotel business (L.sz.: SZA37.8) Kovács Dóra Fanni Critical and comparative analysis of Malev's and Lufthansa's Frequent Flyer Programmes, and their role in securing loyal clients (L.sz.: SZA38.8) 43

44 Kovács Éva Handling guest complaints at the front office department with special respect to City Inn Bristol and Sofitel Budapest (L.sz.: SZA39.8) Kozma Szabolcs Tourism, lodgings and the Open-air Theatre in Szeged (L.sz.: SZA40.8) Krüpl Katalin The comparative analysis of two famous spa towns, Hajdúszoboszló and Zalakaros based on two Hunguest Hotels, Hotel Béke and Hotel Freya (L.sz.: SZA41.8) Látos Csilla Critical analysis of online marketing of tourism : with special respect to the new possibilities in marketing communication provided by the development of the Internet (L.sz.: SZA42.8) Markovich Krisztina The creation of the Conference Ambassador program and its effect on the Hungarian Mice tourism (L.sz.: SZA43.8) Maxi Tamás Festival tourism in Hungary : the importance of Budapest Sziget Festival in Hungarian tourism (L.sz.: SZA44.8) Molnár Anna The introduction of the development and future possibilities of the thermal baths and spas in the south Central Danube-Tisza region, considering their roles in the Hungarian spa and wellness tourism (L.sz.: SZA45.8) Molnár Szilvia Analysis of VIP appreciation and recognition in Hotel Le Meridien Budapest and other five-star hotels in the heart of Budapest (L.sz.: SZA46.8) Nagy Adrienn Éva What is the reason for the anonymity of the Hungarian Pálinka abroad? (L.sz.: SZA47.8) Nagy Andrea Critical analysis of San Diego's tourism products (L.sz.: SZA48.8) Nagy Fruzsina Lilla A comprehensive study of seasonality analysis in the region of Eger and its surroundings : the role of the region in the contention against this phenomenon, focusing on the available promoting tools (L.sz.: SZA49.8) Pados Tibor A comparative analysis of the Hungarian National Museum Budapest and the Victoria & Albert Museum London from an online marketing point of view (L.sz.: SZA50.8) Pásztor Ibolya Kinga The formation and the role of the 5 star hotels in the tourism of Budapest (L.sz.: SZA51.8) 44

45 Poliakovits Katalin Analysis of the potential of luxury travel including the role of First Class in increasing the revenue in the airline business (L.sz.: SZA52.8) Rácz Barbara A comparative analysis of Star Alliance and Oneworld airline alliances from the aspect of creating competitive advantages (L.sz.: SZA53.8) Radics Kinga Ecotourism : opportunities of tourism development through an analysis of a project and case studies in Mexico (L.sz.: SZA54.8) Rákász István The role of the Nostalgia Railways and the Railway Museum in the Hungarian tourism market (L.sz.: SZA55.8) Reisinger Adrienn Hungarian accommodations appearing on the World Wide Web : critical analysis of the effectiveness of the Websites (L.sz.: SZA56.8) Schmidt Tímea Critical analysis of the marketing activities of the Kempinski Hotel Corvinus Budapest during the market changes (L.sz.: SZA57.8) Skalec Orsolya The road to the Michelin award : the possible way to become a member of the Red Guidebook : an analysis through the fine dining restaurant criteria, reflecting the situation abroad and the imaginary situation in Hungary (L.sz.: SZA58.8) Surányi Borbála Catering and Tourism analysis of Sopron and the surroundings (L.sz.: SZA59.8) Sváb Katalin Language travel in Hungary : critical analysis of the habits of language learners and the changes and tendencies in the language training abroad industry (L.sz.: SZA60.8) Szabó Dóra Researching the effect of terrorism on tourism with special attention on the airline industry and on the consequences of the security decisions after 9/11 (L.sz.: SZA61.8) Szabó Hanna A critical analysis of museum marketing in tourism (L.sz.: SZA62.8) Szabó Krisztián Cultural tourism in Europe and in Hungary through the example of the Chiron Project in Szentgotthárd and its region (L.sz.: SZA63.8) Száraz Anna The Significance and Assessment of the Budapest Spring Festival and the Budapest Autumn Festival in the tourism of Budapest (L.sz.: SZA64.8) 45

46 Szelei István The history of the Hungarian castle hotels and how they are reflecting onto the Hungarian tourism industry (L.sz.: SZA65.8) Szolnok Dóra Stars and diamonds : critical analysis of the American hotel rating systems (L.sz.: SZA66.8) Tiboldi Dorottya Comparative analysis of Boutique Hotels and Chain Hotels with special attention on Boutique Hotel Zara and Sofitel Budapest (L.sz.: SZA67.8) Torma Judit Comprehensive analysis of tourism animation activities in Mexico and in Hungary in the aspect of developing evening entertainment (L.sz.: SZA68.8) Tóth Boglárka Get addicted to running and discover Budapest : the Plus Budapest International Marathon as a tourist attraction (L.sz.: SZA69.8) Tóth Dorottya Analysis of the role of International Air Transport Association in the development of civil aviation and it's future possibilities (L.sz.: SZA70.8) Tóth Lilla Qualitative analysis of Szeged Open-Air Festival : past, present and the future possibilities (L.sz.: SZA71.8) Tóth Zsuzsanna Comparative analysis of the Hungarian wellness tourism's present situation and future development directions in the countryside based upon Visegrád with its surroundings and Budapest (L.sz.: SZA72.8) Trézsi Barbara Comparative marketing analyses of leisure packages in Sipi Tours and Világlátó Travel Agency (L.sz.: SZA73.8) Vakhal Péter Tourism satellite accounts (L.sz.: SZA74.8) Varga Dóra Critical analysis of the marketing strategy of The Bay Horse Hotel and Restaurant as a case study of marketing strategy (L.sz.: SZA75.8) Várkonyi Zoé Cultural tourism in Europe and Hungary : the role of European Cultural Capitals in cultural tourism development, in the perspective of the role Pécs will play in 2010 by becoming a cultural capital (L.sz.: SZA76.8) Vathy Szilvia Nóra Seasonal cycles and strategies in Hungary's holiday resort area (L.sz.: SZA77.8) 46

47 Virágh Mónika Managing management changes in Sofitel : critical analysis : change the brand change the band (L.sz.: SZA78.8) Zsigmond Eszter Critical analysis of the Hungarian National Tourist Office's Marketing Activity with special focus on the effectiveness of Budapest Promotion (L.sz.: SZA79.8) 47

