Global Management Program in Luxury. Advanced Management Program

Transcription

1 Global Management Program in Luxury Advanced Management Program

2 ESSEC Business School Since it was founded in 1907, ESSEC has been developing a unique learning model based upon its strong identity core values: innovation, open-mindedness, responsibility excellence. As a European leader in global management training, ESSEC s mission is educate responsible leaders for morrow s world. ESSEC s teaching method is focused upon developing creativity critical mind each individual. The comprehensive range programs covering undergraduate, graduate executive education reflects ESSEC s tailor-made approach, is designed train entrepreneurs managers who are ambitious, economically aware socially responsible. Today, ESSEC community represents over 90 nationalities, 4,300 students, 6,000 managers in executive education 138 permanent faculty, on 3 campuses in Cergy-Ponise, Paris-La Défense Singapore. Its immense network 37,000 active graduates stretches across globe. Faced with ever-changing challenges globalization, ESSEC s strategy develop its resources, global presence partnership network is in pursuit an ambitious goal: rank amongst p 20 best business schools in world position itself as a leading educational institution in Asia. Indian Institute Management Ahmedabad - IIMA IIMA has evolved from being India's premier management institute a notable international school management in just four decades. It all started with Dr. Vikram Sarabhai a few spirited industrialists realizing that agriculture, education, health, transportation, population control, energy public administration were vital elements in a growing society, that it was necessary efficiently manage se industries. "The result was creation Indian Institute Management, Ahmedabad in 1961 as an aunomous body with active collaboration Government India, Government Gujarat industrial secrs." The Institute had initial collaboration with Harvard Business School. This collaboration greatly influenced Institute's approach education. Gradually, it emerged as a confluence best Eastern Western values. IIMA has always enjoyed special preference by Indian foreign recruiters because its excellent performance sustained over a long period time its strong br image. Today, IIMA Alumni occupy key positions in p organizations in India abroad have successfully acted as ambassadors change wherever y have worked. IIMA s vision is achieve global recognition emerge as a leading player in field management education. * La réponse est en vous

3 Edirial by Ashok Som, Associate Dean, Global MBA Program ESSEC Business School IIM Ahmedabad are proud announce ir 4 th rendition programme on Luxury Management. The programme has attracted participants from varied fields. They have found it interesting valuable. Designed address issues building world class luxury business, programme traverses Europe, US, China India as well as or parts world through cases examples drawn from across world. The Luxury business across world has seen unprecedented events; both in terms upside downside in different markets. This is a major shift from classical global luxury businesses. A new set capabilities approaches may now be needed. The ESSEC IIMA AMP on Luxury addresses se issues by providing an opportunity interact with people who have weared ridden srm. The programme has given participants an opportunity interact with icons from LVMH, Hermes, Chaumet, Laurent Perrier, Audma Piget, Saffront Art, Ben Hindi learn from experts. For last fifteen years, ESSEC Business School, located in Paris, has been developing nurturing partnerships in Luxury secr with leading luxury brs institutions. It hosts prestigious LVMH Chair since 1991 continues conduct world s most prestigious MBA in International Luxury Br Management. The institute s Luxury Br Management Program has become a worldwide reference in graduate executive education is till day, unequalled. The Indian Institute Management, Ahmedabad (IIMA), premier management school in Asia Pacific region, has been imparting general management education, since 1961, for last forty-nine years. Pressor Piyush Kumar Sinha, Pressor Marketing Chairperson, Centre for Retailing IIM Ahmedabad 3

4 Structure Program This program will provide an in-depth training on luxury market exciting opportunities for emerging markets, an example being India. Studying business models best practices luxury market, participants will strengn ir understing management competencies in luxury industry. Drawing on expertise both institutions higher education, participants will exp share horizons knowledge in business context French/European luxury markets. Building on various areas experience expertise participants faculty, program optimizes benchmarking studies best practice sharing among participants. This methodology broadens one s perspectives promotes creativity, both key facrs innovation, driving forces in luxury industry. In understing nuances this unique secr intangibles that make industry unique, participants will gain a competitive advantage in se two challenging markets that will allow m transform emeging market India in an industry leader in luxury goods. The 21 Day program would be delivered in four modules. The first two modules are mary for certification ESSC-IIMA Global Management Program on Luxury. Completion four modules would provide certification Advanced Management Program on Luxury. Practice Module IV: Visit Luxury Companies Networking Module III: Roundtables Knowledge Accumulation Module I: Knowing Luxury Business Implementation Module II: Making it happen I am at a cross road in my business was looking for a direction. I did not realise that for a business, listening such insights points view would help me choose my direction. The discussions [during programme] gave me a very different point view an understing possibilities growth that I was not able visualise earlier." Sharan Apparao, Apparao Galleries (GMP, 2010) 4

