The INNOWATER project

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1 The INNOWATER project A Public-Private Innovation Partnership for Better Innovation Support Tools and Delivery Mechanisms in the Water Sector Selma Hilgersom European Water Partnership (EWP) s.hilgersom@ewp.eu

2 The INNOWATER Project The European Water Partnership (EWP) is an independent value-based non-profit organization structured as an open and inclusive member association The EWP harnesses European capacity: Coordinate initiatives and activities in international water issues and Undertakes worldwide promotion of European expertise related to water The ultimate goal of the EWP is to elaborate strategies and implement concrete actions to achieve the objectives of the Water Vision for Europe

3 The INNOWATER Project Current Global Challenges in the Water Sector Need for Innovative Solutions Opportunities for SMEs

4 The INNOWATER Project There is a huge potential for SMEs to Develop Innovative Solutions to solve (future) challenges in the water sector....but the development of new technologies is not enough: they need to penetrate the market!

5 The INNOWATER Project The Process to Bring Water Technologies to the Market Adaptation Validation Implementation Demonstration at Industrial Scale

6 The INNOWATER Project Public-private Partnership: 15 Partners from 6 European Countries The INNOWATER Consortium includes: Public Innovation Agencies Water Associations Technology Specialists Innovation Experts Eco-innovative Cluster Organizations February July 2013

7 Promoting innovative water technologies with First-Users The INNOWATER Project Identification of Key Institutions, and Support Programmes Identification, development and testing promising methods and tools to Facilitate Technology and Knowledge Transfer Providing Practical Business Support Tools for SMEs

8 The INNOWATER Project Bridges the Gap between research, innovators in the (international) market and potential users of innovative technologies Provides Sustainable Water Management Support to water-using industries to support them in identifying and addressing their water consumption challenges Water Innovation Quick Scan (WIQS) European Water Stewardship (EWS) Water Audits

9 The INNOWATER Project Provides Matchmaking Opportunities for SMEs Water Technology Road Shows International Scouting Missions (Mexico, China, South Africa) Provides Business Support to innovative SMEs to successfully bring their water technologies to the market Business Proposition Toolkit (BPT)

10 The Business Proposition Toolkit (BPT) Why the BPT? To support SMEs in creating The Most Appropriate Business Model which reflects the needs of the end user and local market conditions

11 What is the BPT? The Business Proposition Toolkit (BPT) The BPT provides an extended Business Support Framework The BPT supports SMEs in articulating a robust Value Proposition and an appropriate Business Model Target Group: SMEs in the water sector that are in the Early Stages of Commercializing a new product or service

12 The Business Proposition Toolkit (BPT)

13 How does the BPT work? Expert-led process The Business Proposition Toolkit (BPT) Addresses Gaps or Weaknesses in the existing business proposition Guidance and Support in creating and/or improving a credible business model Validation of the business model with State-of-the-Art Market Insights and feedback

14 The European Water Stewardship (EWS) The EWS is a Standard Certification Method to help water using industries implementing Sustainable Water Management Practices (SWMP): EWS offers an Integrative System for business and agriculture to assess, verify and communicate SWMP EWS is supported by the Relevant Stakeholders namely business, agriculture and civil society

15 The European Water Stewardship (EWS) How does the EWS work?

16 The European Water Stewardship provides a prime example of how to create Voluntary Systems that contribute to sustainable water management in Europe by providing standardization

17 Facilitating the Market Access of Innovative Water Technologies

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