48 2009 Árvay Zsófia The potential of tourism development in the 3rd ditrict of Bu : dapest with particular references to the Dream Island projec (L.sz.: SZA1.9) Balczer Krisztina Critical analysis of the Chinese tourism/hospitality industry - influenced by China's growing worldwide importance (L.sz.: SZA2.9) Balogh Flóra Customer relationship management in the Hungarian hotel industry with focus on Corinthia Grand Hotel Royal (L.sz.: SZA3.9) Barsch, Johann Critical analysis of the Budapest Winter Invasion/Invitation campaign (L.sz.: SZA4.9) Berényi Judit Analysis and evaluation of the development directions and trends of the wellness and spa tourism in Hungary, based on the small but famous region of Hévíz (L.sz.: SZA5.9) Bilik Beáta A comparative analysis of dental tourism in Budapest and Sopron (L.sz.: SZA6.9) Bojtos Edit How effectively tourism developed in Croatia? : analysed through the example of Island Vir giving special attention to estate purchasing in the past few years (L.sz.: SZA7.9) Boros Anna Beáta Comparative analysis of management career development programs at Starwood Hotels and Hilton Hotels (L.sz.: SZA8.9) Bozzay Dániel Camparative analyses between the wine regions of Villány and Bordeaux in terms of tourism development (L.sz.: SZA9.9) Czerván Ildikó The effect of terrorism on the tourism of Mumbai, India : analysis of the potential tourism development of the city (L.sz.: SZA10.9) Eőry Zsófia Significance and development of cultural program in Szentendre (L.sz.: SZA11.9) Erdei Zoltán Critical analysis of the role of the local municipalities in maintaining and improving tourism through the example of Eger (L.sz.: SZA12.9) Farkas Edina Gipsy culture as a tourist attraction in Hungary (L.sz.: SZA13.9) 48

49 Gál Diána Krisztina Analysis of the employee loyalty in the hospitality industry in order to make suggestions and recommendations (L.sz.: SZA15.9) Geiger Krisztina A critical analysis of the significance of equestrian tourism in the South Transdanubian region (L.sz.: SZA16.9) Gönczi Adrienn The overall analyses of opening and operating a catering business in an environmentally friendly way (L.sz.: SZA17.9) Hajdú Tibor Analysis and the role of the Hotel Azúr in the Siófok region (L.sz.: SZA18.9) Hasszán Tímea Film festival tourism, the new trend on the market of tourism supply : analysis of the impact of the "Festival de Cannes" on the development of tourism of the Cote d'azur (L.sz.: SZA19.9) Hegyi Tímea Analysis of negative heritage tourism through the evaluation of dark tourism : reflecting global issues (L.sz.: SZA20.9) Huri Ágnes Analysis of the Hungarian gastronomy and hospitality based on foreign tourists' experiences, in order to give proposal for improvement (L.sz.: SZA21.9) Jankó Ádám Development possibilities of Hungarian health hotels in respect of FITREC regulations (L.sz.: SZA22.9) Katus Bernadett Critical analysis of the Hungarian transportation system, with special attention to its weaknesses and points of potential improvement (L.sz.: SZA24.9) Kiss Dóra Critical analysis of the management and marketing of the World Heritage Site of Budapest and its tourism use (L.sz.: SZA25.9) Kiss Gabriella The role of Esztergom in the Hungarian tourism since the change of regime, and its possible development strategies (L.sz.: SZA26.9) Koklács Gábor Organisational experience of the 2006 European Championships in Aquatics (L.sz.: SZA27.9) Konstanczer Kitti A Critical analysis of Magyar Turizmus Zrt's promotional materials with the purpose of creating Hungary's image as a tourist destination (L.sz.: SZA28.9) 49

50 Kovács Dóra Gabriella Art Nouveau package in Vienna and Budapest (L.sz.: SZA29.9) Kovács Orsolya Sport event management and organisational tasks of a canoe world contest : analysing and evaluation of the 35th ICF Canoe Flatwater Racing World Championships 2006, Szeged (L.sz.: SZA30.9) Kovár Annamária The introduction of health tourism in the county of Győr-Moson-Sopron, focusing on the analysis of future possibilities of service provision (L.sz.: SZA31.9) Kurek Tünde The healing caves of Hungary and their potentials for health tourism with a focus on Abaliget Cave (L.sz.: SZA32.9) Kurucz Erzsébet Petra A critical analysis on the European Capital of Culture initiative through Liverpool and Pécs (L.sz.: SZA33.9) Lehóczky Judit Critical analysis of tourism development at Lake Balaton from 1960 (L.sz.: SZA34.9) Lugosi Anna The problems that a trainee has to come across during its industrial placement (L.sz.: SZA35.9) Márczé Ildikó The history, the development and present and future tendencies of outbound tour operation in Hungary (L.sz.: SZA36.9) Márton Erika Hungarians travelling to Italy a critical analysis Mezey Rita Analysis of corporate culture at Ramada Plaza Budapest (L.sz.: SZA37.9) (L.sz.: SZA38.9) Monostori Csaba The comparative analysis of hospitality management education systems of Hungary, Switzerland and the United States (L.sz.: SZA39.9) Nagy Eszter Introduction of a new market player to the Hungarian catering industry through franchise agreement (L.sz.: SZA40.9) Natkay Katalin Analysis and possible developments of aquatic and riverside tourism in the Central Danube region (L.sz.: SZA41.9) Orbán Krisztina Comparative analysis of the Hungarian and the American spa/wellness toruism focusing on two hotels, the Hotel Azúr and the Hotel Broadmoor (L.sz.: SZA42.9) 50

51 Pap Veronika The European Union's support in cultural tourism Patkós Dóra Hospitality on the Danube : special focus on Budapest (L.sz.: SZA43.9) (L.sz.: SZA44.9) Pintér Anikó Analysis of the development of the Turkish Riviera with a special emphasis on all inclusive concept and thermatic hotels (L.sz.: SZA45.9) Rajnák Éva Anna The development of the tourism and the hospitality industry in Southern Spain since the Franco era until the present (L.sz.: SZA46.9) Réti Lilla Analysis of the franchise coffee shop chains' operation in Budapest during the economic downturn (L.sz.: SZA47.9) Rozman Orsolya The role of Hungarian National Parks in receiving tourists, demonstrated by a specific example, Aggtelek National Park (L.sz.: SZA48.9) Sándor Klaudia Nowdays situation of the business travel in Hungary influenced by the e-ticket and the discount airlines (L.sz.: SZA49.9) Sebes Márton Role of our national parks in sustainable tourism, especially the Balaton Uplands National Park (L.sz.: SZA50.9) Sinóros-Szabó Tamás Possibilities of developing cultural and sport tourism of the Zsámbék Basin and surroundings (L.sz.: SZA51.9) Sörös Magdolna Evaluation of the present situation of spiritual tourism in Hungary (L.sz.: SZA52.9) Süli Judit The role of market structure in the market of travel companies in Hungary and Germany (L.sz.: SZA53.9) Szakácsi Renáta The analysis of the wellness tourism's development of Sárvár focused on the competitiveness of a spa hotel (L.sz.: SZA54.9) Szász Eötvös Kinga A critical, comparative analysis of the training programs of Radisson SAS Béke Hotel Budapest and Hilton Budapest WestEnd Hotel for improving the personal development in the hotel industry (L.sz.: SZA56.9) 51