5 Program content Competitive strategy managing multi-br conglomerate. Anthropology luxury consumption. Bring experience. Service dimension in luxury br management. Luxury distribution. Managing diversity people in luxury industry. Evolution Family business in Luxury Industry. Understing markets consumers. Determining potentials markets - location formats. Managing risks. Evaluating opportunities for growth. Enhancing supply chain information efficiencies. Using technology enhance cusmer experience efficiencies. Cusmer value based retailing strategy. Pricing for br building. Effective loyalty program designing implementation. Br valuation. Tools "It was an insightful mix "It academic was an insightful pragmatic mix approach academic concept pragmatic luxury by two approach best concept management luxury schools by two best world. management A must for people schools who belong world. industry must for wannabes people who alike belong as it covers industry wannabes alike as it covers aspects specific business. One more aspects week study specific at business. outlets One more sres week in Paris study would at indeed outlets have sres added in Paris relevance. would indeed It is also have added heartening relevance. see trend It is also family heartening owned industry see being trend managed family owned pressionally. industry I being am sure managed re will be pressionally. a convergence between am sure Luxury re will be Private convergence Banking between industry Luxury in near Private future." Banking industry in near future." Appictala Kumar, Zonal Head - Appictala Kumar, Zonal Head Global Private Clients, A Large Global Private Clients, Large Private Bank (GMP, 2010) Private Bank (GMP, 2010) l Presentations / lectures. l Case Studies. l Mini-cases. l Simulations. l Videos as teaching support. l Group Work. l Active Learning. l Field Visits. "It has been an extremely insightful experience that will give us a valuable thrust in our journey wards luxury... strongly recommend this program whereby participants acquire invaluable returns on investment with fine management business skills gained along with clarity on culture spirit luxury". Dushyanth Ganjam, Shreedevi Deshpe, Alpana Kolhatkar, Ganjam Nagappa & Son Pvt. Ltd. (GMP, 2008) 5

6 International partners contriburs Building on ESSEC s partnerships institutions in luxury world, participants have opportunity meet with some international partners contriburs, which are some most recognizable names in luxury industry. Current partners contriburs include, among ors: l Baccarat Bulgari Burberry Chanel Coach Ermenegildo Zegna Estée Lauder Plaza Ane PPR-Gucci Group Hermes Laurent Perrier L Oreal LVMH Group Richemont Group Rolex Swatch Group Tod s Valentino Fashion Group Shiseido Participants prile Pressionals with a minimum 5-7 years full-time pressional experience are eligible apply. Suggested priles include l Entrepreneurs interested in Luxury business. l Senior Executives (VP, GM). l Line-Managers (Brs, Sres, Merchisers). l High Potential Managers. l Experts in Luxury & Fashion Industry operating in Europe/France Indian sub-continent. Experience in following roles is preferred but not limited l Commercial (New Business Development) Direcrs. l Marketing Direcrs. l Strategy Direcrs. l Logistic Direcrs. l International Controller. l Export Direcrs. Tuition Fees Module I, II III: l 8,000 (for non-indian participants). l INR 4,99,000 (for Indian participants). This includes: l Course materials. l Accommodation food in Ahmedabad (IIM Campus). l Accommodation at Cergy or La Défense, Paris (1 or 2* Executive Hotel). Details accommodation at Cergy or La Défense will be intimated later in acceptance letter. Breakfast, lunch, snacks two dinners in Paris are included in this price. l Visit Fashion houses in Paris & Ahmedabad. Module - IV: l 5,000 Please note that this fee does not cover air ticket, any local transportation visa processing fees. All Visa travel related issues are responsibility participants. The intangible benefits participation are invaluable, as ESSEC-IIMA joint venture is only luxury program in world. Participants can access prestigious alumni network both institutions. Participants will acquire an invaluable return on investment with skills gained in networking, learning by doing, environmental awareness value, relevance, intensity. For more information, visit

7 Indian Institute Management, Ahmedabad Campus A Network Excellence ESSEC pressors l Ashok Som, Associate Dean, Global MBA Program l Simon Nyeck, Pressor Marketing Co-Chair Diversity Performance l Michel Phan, Pressor Marketing, LVMH Co-Chaired Pressor Academic Direcr MasterCard-ESSEC Luxury Br Management Executive Program. l Stefan Gröschl, Pressor Management Co-Chair Diversity Performance Pressional faculty l Denis Morisset, Executive Direcr Luxury Br Management MBA IIMA pressors l Jayanth R. Varma, Pressor, Finance Accounting l Piyush Kumar Sinha, Pressor Marketing Chairperson, Centre for Retailing, IIM Ahmedabad l Premcher, Pressor, Finance Accounting l Samir K. Barua, Direcr, IIM Ahmedabad Visiting pressors l Christian Blanckaert, Pressor, Marketing MBA Luxury, ENSAD Welcome home ESSEC Business School. It is a place for living, learning blossoming both intellectually socially, just 35 minutes from Paris. The Cergy-Ponise Campus At heart Europe s leading business district, this ESSEC campus is adapted time constraints targeted needs working managers. The Paris-La Défense Campus ESSEC established its original campus in this student haven in Set in a vast green space covering 2,000 hectares, campus features very best teaching ols: audiriums equipped with videoconferencing systems, libraries rooted in digital era, language labs, etc. It is also a convivial site with places eat, student residences, sports facilities, practical services, more. Singapore has always been in vanguard Asian development continues attract multinationals from all over world. Since 2005, ESSEC s third campus has been ushering its students in heart a major economic, commercial financial crossroads, fering an ideal platform for understing forces, complexity, diversity challenges a key region in 21 st century. Midway between India China, Singapore boasts ideal location for developing a global vision Asia. The Singapore Campus This campus, housed in well-known CNIT building, is specifically dedicated our executive education programs. Thanks its strategic location, spaces for group work, connectivity, areas for relaxing, reading getting ger, it fers perfect conditions for educating managers executives. 7

8 ESSEC Executive Education CNIT BP Paris-La Défense France Tel. +33 (0) Fax +33 (0) ESSEC Business School Avenue Bernard-Hirsch BP Cergy-Ponise Cedex France Tel. +33 (0) Fax +33 (0) ESSEC Business School Singapore Campus 100 Vicria Street National Library Building # Singapore [email protected] Tel Fax Information ESSEC: Genevieve BURKE Tel. +33 (0) Fax +33 (0) [email protected] IIMA: Manager MDP Indian Institute Management, Vastrapur, Ahmedabad Phone Fax (MDP) [email protected] ESSEC Business School November 2010