For young managers. UBIS University of Business and International Studies

Transcription

1 GROUP ONLINE MBA For young managers UBIS University of Business and International Studies 45/47 A Rue de Lausanne, 1201 Geneva, Switzerland T : +41 (0) F : +41 (0) MBA@ubis-geneva.ch URL :

2 PACKAGE DEAL - Online MBA for young managers 1.- Concept The UBIS Online Education Center provides career-oriented individuals in professional development with an interactive and worldwide academic community for learning, training, and developing management, analytical, communication, and technological skills. By delivering coursework directly online, learning becomes flexible and can be easily accommodated with personal time: no location constraints any more. Each participant has a dedicated UBIS online faculty member who will be the contact person concerning any inquiries and who is engaged to make the student s educational experience as stimulating and rewarding as possible. Lectures and presentations can be downloaded and viewed again. The UBIS virtual campus was developed in response to the growing need for classroom flexibility and distance education. This course of study allows the participant to take classes when he or she has the time and from any international location with internet access. It is highlighted by the following features: Scenario-Based Learning: Flexible & Adaptable: Eight-Week Terms: At UBIS, we believe that program participant learn best through the application of theory. Our theoretical application is designed to enable students to actively apply what is learned in the concurrent theory course. The Virtual Campus offers learners the flexibility to manage their busy schedules. Participants will not be forced to take a leave of absence from their job or spend any time away from their family. They will be able to do their class work at the hours that are most convenient for them. All classes are eight weeks in length, giving participants the opportunity to focus on the core material of the course and without wasting time or energy.

3 2.- Why UBIS MBA online Global world and current challenges put a lot of pressure on young managers and it is difficult for them to leave the company for one or two years to attend MBA classes. An online formula accommodates continuing education needs while enabling managers to maintain their jobs and investment in their respective companies. Students also benefit from the continuous experience from the employer. Our Online MBA reflects business knowledge built on an international foundation. Participants will be taught through assessment and case studies. By joining the UBIS online community, students from all over the world can meet in one virtual classroom and share ideas with their peers. This allows participants to cast their networking net faster and wider than most students earning an MBA from a local school. 3.- For whom This program is for newly-appointed employees, young managers on whom the company wants to build, and in whom the company wants to invest. Companies which support continuing education can reap rewards and longer term commitment from young managers. 4.- Program Program Description The UBIS online MBA program is based on current educational trends in business education. This program was developed to meet the demands of the job, the market, to propel careers of alumni, and to contribute to professional knowledge and competence in the business field. Program Objectives The MBA program provides an applied business education in a multi-cultural and virtual learning environment. The program improves decision-making capabilities of the students by providing a functional business foundation and by enhancing analytical, communication, and technological skills.

4 Program Outline To receive a MBA students must earn 48 semester credit hours, in 16 courses, including writing a thesis, over 15 months. RES 601 Research Methodology (3.0 credits) This course provides an overview and motivation for the use of qualitative and quantitative research methods, including observation, interviewing, questionnaires and surveys, and the use of case studies. This course will provide students with the necessary background on research methodology in which to pursue their graduate research project. RES 602 Research Thesis (3.0 credits) At the beginning of their MA studies, students will choose or be assigned to a research topic for their MA thesis or research project. Each student will work closely with a research advisor. During the duration of their studies at UBIS, they will work on their Research Project and are encouraged to apply assignments and information from their classes to the development of their research plan. They will meet with their advisor on an as-needed basis to ensure that they are progressing in their project. The research work may be either internal or external (e.g., in the framework of an internship or at the student s workplace). The final result will be a major case study or a written thesis to be presented and defended prior to graduation. MGT 601 Corporate Information Strategy (3.0 credits) Case studies produced in this course examine how Information Systems support business strategies in the current networked economy. This course also provides a framework for managerial understanding of IT challenges and opportunities and highlights the importance of interactions between specialists and end-users for Information Systems to successfully perform according to expectations. MGT 602 Organizational Culture (3.0 credits) This course examines the dynamics of corporate culture that develop within an organization. Methods of organizational development used in promoting organizational and large system change, the managerial role in such change, communication with the different organizational constituencies (employees, shareholders, public), and the leader s role in promoting change through strategic planning are examined.