52 Szép Fruzsina Hunting tourism in Nógrád county Termel Judit Viktória The positive examples os sustainable tourism in Cinque Terre, Italy (L.sz.: SZA57.9) (L.sz.: SZA58.9) Tóth Annamária Critical analysis of the implementation of the ISO quality assurance system in the Hunguest Hotels (L.sz.: SZA59.9) Tóth Beáta The role of the Hungarian National Parks in receiving tourists, demonstrated by two specific examples, Hortobagyi National Park, Lake Tisza, and Danube-Ipoly National Park, Dobogókő (L.sz.: SZA60.9) Tóth Júlia Comparative analysis of Budapest and Vienna as international conference destination (L.sz.: SZA61.9) Törőcsik Dóra Analysis of European river cruising and cooperation within the interacting companies (L.sz.: SZA62.9) Turi Ákos "New concept hotels" ( boutique, art, capsule...) as new competitors on the market of the 21st century (L.sz.: SZA63.9) Varga Ádám Organizational tasks of an European Football Championship : Switzerland and Austria Euro 2008, as a perfect example for any future candidation of Hungary (L.sz.: SZA64.9) Vastag Krisztina A critical analysis of the crisis within Malév and the effects on tourist arrivals (L.sz.: SZA66.9) Venyige Dóra Evaluation of the future and success of boutique accomodations with special emphasis on the United States of America (L.sz.: SZA67.9) Vértesi Katalin The analysis of the motivations of implementing sustainable policies in the Budapest hotel industry and its effects on consumers (L.sz.: SZA68.9) Zámba Andrea The investigation of the Western Transdanubia touristic region with a special focus on the improving facilities of rural tourism through the implementation of traditional attractions (L.sz.: SZA69.9) Zentai Dóra Actualities of cycling tourism in Hungary : motivation, specific expenditure, possibilities, infrastructure, shortcomings and the analysis of the situation at the region of Lake Fertő in Hungary and Austria (L.sz.: SZA70.9) 52

53 Zombory Balázs Comparative analysis of changes in marketing strategies in the present hospitality business environment of Budapest upscale hotels (L.sz.: SZA71.9) 53

54 2010 Addison, Laura Rose How cinema affects tourism flows (L.sz.: SZA1.10) Bádonyi Boglárka Critical analysis and evaluation of catering and hospitality as destination in the eye of rural tourism in the Szeged-Makó-Hódmezővásárhely region (L.sz.: SZA2.10) Bálint Orsolya A critical analysis of quality and guest satisfaction of Gellért and Rudas Spas (L.sz.: SZA3.10) Benke László Analysis of demand and supply of river cruising based on the European itineraires of AMA Waterways (L.sz.: SZA4.10) Bezdán Ditta The role of the tourism of Barcelona in the tourism of Spain Bolcsó Dániel Gastronomic festivals in the Balaton region Csontos Szabina Senior tourism in Hungary (L.sz.: SZA5.10) (L.sz.: SZA6.10) (L.sz.: SZA8.10) Dombi Attila Tourism offers and development possibilities in Gödöllő and its surroundings (L.sz.: SZA7.10) Garzó Andrea Training market's role in tourism (L.sz.: SZA9.10) Gévai Orsolya Szonja Critical analysis of the impacts of the financial crisis on the 4-5 Star hotels in Budapest and suggestions for solving the problems (L.sz.: SZA10.10) Harkay Márk Comparative analysis of casual dining and fine dining standards at the Four Seasons Hotels and Resorts (L.sz.: SZA11.10) Hlavathy Lóránt The Tendency of Beer Comsumption in Hungary (L.sz.: SZA12.10) Hőnich Barbara The Role of Thematic Sightseeing Programs in Budapest's Tourism, as the Part of Cultural Tourism (L.sz.: SZA13.10) 54

55 Jágri Sára The Appearance of E-marketing and its Effects on Sales in case of Travel Agencies (L.sz.: SZA14.10) Juhász Adrienn What makes Japan more special for foreign tourists? (L.sz.: SZA15.10) Kemerle Regina The effects of German tourism on the Hungarian tourism market before and after 1989/90 (L.sz.: SZA16.10) Kiss Katalin Hunting tourism as a touristic segment in Hungary specially focus on Gemenc and Buda Hills (L.sz.: SZA17.10) Kósa-Kovács Anna The market positioning of the wedding organisation in the Budapest Hilton's business policy and long-term strategy (L.sz.: SZA18.10) Laposa Lilla Badacsony as a possible quality wine tourism destination (L.sz.: SZA20.10) Lovász-Szabó Péter The critical analysis of the activities of Hungarospa Zrt. to enable to advise on further developments (L.sz.: SZA21.10) Markóth Fanni Hungarian tourists in Egypt (L.sz.: SZA22.10) Németh Béla Viktor The importance of the etiquette and protocol of different cultures in the hospitality industry (L.sz.: SZA23.10) Óhegyi Magdolna Geocaching in the Őrség Satran, Dorin The contribution of wineries to the domestic tourism growth in Israel (L.sz.: SZA24.10) (L.sz.: SZA25.10) Szepesi Orsolya Critical analysis of the Historical Medieval Games in the Danube Bend (L.sz.: SZA26.10) Szikszai Péter The economy of the Skanzen of Szentendre Tánczos Edit Complex analysis of the Kunság Wine Region (L.sz.: SZA27.10) (L.sz.: SZA29.10) Turcsik Viktória The social and cultural effects of the tourism concentrated on the Keszthely-Hévíz small region (L.sz.: SZA30.10) 55

56 Varga Szilvia Critical analyses of the antarctic tourism and its future opportunities (L.sz.: SZA31.10) Vitai Gabriella Critical Analysis of Relationship Marketing Focusing on Customer Retention at Congress Line Ltd. (L.sz.: SZA33.10) Barta Léda The role of tourism in the life of Szolnok, "the Capital of the Tisza River", and the river itself (L.sz.: SZA34.10) Berkes Tamás Touristic opportunities of Sávoly and it's region Bíró Anna Etelka Crisis management, the key to survival in tourism (L.sz.: SZA35.10) (L.sz.: SZA36.10) Bognár Bálint Hunting tourism and its effects to the rural development of Somogy county (L.sz.: SZA37.10) Boros Kata Changing environmental impacts on natural and cultural heritages, its effects on ourism demand and supply through the regional analysis of Central America (L.sz.: SZA38.10) Bőczin Vanda Critical analysis of European Capital of Culture Pécs 2010 image as a place marketing tool (L.sz.: SZA39.10) Csonka Lilla Past, present and future aspects of the development of tourism in Salgótarján (L.sz.: SZA40.10) Fidrich Ágnes Ecotourism in Hungary : current situation and possibilities of development (L.sz.: SZA42.10) Flak Noémi Development options of the accomodations of the well known touristic centre, Tokaj (L.sz.: SZA43.10) Gulyás Gyöngyvér Present touristic situation and possible development opportunities in the region of Balatonkenese (L.sz.: SZA44.10) Havasi Zsanett Comparative analysis of Hollókő and the Open Air Museum of Szentendre in terms of development and marketing (L.sz.: SZA45.10) Horváth Eszter Critical Analysis of the Distributed Image of Budapest and Vienna and the Possible Development of the Image of Budapest as a Tourist Destination (L.sz.: SZA46.10) 56

