CHANGING THE ECONOMIES OF TRANSLATION

Transcription

1 CHANGING THE ECONOMIES OF TRANSLATION

2 Enterprise Machine Translation With Safaba s Language Optimization Technology

3 MT-driven translation & localization solutions for the global enterprise market Reaching more customers in global markets and delivering a superb customer experience requires migrating immense volumes of digital content to target markets at high velocity on an ongoing basis Safaba is a provider of automated language translation and localization solutions to the world s leading global enterprises. With our unique approach to Machine Translation, we help our clients enhance their global customers experience and boost local and global brand value. This is accomplished by transforming the growing volumes of corporate content at the velocity dictated by global markets while maintaining enterprise-specific language, message integrity and value. The story of Safaba How do you say Language Within in one of the world s oldest spoken languages? SAFA BA Safaba was founded by Dr. Alon Lavie, Safaba s CEO and a Professor at Carnegie Mellon University s Language Technologies Institute. As a key contributor to the evolution of statistical Machine Translation technologies, Dr. Lavie identified a solution to one of the key challenges in the commercial adoption of translation automation. He orchestrated the development of an innovative new approach to Machine Translation that is highly optimized to the individual corporate language. Realizing Dr. Lavie s vision, Safaba s solutions today enable the transformation of enterprise-specific content into brand-specific messaging for global target audiences, delivering excellence in local brand experience.

4 Transforming enterprise-specific content into brand-specific messages Safaba delivers both technology and services that maximize the return on investment for automating translation. Delivering exceptional enterprise-specific translation automation solutions requires both an innovative approach to Machine Translation technologies and a profound understanding of their inner workings. Safaba s solutions enable translation automation to become a key element of a successful corporate globalization strategy. SOLUTIONS Safaba s unique approach to Machine Translation (MT) introduces a modular multi-phase machine translation process, proven to yield highly tuned, enterprise-specific results. This approach is designed to address some of the key shortcomings of standard statistical MT such as unsupervised learning and the need for massive data manipulation required to achieve reasonable results. This modular approach also allows for faster implementation and rapid incremental learning that reduces known errors. It provides cost-effective migration paths, thus enabling faster adoption of translation automation. SERVICES To maximize the return on investment of Machine Translation, Safaba provides a complete service offering to its customers: Machine Translation expert solution customization,integration, deployment and post-production managed services Project Management and Language Services In collaboration with our partners we deliver complete MT-driven translation and localization solutions Delivering Machine Translation as a comprehensive service allows our customers to assume ownership over the process without assuming the burden of getting it right. Getting the most out of Machine Translation requires understanding of the underlying technologies. Safaba s experts in language technologies and machine learning ensure that your solution delivers the benefits you expect from automating translation.

5 The Welocalize-Safaba machine translation partnership is producing some of the leading innovation in our industry. I am happy to see us delivering both volume and velocity translation through specialized MT solutions Smith Yewell, CEO of Welocalize

6 Delivering enterprise-specific solutions Achieving translation accuracy, domain relevance and brand consistency, led Safaba to take a modular approach to Machine Translation Led by a team of experts in language technologies and machine learning, a multi-phase process leverages elements of open-source Moses baseline with Safaba s proprietary technologies: Source language transformation modules Core translation engine (Moses+) Enterprise optimization modules Target language transformation modules Solution architecture diagram - a modular approach to enterprise machine translation

7 Changing the economies of translation Doubling the velocity of translation Specifically designed for content dissemination scenarios for the commercial enterprise market, Safaba s solutions focus on producing exceptional translation accuracy, industry relevance and enterpriselanguage consistency that dramatically reduce linguist review time and at least double the velocity of the entire translation process. Addressing global customer experience challenges A highly tuned enterprise-specific Machine Translation (MT) solution can integrate with real-time business processes generating new corporate assets and help enrich customer experience in global markets. For example, the transition of customer care to online channels can leverage MT for real-time multilingual communications, near real-time translation of social media content and online user feedback. Streamlining content creation The transition to Machine Translation allows the migration of translation upstream in the content publication and localization process enabling content creation optimization. This can further reduce time to market and improve the content creation process for global brands by streamlining content translation and developing awareness to potential localization challenges early in the content creation process. Empowering enterprise localization operations Automating translation enables a greater proportion of the localization process to be owned by the enterprise without the need to insource language services. This allows achieving greater control over translation integrity, and the cost and velocity of the translation and localization process as a whole. Simplifying MT adoption by design While Safaba considers hybrid solutions to be a migration strategy rather than a value-add approach to Machine Translation, the modular design of its solution enables the leveraging of existing investments in legacy technologies or consumer-grade MT systems. By augmenting these investments with Safaba s state of the art transformation and optimization modules, these hybrid solutions have the capacity to enhance overall MT performance, accuracy and brand consistency and fast track the adoption of enterprise-grade solutions.

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