5 MGT 603 Entrepreneurship (3.0 credits) This course examines the factors leading to the creation of new ventures, characteristics of the successful entrepreneur. In addition, it helps students learn how to organize and finance a new venture, and how to carry out strategic planning, including writing a business plan. MGT 604 Strategic Management (3.0 credits) This course examines the way in which organizations formulate and implement their strategic plans. The key topics include systematic analysis of trends in the operating environment, analysis of the industry and/or sector in which the organization operates, the identification of critical success factors and the recognition of competences. Possible strategies are then identified before continuing to strategic choice and the problems of implementation. Full recognition is given to the fact that although strategic planning is a rational and logical process, it is conducted on the basis of imperfect and volatile information. The course therefore pays considerable attention to risk management, and introduces the development and use of multiple-scenario planning models. The course is largely case-based. Strategic planning at this level has significant research content. There is no final examination. Instead, students are required to undertake a research project on a topic of strategic interest. (A typical project would be to analyze, compare and contrast the strategies of two companies in the same industry). The project results in a paper and in a presentation to the class. MGT 605 Project Management (3.0 credits) This course examines project initiation and life cycle. The course includes project estimation: resources, cost, time and risks, work and product breakdown structures, tendering and contracting processes, planning, building and leading the team and execution of what?. MGT 606 Corporate Social Responsibility (3.0 credits) The course examines the increasingly important role of corporate social responsibility (CSR), recognizing the basic principles of ethical and responsible treatment for stakeholders, within the organization, the community and the environment. The rapid development of CSR as a concept i.e., a better quality of life for everyone -- has made it an essential element of today's curriculum as it cuts across academic disciplines. Students will look at decision making processes in industry with regard to the need to balance business profits and returns on investment with the growing awareness in favor of more sustainable practices. The impact of businesses on communities in both developed and less-developed countries will be examined, as will the responsibility and governance of issues affecting the stakeholders. In addition, the importance of companies in developing socially responsible strategies will be examined. This will include case studies involving specific industries (e.g., oil and gas) and their ethical role in the integrated, globalized market.

6 FIN 601 Corporate Finance (3.0 credits) This course looks at the realities of finance within a corporate entity. Capital investment decisions are reviewed in more detail, with an emphasis upon risk analysis. Additional topics include the management of cash and working capital, and the valuation of companies. The course makes extensive use of case study analysis to link classroom teaching with corporate realities, and also to provide students with additional experience of making presentations. FIN 602 Financial Markets and Institutions (3.0 credits) An examination of the flow of funds in the economy and of the role of financial intermediary s leads on to discussion of the principal types of financial institutions. The functions and responsibilities of central banks are discussed, together with the mechanism through which commercial banking is reviewed, with emphasis on the role of international commercial banks in the Euromarkets. The role of investment banks and their services to their corporate clients are studied, together with a look at the functions of private banks. The course ends with a description of derivative instruments and their uses. FIN 603 Investment Management (3.0 credits) The course adopts a structured top-down approach to portfolio design: selection of the most attractive region, followed by country, industry, sector, and lastly the individual company. The various forms of market index and their use as investment benchmarks are explained. The course then goes on to look at management techniques for both equity and fixed-interest portfolios, looking at both performance and value approaches to equity selection. The final evaluation is based on the construction and presentation of detailed portfolios for a variety of clients, personal and institutional. FIN 604 Finance for International Business (3.0 credits) A key factor in international business is the need to operate in a multi-currency environment. The course looks at the way in which the foreign exchange markets have developed, and how they operate. The determination of spot and forward rates is explained, and students are taught to calculate interest-parity forward prices and to look for arbitrage opportunities. The different concepts of foreign exchange exposure are discussed, which then leads to a detailed study of hedging operations, using both traditional methods and the derivative instruments introduced in Financial Markets and Institutions.