57 Horváth Zsuzsanna The role of the Balaton Uplands National Park in receiving tourists with a special interest on Keszthely Hills (L.sz.: SZA47.10) Jaczkó Bence Hotel Loyalty Programs Comparison between two international Hotel Groups (L.sz.: SZA48.10) Juhász Brigitta Effects of Spanish Festivals on Inbound and Outbound Tourism from the Standards of Living of the Spanish People "Point of View" (L.sz.: SZA49.10) Juhász Dóra The relationship between nature conservation and ecotourism by a specific example : Bükk National Park (L.sz.: SZA50.10) Karászy Lilla The Savaria International Dance Competition and its effect on tourism in Szombathely (L.sz.: SZA51.10) Kiss Iván Economic impacts on Montenegrin tourism including foreign investments comprising the period from (L.sz.: SZA52.10) Koleszár Virág Present and future aspects of tourism at Lake Fertő based on a comparative analysis of the Austrian and Hungarian part (L.sz.: SZA53.10) Kollai Gergely Evaluation of the development of the cruise industry in the light of tourism demand and supply (L.sz.: SZA54.10) Korányi Rita A Comparative and Critical Analysis of the Swiss Quality Label in Tourism and the Hungarian Tourism Quality Award (L.sz.: SZA55.10) Kucsera Barbara How could Hungary develeop its outbound tourism to Lanzarote? (L.sz.: SZA56.10) Malatinszky Péter Significance and Hidden Potentials of Eastern European Countries for the Inbound Tourism of Hungary (L.sz.: SZA57.10) Molnár László Viktor Introduction of sports tourism through the Unicum Cup waterpolo competition (L.sz.: SZA58.10) Nagy Zsuzsanna The development and tendencies of the fair tourism in Milan and its surrounding (L.sz.: SZA59.10) 57

58 Oláh Edina Comparative Analysis of Hunting Tourism in North Hungary and in West Germany, and an Experiment to Combine Hunting Tourism with other Tourism Related Activities (L.sz.: SZA60.10) Piros Melinda The touristic significance of Stonehenge in England's tourism (L.sz.: SZA61.10) Póka Gergely White vs. Red : the Comparison of Wine Regions in Villány and Csopak (L.sz.: SZA62.10) Réti Bernadett The strategic and tourism impact of the Birdland Resort and Spa in Bük (L.sz.: SZA63.10) Sárvári Balázs Comparative Analysis of the Current Situation of Cyclist Tourism in the Netherlands and Hungary (L.sz.: SZA64.10) Suri Adrienn The Impacts of the Olympic Games with the Special Focus on the 2012 London Olympic Games (L.sz.: SZA65.10) Susánszky Ádám The Reinvention of the Budapest Brand : an insight study of the promotion of Budapest brand, the future of city branding, and how it could be implemented (L.sz.: SZA66.10) Szabó Dorottya Kata How to develop Hungarian tourism in Andalusia (L.sz.: SZA67.10) Szijjártó Erika The effects of Sziget festivals from the aspect of cultural tourism in Budapest (L.sz.: SZA68.10) Egerszegi Orsolya Critical Analysis of the Computer Reservation Systems Through the Example of the Hilton Budapest Westend (L.sz.: SZA69.10) 58

59 2011 Ableda Zsófia European Capital of Culture, Pécs2010 Aimukhambetova, Aigerim Hotel Management in Kazakhstan (L.sz.: SZA53.11) (L.sz.: SZA54.11) Bartha-Balogh Kinga The Cultural and Touristic Importance of the Hungarian State Opera House in the Light of its Recurring Events (L.sz.: SZA1.11) Békássy Péter The Impact of the Evolution of Information Technology on Tourism (L.sz.: SZA55.11) Borsi Adrienn Event Organisation in the Practice Through The Programs of the SYMA Sport- and Event Center (L.sz.: SZA2.11) Bögös Krisztina Critical analysis of the Housekeeping Department of Marriott International Inc. in France and in Hungary (L.sz.: SZA3.11) Bujdosó Andrea Analyzing the Effects of the 'Swimming European Championships 2010, Hungary' on the Hungarian Tourism and the Organizational Background of the Chosen Sport Event (L.sz.: SZA4.11) Copas Andrea Analyzing the Tourism of Oradea in the Recent Years and the Present Touristic Development (L.sz.: SZA5.11) Deák Edina Mobile Marketing in Tourism and Hospitality Industry (L.sz.: SZA56.11) Erdős Petra Image of Budapest as a tourist destination : marketing analysis of promoting Budapest to tourists (L.sz.: SZA57.11) Faragó Krisztina Adrienn Aqua park or Thermal bath : the local government of Bük facing a long term obligate decision (L.sz.: SZA6.11) Fülöp Diána Comparative analysis of the Online Destination Marketing Activity of Budapest and Copenhagen (L.sz.: SZA7.11) Gábor Noémi Touristic significance of the "Római.part" Gerbár Eszter Comprehensive analysis of Paphos region of Cyprus (L.sz.: SZA8.11) (L.sz.: SZA9.11) 59

60 Göndics Kinga Analysis of the newest and most effective place marketing and destination branding methods resulting consumer perception (L.sz.: SZA10.11) Grósz Márta Comparative analysis of employee satisfaction and loyalty at two Hungarian ground handling companies (L.sz.: SZA11.11) Guzmits Viktória The Development Possibilities of the Etyek Wine Region's Tourism Development (L.sz.: SZA12.11) Halgasev Rebeka Salzbergwerk Berchtesgaden and its importance in the Bavarian tourism (L.sz.: SZA13.11) Hargitai Ágnes Critical Analysis of the Best Western Sales Support System (L.sz.: SZA14.11) Horváth Zsófia Anna The effects of cultural festivals on tourism as seen in Hungary, Austria and the Czech Republic (L.sz.: SZA15.11) Huller Gábor The "Kékszalag" Sailing competition as a Touristic attraction (L.sz.: SZA58.11) Janicsek Diána The Critical Analysis of International Marketing Activities of Multinational Tourism Companies, with Special Attention to Marketing Communication (L.sz.: SZA16.11) Katona András Regional Management of Szeged from tourism point of view (L.sz.: SZA59.11) Kern Alma Korinna Cultural, health and heritage tourism in the Northern Great Hungarian Plane Region (L.sz.: SZA17.11) Klipács Kinga Tourism Development of Debrecen in the past 10 years (L.sz.: SZA18.11) Kretz Ildikó Nóra The Role of Sacred Sites ("búcsújáró helyek") in the Tourism of Hungary and Transylvania (L.sz.: SZA19.11) Lakézi András A Complete Analysis of a Hypothetical Festival being held in the Suburban Area of Budapest (L.sz.: SZA20.11) Lipscher Nóra Krisztina The development of tourism and its impacts on Rackeve town (L.sz.: SZA21.11) 60

