Media of three degrees - beyond the online/offline divide

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1 Media of three degrees - beyond the online/offline divide Guest lecture LEAD Research Unit University of Ottawa October 10, 2013 Klaus Bruhn Jensen Professor Dias 1

2 Virtual reality Dias 2

3 Cyborg Dias 3

4 Review Media of three degrees Humans Mass media Digital media Three communicative practices One-to-one One-to-many Many-to-many Digital media are meta-media enabling new forms of meta-communication and new uses of meta-data Dias 4

5 Media of the first degree Dias 5

6 Media of the second degree Dias 6

7 Media of the third degree Dias 7

8 Three prototypes of communication One-to-one Face-to-face conversation but also texting and chatting One-to-many Books, newspapers, and broadcasting but also traditional webpages and streaming media Many-to-many Facebook, blogs, and online gaming but also community radio and graffiti Dias 8

9 The big picture Communicative practices One-to-one One-to-many Many-to-many Media of the first degree PROTOTYPE Face-to-face conversation, letter Manuscript, theater, painting, sculpture, architecture, musical composition Cave painting, gaming, graffiti, notice board, agora, marketplace, stadium Media types Media of the second degree Telegraph, telephone, fax PROTOTYPE Book, newspaper, magazine, broadcasting, audio and video recording Community media, publicaccess radio and television, telephone chat services Media of the third degree , text message, instant messaging, IP telephony Web 1.0 / webpage, download, streaming (mass) media PROTOTYPE Web 2.0 / wiki, filesharing site, online chat, massively multiplayer online gaming, social network site, blog, auction site Dias 9

10 Dias 10 Department of Media, Cognition, and Communication

11 Meta-media Meta-media Kay & Richardson (1977) Digital computer as representational principle Remediation (Bolter & Grusin, 1999) of (all) other media New media Born: Facebook, Twitter, blogs, etc. Adopted: books, newspapers, magazines, film, radio, television Meta-media generate more differentiated meta-data about uses and users Dias 11

12 Liking Dias 12

13 Dias 13 Department of Media, Cognition, and Communication

14 Meta-communication Meta-communication a constitutive feature of all communication (Bateson, 1972) human cannot not communicate (Watzlawick et al., 1967) F2f Do you know what I mean? Do you know who we are? Digital media Who does what, with which information, with whom, where, when, for how long, in what sequences, in which networks? Meta-data Big Data in state and business surveillance Dias 14

15 The computer as a medium Dias 15

16 Mobile media Dias 16

17 Review Media of three degrees Humans Mass media Digital media Three communicative practices One-to-one One-to-many Many-to-many Digital media are meta-media enabling new forms of meta-communication and new uses of meta-data Dias 17

18 Reference Dias 18

19 Media of three degrees - beyond the online/offline divide Guest lecture LEAD Research Unit University of Ottawa Klaus Bruhn Jensen Professor kbj@hum.ku.dk Dias 19

Key highlights Entertainment & Media Outlook in Italy 2015-2019

www.pwc.com/it/mediaoutlook Key highlights Entertainment & Media Outlook in Italy 2015-2019 Filmed entertainment Italy s total filmed entertainment revenue will rise at 1.0bn 4.1% 1.3bn Global total filmed