7 MKT 601 Marketing in a Global Environment (3.0 credits) This course aims to explore global marketing operations within the international environment in which firms operate: recent developments of international business activities; the basic forces driving international business and marketing operations; market entry strategies and global marketing mix policies, as well as export operations. Organizational issues related to the globalization of the firm (which firm) are also examined. MCO 607 Web Strategies (3.0 credits) Social and operational aspects of communication through web sites are examined. Developing web sites in accordance with the mission and strategy of organizations is explored, as well the specific tools of Internet marketing, including traffic building, online advertising, search engine marketing, marketing, and affiliation programs. The course also covers development of Internet marketing plans. ACC 601 Accounting for Decision Making (3.0 credits) Managers need to understand the ways in which accounting information can be used to guide decision-making. Attention is given to operating leverage decisions, and their impact upon breakeven activity levels. This in turn leads to decisions about pricing and production volumes, about make-or-buy decisions and about outsourcing. A final module considers the role of accounting data in risk management and in the formulation of corporate strategy. ECO 601 International Economics (3.0 credits) A review of the development of trade theory from Ricardo to the present leads to discussion of the extent to which the theory describes the realities of international trade. Various national trade and development models autarchy, import substitution and local content requirement policies are critiqued. The widespread use of tariffs and of non-tariff trade barriers is explored, and this in turn leads to analysis of the relative lack of success of GATT and of the World Trade Organization, particularly in the area of agricultural restrictions and price support. The course has a strong research focus, and students are required to prepare a paper and presentation on a current issue in world trade. In addition, participants will be invited to join faculty and other students during the program, in Geneva, for one or two-day optional activities. Rem: some preliminary courses are available if needed (Academic Structure Writing, Academic style Editing and Revision Techniques, Academic Library Research Writing, Principles of Marketing and Advertising, Research and Statistical Analysis, International Economics, Performance Measurement and Evaluation, Using Financial Information, Quantitative Methods and Modeling, Information Techniques).

8 5.- Faculty All faculties have vast experience in international business and will share their professional broad knowledge and experience through their sessions. They will enhance the discussions between the participants. Some examples: Alain Haut: Founder and Managing Partner at O plc Vice-President at Ken Clark International Former Executive Vice-President Human Resources at Ipsen Former Global Vice President, Human Resources at Covance CLS Former Director International Human Resources at Serono Former Director Human Resources Europe at Federal-Mogul Former Vice-President Human Resources and Total Quality Europe at GTE Former Director - Executive Compensation Services at MCE-AMA Darcy Christen Professor at UBIS - University of Business and International Studies - Geneva Former Deputy Spokesman, Head of Public Information and Communication at ICRC; Head of External Relations at International Committee of Red Cross (ICRC). Member of the Board (CA) at MSF Switzerland. Elias Ashkar Former Vice President - Middle East & Africa at PepsiCola International Former Regional General Manager at The Coca-Cola Company Former Chief Executive Officer at Saatchi & Saatchi - Middle East & North Africa at Saatchi & Saatchi Advertising Felix Urech Former DG at Pommery, LVMH Switzerland Former Partner at Intop SA Owner at Urech & Partners Sàrl

9 6.- Pricing, Terms and Conditions Normal pricing: CHF Option 1 From 1 to 3 employees starting at the same time: CHF per person Option 2 from 4 to 10, starting at the same time: CHF per person Option 3 more than 10: CHF per person Rem : - When ordered, if cancellation before half of the master, 50 % reimbursement to company - After 50 % completion, no reimbursement - Based on company wish, UBIS can invoice partly to the employee. 7.- Eligibility University Degree (or high school). Good level of English (Possibility of phone interview) Similar to: TOEFL Paper score: 550 TOEFL Computer score: 213 TOEFL Internet score: IELTS 5.5 All program participants, before beginning the program, will have to take an online test, which assesses their knowledge of business. Some courses could be needed to reach the level requested by UBIS. Price per course is 60 EUR.

10 8.- How does that work Once the company has ordered the package and provided UBIS with the name of the participants, as well as their contact details, UBIS will contact them and organize their student itineraries as well as their online access. UBIS will, upon request, provide the grades to the company, upon completion of each course (most of the time 2/3 courses per term (2 months). Participants can skip a term depending on their work load and take those missed courses later. Per course participants will have to buy their books (can be e-books). 9.- Practical details Starting dates in 2012 Jan 9 Feb 27 April 30 Every ¾ month, an activity will be proposed in Geneva, to meet with other participants and the faculty, and to visit companies. This is optional. After completion of the MBA program, students will graduate at a ceremony organized in Geneva More information Contact us by (MBA@ubis-geneva.ch) or call us at UBIS University of Business and International Studies is based in the heart of Geneva. It offers to international students and professionals Undergraduate degrees (4 years) and Masters (1 year) in Business Administration and International Relations. All programs are available either on ground or on-line. Thanks to its articulation agreement with Potomac College* UBIS can deliver dual Swiss/US bachelor degrees. UBIS welcomes people from 30 nationalities and aims to deliver a very individualized, multicultural learning experience. It aims to create long term partnership with companies and international organizations. *Middle States Commission on Higher Education is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education.