61 Major Melinda Environmentally friendly hotels among the Leading Hotels of the World and how they can influence the hotel industry (L.sz.: SZA22.11) Mándi Mónika Hungarian sport fans around the world (L.sz.: SZA60.11) Márkus Barbara The effect of regional development plans on the tourist arrivals in the town of Nyíregyháza, Hungary (L.sz.: SZA24.11) Menke Nóra The role of pilgrim routes in tourism : comparison of the Mária Route with the Camino de Santiago (L.sz.: SZA61.11) Miliosz Katalin The analysis of the importance and effects of nation branding practices (L.sz.: SZA23.11) Nagy Ágnes Touristic Development of Bábolna Nagy Bojána Marketing analysis of Hollókő as a World Heritage destination (L.sz.: SZA25.11) (L.sz.: SZA26.11) Nagy Réka Zsófia "The Ritz Legacy" : an analysis of Ritz-Carlton's success : is the Hungarian Hotel industry ready for Ritz-Carlton? (L.sz.: SZA27.11) Nagy Zsolt Development of health tourism in the region of Lake Balaton (L.sz.: SZA28.11) Németh Dóra Zsófia The event organizational duties of the 2010 European Veterans Athletics Championships (L.sz.: SZA29.11) Nguyen Viet Viktória Tendencies of Vietnamese inbound tourism and ideas how to promote travel activities (L.sz.: SZA30.11) Novák Adél Tourism development in Egypt and its effects on the country's image and economy (L.sz.: SZA31.11) Olusegun Obasanjo Oke The problems of tourism development in Nigeria (L.sz.: SZA32.11) Pap Zsófia Go Green! : Environment Protection in the Hospitality Industry in Hungary (L.sz.: SZA33.11) 61

62 Pataki Dorina A Comparative Analysis of the Activity of Eventure Production Ltd. and Gála Experience Organizer Ltd. for Providing Proposals for Improving the Hungarian MICE Segment's Competitiveness (L.sz.: SZA34.11) Pethő Veronika The developing opportunities of the Hungarian castle tourism (L.sz.: SZA35.11) Popovics Nikolett Comparative analyses between the wine regions of Tokaj and Villány from the aspect of wine tourism (L.sz.: SZA36.11) Puskás Richárd The Critical Analysis of the Snowattack Hungarian Ski- and Snowboard Festival (L.sz.: SZA37.11) Rábai Anikó An analysis of the satisfaction level of the customers of the City Tour Hop on Hop off Kft. (L.sz.: SZA38.11) Rácz Vera Comparative analysis of organisational culture in Kempinski Hotel San Lawrenz in Malta and in Kempinski Hotel Corvinus Budapest (L.sz.: SZA39.11) Saadah Leila Jordan as a tourist destination with a special highlight on Hungarian tourists (L.sz.: SZA62.11) Simon Petra Tourism opportunities of Dorog Szabó Anita The role of the Csángó Festival in the tourism of Jászberény Székács Eszter Vivien The tourism related role of Gyopárosfürdő in the region (L.sz.: SZA40.11) (L.sz.: SZA42.11) (L.sz.: SZA43.11) Szilárd Rita The effects of cultural events in general, specific mentioning : the Jewish Summer Festival and its marketing tools on the Hungarian Tourism (L.sz.: SZA64.11) Szitár Zoltán Endre The effects of the financial and economic crisis to the tourism branch : contribution of the done arrangements of the effects of the crisis' mitigation in Hungary and in Malta (L.sz.: SZA65.11) Tamási Xénia A Critical Analysis of Accor Hotels' Quality Management Strategies and Practices from the Aspects of Customer Satisfaction and Loyalty (L.sz.: SZA44.11) 62

63 Tanka Eszter Critical analysis of Hungary's image and its interrelationship with the Hungarian tourism brand as perceived in Great Britain and in Germany (L.sz.: SZA45.11) Táskai Réka The Organization of the European Capitals of Culture from the volunteer's point of view (L.sz.: SZA46.11) Tianyang, Zhang Traditional China under the dynamic tourism development Tóth Adrienn The opportunities of spiritual tourism in Hungary Tóth Eszter Role of Danube Bend region in Hungarian tourism Turcsák Emese The Budapest City Park and its Surroundings as a Tourism Product (L.sz.: SZA52.11) (L.sz.: SZA47.11) (L.sz.: SZA66.11) (L.sz.: SZA48.11) Varga Júlia Comparison of the Hungarian and the English three-star hotels by the Arany Szarvas Hotel and the Haycock Hotel (L.sz.: SZA49.11) Veszely Zsófia Dental Tourism in Hungary (L.sz.: SZA50.11) Vörös Andrea Critical evaluation of differences and similarities between Hotel and Serviced Apartments reservation (L.sz.: SZA67.11) Zágoni István Critical analysis of the Heimann winery focusing on the short and long term future (L.sz.: SZA51.11) 63

64 2012 Áder András Euro 2020 Hungary Romania Antal Ágnes The effects of flood on the tourism of Venice (L.sz.: SZA56.12) (L.sz.: SZA1.12) Bagi Brigitta The economic impact of dental tourism in Mosonmagyaróvár and surroundings (L.sz.: SZA2.12) Bagi Márton The role, culture and effects on tourism of alcoholic beverages and drugs (L.sz.: SZA3.12) Bakonyi Zsófia The offers of Százhalombatta and its region from the tourism point of view (L.sz.: SZA4.12) Balogh Eszter The Effect of Kölcsey Convention centre on the Image of Debrecen Biró Beáta Margit The future of having a tourism and hospitality BA diploma Biró Nikolett Jolán Spatial development within the area of Ercsi (L.sz.: SZA5.12) (L.sz.: SZA6.12) (L.sz.: SZA7.12) Bognár Natalie A comparative analysis of the air transportation development before and after the deregulation and liberalization of the airline business (L.sz.: SZA8.12) Böröcz Szonja Is rural tourism a real outbreak opportunity for accomodation providers or is it just a slogan? (L.sz.: SZA9.12) Bősz Brigitta Comprehensive picture of Food and Beverage department and the Event Management department in Budapest Hilton hotel (L.sz.: SZA10.12) Darázs Rózsa The Desired Route to Attain the Hungarian Dental Tourism Development Program (L.sz.: SZA11.12) Dorogaya, Daria Critical Evaluation of Introduction of Hotelstars European Classification System to Hungarian Hotel Industry and its Functioning (L.sz.: SZA12.12) Döbrei Dalma The Operation and the Development of Thermal Bath of Tiszaföldvár (L.sz.: SZA13.12) 64

65 Etterné Graczár Andrea Esztergom, as a competitive destination : in comparison with similarly attractive, historical towns (L.sz.: SZA57.12) Farkas Karolina Hilton Hotel brand strategy in Hungary and in the Chicago area Gémes Dániel Crisis management in the MEEX travel agency (L.sz.: SZA14.12) (L.sz.: SZA16.12) Godó Judit Comparative analysis of the new classification system with the previous one (L.sz.: SZA17.12) Gróf Tímea The role and importance of loyalty programs in the hotel industry (L.sz.: SZA58.12) Gür, Tolga Analysing of marketing decisions of Hilton Worldwide Hotels Corporation (L.sz.: SZA18.12) Horváth Péter A critical analysis of the development and achievements of the airline industry during the last 25 years, for drawing conclusions (L.sz.: SZA19.12) Jagamos Csilla The possibilities of Developing the tourism industry in Transylvania with a special focus on Health Tourism (L.sz.: SZA20.12) Kapa Viktória Zsuzsanna Existence and improvement of beauty tourism in Hungary and the usage of this phenomenon to attract tourists to our country (L.sz.: SZA21.12) Kardos Zoltán A Critical Analysis of the Flemish Region of Belgium, with Special Focus on the Hungarian Interest, a Touristic Point of View (L.sz.: SZA22.12) Kárpáti Dóra Outsourcing medical services to the Central-Eastern European region (L.sz.: SZA23.12) Kelemen Petra A comparative analysis of marketing tools and strategies used in volunteer and leisure touris (L.sz.: SZA60.12) 65

66 Khaladzhyan, Edward Problems and obstacles of tourism development in Russia (L.sz.: SZA24.12) Kocsis Zsófia The improvement of Hungarian museums as cultural attractions : how to grow the number of visitors (L.sz.: SZA25.12) Kozár Éva Flóra The tourism of Leányfalu, its development and possibilities for the future (L.sz.: SZA62.12) Kovács Viktor The importance of the youth hostels in the region of Budapest based on the activity of the Mellow Mood Ltd. (L.sz.: SZA26.12) Köves Eszter Katalin Spiritual Journey Through Via Mariae Králik Nikoletta Factors attracting American tourist to Budapest and its surroundings (L.sz.: SZA63.12) (L.sz.: SZA27.12) Lázár Nikolett The Critical Analysis of the Effects of Globalization on Tourism with special regard on the Hungarian Tourism (L.sz.: SZA28.12) Lőkös Éva Analytical evaluation of the wellness investment of Garden Hotel**** in Szolnok including the analysis of its impacts and results (L.sz.: SZA29.12) Máró Judit Anna How Can Egypt Attract Tourists Despite of the Negative Effects of Terrorism? (L.sz.: SZA30.12) Mokos Dóra The cooperation of the PCO and the hotel Food and Beverage Department (L.sz.: SZA59.12) Monok Fruzsina Mariann Establishment and Development of International Hotel Chains Nagy Anita Zsófia Formation and prosperity of party tourism in Hungary (L.sz.: SZA31.12) (L.sz.: SZA64.12) Nagy Mariann The significance and development opprtunities of dental tourism in Hungary (L.sz.: SZA33.12) Nagy Sándor Balázs Impact of the world economic crisis and E-commerce on the position of Hungarian tour operators (L.sz.: SZA65.12) 66

67 Nemes Iván The Arabic and Turkish wholesalers on the Hungarian tourism market, their influence on the trends and the prices, the effects of the tour operator bankruptcies (L.sz.: SZA34.12) Osztein Nóra Regional development of North of Budapest : special regard on Újpest (L.sz.: SZA35.12) Partos Viktória The role of the Bükk National Park in the tourism of Hungary (L.sz.: SZA36.12) Paszterkó Judit Tanya, as a rural touristic destination in the surroundings of Kecskemét (L.sz.: SZA37.12) Pataki Zsófia Erika Yoga and Pilates Tourism and its Future in Hungary (L.sz.: SZA66.12) Polgár Virág Judit The description of the event organizing tasks, through the activity and market position of Nexus Advertising Agency Ltd. (L.sz.: SZA38.12) Róka Orsolya Background analysis of the religious tourism from the Hungarian outbound tourism point of view focusing on the Vatican City (L.sz.: SZA39.12) Scheffer Sybille Equestrian tourism in Tolna county Sidó Dávid The impact of social networks on the tourism and the hotel industry (L.sz.: SZA40.12) (L.sz.: SZA67.12) Somody Betty Critical analysis of the Cuban tourism marketing activities on the Hungarian market in order to find opportunities (L.sz.: SZA68.12) Szender Judit The examination of catastrophe tourism : the role and effects of new tendency in Europe (L.sz.: SZA42.12) Szendrei Dániel Organising duties on a given Modern Pentathlon World Championship (L.sz.: SZA43.12) Szente Adél The role of river cruising in the tourism of Pest county (L.sz.: SZA44.12) Sztrányay György The effects of 2008 Olympic Games on the tourism of Beijing and China (L.sz.: SZA69.12) Tóta Ágnes The single way in choosing destination is different (L.sz.: SZA45.12) 67

68 Tóth Krisztina The Feasibility of the Implementation of the Quality Management of the Broadmoor Hotel into the Hungarian Hotel Industry (L.sz.: SZA70.12) Tóth Norikó Rita The alternative image of Budapest : "Guided like a local" Tőzsér Szimonetta Charity in tourism by examining the volunteer intent of travellers (L.sz.: SZA46.12) (L.sz.: SZA71.12) Varga Dóra Specialisation of Destination Management : River Cruising along the Danube focusing on Budapest (L.sz.: SZA47.12) Vass, Lilian Comparative analysis of InterContinental Budapest and InterContinental Boston from structural view and their role in tourism (L.sz.: SZA48.12) Veit Anna The competitiveness of Nagykanizsa on the tourism market supply (L.sz.: SZA72.12) Vén Zsófia Accor's strategic tools for an economic development in the last ten years (L.sz.: SZA49.12) Veres András Spanish Tourism Demand to Hungary (L.sz.: SZA50.12) Víg Bettina Analysis of Tourism's Present Situation and Future Development of Kiskun Region (L.sz.: SZA73.12) Vigvári Gergely How do the new IT developments effect the sales techniques of tourism industry? (L.sz.: SZA51.12) Vitai Ágnes Regional development of Kecskemét and its surroundings including risks and positive and negative effects (L.sz.: SZA52.12) Wrhovina Dóra The Opportunities of a Small Settlement within a Well-Known Touristic Region : Exploring and Introducing the Potential Tools of Tourism Development in Paloznak (L.sz.: SZA53.12) Zaja Fanni Irén Complex analysis of two given castle hotels sales strategy (L.sz.: SZA54.12) Zsadányi Zsanett The New Seven Wonders of the World : their influence on Hungarian Travellers when choosing a travel destination (L.sz.: SZA55.12) 68

69 2013 Agárdy Zsófia Pálinkatourism in Szabolcs County : on the right track? (L.sz.: SZA1.13) Bakalár András A new phenomenon : Movie Tourism : how movies have impact on the tourism of certain places (L.sz.: SZA33.13) Bakó Gabriella Katalin The growth of active tourism in Hungary (L.sz.: SZA34.13) Bene Márton Comparative analysis of the Austrian and the Hungarian winter tourism (L.sz.: SZA2.13) Berkes Dorottya Edit The evaluation of the working and communication process in the Groups and Events Sales Department in Le Meridien Budapest (L.sz.: SZA36.13) Berky Dóra Habits of hostel tourists : focusing on sustainability Bertók Veronika Angéla From the wine stock to the table (L.sz.: SZA3.13) (L.sz.: SZA37.13) Békefi Lilla Could the Coffee House Culture of Budapest be on the UNESCO Intangible Heritage List? (L.sz.: SZA35.13) Bóz Barbara The negative socio-cultural impacts of nightlife tourism in Catalonia, with special focus on Lloret de Mar (L.sz.: SZA4.13) Csikvölgyi Zsófia A complex analysis of the implementation and operation of a coffee house in the heart of Budapest (L.sz.: SZA5.13) Debreceni Dóra The past, present and future of the Bükkalja wine region : wine region in the shadow of Eger and Tokaj (L.sz.: SZA6.13) Dévai Erika How can Eastern Transylvania attract tourists into the region (L.sz.: SZA7.13) Farkas Attila Is Budapest a City Brand? : presentation and overview of Budapest's current branding initiatives (L.sz.: SZA8.13) Győry Lea Wanda How and why do young people travel? : exploring new methods and the importance of the Internet (L.sz.: SZA10.13) 69

70 Halasi Margit The inbound tourism of the Fourcountryregion Bodensee (L.sz.: SZA12.13) Herczeg Laura Katalin Functions and explanations of the departments of Front Office in a luxury hotel chain (L.sz.: SZA38.13) Horovitz Bianka The impacts of the Malév crisis on the hotel sector Budapest : MICE tourism in the Sofitel (L.sz.: SZA9.13) Horváth Borbála Rebeka Critical analysis of the growing popularity of the four star city hotel segment in Budapest through the example of Bohem Art Hotel (L.sz.: SZA39.13) Illovszky Kristóf Role of Theatres in Hungarian Tourism Jakó Marianna Touristic potentials of the Northern region of Hungary (L.sz.: SZA40.13) (L.sz.: SZA11.13) Juhász Adrienn Anna A Descriptive Analysis on the Subregion of Pétervására and its future possibilities of Touristic Development (L.sz.: SZA41.13) Katona Nikolett The analysis of the tourism potential of the Dunakeszi sub-region (L.sz.: SZA13.13) Kawere Ronald Analysing service innovation : a case study of the Four Seasons Hotels and Resorts (L.sz.: SZA14.13) Kéri András Dániel Atypical sun sea and sand tourism in Asturias Rodiles Beach in the Parque-Playa system (L.sz.: SZA15.13) Kis Alexandra Tourism development possibility of a Hungarian micro region : special focus on Gergely Mountain (L.sz.: SZA16.13) Kolmont Kitti Sustainable Tourism Development of Tenerife Kovács Réka The valorized role of the region of Őrség in the tourism industry Krámer Szilvia The growing importance of Kibbutz for the Israeli Tourism (L.sz.: SZA42.13) (L.sz.: SZA43.13) (L.sz.: SZA17.13) 70

71 Krnák Éva Rita A comparative analysis of the Hilton Trafalgar Hotel in London and the Hilton Budapest Hotel, focusing on the Food and Beverage outlets (L.sz.: SZA18.13) Máté Dávid Critical analysis of the impacts of the intensified Esatern European tourist wave in Hévíz (L.sz.: SZA19.13) Máté Kinga Critical analysis of the role and effects of the Hungarian Tourism Quality Award in the Hungarian hotel industry (L.sz.: SZA20.13) Mezei Virág Possibilities of New Age Tourism in Hungary (L.sz.: SZA21.13) Mohr Krisztina The economic and socio-cultural impacts of tourism in developing countries, particularly in Egypt (L.sz.: SZA22.13) Mongolkate, Wentworth Nipper The effects of foreign travellers on Thailand's culture and tourism (L.sz.: SZA32.13) Oszkó Krisztina Comparative analysis of the loyalty programs of hotel groups, hotel chains and independent hotels (L.sz.: SZA44.13) Papp Bernadett The means of sustainable development used in the Maltese Islands in order to maintain the economic benefits of tourism (L.sz.: SZA45.13) Papp Réka Think green : sustainable hotel development (L.sz.: SZA23.13) Raunicker Ivett The comprehensive analysis of the Sofitel Budapest Chain Bridge focusing on the guest relations department (L.sz.: SZA46.13) Révész Dóra Castle tourism in Hungary (L.sz.: SZA24.13) Schweigert Csillag Kamilla The Hungarian outbound tourism to Israel focusing on Jerusalem and the city of David (L.sz.: SZA25.13) Sipos Katalin The motivations of young tourists coming to Hungary presented through Genfest, the "celebration" of the youth (L.sz.: SZA26.13) Szatlmayer Ágnes The change of the target audience of Corinthia Grand Hotel Royal Budapest due to the financial crisis (L.sz.: SZA50.13) 71

72 Szendrei Zsófia The culture of Couch Surfing in Hungary within the framework of alternative tourism (L.sz.: SZA27.13) Szentirmai Eszter Analysis of Human Resource Management strategies considering Fairmont Hotels (L.sz.: SZA28.13) Taranyi Zsófia Dóra Critical analysis of the tourist regions of Hungary (L.sz.: SZA29.13) Tóth Beáta Sustainable development of Hungarian pilgrimages on the model of popular foreign examples (L.sz.: SZA47.13) Tóth Fruzsina Sustainable rural tourism development in the region of Vértes (L.sz.: SZA48.13) Tóth Lilla Fruzsina Possibilities for B&B type accomodation in Hungary : a comparative analysis of the English and Hungarian B&B type of accomodation (L.sz.: SZA49.13) Varsányi Petra Analysis of the appearance of online sales methods provided by intermediaries compared to traditional sales tools in Hungary (L.sz.: SZA31.13) Várnai Dávid Márton The introduction of the new segmentation of Accor's economy brands (L.sz.: SZA30.13) Zug Rebecca German Surf Camp Visitors' Perception of Sustainability (L.sz.: SZA51.13) 72

73 2014 Balázs Eszter The relationship between the F&B and Hotel Animation departments, and their effect on the hotel's general competitiveness (L.sz.: SZA1.14) Balogh Lili Andrea The Positive Economic and Touristic Impact of a National Equestrian Program on a Small Region in Hungary : the Case Study of Szilvásvárad Equestrian and Cultural Event Center (L.sz.: SZA26.14) Bata Szamira Ilona Analyzing the Malév's bankruptcy's effects on the Hungarian aviation and tourism industries (L.sz.: SZA27.14) Bércesi András Analytical overview on responsible and sustainable concepts in tourism and how they are followed by travel organisation "Kaland az Élet" (L.sz.: SZA2.14) Bőszin Ágota HR policies of F&B departments in Budapest event hotels, introduced through Hotel Flamenco (L.sz.: SZA25.14) Buzás Adrienn The influence of social media on the visitor travel planning and decision-making process in cultural tourism (L.sz.: SZA28.14) Csatári Bence The assessment of customer satisfaction and complaint handling in the hotel industry based on the previous 5 years performance of Danubius Hotel Astoria City Center (L.sz.: SZA29.14) Cser Franciska Introducing Le Meridien Budapest and activity of Sales and Reservation Departments (L.sz.: SZA3.14) Dóbiás Gergely Complex analysis of a luxury hotel in Hungary (L.sz.: SZA4.14) Ferone Mária The use of natural cosmetics in wellness and spas in Hungary : analysis of Ilcsi Beautifying Herbs Ltd. (L.sz.: SZA30.14) Frank Natália Couchsurfing effect in Tourism worldwide Galló Ádám My Planned Hostel in Budapest (L.sz.: SZA31.14) (L.sz.: SZA32.14) 73

74 Habis László A Qualitative Analysis of the Local Tourism Destination Management Organisation's Activities in Eger, Hungary (L.sz.: SZA33.14) Hajnoczi Sandra Spain's tourism and its new emerging tendencies (L.sz.: SZA34.14) Ivkovic Péter "Where to go for health?" : comprehensive analyses of the Czech Republic and Hungary as health and wellness tourism destinations (L.sz.: SZA35.14) Keskeny Zsuzsa Alternative trends in tourism with special regard to Horror tourism (L.sz.: SZA37.14) Kékesi Ágnes Réka Impact of the economic crisis on the environmental protection in the hotel industry (L.sz.: SZA36.14) Kianek Edit Description of the Franchising system with the example of the Holiday Inn Venice Marghera (L.sz.: SZA38.14) Kiss Dorottya The Tripadvisor Effect : a Make-or-Break Factor in Hotel Operation Koller Zsófia Green hotels for the sustainable development Kovács Bernadett Analysis of B2B and B2C events (L.sz.: SZA5.14) (L.sz.: SZA6.14) (L.sz.: SZA39.14) Kovács Fanni The Treasure of the Hills : a comparative analysis of Őrség and Balaton Uplands National Parks (L.sz.: SZA7.14) Kovács Mónika Comprehensive evaluation of the investment of the Hotel Magyar Király**** in Székesfehérvár including the analysis of its impact and results (L.sz.: SZA24.14) Kovács Nikolett Vision of building a hospitality and leisure empire in under a decade in the Arabian Gulf area : analysis of the Emaar Hospitality Group (L.sz.: SZA8.14) Kovács Vivien Dóra Comparison of the Loyalty Program between the worldwide hotel groups (L.sz.: SZA9.14) Kupa Erzsébet Dental Tourism in Budapest : comprehensive analysis of the leading dental clinics in Budapest (L.sz.: SZA40.14) 74

75 Laub Melitta Éva The Role of the Zala Wine Route and Association in the development of wine tourism in Zala County (L.sz.: SZA41.14) Léczfalvi Szabolcs Impact of a football on tourism : football as a tourism product (L.sz.: SZA42.14) Malinetescu Natália Importance. measurement, and development of quality management in the Hungarian Ibis Hotels (L.sz.: SZA10.14) Mörk Nina Situational analysis of the uniform labeling system of private accomodations in Hungary with a European overview (L.sz.: SZA11.14) Nagy Petra Tourist services in Budapest from a concierge's point of view (L.sz.: SZA12.14) Németh Dalma Street Food, or what is the best way to gain a great gastronomic experience in a foreign country? (L.sz.: SZA13.14) Papp Katalin Analysis of Alternative Health Tourism in Budapest Papp Zsófia Can Hungary follow in the Czech's footsteps in golf tourism? (L.sz.: SZA14.14) (L.sz.: SZA15.14) Pataricza Fanni Motivation factors of the largest festival in Europe, the "Sziget Fesztivál" (L.sz.: SZA16.14) Pálffi Zsófia The examination of the effects of the Hungarian Wine Route Rally Páncsics Laura Could the Danube become the paradise of water tourism in Baja? Rátkai Anna Student Travel in the USA Regős Tünde Wellbeing tourism in Finland (L.sz.: SZA43.14) (L.sz.: SZA44.14) (L.sz.: SZA45.14) (L.sz.: SZA46.14) Shevchuk Orysya A Great Leap Forward : Influence of Political and Economic Factors on Russia's Tourism Demand for Hungary (L.sz.: SZA17.14) Simon Adél Anna The effects of the Mercedes investment on the business tourism of Kecskemét (L.sz.: SZA47.14) 75

76 Simon Lejla Comparison of the Amathus Beach Hotel Paphos and the Kempinski Hotel Corvinus Budapest focusing on the F&B department (L.sz.: SZA48.14) Szika-Győri Fruzsina Réka The role of thermal water in tourism in Hungary wellness : Gyula, Zalakaros and Kehidakustány (L.sz.: SZA18.14) Szolcsák Anett Diving as an individual attraction of Egypt in the Hungarian Market (L.sz.: SZA19.14) Tóth Gabriella Impact of wine on the tourism of Ister-Granum region in the county of Komárom- Esztergom (L.sz.: SZA49.14) Tóth Kinga The role of Ruin Pubs in Creative Tourism and leisure in Budapest (L.sz.: SZA23.14) Tóth Rita Human Resource Management in Hotel Spas : a comparative study based on the HR techniques used by the hotel chains of Ali Bey and Danubius Hotels (L.sz.: SZA20.14) Tóth Zsófia Comparative Analysis of International Hotel Chains' "Green" Marketing and Information Providing (L.sz.: SZA21.14) Zombor Zsófia The case of examining the first operating year of a 5 star hotel in Budapest presented by the example of the Buddha-Bar Hotel Budapest Klotild Palace (L.sz.: SZA22.14) 76

77 2015 Bujdosó Tamás Suggestions on tourism program planning for Veresegyház in light of the touristic potential of the Town (L.sz.: SZA1.15) Dalos Kitti Analytical Analysis of the Mother Road of the USA from touristic point of view Budapest (L.sz.: SZA2.15) Darvassy Attila Differentiation between service experience of 5 star and 5 star luxury hotels through the eyes of the Reception and the Concierge (L.sz.: SZA3.15) Fodor Norbert Sport Tourism and the Organizational Background of the 2011 Mol Kayak and Canoe World Championship (L.sz.: SZA4.15) Horváth Anett New development possibilities in Keszthely (L.sz.: SZA5.15) Kimball Dávid A Comparative Study of Russia and Hungary : generational differences in their approach towards healthy eating (L.sz.: SZA6.15) László Antónia Experience Creation : Greater Information and Communication Technologies involvement in Event Management to meet the new consumer expectations (L.sz.: SZA7.15) Lőrincz Kata The Marketing Possibilities Of The Transdanubian Equestrian Tourism From The Mary Trail Perspective (L.sz.: SZA8.15) Molnár Máté The importance, functions and role of a Guest Service Agent at Four Saesons Gresham Palace and other 5-star luxury hotels (L.sz.: SZA9.15) Nagy Nóra Enikő Wedding Tourism : effects of the weddings on the tourism industry (L.sz.: SZA10.15) 77

78 Pintér Rita Anna Religious tourism in Mecca, Saudi Arabia (L.sz.: SZA11.15) Sebestyén Judit The Potential of Film Tourism in Hungary (L.sz.: SZA12.15) Széles Ágnes Analysis of the Hungarian Tourism Ltd.'s foreign representation's activity (L.sz.: SZA13.15) Tarány Regina The critical analysis of the trends of "Bergsommer" holiday type and its effect on the Austrian guesthouses (L.sz.: SZA14.15) Timaffy Zsófia Skiing as a way of life (L.sz.: SZA15.15) Udvari Dóra Development opportunities of angling tourism as tourism segment on the example of the lake velence in Hungary (L.sz.: SZA16.15) Ujszászi Klára Felícia Compare the training programs between a Hungarian and an American upscale hotel (L.sz.: SZA17.15) Urfi Máté Analysing the methods of reaching a higher occupancy rate in hotels at lake Balaton, when facing the challanges of seasonality (L.sz.: SZA18.15) Varga Alexandra The functions, activities and importance of the Club Lounge in regards of Guest Relations at InterContinental Budapest (L.sz.: SZA19.15) 78